Video Deep Dive From the 2025 CES Show

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I am. I am Cydia. I am Cydia.
This is the cdf CDF podcast.
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They announced this thing called
Lift Latency Indication Protocol.
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And the easiest way to kind of
picture in your mind what it is,
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is think of it as eded for audio.
It's a means for the source to
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communicate with the sink,
the TV said, to communicate with
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the streaming device or whatever
the samuele it is to say,
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I can do this. Can you do this?
Well, I can do this. Can you do that?
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Well, let's find the best thing
that we both can do.
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And you send me this and I'll
accommodate that when I see it.
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Just the way that it works in
terms of video formatting.
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So it's called Latency
Indication Protocol.
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And the object of it is to
reduce sink errors.
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Hello and welcome to another CD
podcast.
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I'm Walt Kirby, senior director
of technology and Standards and
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your host for the CD podcast.
And today we're going to be doing a
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deep dive in video with Mr. Michael
Heiss, also known as captain.
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Captain video. Mikey, how are you?
Oh, having a barrel of laughs in
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yourself. Very good. Thank you.
So, in full disclosure, uh,
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Mike and I are, like,
100% in get ready for ES mode.
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There was so much information at
the CES show, and frankly,
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I was pretty blown away by the video.
And Michael and I did happen to
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run into each other a time or two.
Uh, we get to do I get to do some
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press stuff. He's he's actual press.
So he gets to do more press stuff
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than I do. But we learn a lot there.
And, uh,
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we thought there was so much going
on in the world of video and two,
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becoming in the world of video that
we should just talk about it. So.
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Well, I give you my, uh,
top level evaluation of that.
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Um, the son of some friends of
ours is heavily into video.
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He's a he's like a Rain man
about video.
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And when he found out what I do
every time I see him say,
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Michael, should I buy this?
Should I buy this? Should I buy that?
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Hang on. And usually I tell them.
Spend your money on something else.
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Save your money.
Because he's just obsessed about
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every year all the new TV sets.
And I haven't seen him since I
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came back from a CES.
And when I see this fellow,
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probably this weekend,
I'm going to say this year there
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was something that's different
enough that if you have the money
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and you have nothing else to do,
there were some significant
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advancements in technology that
will lead to demonstrable
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increases in the quality of video.
This is the year when you might
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want to buy a new set.
Yeah, might have some extra tariffs,
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but, you know,
such is the way of the world.
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Yeah, I was I was blown away.
But before we get into displays,
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why don't we talk about getting
or transporting video from one
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place to another, which would be
the HDMI 2.2 announcement. Yeah.
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And you know. What? You love it.
You can't live without it. Yeah.
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And also, when are you going to
see it after these announcements.
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So let's, let's let's bust into that.
What is HDMI 2.2.
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Like what is the addition or the
changes that they've done to
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HDMI 2.1.
Well, I could be, you know,
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my usual self and say HDMI 2.2
is 0.1 better than 2.1,
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but it is if you look at it from a
paper on paper specs standpoint,
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it is significantly better.
In fact, it's twice as as fast.
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It's got a 96 gig speed, which is
twice the 48 gig of 2.1, and it's 16.
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Better for those who are keeping
score, as Vin Scully used to say,
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and it's 16 higher than the 80
gig for Thunder Pants five and
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DisplayPort 2.1.
So yeah,
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it can do all sorts of stuff.
It can do, you know, 8000 K at a
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bazillion, you know, frame rate,
but you know, but seriously,
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it can do all the eight KS you want.
You can do ten K, you can do
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some 12 K, it can do 16 k at.
And again you have to look at
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the chart.
And I'm sure there'll be I know
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there'll be courses about this
because I'm doing one of them.
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But you know I know there'll be
KD education around this and
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articles and so forth that you
will need special cables.
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In some cases the source will need
DSC to display stream compression,
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but it can do for for for 12,
you know, 6120. All of that stuff.
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But like for what in our world and
what we'll call the CD world really.
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And this is you know, something
we'll get to later. 8-K is here.
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There were some new sets,
mostly from Samsung, but 8-K is not,
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you know, crazy all over the place.
So what are you going to do with it.
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Right.
That's the question for the
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industrial world,
for the elixir world, for large
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parts of the world where you're
doing medical imaging or multiple
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high frame rate kinds of things,
high resolution, uh, you know,
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really precise color sampling. Yeah.
it's great in the consumer world.
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Yeah, maybe not so much.
But then there's a problem.
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We live in a market environment
where everybody's, you know,
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we're in the social media world and
people are going to read about it.
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And if you're Mr. or Mrs. Sadia and
one of your clients or prospects say,
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hey, you know,
I read this article that this
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Mike guy wrote about HDMI 2.2,
are you going to give it to me?
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Well, maybe you can in 18 to 20
4 or 36 months, right?
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The standard hasn't even been
finalized and released yet.
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The chips are not anywhere near
even being started.
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How would you like to be the
person in charge of that product
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line at a semiconductor company?
And then you have to go up to
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the top floor and have a meeting
with the suits.
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If they still wear suits and say,
uh, hey.
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Yeah, you know, I kind of need about
$50 million or so to make some new
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chips. Can. Can you give it to me?
Good luck. Been there.
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Good luck with that. Yeah.
So it's not going to happen
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right away.
And the messaging on that,
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that I really implore all the
people that are listening to
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this to answer their clients and
prospects and staff, anyone when,
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when they hear about this, it's
coming. It will have some advantages.
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They might not be advantage that
you need,
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the stuff you need that you can get.
Now with the current HDMI 2.1 is
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just fine, right? It's great.
And then remember,
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you'll not only need to wait for new
products both on the source side,
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in the receiver and by receiver.
