$300m in year two. The controversy came free, with David Protein’s Peter Rahal
David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the ki…
$300m in year two. The controversy came free, with David Protein’s Peter Rahal
David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the ki…
E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/
How Peter Rahal dominated the protein bar market twice by findin…
Rebuilding a $600M Company From Scratch | Peter Rahal, David
Peter Rahal is the Founder and CEO of David. Before David, he built RXBAR in his parents' basement with $10k and sold it to Kellogg for $600M.
We get into why he basically rebuilt the same company again, how buying his own ingredient supplier made a food business venture-backable, why RXBAR's pale…
Everyone's hiring a hand-painter
We’re back with another edition of GOOD SIGNS — a monthly round-up of 4 letters, looking at what’s bubbling up.
These aren’t trends (yet!). These are signals, patterns, counter-trends. Stuff that’s emerging, continuing, sticking out, or simply what we’re finding interesting in the last month.
Enjoy…
A Front-Row Seat To One Of CPG's Hottest Cities
Chicago's CPG scene is thriving, and we got a taste of it firsthand.
Fresh off our latest Taste Radio meetup, we spotlight the city's vibrant brand community and sample a fascinating lineup of products discovered at the highly touted, unceremoniously shuttered and ultimately resurrected Foxtrot Ma…
The FMCG Marketing Daily | Campaign Trail: Beefeater revisits Jamiroquai video | David Founder Peter Rahal Wants HallPass | Old Navy is rewiring its marketing
The FMCG Marketing Daily — August 29, 2026
In this episode:
• Beefeater's decision to resurrect a 1990s Jamiroquai music video for its zero-proof gin launch is a live case study in how heritage spirits brands are repositioning for the no-and-low alcohol moment without abandoning their identity.
• …
Goodles' Great Deal And Rahal's Big Week
In this episode:
This week, the podcast tackles a series of M&A deals from Goodles' recent acquisition by Barilla, a renewed partnership between Keurig Dr Pepper and Chobani, Nestlé's divestments and Peter Rahal's big news week.
Show Highlights:
1:00 - Brad and Lukas dive into Barilla's acquisi…
What Goodles' $500M Acquisition Says About CPG Innovation
This week, we dig into Barilla Group's acquisition of Goodles and how the mac and cheese brand's success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands' $2.2 billion valuation following its Series B raise, the laun…
Building One of the Fastest Growing CPG Company in History | Peter Rahal of David Protein, Medici Brands & RXBAR
Peter Rahal is the co-founder of RXBAR, David Protein, and Medici Brands. After selling RXBAR for $600 million, he tried investing and quickly discovered he was miserable watching other people run companies. He explains why he returned to protein bars, why founders must deeply understand their prod…
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