A Conversation With Kath Pay of Holistic Email Marketing
Some business books are dashed off to burnish credentials, as if “thought leadership” is a matter of page count. Others — the ones to read, learn from, and read again — distill hard-won, genuine expertise in a field that the author genuinely cares about. Kath Pay is the latter kind, and her book (…
The Customer Journey: A Holistic Approach to Email Marketing
In this episode, our guest, Kath Pay, delves into the intricacies of email marketing, focusing on the customer journey and the importance of adopting a holistic approach. We explore effective strategies to engage customers at each stage, from building awareness to nurturing loyalty, providing valua…
Kath Pay, author of Holistic Email Marketing
If there were to ever be a pioneer of email marketing, it would be Kath Pay. Kath has a long track record of being at the center of the best of email marketing ever since email marketing became a tactic. Her book Holistic Email Marketing is a must read for anyone who touches email marketing in thei…
A Conversation With Cloé Luv
If The Future Of Email were 'Friends', this episode would be titled "The One Where They Talk About Music A Lot". Guest Cloé Luv is a serial entrepreneur with considerable experience in (among many things) the business of music. Cloé is also a CEO, influencer, brand expert, success coach and Forbe…
theMarketer Podcast Season 1 Episode 11: Does Email Marketing Deliver the Highest ROI?
In this episode, we’re thrilled to welcome Kath, CEO of Holistic Email Marketing and a leading authority in email marketing.
With 26 years of experience and the 2021 ANA/EEC Email Marketers Thought Leader of the Year award, Kath is also the author of the best-selling book “Holistic Email Marketin…
The Hows and Whys of Email Testing with Kath Pay of Holistic Email Marketing
If you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectiv…
Coffee Talk: Navigating Modern Email Marketing
During the Fall 2024 MarTech Conference this past September, Jeanne Jennings, CEO and Chief Strategist, Email Optimization Shop, and Kath Pay, CEO, Holistic Email Marketing discussed the ins and outs of modern email marketing. In this podcast, they cover:
Ensure your emails reach your subscribers'…
Holistic Email Marketing Explained: Strategy, AI & Customer-Centric Growth | Kath Pay
In this episode of the CEOAFTERDARK Podcast, George Kapernaros sits down with Kath Pay — one of the earliest pioneers of email marketing. With 27+ years of experience, Kath shares how she went from running a web design company in Australia to launching one of the first email marketing platforms, an…
Why your Black Friday emails might never reach the inbox and what to do before November
You can have the best discount, the best copy, and a big list and still watch your Black Friday campaign fail because your emails never reached the inbox.
In this episode, Monica Badiu shares what she learned after flying to Poland for 48 hours to sit in a room with email deliverability experts wh…
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