That's a a broad category.
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Not just DVRs but, uh, soundbars.
Uh, surround processors at all.
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And the set all have to have this,
just as it always has been.
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Uh, before.
Or you're not going to get anything.
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You'll need new cables.
Because of the increased bandwidth
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and speed, you're not only going to
need new cables, you're not going to
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be able to run the cables as long,
which means that there will be an
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increased call for active cables.
But guess what's inside of an
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active cable a chip? Yep.
And where are those chips going
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to come from and when are they
going to come?
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So I mean, I'm trying to lay out more
of a practical, uh, roadmap for this,
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but this also means that there'll
be if this is something that you
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see looking down the road,
an installation that might want
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to take advantage of this,
or if you just want to.
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Absolutely. Future proof.
Then you have to consider fiber.
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Fiber is, you know,
always going to do it.
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But there are other, you know,
other things attached to that.
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So it'll be cool when it appears,
you know, maybe it'll appear
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first in the new Apple TV 4K.
Don't know where will appear first,
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probably in TVs, because it'll
probably be baked into the new SoCs
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and processors that the TV sets used.
But if there's no source or no
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means to communicate it. Yeah.
You know,
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so one thing though that should be
mentioned is what's called lip. Yeah.
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Now, I spoke with Rob Tobias,
the president of HDMI la,
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the licensing authority,
the guys that you have to make sure
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you don't get the nasty letters for,
if you have unlicensed products
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and they do that.
They actually touted that during
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this session.
How they love to go after people.
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Will have like they will go
after people if,
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if if they if something gets
reported they they will follow up.
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So they say we'll have a discussion
about that over a drink in Barcelona.
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Okay.
But what Peter I went pick out
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the beer.
Um, but they they do,
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they do do that.
And it's, you know,
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it's sort of a threat to keep
everybody in line, which is fine.
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But when I talk to Rob,
they announced this thing called
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lift Latency Indication Protocol.
And the easiest way to kind of
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picture in your mind what it is,
is think of it as eded for audio.
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It's a means for the source to
communicate with the sync,
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the TV set to communicate with
the streaming device or whatever
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the Samuel it is to say.
I can do this. Can you do this?
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Well, I can do this. Can you do that?
Well, let's find the best thing
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that we both can do.
And you send me this and I'll
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accommodate that when I see it.
Just the way that it works in
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terms of video formatting.
So it's called Latency
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Indication Protocol.
And the object of it is to reduce
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sync errors. So in my head I can.
Tell you, Michael, that I'm in the
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standards world as we are doing
as we as we release the immersive
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audio recording of practice.
And now we're doing the immersive
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video recommended practice,
and we're also doing, uh,
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a recommended practice on how
you verify audio in a room.
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We have had lots of discussion on
lip sync and the way it's changed.
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And sometimes, um, video.
Extra video processing and or extra
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audio processing can really add a lot
of delay. And we've been like that.
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I mean, it's been like that from day
one. It's even more now, though.
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Um, well, so.
It's more video processing and
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things are more prone to being
thrown off track and you've got
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the inherent lip sync.
Um,
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I was watching perish the thought.
Was I watching a football game?
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I was watching,
so I was watching the inauguration.
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Even worse than watching the
football game.
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I was watching the inauguration
stuff the other day, and I had
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it on two sets and on one set.
I was watching C-Span through cable,
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via my TiVo, into a TV set on
the main set in my office.
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I have a Roku TV, uh, a TCL TV with
Roku, but remind us to talk about
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that later where it was coming
via IP through the spectrum app.
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So two different means of
transmission and the sync
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between those two sources was
almost a minute off.
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Not the lip sync,
but this is sort of a related issue.
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The different sources have
different processing.
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And that also applies to audio.
So the focus on that and the
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standards world that you're
doing is is is correct. Yeah.
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And you'll never and you'll
never totally fix it.
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And we as I said,
we've spent a lot of time these
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these parameters for the immersive
video design are not yet complete.
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But we've had a lot of discussions
such as, um, people are more
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sensitive to, um, late, uh,
late latency than positive latency.
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And it's, it's really interesting.
We don't perceive latency as before
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or after the same way our brains.
So it's it's pretty it's pretty
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complicated.
And it really shows up in music,
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like a music video.
Somebody hits a snare drum and a
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snare drum happens before or
after the snare drum.
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You're immediately out of the
out of the minute, out of that.
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Out of that shell. Close ups.
Yeah, right.
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When you when you get rubber
lips and and that's and that
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that's when I was, you know,
when I was making Avars back in
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the old days, we called that
rubber lips and it was a problem.
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But the sort of, you know,
you got to have some humor.
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I try as best I can,
and Rob's a nice guy, but he's,
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um, he's not as as funny as Steve,
and he used to be, but.
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So I said, you've called this thing
lip for latency indication protocol.
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I sense a chicken and egg thing.
Did they come up with an acronym
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and then try and find words that
describe it?
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Or did they come up with the
words and then say, wow, lip,
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lip. Whip and watch. No, wait.
Michael, it's the first one.
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Totally the first one.
They came up with lip first,
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right? Yeah.
And like the lip, as in lip sync.
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And he didn't laugh,
and I wanted to just reach out.
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And I wish I had a feather so I could
tickle him. Well, you know, if.
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They called it latency indication
protocol service, and it could
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have been lips. You know.
I'm going to the doctor later
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today for my, uh, you know,
quarterly checkup,
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and I'll ask him. You know what?
What's the prescription for lip?
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If you have lip for more than four
hours, you know, call your doctor.
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But, um, there's one thing.
Call your. Integrator. Call you.
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There you go.
If you have lip sync,
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call your integrator, I like that.
