madelyn (00:05)
Hello, this is the unscripted files and it is our
Emily Wilson (00:06)
Really?
madelyn (00:07)
Monday mini sode with industry expert Emily Wilson. Welcome, Emily.
Emily Wilson (00:11)
Thank you for having me.
madelyn (00:13)
I think we exchanged
like twenty links for news this week and just had to cull it down to our top five headlines. Not easy. Things are picking up.
Emily Wilson (00:22)
Yes, not easy at all. So much happening. I'd say both sides of the pond. We had Edinburgh TV festival this week. There's a lot of movement with executives, a lot of commissioning. It's exciting to see.
madelyn (00:34)
Yes, I love seeing
I love seeing more and more headlines too. At least things are getting bought and made, I think. and and listen, this this kind of showdown between Netflix and YouTube is getting more and more interesting. Bloomberg reporting that YouTube is paying its creators not to work with Netflix. Millions even was mentioned. I mean, as creators become the new celebrities and the number one commodity when it
comes to packaging, this showdown is is pretty intense. Can you tell me more?
Emily Wilson (01:07)
Yeah, so YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively. and this really follows a lot of I guess YouTube creators moving to Netflix or having shows commissioned by Netflix. and I guess it's a way of guaranteed income, whereas YouTube is obviously based on views and on viewership and engagement.
So it's interesting to see how YouTubers suddenly worried about their creators moving to another home, I guess.
madelyn (01:36)
Yeah, it's so interesting to see the this power shift happening in real time.
when you get a Netflix show, that really used to be the hallmark of success if you're a creator, if you're a creative. And we have seen that completely flip upside down, And I think creators want more equity. They want more ownership. You know, that
variable income that we're talking about that is based on views and success that we don't have in TV or in streaming I should say.
And even I know a lot of platforms like Tubi are trying to work with creators where, you know, they're just doing licensing deals. It's not even exclusive, just to have the content
On their platform. So going to be interesting to see how this the creator economy continues to evolve. I was kind
of shocked but not shocked because it if this feels like a 2000
show, Emily. Wait to date, wait, W E I G H T, right. Wait to date for Netflix has been.
Commissioned. Can you give me some details about this format?
Emily Wilson (02:37)
Yeah, I mean we were talking about it after seeing the biggest loser documentary, and the popularity of that and people talking about
The ethics around that show, it's interesting to see this one, but wait to date coming to Netflix following singles during and after extreme weight loss as they navigate dating, identity, and the search for lasting love.
madelyn (02:58)
It's it's interesting, makes sense for Netflix in their portfolio. I think between Love is Blind, Age of Attraction, all of these formats that I just mentioned are all based on how you look, right? Like
when it comes down to it. does age matter? Does what you look like actually matter? And now does you know extreme weight loss affect your potential? it's an interesting thesis in the era of, GLP ones and where extreme weight loss you know, obviously is is possible and we're seeing it a lot. So I'll be interested to see
How this one plays out. I got a lot of texts about this next headline about HGTV and crossing over into the dating space.
Emily Wilson (03:38)
Okay.
madelyn (03:41)
and we know that every genre, sports, culinary, home, try to do the dating thing. It's probably been
Emily Wilson (03:47)
Yeah.
madelyn (03:48)
pitched a million times, but let's talk about let's go back to your place for HGTV.
Emily Wilson (03:54)
Yeah, so it's being hosted by the Bachelorette star Tyler Cameron. And it looks like he will be playing matchmaker for singles Looking for Love in the potential suitors' most personal spaces.
madelyn (04:07)
so it looks like he'll guide a hopeful romantic on three house tours looking for design clues that reveal more about the people that live there. okay, so he's picking okay, so he's picking people based on their homes. Interesting.
Emily Wilson (04:19)
Mm-hmm.
madelyn (04:20)
So it's like it's like a house hunters, but it's dating, you know,
Emily Wilson (04:24)
Yeah.
madelyn (04:25)
The reason that this is appealing to me is because I do think your spaces say a lot about you. And I think it's interesting to see what people will deduce based on like what kind of home they have.
