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Is Social Media Still a Smart Investment of Your Time?

👉Sign up for Kathi’s newsletter here👈 Instagram's recent decision to remove the ability to search by #hashtags marks the end of an era for social media users. In this episode, we reflect on the impact of losing this once-powerful discovery tool. We also explore a growing trend among tech compaâ€Ļ

New Study Reveals Car Dealers’ SEO Blind Spot: Google Business Profiles

👉Sign up for Kathi’s newsletter here👈 This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profiles. These profiles are super helpful in local SEO/search and adding photos regularly is a best practice. SearchLab has just completed a car dealer â€Ļ

Car Buyers Stick with the Brands They Love

👉Sign up for Kathi’s newsletter here👈 How does a manufacturer create and sustain a vehicle brand that customers love?  Kathi and Mike discuss manufacturer brands and re-branding (ie: Jaguar + more) and how others have fared in the past (from a dealer and dealership management perspective).  Music:â€Ļ

Hey, Have You Heard About Video?

👉Sign up for Kathi’s newsletter here👈 Kathi and Mike are happy that more dealers are talking about the power of video, even if it’s nearly 15 years after we began urging dealers to welcome it. Mike’s blog post: Sales Management by C.P.A.  The Jam: About a Young Idea “Modern music, emphasis on Mod. â€Ļ

Social Media: ​​Whose Feed Is It Anyway?

👉Sign up for Kathi’s newsletter here👈 Kathi returns from a great Used Car Week conference and shares a few tidbits. Then, we spend most of our time discussing this trend of companies forcing their staff to share and promote their employer on their personal social media feedsâ€Ļwithout compensation. Eâ€Ļ
āĻĻāĻžāĻŦāĻŋ āĻĒāϰāĻŋāĻ¤ā§āϝāĻžāĻ—: āĻāχ āĻĒ⧃āĻˇā§āĻ āĻžāϝāĻŧ āĻāĻŽā§āĻŦ⧇āĻĄ āĻ•āϰāĻž āĻĒāĻĄāĻ•āĻžāĻ¸ā§āϟ āĻāĻŦāĻ‚ āφāĻ°ā§āϟāĻ“āϝāĻŧāĻžāĻ°ā§āĻ• Kathi Kruse and Mike theCarGuy Correra āĻĨ⧇āϕ⧇ āĻāϏ⧇āϛ⧇, āϝāĻž āĻāϰ āĻŽāĻžāϞāĻŋāϕ⧇āϰ āϏāĻŽā§āĻĒāĻ¤ā§āϤāĻŋ āĻāĻŦāĻ‚ Listen Notes, Inc āĻĻā§āĻŦāĻžāϰāĻž āĻ…āύ⧁āĻŽā§‹āĻĻāĻŋāϤ āĻŦāĻž āĻ…āύ⧁āĻŽā§‹āĻĻāĻŋāϤ āύāϝāĻŧ⧎