It sounds like a TV commercial
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for a pharmaceutical. Yeah.
The one thing that I did ask him is,
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um,
will this be part of the hardware?
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And he said, no, it's metadata.
So it is possible.
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And this isn't out there yet
that if you have a system,
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a current reasonably decent 2.1
or maybe even 2.0 system,
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it's conceivable yet to be tested
that the metadata for lip will
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come from the source through the
receiver to the sink, and as long as
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everybody can hear each other and
communicate backwards that this is
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a feature that may be possible to
work without all the 2.2 nonsense.
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Yeah, I think that would be in
their best interest to do that.
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It would make HDMI look good.
So let's do that. You know.
219
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So there's the answer. It's coming.
Eventually it's going to have some
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benefits, but probably not for us.
And you're just going to have to
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deal with it.
As with everything else we do being
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able to explain it to all the people
involved in your universe is the key.
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All right, so on the first two,
actually probably all three podcasts
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that we did as, um, dailies at the
CES, we talked extensively about.
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I, uh, you know, there was a ton of
AI whitewashing in previous years,
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but I actually started to see some
applications of AI this time, uh,
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especially in press conferences like
LG and Samsung and other things.
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And you bought that, didn't you?
Well, let's get into AI video.
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Well, all right.
But there are I said this in one of
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the media meetings we had last week,
um, and Rich green and I a little,
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you know, plug those of you that are
going to see Rich green and I are
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doing the Mikey and Rich show, uh,
to bring people into a little, uh,
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vision is what to expect at ISC,
just like we we do it's media.
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And I jokingly said, if I hear I
one more time, I'm going to puke.
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And you didn't jokingly say that.
And that was real rich.
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Gotta love him.
He's a he's a really smart guy
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and a great friend, he says.
You can't say that. And and I did.
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And and I will continue to do that.
But there are two things about I
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and and to some extent,
this falls into the same sort of
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thing that we were talking about,
is how to explain all this nonsense
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about AI to, you know, people in
your universe that ask about it.
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There are AI things that are
done in the background.
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A.I. makes better picture quality
because it looks at this and it looks
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at that, and it looks in the large
language manual that large language
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models say that fast three times.
What's in my water bottle here,
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I don't know.
Uh, it looks at the LM and whatever,
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you know, is, is driving the eye
and say, you know, that is a
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football game and or a baseball
game or a soccer match, and here's
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the overhang and here's what the
picture should look like when it's
250
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in shadow or when it's in bright.
And I'm going to adjust accordingly
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because I'm I and I'm way,
way smarter than, you know,
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user intervention needed.
And that's kind of cool as long as
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there is an off switch. Right? Right.
Because how many times do we
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tell people you pretty much
disable everything in a
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television to make the picture,
not have that soap opera effect and
256
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all other kinds of weird stuff?
But this is this is a little
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different world, because here the
benefits will be perhaps desirable,
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especially for people that are not
really, you know, video connoisseurs.
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They want the best video and
they don't maybe even know what
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the best video is.
You know, they don't have Joe
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Kane sitting over their shoulder.
So, you know,
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they want the best video.
So you can consider this having
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somebody behind the scenes adjusting
it for you at a site love it.
264
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But then somebody that is into
calibrating,
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you might want to do exactly what
you say because you're better than
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the AI and you've measured it,
so you want to turn it off.
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But that's one bucket of AI stuff
that happens in the background.
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But then there's sort of the
predictive AI, and that's the part
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maybe it's good, maybe it's not.
You know, all the things that we
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saw at the press conferences.
Hi, honey. I'm home. All right.
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So dinner, you know, and and,
you know, good for them.
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That's not my personal cup of tea.
I like to do that stuff myself, but.
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Oh, honey, the clothes are in the
dryer. Dryer? Are the clothes ready?
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Yes, Mike, the clothes are ready.
I'll get the robot to take the
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clothes out of the dryer and I'll
even fold them for you out of sight.
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But yeah, that that predictive
stuff is the thing where some of
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it is just a little loony.
Yeah, we're gonna end up, like on on
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00:20:38,120 --> 00:20:42,680
that spaceship in the movie Wall-E.
If we do all that stuff, just be
279
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sitting in chairs doing nothing.
So, you know, AI is here.
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Everything is AI.
But I say again and will continue
281
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to say again. Remember. Digital.
Ready? Speak. You're not old.
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Oh, sure I do. Yes I am.
I remember digital ready speakers.
283
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That was hilarious.
Or HDTV ready antennas? Yep.
284
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The antenna doesn't know.
Doesn't care.
285
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The speaker is either a good
speaker or a crappy speaker,
286
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but the speaker itself has nothing to
do with where the source comes from.
287
00:21:15,560 --> 00:21:21,370
This is the same thing.
Everything has bloody. I. Yep.
288
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All right, take it. Take a breath.
Take a breath. Yourself accordingly.
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00:21:27,930 --> 00:21:31,570
I'm with you, I got it.
Well, no, I'm talking to the to
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the public out here.
You know, ladies and germs, that,
291
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um, this is it has benefits.
You just have to be careful to make
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00:21:41,530 --> 00:21:46,490
sure you can turn it off if you need
to, and be to explain what it is
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and know what it does and also.
And now we're going to get into
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a little bit about the actual
places where you see it.
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How check marks for AI.
And now I'm going to have to
296
00:21:59,970 --> 00:22:02,610
puke myself because I'm doing
what I said I didn't want to do.
297
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Is is the language model,
if you will,
298
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the database in old speak that is
determining how the AI operates on.
299
00:22:14,410 --> 00:22:17,130
And this normally goes for video.
This goes for video,
300
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audio phones, home control,
automation, all that. Um.