But the reason I got a whole bunch of texts about it was because they were like, it's a mop. Like this, like dating
Emily Wilson (04:41)
Okay.
madelyn (04:42)
and home, like it's been pitched a million times. But as you and I both know, timing, packaging, it's everything. I do think Tyler is kind of the perfect
Emily Wilson (04:48)
Okay.
madelyn (04:50)
host for this. He's worked his way into the sort of the HTTP family with Bachelor Mansion Takeover. So, you know, gonna gonna see how
Emily Wilson (04:56)
Yeah.
madelyn (04:58)
how this one goes.
News in the vertical space. We got Keller Knoll, who, you know, has made every game show in shiny floor format known to man. Getting into the vertical quiz show format.
Emily Wilson (05:09)
so it's a short form vertical quiz built first for mobile viewing. So the aesthetics of one of their shiny floor quiz shows, but for the vertical space with episodes under two minutes each. So strong visuals, brand and brand integration, fast paced gameplay. we will see what happens with this.
madelyn (05:30)
Okay, interesting. This reminds me there was a there was a phone game years and years and years ago. What was it called where everyone logged on at the exact same time to like Yes.
Emily Wilson (05:38)
HQ trivia. my god.
madelyn (05:42)
I feel like that's I feel like this is coming I honestly feel like this is coming back, like this type of
game and this type of wanting to all play together and talk about the same thing. And, you know, it's it reminds me of did you do the worldle this morning but a little bit more adventized. So doesn't surprise me we're getting vertical game show space and doesn't surprise me that Keller Knoll is at the forefront of it. and of course we we wouldn't
Is this wanna be a conversation between us if we didn't talk about Paramount and Warner Brothers? their suit is headed to the Supreme Court
and it's getting a little a little political. You know, it's a big red state versus blue state. We're hearing that Paramount's moving out of California, threatening to go to Tennessee, where I am. Interesting. Talk to me about the latest news in in our $111 billion merger.
Emily Wilson (06:26)
It looks like it's Iowa and Montana going to the Supreme Court to put a halt on antitrust efforts and prevent the merger from going ahead.
madelyn (06:35)
And it looks like they aren't wasting any time. They filed paperwork and want a response within two weeks.
So we'll continue to keep you updated.
Emily Wilson (06:43)
Yeah, I mean
it's action against Arizona, California, Colorado, Connecticut. There's such a long list of states in the deadline article. This is after it came through the UK as well. So it's definitely not an easy road for them. I know that they extended their internal deadline about when the merger would occur, but I'm wondering whether we're just gonna keep seeing that date being pushed with all of these changes.
madelyn (07:08)
Yeah, I I imagine that it will.
okay Emily, August is over. We're we're getting into
Emily Wilson (07:16)
I know.
madelyn (07:18)
the fall. tell me tell me what your favorite fall activities are.
Emily Wilson (07:22)
my goodness.
I love it when the leaves go brown and they come off the trees. Like there is nothing more significant within the weather to me than that, because in London we get very little snow. So yeah, when all the trees turn brown and the leaves come off and you can play in the leaves, it's just so lovely. but I am gonna miss the heat wave.
madelyn (07:43)
Mm. I unfortunately can't say the same.
I am really ready for it to cool down, and I agree with you. I love when the leaves change. I love when they start falling off the trees. It's like confetti, you know? So I'm really excited. Well, thank you so much, Emily, for joining me on this August 31st edition of our Monday mini soda, The Unscripted Files. You can follow Emily on LinkedIn where every single Friday she posts unscripted industry news, or you can get it sent directly to your inbox via her Substack, Unscripted TV News. Thanks so much again for joining me, Emily.
Emily Wilson (08:13)
Thanks for having me.
