GTM 86: Learnings From 6 Successful SaaS Exits with Katrina Wong
Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. Prior to Twilio Segment, Katrina …
GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong
Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit…
Why AI Is Freeing Marketers to Be Creative Again with Katrina Wong of New Relic
Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s first CMO, responsible for brand evolution, demand generation, and market expansion. She previously held…
Why Your Data Isn't Changing Your Business Decisions
AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-produ…
By 2028 the AI tools developers could cost more than the developers themselves?
AI development costs won't outpace developer salaries by 2028. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise marketing leadership and AI-driven go-to-market expertise. She predicts market competition and open models will keep AI tooling affordable, while token c…
Changes to how you'll spend a marketing budget
AI adoption is upending marketing budgets. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years leading marketing and go-to-market strategy across enterprise tech companies including Twilio Segment, Hired, Zuora, Salesforce, and SAP. She discusses experimenting with OpenAI's ChatGPT…
One metric acquirers scrutinize that most marketers completely overlook
Rising AI costs are quietly eroding marketing's bottom line. Katrina Wong, Chief Marketing Officer at New Relic, has led seven successful exits and now factors AI spend directly into cost of goods sold. She breaks down the buy-versus-build decision for AI agents, explains why New Relic won't automa…
One piece of marketing technology you think most teams could stop paying for tomorrow
Marketing teams keep paying for tools they no longer need. Katrina Wong, Chief Marketing Officer at New Relic, explains why AI is replacing entire categories of MarTech software. Her team canceled a competitive intelligence subscription after building roughly 85 AI agents to gather and organize the…
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powerin…
Building a Movement Instead of Chasing Demand with Katrina Wong, CMO at New Relic
Katrina Wong is the Chief Marketing Officer of New Relic, the intelligent observability platform, where she has led brand, demand, and communications. Before taking on the CMO role, she started her career as a consultant at PwC. She later on became Divisional CMO and VP of Marketing at Twilio Segme…
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