301
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Is it on device or is it in the
cloud?
302
00:22:26,270 --> 00:22:28,710
And that has implications for
privacy.
303
00:22:29,030 --> 00:22:34,310
It also has implications for if
you become too AI dependent.
304
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Did I mention while I was at CES?
There was no power in my house.
305
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I lived in Southern California,
for those of you who don't know,
306
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and thankfully I'm if and people
you know when I.
307
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I certainly appreciate it.
Mike, is your house okay? Yes.
308
00:22:47,470 --> 00:22:50,550
My my house is okay.
Because if you hear that my area is
309
00:22:50,550 --> 00:22:53,910
burned down, it's an apocalypse.
Uh, because I live in a sort of, you
310
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know, typical little suburban area.
But, I mean,
311
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there is some city of people we
know who have lost their homes.
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00:22:59,310 --> 00:23:03,950
I mean, this is this serious stuff.
But our power was out for three days,
313
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and my wife was freaking out
while I was here.
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And if your power is out and by
definition, your broadband may
315
00:23:12,150 --> 00:23:16,070
be out either because you don't
have a 3G backup or whatever,
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00:23:16,110 --> 00:23:20,080
a 4G backup or 5G backup or so.
But those polls could have been down,
317
00:23:20,080 --> 00:23:23,200
too. So, I mean.
That's exactly right.
318
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So we had no power.
And as my wife pointed out to me
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every time I spoke to her,
no internet.
320
00:23:31,320 --> 00:23:36,520
So if you are totally AI
dependent and there's no cloud,
321
00:23:37,040 --> 00:23:43,200
then you've got a problem.
Or is all or some portion of the
322
00:23:43,200 --> 00:23:46,480
modeling that's governing the AI
on device?
323
00:23:46,800 --> 00:23:51,840
And when Apple and Samsung and Google
Pixel announced their new phones,
324
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you often hear about how much of
the AI is on device.
325
00:23:56,440 --> 00:24:01,520
And that's something that you want
to talk to your product suppliers
326
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to see where that is, so that you
can gauge the dependency of how
327
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much you're going to use AI for.
Yeah. Did you hear?
328
00:24:12,000 --> 00:24:15,660
Um, it's just it dovetails right
into what you're talking about.
329
00:24:15,660 --> 00:24:18,380
Did you hear the controversy
about Samsung Galaxy phones?
330
00:24:19,900 --> 00:24:23,820
Um, a user found out that when you
are trying to take a picture of the
331
00:24:23,820 --> 00:24:28,940
moon, uh, it was it was a swapping an
actual picture of the moon, and.
332
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It shows blue cheese because it
thinks the moon is made of blue
333
00:24:33,500 --> 00:24:36,140
cheese.
It was like it was significantly
334
00:24:36,140 --> 00:24:38,700
enhancing moon photos.
And some people even said it was
335
00:24:38,700 --> 00:24:41,780
just actually putting a photo of the
moon in because it knew you were
336
00:24:41,780 --> 00:24:45,140
trying to look at the moon. Sure.
Well, but but we're going to
337
00:24:45,180 --> 00:24:48,820
face that all over in every
aspect of our life and business.
338
00:24:48,940 --> 00:24:51,820
And that I mean clearly a topic
for another day.
339
00:24:51,980 --> 00:24:57,340
But let's take that thought and
bring that into the TV sets that
340
00:24:57,340 --> 00:25:04,940
were on display at at CES.
And right now you could say that
341
00:25:04,940 --> 00:25:13,550
there are four leading brands to
legacy. And it is. here it is.
342
00:25:13,590 --> 00:25:17,870
How long we've been at this.
That. Can I name him? No.
343
00:25:17,870 --> 00:25:21,310
I was going through the two.
Oh, I want to gauge the two major
344
00:25:21,310 --> 00:25:26,670
legacy brands are LG and Samsung.
Yeah, Sony is still there.
345
00:25:26,990 --> 00:25:29,430
If you want to buy a car.
Can I guess what the two other
346
00:25:29,430 --> 00:25:33,270
ones are? Hisense and TCL.
You didn't let me guess.
347
00:25:33,630 --> 00:25:36,030
Oh well what are the other two
brands?
348
00:25:36,750 --> 00:25:39,150
That's what I was going to say.
I was going to say all four of those.
349
00:25:39,190 --> 00:25:42,230
Because I don't remember.
No, that's pretty much the
350
00:25:42,270 --> 00:25:45,150
that's pretty much the brand
that stood out to me. Okay.
351
00:25:45,150 --> 00:25:51,190
Well there is one actually one and a
fraction legacy brands coming back.
352
00:25:51,390 --> 00:25:53,390
We'll sort of broaden the
conversation here.
353
00:25:53,430 --> 00:25:57,990
Yeah, there is one in a fraction
of a legacy brand coming back.
354
00:25:58,590 --> 00:26:08,030
Panasonic a long time big TV set
brand which sort of has left,
355
00:26:08,270 --> 00:26:11,850
had left the U.S. market for a
number of years, although still very
356
00:26:11,850 --> 00:26:17,490
big in Europe and in other parts
of the world, has been in the US.
357
00:26:18,210 --> 00:26:24,370
Uh, they actually had a fairly
decent, uh, penetration of sets
358
00:26:24,530 --> 00:26:27,810
in color mixing rooms,
although most of the people I
359
00:26:27,810 --> 00:26:33,170
know who do that have LG's.
But Panasonic was a reasonable
360
00:26:33,170 --> 00:26:36,890
factor in that world.
But they're blasting back into
361
00:26:36,890 --> 00:26:41,930
the consumer world,
and they showed a wide range of very,
362
00:26:41,930 --> 00:26:47,650
really amazing sets at CES.