Hello, this is the unscripted files and it is our
Emily Wilson (00:06)
Really?
madelyn (00:07)
Monday mini sode with industry expert Emily Wilson. Welcome, Emily.
Emily Wilson (00:11)
Thank you for having me.
madelyn (00:13)
I think we exchanged
like twenty links for news this week and just had to cull it down to our top five headlines. Not easy. Things are picking up.
Emily Wilson (00:22)
Yes, not easy at all. So much happening. I'd say both sides of the pond. We had Edinburgh TV festival this week. There's a lot of movement with executives, a lot of commissioning. It's exciting to see.
madelyn (00:34)
Yes, I love seeing
I love seeing more and more headlines too. At least things are getting bought and made, I think. and and listen, this this kind of showdown between Netflix and YouTube is getting more and more interesting. Bloomberg reporting that YouTube is paying its creators not to work with Netflix. Millions even was mentioned. I mean, as creators become the new celebrities and the number one commodity when it
comes to packaging, this showdown is is pretty intense. Can you tell me more?
Emily Wilson (01:07)
Yeah, so YouTube is offering millions of dollars to popular channels if they upload their videos to the site exclusively. and this really follows a lot of I guess YouTube creators moving to Netflix or having shows commissioned by Netflix. and I guess it's a way of guaranteed income, whereas YouTube is obviously based on views and on viewership and engagement.
So it's interesting to see how YouTubers suddenly worried about their creators moving to another home, I guess.
madelyn (01:36)
Yeah, it's so interesting to see the this power shift happening in real time.
when you get a Netflix show, that really used to be the hallmark of success if you're a creator, if you're a creative. And we have seen that completely flip upside down, And I think creators want more equity. They want more ownership. You know, that
variable income that we're talking about that is based on views and success that we don't have in TV or in streaming I should say.
And even I know a lot of platforms like Tubi are trying to work with creators where, you know, they're just doing licensing deals. It's not even exclusive, just to have the content
On their platform. So going to be interesting to see how this the creator economy continues to evolve. I was kind
of shocked but not shocked because it if this feels like a 2000
show, Emily. Wait to date, wait, W E I G H T, right. Wait to date for Netflix has been.
Commissioned. Can you give me some details about this format?
Emily Wilson (02:37)
Yeah, I mean we were talking about it after seeing the biggest loser documentary, and the popularity of that and people talking about
The ethics around that show, it's interesting to see this one, but wait to date coming to Netflix following singles during and after extreme weight loss as they navigate dating, identity, and the search for lasting love.
madelyn (02:58)
It's it's interesting, makes sense for Netflix in their portfolio. I think between Love is Blind, Age of Attraction, all of these formats that I just mentioned are all based on how you look, right? Like
when it comes down to it. does age matter? Does what you look like actually matter? And now does you know extreme weight loss affect your potential? it's an interesting thesis in the era of, GLP ones and where extreme weight loss you know, obviously is is possible and we're seeing it a lot. So I'll be interested to see
How this one plays out. I got a lot of texts about this next headline about HGTV and crossing over into the dating space.
Emily Wilson (03:38)
Okay.
madelyn (03:41)
and we know that every genre, sports, culinary, home, try to do the dating thing. It's probably been
Emily Wilson (03:47)
Yeah.
madelyn (03:48)
pitched a million times, but let's talk about let's go back to your place for HGTV.
Emily Wilson (03:54)
Yeah, so it's being hosted by the Bachelorette star Tyler Cameron. And it looks like he will be playing matchmaker for singles Looking for Love in the potential suitors' most personal spaces.
madelyn (04:07)
so it looks like he'll guide a hopeful romantic on three house tours looking for design clues that reveal more about the people that live there. okay, so he's picking okay, so he's picking people based on their homes. Interesting.
