# Lucy Mowatt

Топ епизоди на подкаста
Актуализирано:

1457 – Encapsulating Your Brilliance with Method Marketing’s Lucy Mowatt

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Method Marketing, Lucy Mowatt.   Lucy shares that adding a touch of intrigue to content can pique the audience's interest and increase the chances of it being viewed. She also emphasizes the impo…

097: The challenges of Marketing Insurance with Lucy Mowatt - Founder of Method Marketing

How important is marketing for insurance businesses? Can it significantly boost your sales? What is the value of in-house or external marketing content writers and creators? In this episode of the Insurance Broker Podcast, we’re thrilled to be speaking with the brilliant Lucy Mowatt, founder of be…

Creating Squeaky Clean Copy

In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing. From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it…

B2B Blogging Success

In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes. During the episode, they discuss: The benefits of business blogging The challenges of developing content ideas Avoiding jargon Getting …

Navigating the News

In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news. They cover: What is the news? What journalists are looking for Common mistakes when pitching stories The importance of human connection And more! Unfortunately, due to a technical glitch,…

Storytelling for Marketing Success

In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing. During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect. Connect with…

Writing for Social Media

Welcome to season 3 episode 5 of the Content Conversations podcast. In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative. During their chat, they delve into how writing for social media differs from other types of writing, and why cr…

Getting Technical Writing Right

In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content. Why jargon can put potential customers off The importance of asking questions Who creates technical content well. Listen now!

59 - The Essential Onboarding Process for Successful Client Relationships with Method Marketing's Lucy Mowatt

Your host, Jeff Arnold, interviews the Founder and Content Marketing Consultant of Method Marketing, Lucy Mowatt. Lucy shares her journey from journalism to content marketing, highlighting her agency's focus on creating in-depth content for regulated and technical sectors. She discusses AI's impact…

From ChatGPT to Captain Morgan: AI, Ads and Audio Trends

What happens when ChatGPT goes down? In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.