# Darren Woolley
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darren woolley is an Australian marketing consultant. He is founder and CEO of TrinityP3, an Australian marketing management consulting company. He is chair of the board of the Australian Marketing Institute.
Darren Woolley And Tom Fogden Discuss How Marketers And Procurement Can Better Manager Agency Pitches
Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almo…
UNBiased Episode 54 with Darren Woolley
Joining me this week is Founder and Global CEO of Trinity P3, Darren Woolley. Darren has been leading the marketing management consulting industry for over 20 years, helping marketers and advertisers maximize the value of their marketing budgets.
With a background in science, advertising, and cre…
Growthops' demise; the government's smoking gun; Darren Woolley on getting CEOs out of pitches
2 April 2025
Recently, news broke that agency group Growthops has entered administration with liquidators flooding in to officiate the group's companies' end — should we have seen this coming?
An audit on government spending has shown that X (formerly known as Twitter) advertising was banned in …
84. State of the Pitch 2025 w. Darren Woolley
The agency pitch process is one of the most important - yet deeply flawed - aspects of the marketer-agency relationship. In this Smarter Marketer Podcast episode, Host James Lawrence talks about the realities of modern-day pitching with someone who’s been at the coalface for decades: industry veter…
Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast
The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing.
Since then, hundreds of guests have appeared on the M…
99. Why “In-House vs Agency” Misses the Point w. TrinityP3's Darren Woolley
As 2025 comes to a close, the conversation around in-housing has never been more confusing. With rising pressures on budgets and the disruption caused by AI, businesses are being forced to rethink what the right marketing structure might look like for them.
In this episode of the Smarter Marketer …
TrinityP3 Consultants Talk About The Issues Facing Marketing And How To Address Them
In this special end-of-year episode of Managing Marketing, host Darren Woolley, Founder and CEO of Trinity P3 Marketing Management Consultancy, brings together a dozen of Trinity P3's subject matter experts to discuss the biggest issues and opportunities facing marketers and their agencies in the c…
Season 4, Episode 11: Darren Woolley Curiosity and Courage: Lessons from Darren Woolley's Career Journey
In this episode, Rowena interviews Darren Woolley (Founder & Global CEO, Trinity P3), on his Uncomfortable Growth story.
Darren’s story begins with a degree in Medical Laboratory Science from RMIT University, which led him to work in medical research at the Royal Children's Hospital in Melbourne. W…
High-flyer Hugh Marks, Dentsu joins the merging lane, and Kyle strikes back
Welcome to this week's Mumbrellacast, where Tim Burrowes joins us live from the Qantas lounge but swears he isn't compromised.
The reason we mention this is because this week, it was revealed that ABC managing director Hugh Marks has accepted a membership to the Qantas Chairman's Lounge, one of th…
112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley
Few decisions have a bigger impact on marketing performance than choosing the right agency partner. Yet according to TrinityP3's latest State of the Pitch Report, many pitch processes are still creating frustration on both sides of the table. Agencies invest significant time and resources into pitc…
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