So they're coming back as a
363
00:26:47,650 --> 00:26:50,130
legacy brand. But let me.
Ask you, while we're on brands,
364
00:26:50,130 --> 00:26:53,730
what about Roku, their TVs.
What do you think's going to happen?
365
00:26:55,130 --> 00:26:57,890
What's let's hold that for a minute.
Okay.
366
00:26:58,050 --> 00:27:01,010
Hold that thought because I want
to go I want to finish our
367
00:27:01,210 --> 00:27:05,530
thoughts on AI.
That of those four brands LG,
368
00:27:05,530 --> 00:27:09,900
Samsung, uh, TCL and Hisense.
strangely enough,
369
00:27:09,900 --> 00:27:13,660
and these are people that don't
often agree on anything, you know.
370
00:27:13,700 --> 00:27:18,220
Where's that Dolby Vision in your
Samsung TV set and ain't there,
371
00:27:18,580 --> 00:27:22,260
you know, where's your HDR ten
and something else not there.
372
00:27:22,500 --> 00:27:25,300
You know, because they like to
show that they're different.
373
00:27:25,900 --> 00:27:34,500
Curiously, both LG and Samsung are
using Microsoft Copilot as the engine
374
00:27:34,780 --> 00:27:42,460
behind their AI functionality.
Whereas Hisense and TCL are using
375
00:27:42,460 --> 00:27:47,420
Google Gemini or Alphabet Gemini
or Alphabet Soup or whatever.
376
00:27:47,420 --> 00:27:51,300
And I think that's just sort of an
interesting, you know, view of,
377
00:27:51,300 --> 00:27:56,940
of where all of this is going.
But one of the things that this
378
00:27:56,940 --> 00:28:03,900
requires is that there are more
there are and are more far field
379
00:28:03,900 --> 00:28:10,080
mics and other types of sensors
Series in these TV sets to facilitate
380
00:28:10,080 --> 00:28:16,240
what the AI functionality does.
Honey. I'm home. Wait a minute.
381
00:28:16,520 --> 00:28:20,440
Oh, Mr. Zuckerberg.
I see Mr. Gervais.
382
00:28:20,680 --> 00:28:25,280
I see your home, your TV set.
How the hell did you know that?
383
00:28:25,560 --> 00:28:30,200
I have sensors.
I have infrared cameras. Oh.
384
00:28:30,720 --> 00:28:33,840
Can you turn them off? Yes.
Yeah. Yeah. Right.
385
00:28:33,840 --> 00:28:37,960
Okay, so I, you know, those are the
things that you need to be aware of,
386
00:28:38,080 --> 00:28:44,480
which go into if this fits,
go into when somebody says is it
387
00:28:44,520 --> 00:28:49,480
time to replace the set in.
It's not just the video quality
388
00:28:49,480 --> 00:28:51,920
but it's on the audio and all
that nonsense,
389
00:28:51,920 --> 00:28:56,240
but it's also the AI capabilities.
How much of that does the client
390
00:28:56,240 --> 00:28:58,720
want?
But then you need to make certain
391
00:28:58,720 --> 00:29:02,840
that the sensors are there and that
the far field mikes are there,
392
00:29:03,000 --> 00:29:08,330
and that the set is in the room,
and that everybody that's in the
393
00:29:08,330 --> 00:29:13,730
room that has to interact with it
is in range of both the infrared
394
00:29:13,730 --> 00:29:17,890
sensors and the far field mics.
Yeah, I could actually get that.
395
00:29:17,890 --> 00:29:20,970
People might start putting in
controlled outlets so they can
396
00:29:20,970 --> 00:29:25,130
make sure the thing's really off
when it's off. Things like that.
397
00:29:25,250 --> 00:29:28,330
You know, I oh man, I sense
another standard there or what.
398
00:29:29,850 --> 00:29:34,130
But you know but that was that
was sort of an odd, uh, bit of,
399
00:29:34,130 --> 00:29:38,090
uh, detente.
Uh, clearly each brand using it
400
00:29:38,090 --> 00:29:41,210
differently.
But, um, you know, that's something,
401
00:29:41,330 --> 00:29:44,330
uh, something to note if you want
to jump around and we'll talk
402
00:29:44,330 --> 00:29:48,930
about you mentioned Roku TV sets.
Let's call it what the streaming
403
00:29:48,930 --> 00:29:53,050
industry called, what we call
smart TV, what the consumer calls.
404
00:29:53,050 --> 00:29:56,010
Hey, you got a smart TV.
And if it's one thing I can't stand,
405
00:29:56,010 --> 00:29:59,770
it's a stupid TV.
Um, but what the industry calls
406
00:30:00,010 --> 00:30:03,510
a smart TV.
Uh, the industry causes,
407
00:30:03,550 --> 00:30:10,390
CTV or a connected TV.
And there were some interesting
408
00:30:10,430 --> 00:30:15,390
things. I'm still.
Now, again, like you, I'm sort of I
409
00:30:15,430 --> 00:30:19,030
we all do this for a living and I,
I write about these things.
410
00:30:19,030 --> 00:30:23,030
So I've got all of these,
you know, dongles and streaming
411
00:30:23,030 --> 00:30:28,750
boxes and atSC next gen boxes
connected to my TV set.
412
00:30:29,230 --> 00:30:31,470
And my wife called me again
while I was away.
413
00:30:31,710 --> 00:30:35,190
I can't well, I just want to watch
the TV. Oh, wait. The power's off.
414
00:30:35,230 --> 00:30:39,430
No, the power's back, you know.
But how do you reset everything?
415
00:30:39,550 --> 00:30:46,830
But for the average consumer, the
connected television world is TV set.
