Where sales & marketing meet
The key to effective sales and marketing is collaboration, according to sales expert and CEO of Barrett Consulting Group, Sue Barrett. Having a customer-centric mindset across the entire organisation will ensure everyone is on the same page. This can be achieved by nurturing the customer at each ma…
You, me & democracy: a vote for bullying or for kindness
Our guests in The Sustainable Hour no 546 are Sue Barrett and Peter Vadiveloo - standing strong against rising political intimidation and misinformation.
Stories are good for sales: that’s a fact!
Facts and stories play a vital role in successful sales operations. While facts build trust and demonstrate value, stories engage and connect with people on an emotional level. The problem is that businesses tend to use either sales or facts to convert customers or clients to purchase. Sales expert…
Urgent AI ethics: Has the Government dropped the regulation ball?
Human-AI collaboration advocate and founder of Democracy Watch Sue Barrett joined Jason Matthews on 4BC mornings to argue that the Australian government is delaying the implementation of already-formed AI rules, putting citizens at risk.
A major concern highlighted is the use of AI to screen rente…
Sue Barrett. Business consultant and social advocate
Sue is challenging the question of fairness in our society
Rolling Coasters, Titanic Trills, and the One Crayon Legacy (12-19-25)
Hosts Kevin Flynn and Alex Taylor wrap up the week with a "TGIF vibe" as they navigate a roller-coaster North Dakota winter. The conversation shifts from local road hazards—including a semi-trailer unattached diagonally across 12th Avenue—to a high-stakes breakdown of the American economy. With new…
Preparing teams for AI and uncertainty - with psychological safety
Are your people excited about AI, or quietly anxious about what it means for their jobs? And how psychologically safe is your workplace culture when it comes to dealing with this uncertainty?
On this week’s episode, we explore how leaders can help teams navigate rapid change without losing trust …
The risks of not embracing AI. Plus, communication during growth
Is your business ready for AI - and your team ready for growth? Our first guest on this week’s episode, AI enthusiast and business strategist Kelvin Wiggins, explains why failing to adopt AI puts businesses at risk - including from rising costs and shrinking customer expectations. As CEO of AI Conn…
Tracking the right marketing metrics, and conversations to change culture
Are you tracking the right metrics - and having the right conversations? In this week’s episode, digital marketing expert Jason Le explains why many businesses rely on “vanity metrics” that look impressive but don’t reflect real performance. As Founder and Director at JNRY Digital, Jason shares how…
63. Ethical Selling Wins: Listening, Calibration, and Human Connection with Sue Barrett
Is Sue Barrett successful today because she is sophisticated, or because she is a little bit scrappy? In this episode of Scrappy But Successful, Jack Tompkins sits down with the founder and CEO of Barrett Consulting Group and the Selling Better movement, one of Australia's most distinctive voices o…
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