ОТНОСТНО ТОЗИ ЕПИЗОД
For many early and mid-stage companies, a product led growth strategy reigns. It's about features, demos and free trials. This can work initially, but once you reach a certain point, you have to evolve to a more value-centric approach.
In this coffee talk we chat with Steven Siegel, a Product Marketing veteran about why this is so important and how he successfully makes the shift.
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Value Coffee Talk.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
In this episode of the Value Coffee Talk Podcast, Tom Pisello, the ROI Guy, is joined by Gaurav Sharma, Product Leader for Value Tools and AI Systems at ServiceNow, to explore one of the most important shifts in go-to-market strategy: post-sales value realization.
The discussion focuses on how org…
AI has made the build option look almost free. A few prompts, a weekend, and you have something that resembles a value calculator. What you don't have is a methodology, a maintained model, a governance trail, or a seller who trusts the number in front of the CFO.
In this episode of Value Coffee Tal…
In this episode of Value Coffee Talk, host Thomas Pisello speaks with Ken Powell about the remarkable growth journey of K1X and the evolving role of business value in today’s SaaS and AI-driven economy. The conversation explores how organizations can move beyond product-centric selling to focus on …
In this episode of the Value Coffee Talk Podcast, Tom Pisello, the ROI Guy, speaks with Michael McDowell, the “Demo-tainer” and author of Demo-tainment, about how pre-sales and solution engineering are evolving in an AI-driven world.
The pair discuss why human connection still matters, how to avoi…
In this insightful interview, host Tom Pisello interviews sales transformation expert and author Art Fromm, to explore how modern buying decisions are increasingly shaped by risk perception, stakeholder alignment, and the growing complexity of enterprise sales.
The pair dive into how organizations…
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