The $500+ Playbook: Winning High-Ticket Ecom Sales with Trust-Driven Strategy
In this episode, Matt Johnston and Dan Coughlin crack the code on selling premium e-commerce products—those $500+ items that need more than just a pretty ad to convert.
From mastering the long game with SEO and YouTube content, to lead magnets that warm cold wallets, we break down how to build real…
Standing Out in Saturated Markets
✨ Episode Snapshot:
Feeling lost in a sea of sameness? In this punchy, insight-packed episode, Matt Johnston and Dan Coughlin get real about how to stop blending in and start breaking through—especially when your competitors are all offering similar products.
Whether you're building a DTC brand, sc…
Who to Hire First for Your Marketing Team as You Scale Your E-Commerce Brand
Scaling fast but stuck on who to hire first for your marketing team? In this episode, Matt Johnston and Dan Coughlin break down a smart, ROI-driven strategy for structuring your first marketing hires to fuel e-commerce growth.
🚀 Inside this episode, you'll learn:
The most common hiring mistake e-…
Brand Rules vs. Platform Hacks: Can Creators Win at Both?
How do you get creators to stay on-brand and play nice with the algorithm gods? In this quick, punchy bite, Matt Johnston tosses the question to Dan Coughlin, who breaks down the eternal tension between brand guidelines and platform best practices.
From TikTok trends to YouTube clickbait, we’re un…
Alcohol in History Episode 1: Cleveland's 10c Beer Night
This week starts a new series where we'll be taking a look at how alcohol played an important role in different historical events. We're starting off with a bit of a more light-hearted story (no one was seriously injured) involving a 10c beer night at a Cleveland baseball game back in the 1970s. As…
How to Keep Messaging Consistent Across Multiple Creators
When managing multiple creators in one campaign, inconsistency is the #1 risk.
Dan Coughlin’s playbook:
Start with a strong brief — clear, but not suffocating.
Implement a draft review process before anything goes live.
Evaluate content on 2 things:
Authenticity
Alignment with campaign messa…
How Much Budget Should You Allocate for Creator Campaigns
The #1 budget mistake brands make with creators?💸 Spending it all on partnerships… and leaving nothing for amplification.
Dan Coughlin’s framework:
Expect creator rates around $0.10 per view (TikTok/IG reels avg).
Save 30–40% of your budget for creator fees.
Save 60–50% for paid amplification …
How to Balance UGC vs. Studio Content: What to Spend and Why
Question (Jules):“How much should I actually be spending on UGC versus polished studio content?”
Answer (Dan Coughlin):
UGC Costs: Typically a couple hundred dollars per video via self-serve creator platforms (e.g., Billo). Affordable, but requires guidance and strategy to perform well.
Polished…
Episode 377: The Best of the Bravest - Nationwide: Chief Dan Coughlin (New Haven)(Volume 7)
Assistant Chief Dan Coughlin, tasked with helming operations for the New Haven Fire Department, joins the program for Volume 7 of The Best of The Bravest: Nationwide. In Memory Of: Firefighter Patrick Reardon (End of Watch: April 21, 2009) Firefighter William McMillan (End of Watch: May 6, 2021)…
Ep 056: Behind the rope of DP World Tour Golf Fitness with Dr Dan Coughlan
In this episode, Mark speaks to Dan Coughlin, a leading golf performance expert, shares insights into the physical preparation and support systems used by top tour professionals. Discover how these practices can benefit amateur golfers and the evolving landscape of golf fitness.
Ky Topics
Tour gol…
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