MM+M Transform 2024 Preview: Northwell’s Ramon Soto and Lilly’s Derek Asay
On the eve of the 2024 MM+M Transform conference exploring the intersectionality of the “3 Ps,” two speakers offer an advanced look at topics to be discussed. Northwell Health’s chief marketing officer, Ramon Soto, talks with Marc Iskowitz about how AI has helped his team increase productivity. Add…
Northwell Health launches studio division to produce films, documentaries
Northwell Health has set its sights on the entertainment industry.
The health system, the largest in New York state, launched a new TV and film production studio, called Northwell Studios, to produce original scripted and unscripted content leveraging its hospitals, doctors and consented patients. …
Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America
This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employ…
Ep 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling
Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented acce…
Ramon Soto on healthcare storytelling
Rupert sits down with Ramon Soto to chat about healthcare storytelling.Ramon Soto is the CMO at Northwell.
Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of …
Ramon Soto | CMO Convo | Breaking barriers with purpose-driven marketing
In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a comp…
Inside Northwell Health’s branded content strategy, with Ramon Soto
In this episode of Screen & Sponsor, Olivia Morley speaks with Ramon Soto, SVP and Chief Marketing and Communications Officer at Northwell Health, about how the health system is leveraging film, TV, and long-form storytelling to reimagine healthcare marketing.
Soto shares how Northwell built a bran…
Smashing the Status Quo: Entertainment, Purpose, and the Future of Care
In this episode of “Beyond the Brief,” Ramon Soto, Senior Vice President, Chief Marketing and Communications Officer at Northwell Health and President of Northwell Studios, shares insights on transforming healthcare marketing, building a purpose-driven brand, and leveraging storytelling and enterta…
Northwell Health CMO Ramon Soto and StrawberryFrog's Scott Goodson on movements over campaigns
Ramon Soto, Chief Marketing and Communications Officer of Northwell Health, built the "Raise Health" movement by galvanizing 100,000 employees before going after the external audience — an inversion of how most enterprise brands sequence a launch. He and Scott Goodson, Founder and Chairman of Straw…
Northwell Health CMO Ramon Soto and StrawberryFrog's Scott Goodson on movements over campaigns
Ramon Soto, Chief Marketing and Communications Officer of Northwell Health, built the "Raise Health" movement by galvanizing 100,000 employees before going after the external audience — an inversion of how most enterprise brands sequence a launch. He and Scott Goodson, Founder and Chairman of Straw…
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