Brand Makeovers, Apple Duo Shade & the AI Apocalypse?

Is AI actually going to end the world, or are tech executives just playing a high-stakes PR game?

JC Perez and David Verjano are back for Episode 21 of The Owlgorithm to break down the latest strategy moves across fashion, fast-casual CPG, out-of-home advertising, and AI safety panic.

On this week's agenda:

• Hanes Drops the "Safe" Image: Why Hanes moved away from basic underwear marketing to tackle modern social anxiety.
• Fast-Casual Redesign Audit: Modernizing 1,500 locations for Tropical Smoothie Cafe and Carrot Express's play to upscale its brand footprint.
• Beyond Meat vs. Real Good Foods: How product bloat causes identity crises in CPG.
• Tactical Out-of-Home: How a single word on a banner can beat million-dollar ad campaigns in dense cities.
• The AI Safety Debate: Unpacking the viral "10% extinction" claims, open-source models, and closed-network regulatory capture.
• The U Returns to Nike: What $200M means for the Hurricanes brand equity.

Enjoying the show? Leave us a 5-star rating on Spotify and let us know: Did Hanes nail their strategic pivot, or was it too aggressive? 

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