Emily Wilson (04:19)
Mm-hmm.
madelyn (04:20)
So it's like it's like a house hunters, but it's dating, you know,
Emily Wilson (04:24)
Yeah.
madelyn (04:25)
The reason that this is appealing to me is because I do think your spaces say a lot about you. And I think it's interesting to see what people will deduce based on like what kind of home they have.
But the reason I got a whole bunch of texts about it was because they were like, it's a mop. Like this, like dating
Emily Wilson (04:41)
Okay.
madelyn (04:42)
and home, like it's been pitched a million times. But as you and I both know, timing, packaging, it's everything. I do think Tyler is kind of the perfect
Emily Wilson (04:48)
Okay.
madelyn (04:50)
host for this. He's worked his way into the sort of the HTTP family with Bachelor Mansion Takeover. So, you know, gonna gonna see how
Emily Wilson (04:56)
Yeah.
madelyn (04:58)
how this one goes.
News in the vertical space. We got Keller Knoll, who, you know, has made every game show in shiny floor format known to man. Getting into the vertical quiz show format.
Emily Wilson (05:09)
so it's a short form vertical quiz built first for mobile viewing. So the aesthetics of one of their shiny floor quiz shows, but for the vertical space with episodes under two minutes each. So strong visuals, brand and brand integration, fast paced gameplay. we will see what happens with this.
madelyn (05:30)
Okay, interesting. This reminds me there was a there was a phone game years and years and years ago. What was it called where everyone logged on at the exact same time to like Yes.
Emily Wilson (05:38)
HQ trivia. my god.
madelyn (05:42)
I feel like that's I feel like this is coming I honestly feel like this is coming back, like this type of
game and this type of wanting to all play together and talk about the same thing. And, you know, it's it reminds me of did you do the worldle this morning but a little bit more adventized. So doesn't surprise me we're getting vertical game show space and doesn't surprise me that Keller Knoll is at the forefront of it. and of course we we wouldn't
Is this wanna be a conversation between us if we didn't talk about Paramount and Warner Brothers? their suit is headed to the Supreme Court
and it's getting a little a little political. You know, it's a big red state versus blue state. We're hearing that Paramount's moving out of California, threatening to go to Tennessee, where I am. Interesting. Talk to me about the latest news in in our $111 billion merger.
Emily Wilson (06:26)
It looks like it's Iowa and Montana going to the Supreme Court to put a halt on antitrust efforts and prevent the merger from going ahead.
madelyn (06:35)
And it looks like they aren't wasting any time. They filed paperwork and want a response within two weeks.
So we'll continue to keep you updated.
Emily Wilson (06:43)
Yeah, I mean
it's action against Arizona, California, Colorado, Connecticut. There's such a long list of states in the deadline article. This is after it came through the UK as well. So it's definitely not an easy road for them. I know that they extended their internal deadline about when the merger would occur, but I'm wondering whether we're just gonna keep seeing that date being pushed with all of these changes.
madelyn (07:08)
Yeah, I I imagine that it will.
okay Emily, August is over. We're we're getting into
Emily Wilson (07:16)
I know.
madelyn (07:18)
the fall. tell me tell me what your favorite fall activities are.
Emily Wilson (07:22)
my goodness.
I love it when the leaves go brown and they come off the trees. Like there is nothing more significant within the weather to me than that, because in London we get very little snow. So yeah, when all the trees turn brown and the leaves come off and you can play in the leaves, it's just so lovely. but I am gonna miss the heat wave.
madelyn (07:43)
Mm. I unfortunately can't say the same.
I am really ready for it to cool down, and I agree with you. I love when the leaves change. I love when they start falling off the trees. It's like confetti, you know? So I'm really excited. Well, thank you so much, Emily, for joining me on this August 31st edition of our Monday mini soda, The Unscripted Files. You can follow Emily on LinkedIn where every single Friday she posts unscripted industry news, or you can get it sent directly to your inbox via her Substack, Unscripted TV News. Thanks so much again for joining me, Emily.
Emily Wilson (08:13)
Thanks for having me.
