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We are back from hiatus and Mikeâs got a new job!
Kathi shares a story to introduce todayâs topic around customer experience.
Mike tells us how one simple relationship turned into four car deals and counting.
He also shares a pretty epic real-time 5 star review story from a dealership non-customer.
Hereâs the link to the CD player Kathi got
Becoming Katherine Graham documentary on Amazon Prime
Paradise on Hulu
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
Mike: mikethecarguy@outlook.com
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Instagram's recent decision to remove the ability to search by #hashtags marks the end of an era for social media users. In this episode, we reflect on the impact of losing this once-powerful discovery tool. We also explore a growing trend among tech compaâĻ
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Kathi returns from a great Used Car Week conference and shares a few tidbits.
Then, we spend most of our time discussing this trend of companies forcing their staff to share and promote their employer on their personal social media feedsâĻwithout compensation.
EâĻ
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How does a manufacturer create and sustain a vehicle brand that customers love?Â
Kathi and Mike discuss manufacturer brands and re-branding (ie: Jaguar + more) and how others have fared in the past (from a dealer and dealership management perspective).Â
Music:âĻ
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This week, we circle back to a subject that is near and dear to us: Google My Business, aka Google Business Profiles. These profiles are super helpful in local SEO/search and adding photos regularly is a best practice. SearchLab has just completed a car dealer âĻ
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Kathi and Mike are happy that more dealers are talking about the power of video, even if itâs nearly 15 years after we began urging dealers to welcome it.
Mikeâs blog post: Sales Management by C.P.A.Â
The Jam: About a Young Idea
âModern music, emphasis on Mod. âĻ
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