416
00:30:46,870 --> 00:30:51,630
Manufacturers no longer make money
on TV sets. Haven't for years.
417
00:30:53,110 --> 00:30:56,830
Trick question.
Why did Walmart buy Vizio?
418
00:30:57,230 --> 00:31:00,550
Because they want to be in the
TV business and have your head
419
00:31:00,590 --> 00:31:04,360
examined to be in the TV business.
They want to be in the connected
420
00:31:04,400 --> 00:31:13,000
TV business. Uh, you know.
So there are the operating systems
421
00:31:13,000 --> 00:31:20,080
that are specific to the brand.
LG's webOS. Samsung's Tizen.
422
00:31:20,560 --> 00:31:26,400
Then there's Roku, fire TV.
And sorry, Walt, there's no Apple
423
00:31:26,400 --> 00:31:31,800
TV built in. I like Roku. Yes.
Because that, you know, that's sort
424
00:31:31,800 --> 00:31:35,040
of the Swiss Army knife and. Right.
I know we've we've talked offline,
425
00:31:35,040 --> 00:31:38,200
and I know you've actually
bought a couple of, uh,
426
00:31:38,200 --> 00:31:45,320
Roku TV sets for some products, but,
um, that is where things are going.
427
00:31:45,680 --> 00:31:50,240
And you will see the webOS in
sets other than LG.
428
00:31:50,400 --> 00:31:54,640
You'll see Tizen in sets other
than Samsung.
429
00:31:55,040 --> 00:32:00,820
Roku is not in any of the new
TCL and TCL.
430
00:32:01,260 --> 00:32:03,980
There's one right over on the
other side of the office here.
431
00:32:04,340 --> 00:32:09,580
Uh, TCL is a big factor in Roku,
but Roku is saying we can just
432
00:32:09,580 --> 00:32:12,380
do it ourselves.
And they are the, uh,
433
00:32:12,380 --> 00:32:18,940
Panasonic TV sets as good as
they are using the new, uh,
434
00:32:18,940 --> 00:32:23,940
four layer, uh, LG display panels
with this outstanding pictures.
435
00:32:24,140 --> 00:32:28,660
Are you using fire TV? Really?
Are you kidding me?
436
00:32:28,740 --> 00:32:35,220
So if I bought one of those fire TV,
uh, operating system Panasonic sets,
437
00:32:35,260 --> 00:32:37,660
you know what?
The first thing I would do would be.
438
00:32:37,820 --> 00:32:44,980
Turn it off. No. Buy. Buy a Roku.
Uh, okay. Right. Absolutely. Right.
439
00:32:45,060 --> 00:32:48,740
So this is, you know, again,
you know, we can g let's have a
440
00:32:48,780 --> 00:32:53,300
course in another podcast on this.
But, um, but this is something
441
00:32:53,300 --> 00:32:58,790
that people need to be aware of
because This affects the
442
00:32:59,030 --> 00:33:05,990
behavior of how people view TV.
So Roku was not at the show on
443
00:33:05,990 --> 00:33:08,270
the floor.
They were probably over at the
444
00:33:08,270 --> 00:33:13,150
C-suite, not selling TV sets,
selling ads. Right.
445
00:33:13,790 --> 00:33:19,190
And that's where where the where
this part of the market is going.
446
00:33:19,470 --> 00:33:22,190
And you will see increased
emphasis on this.
447
00:33:22,350 --> 00:33:27,710
But, you know, caveat emptor.
Um, if you still have cable, which I
448
00:33:27,790 --> 00:33:33,990
do, and if you want the spectrum app
or if you live where I believe you,
449
00:33:33,990 --> 00:33:36,590
uh, you're in a Comcast area.
Walt Disney. Correct.
450
00:33:36,630 --> 00:33:41,790
I believe so if you wanted the
Xfinity app and it's not available
451
00:33:42,190 --> 00:33:46,590
on the connected TV that you have,
you have to buy a Roku.
452
00:33:46,950 --> 00:33:51,990
And so these are all the things that
people need to be aware of because
453
00:33:51,990 --> 00:33:58,330
it's it's great but it's tricky. Mhm.
Oh, and because you can never have
454
00:33:58,330 --> 00:34:03,370
too many operating systems TiVo.
And I'm a big fan of TiVo owned
455
00:34:03,370 --> 00:34:08,330
by now a company called Xperi,
which is the parent company of
456
00:34:08,330 --> 00:34:13,290
HD radio and DTS and a few other
technology things.
457
00:34:13,730 --> 00:34:17,650
Um, TiVo the way and there's,
you know, as I said before,
458
00:34:17,690 --> 00:34:20,810
one right up there on the shelf,
TiVo has a device.
459
00:34:21,330 --> 00:34:24,650
They're not really going forward
with that for reasons we don't have
460
00:34:24,650 --> 00:34:31,490
time for now, but they are marketing
their, uh, operating system.
461
00:34:31,730 --> 00:34:39,330
Whereas when you buy a Roku TV,
it's a Roku TV. Right. Right.
462
00:34:39,490 --> 00:34:42,530
But what they're doing is taking
a different approach.
463
00:34:42,810 --> 00:34:47,970
And what Xperia is doing with
TiVo is they are marketing their
464
00:34:48,010 --> 00:34:54,980
operating system as powered by TiVo,
and they have 6 or 7 Seven brands in
465
00:34:54,980 --> 00:35:00,420
the European and UK market with this,
and they're coming to the US with
466
00:35:00,420 --> 00:35:07,980
this, with another legacy brand.
Sharp know way. Way and sharp.
467
00:35:07,980 --> 00:35:11,940
If you go back in the annals of my
going to see yes, I think this is
468
00:35:11,940 --> 00:35:17,260
like the 50th CES that I've been to.
