Plays Well with Others: Working with Beta Readers, Editors, and More
Welcome back to "Writing While Distracted" with your NeuroSpicy writing coach, Brenda Murphy. In this episode, we dive deep into the revision process, exploring how to effectively collaborate with beta readers, developmental editors, and copy editors to refine your manuscript.
We begin by addressi…
E132 - Eileen Cook, Build Better Settings
Eileen Cook is a multi-published, award-winning author. Her novels have been published in nine languages and optioned for film and TV. She spent most of her teen years wishing she was someone else or somewhere else, which is great training for a writer. She’s an instructor/mentor with The Creative …
Publishing Nitty Gritty: Part 1
Today, we’re going to chat with one of our favourite authors of all time, so pour yourself a cup of tea and let’s get started! Thank you to Eileen Cook, aka Kate MacIntosh, for joining us this month and sharing her knowledge and publishing insight with us. The Champagne Letters is available now whe…
Marketing That Drives Leases in 2026
Marketing in 2026 leaves little room for delay. With leaner teams, higher renter expectations, and tighter margins, small inefficiencies can have an outsized impact on leasing performance. Join Entrata’s VP of Product Billy Mungovan and Product Marketing Manager Eileen Cook as they break down how m…
156. Destigmatizing Addiction: A Family's Journey
The public health crisis of addiction and overdoses continue to rise. Fentanyl poisoning now ranks No.1 on the biggest list of killers of 18-45 yr. olds in the United States, for the last three years by a wide margin. Destigmatizing mental illness and addiction is crucial to empower those suffering…
Rethinking Multifamily Search and SEO
Search in multifamily is evolving fast. From AI-generated results to maps and zero-click searches, renters are discovering properties in entirely new ways.
In this episode of The Entrata Pod, Eileen Cook and Collin Perry break down what’s changing in SEO, what still matters, and how multifamily ma…
The Value Shift in Multifamily
Renter expectations are shifting—and “value” means something very different than it did just a few years ago.
In this episode of The Entrata Pod, Product Marketing Manager Eileen Cook joins Industry Principal Virginia Love to unpack how today’s renters are redefining value, what drives trust, and …
Building Momentum in Multifamily Marketing
Multifamily marketing teams are being asked to do more than ever — drive occupancy, improve renter engagement, support onsite teams, and deliver measurable leasing results with tighter budgets and fewer resources. So what’s actually helping marketing teams build momentum in today’s market?
In this…
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