# Kelly Slessor

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Kelly Slessor from The Ecommerce Tribe | Checkout #342

In this episode of Add To Cart, we checkout Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You.  She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their dig…

#23: E-commerce strategist Kelly Slessor's advice on BFCM Sales, Email Marketing & Leveraging AI Commerce

Tailoring email content based on customer segments yields superior results. Personalization is not just a buzzword; it's a game-changer. Kelly Slessor, a prominent e-commerce expert shares insights on how brands can not only survive but thrive during the high-stakes period. Timing is everything. …

Why Embracing Your Brilliance is Key to Serving Others with Kelly Slessor

If you’re a woman in business, there’s no doubt you’ll have faced some unfair challenges when seeking investment from others. And the stats don’t lie: women, particularly those of colour, are the lowest common denominator when it comes to securing funding to grow their business.  So how do disadvan…

Kelly Slessor: AI's Role in Modern Business Operations

Transform your business operations with insights from AI expert Kelly Slessor, as we uncover how artificial intelligence is reshaping the corporate landscape. Discover the secrets behind integrating AI into tools like email marketing platforms and chatbots to enhance efficiency and customer interac…

Del Rainbow’s Bianca Gregg | How Australian Brands Can Succeed in Global Wholesale

Event Alert!I’ll be leading an Industry Panel at the Global Sourcing Expo in Melbourne on 18 November, alongside Kelly Slessor and Christina Exie. Our topic is Growth, eCommerce and AI in Fashion. This conversation brings together three industry leaders in a discussion spanning sourcing, go-to-ma…

Taryn Brumfitt & Dr Zali Yager | How Fashion Can Empower Positive Body Image

In this episode, I’m joined by two amazing women who are redefining the way we see ourselves and the world around us — Taryn Brumfitt and Dr Zali Yager, Co-Directors of The Embrace Collective. Taryn is an Australian of the Year, award-winning filmmaker, bestselling author, and founder of the globa…

Episode 36: Thinking Like An E-Commerce Founder Will Help You Grow with Kelly Slessor

Summary: Want predictable growth without bigger ad spend? In this episode, Taylor and Kelly Slessor break down the eCommerce founder mindset—how to think in experiments, track the right numbers, and fix funnel leaks fast. You'll hear conversion rate optimisation tips, customer journey mapping steps…

The AI-Powered E-commerce Playbook with Kelly Slessor

In this episode of Founders Future, with host Milan Kohut, we sit down with Kelly Slessor, a seasoned expert in retail tech and AI. Kelly shares her incredible journey from working on major technology projects at British Telecom to launching her own ventures, the eCommerce Tribe and Tribe Gen AI. S…

Growth, eCommerce and AI in Fashion | Global Sourcing Expo Seminar 2025

This episode is our LIVE recording from the Melbourne Global Sourcing Expo Seminar Series. While the audio is not usual studio quality, the content of this dynamic conversation was too good not to share!  This conversation brings together three industry leaders: Elizabeth (Fashion Equipped), Kell…

AI Won’t Replace You - But People Who Use It Will: The Future of Work | Kelly Slessor

Artificial intelligence is no longer theoretical - it is actively reshaping careers, leadership, and relevance. In this episode of the Power Of Women Podcast, Di Gillett is joined by Kelly Slessor, one of Australia’s most respected AI strategists, digital innovators, and retail technology leaders, …