It's it's well, it's shocking,
469
00:35:17,500 --> 00:35:22,420
but sharp used to have a huge
booth and they were a huge brand.
470
00:35:22,780 --> 00:35:27,100
Then they have. Aquos or something.
Well Aquos was the that was their
471
00:35:27,180 --> 00:35:32,500
higher, higher line branding.
But they had some they were and
472
00:35:32,500 --> 00:35:35,260
I think still are unless that
was divested.
473
00:35:35,420 --> 00:35:38,340
They were in the early days of
LCD panels.
474
00:35:38,660 --> 00:35:44,420
Uh, they had the largest at the time,
Gen five, Gen six, Gen seven,
475
00:35:45,020 --> 00:35:50,140
um, LCD panel factories.
So they were not only a TV brand,
476
00:35:50,140 --> 00:35:56,960
they manufactured the panels at one
point and they had huge booth on CES,
477
00:35:57,120 --> 00:35:59,440
and then it sort of vaporized.
I think they're actually owned
478
00:35:59,440 --> 00:36:03,320
by Foxconn. And weren't. They?
Um, the one also that had four
479
00:36:03,320 --> 00:36:06,240
colors in their pixel.
They added yellow. Hold that thought.
480
00:36:06,280 --> 00:36:09,240
Well, they had four colors,
but they were also not.
481
00:36:09,280 --> 00:36:11,760
Don't hold that thought. Why?
Why not jump? Yeah. Go for it.
482
00:36:12,320 --> 00:36:17,240
That they were one of the first.
In fact, I think they excuse me,
483
00:36:17,280 --> 00:36:22,200
were the first to have discrete
RGB LED backlights.
484
00:36:24,480 --> 00:36:29,000
And there was a lot of news about
that this year at CES, but with
485
00:36:29,000 --> 00:36:33,080
people claiming to be the first.
But Samsung and to a lesser degree
486
00:36:33,120 --> 00:36:37,520
Sony were the first to do that.
But being first, as you know, beta
487
00:36:37,520 --> 00:36:41,560
was first. Had that work out right.
You know, so being first always
488
00:36:41,560 --> 00:36:45,800
doesn't doesn't quite work.
Um, but sharp is returning to
489
00:36:45,800 --> 00:36:50,080
the US TV market and the
operating system is power.
490
00:36:50,130 --> 00:36:56,210
so it's a sharp TV. Powered by TiVo.
Why are they doing that? Because.
491
00:36:56,330 --> 00:37:00,250
Why reinvent the wheel when somebody
else has done it for you? Absolutely.
492
00:37:00,730 --> 00:37:10,530
And so you see a lot of that stuff
coming, uh, this year. What?
493
00:37:10,690 --> 00:37:12,010
That. Walter can't hear you.
494
00:37:18,090 --> 00:37:18,770
Walt.
495
00:37:23,810 --> 00:37:27,810
Say something. No. No audio.
Can't hear you.
496
00:37:27,810 --> 00:37:33,810
I just switched my my speakers.
Can't hear you. Wow.
497
00:37:33,810 --> 00:37:38,530
I have no idea what happened there.
It's just weird. Okay, well.
498
00:37:39,090 --> 00:37:45,450
Let's continue. That's something.
Yeah, well, let's talk about, um,
499
00:37:45,490 --> 00:37:50,350
just the size of TVs and the speed
of TVs and some of the technology.
500
00:37:50,510 --> 00:37:54,510
Speed and quality? Yeah.
All right, pick it up.
501
00:37:55,270 --> 00:37:57,950
Well, what about the, uh,
the size of TVs?
502
00:37:57,990 --> 00:38:01,270
I mean, when I walked around,
there were some absolutely giant TVs,
503
00:38:01,630 --> 00:38:04,030
and they were also looking like
their prices were going to be,
504
00:38:04,630 --> 00:38:07,950
uh, quite good.
Um, there are a lot of faster TVs,
505
00:38:08,150 --> 00:38:10,990
so, uh, as far as refresh rates
and things like that go.
506
00:38:10,990 --> 00:38:14,150
So do you want to dive into that a
bit and then we can get into some
507
00:38:14,150 --> 00:38:17,830
panel improvements. All right.
Uh, you know,
508
00:38:18,150 --> 00:38:20,550
give me something to start.
Well, Mike,
509
00:38:20,630 --> 00:38:25,110
let's talk about the size of TVs.
I know we've always, you know,
510
00:38:25,150 --> 00:38:28,070
things have gotten bigger every year.
I guess the sweet spot right now is
511
00:38:28,070 --> 00:38:32,110
65in. Looks like the sweet spot.
Soon to be 75in.
512
00:38:32,750 --> 00:38:37,710
Well, 7075 is the new 65.
85 is the new 75. Exactly.
513
00:38:37,710 --> 00:38:45,430
And over a hundred is the new 88 and
Yeah, and everybody's into it.
514
00:38:45,470 --> 00:38:49,680
All the main brands, or 4 or 5.
However you want to count them.
515
00:38:50,240 --> 00:38:54,280
Uh, are are in them.
Uh, you know, LG, Samsung, Hisense,
516
00:38:54,280 --> 00:39:03,080
TCL, Sony, uh, are all in the, um,
in that over 100 flat panel. Yeah.
517
00:39:03,080 --> 00:39:07,440
We're not talking about direct uh,
direct view LED, although,
518
00:39:08,200 --> 00:39:11,440
you know, I didn't see as much.
Well, let me digress for a minute.
519
00:39:11,440 --> 00:39:15,480
Why stop now that there were
more direct view LEDs?
