# Fany Gerson

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How to scale the right way

As a founder, trying to scale your business can feel like walking on a knife’s edge. Go too fast or too early, you’ll fall off. Move too slowly and you’ll get left behind.   Every Friday on The Business Model, we’re hosting a Founder Group Chat. Each episode will feature a candid, in-depth convers…

When disaster strikes, what do successful founders do?

A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020.   As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition.   …

When disaster strikes, what do successful founders do?

A few years ago, Ariela Safira’s Zeera was set to launch a brick-and-mortar mental health concept in New York. The opening month was set to be April 2020.   As you might’ve guessed, things didn’t go as planned. Still, Ariela led her company through the hardships, a rebrand, and an acquisition.   …

How to hire the right people for growing a company

You can’t scale a company alone. As you’re building, you’ll need to hire the right people for the job.    Those first hires are critical. But as your company grows, the initial staff aren’t necessarily the ones to take it to the next stage. Or are they? It’s a conundrum for founders.     Fortun…

Exit strategy: Learn from a founder who sold her company

The mere idea of selling or exiting their businesses can bring out all kinds of reactions in founders. Some don’t want to even think about it. Others are putting a target sale price into their launch plans — the exit is the goal.   Wherever you fall on the exit-strategy spectrum, this Founder Grou…

Exit strategy: Learn from a founder who sold her company

The mere idea of selling or exiting their businesses can bring out all kinds of reactions in founders. Some don’t want to even think about it. Others are putting a target sale price into their launch plans — the exit is the goal.   Wherever you fall on the exit-strategy spectrum, this Founder Grou…

Founder Group Chat: How to Take Your Company From Launch Through Exit

Launching and growing a business is rarely smooth sailing. These founders have been through it all and share their lessons on scaling their businesses, navigating hardships, and even making an exit plan. This is the first Founder Group Chat video marathon featuring Inc.’s Graham Winfrey and three f…

Simple Times

Amy Sedaris is stopping by with some gift-giving help from her hilarious book Simple Times: Crafts For Poor People. Jane and Michael Stern are at Hartley's Pork Pies in Fall River, Mass., and Mexican cook Fany Gerson introduces us to the unusual sweets of Mexico with her book My Sweet Mexico. Broad…

Diving Deep on Doughnuts, with Fany Gerson

Heat up your fry oil — today, we’re talking doughnuts!   After sharing a slightly traumatic, mostly doughnut-filled childhood story with David, Jessica talks to Fany Gerson of Fan Fan Doughnuts in New York. They discuss Fany’s relationship to doughnuts, her biggest sources of inspiration, and the e…

Diving Deep on Doughnuts, with Fany Gerson

Heat up your fry oil — today, we’re talking doughnuts!   After sharing a slightly traumatic, mostly doughnut-filled childhood story with David, Jessica talks to Fany Gerson of Fan Fan Doughnuts in New York. They discuss Fany’s relationship to doughnuts, her biggest sources of inspiration, and the e…