520
00:39:15,520 --> 00:39:18,800
Hisense showed some.
Uh, TCL showed some.
521
00:39:19,040 --> 00:39:23,280
LG really, didn't they?
LG really was into the, you know.
522
00:39:23,400 --> 00:39:25,720
Hey,
honey I'm home I stuff completely.
523
00:39:25,720 --> 00:39:28,360
I was I was a bit disappointed by
that in their booth by the way.
524
00:39:28,400 --> 00:39:32,520
And even for those of you who have
been to CES for the last couple of
525
00:39:32,520 --> 00:39:38,000
years, um, before and and after
pandemic, the entrance to where
526
00:39:38,000 --> 00:39:43,520
the LG booth is in the Las Vegas
Convention Center would be, you know,
527
00:39:43,740 --> 00:39:49,980
Gazillions of old sets in, like a
tunnel and a really amazing display.
528
00:39:50,220 --> 00:39:52,140
They didn't have that this year,
but they.
529
00:39:52,140 --> 00:39:56,380
Did have a cool, transparent display
thing in the middle. That was cool.
530
00:39:56,380 --> 00:39:59,940
But that that's another that
that's another subject. Yes.
531
00:39:59,980 --> 00:40:05,020
Yeah, but but the the big
entryway display they didn't
532
00:40:05,020 --> 00:40:10,700
have this year because they were
all in with I in fact, um,
533
00:40:10,740 --> 00:40:14,620
I don't have my notebook here.
I don't remember what, uh,
534
00:40:14,620 --> 00:40:20,900
LG's phrase for.
I it was, uh, something intelligence.
535
00:40:20,900 --> 00:40:24,260
I don't have it on my, uh.
Yeah, we talked about that in the
536
00:40:24,260 --> 00:40:27,180
podcast, and I, for some reason,
can never remember it.
537
00:40:27,460 --> 00:40:32,740
Well, whatever that is.
But for I, you know,
538
00:40:32,780 --> 00:40:39,740
that was their, their thing.
But for LG the I was all in they were
539
00:40:40,180 --> 00:40:46,400
eye on eye. It's effective. It's.
It's affectionate and. Affectionate.
540
00:40:46,400 --> 00:40:51,280
Intelligent. Oh, I love you. May I?
I love you, baby. I can tell you.
541
00:40:51,320 --> 00:40:54,400
Rich was like, what the heck?
He was deeply, uh,
542
00:40:54,400 --> 00:40:58,640
bothered by that. Oh, God.
Thank you for telling me that.
543
00:40:58,640 --> 00:41:03,160
Because I'm gonna kill him about that
when I. When I see him, it I do it.
544
00:41:03,840 --> 00:41:07,280
No, I saw that.
And I would want, like what?
545
00:41:07,720 --> 00:41:13,560
What the heck is that?
Um, but, uh, but you know,
546
00:41:13,600 --> 00:41:21,120
but but that aside, um, everybody
was into large sets. Mm. Samsung.
547
00:41:21,440 --> 00:41:27,440
The wall was not featured as
prominently as it had been in
548
00:41:27,440 --> 00:41:31,840
the past.
LG although they clearly have, uh,
549
00:41:31,840 --> 00:41:36,200
direct view LED sets, which were
shown at Expo back in Denver in
550
00:41:36,200 --> 00:41:41,210
September. That wasn't a big focus.
Hisense made a big deal of their
551
00:41:41,210 --> 00:41:45,850
having them.
Uh, and uh, TCL will be having them.
552
00:41:45,970 --> 00:41:52,730
But I think that the big sets,
just big sets and everybody remember
553
00:41:53,090 --> 00:41:57,250
you better plan because they fold
in the middle but only once.
554
00:41:57,650 --> 00:42:03,130
And and that's been the story since
the 103 inch, you know, Panasonic
555
00:42:03,330 --> 00:42:09,890
plasma from years and years ago,
which is why there were also still
556
00:42:10,370 --> 00:42:17,610
a fair number of ultra short
throws from Hisense and AWOL and
557
00:42:17,610 --> 00:42:21,850
a bunch of other people that,
you know, projections still lives.
558
00:42:22,330 --> 00:42:30,010
Do not let the rise of large
screen flat panels get you out
559
00:42:30,010 --> 00:42:33,370
of the projection market.
You just have to have the right
560
00:42:33,370 --> 00:42:36,490
projector in the right place for
the right application.
561
00:42:36,770 --> 00:42:39,310
Yeah, Mike, I want to I want to
really point out what you said.
562
00:42:39,710 --> 00:42:43,190
It's now actually going to be
difficult to get some of these
563
00:42:43,190 --> 00:42:46,030
displays in the room that you're
intending it.
564
00:42:46,030 --> 00:42:49,670
You got to like plan this.
They're huge in in the early
565
00:42:49,710 --> 00:42:53,710
days of again,
the the I date myself the 103 inch,
566
00:42:54,030 --> 00:42:58,470
uh, Panasonic uh plasma and I think
sharp actually by coincidence,
567
00:42:58,550 --> 00:43:05,190
in that era had 110 or 115 inch LCD.
But, you know, goodness sakes,
568
00:43:05,190 --> 00:43:08,830
this has got to be more than 15
years ago, there were more than
569
00:43:08,830 --> 00:43:12,950
one occasions where some people
in New York had to hire,
570
00:43:12,990 --> 00:43:20,910
like piano movers and cranes, to
lift panels up and put them through
571
00:43:20,910 --> 00:43:26,950
the windows of some, you know,
billionaires, um, penthouse or, uh,
572
00:43:26,950 --> 00:43:32,830
people who have had to cut holes
in the side of their homes, uh,
573
00:43:32,830 --> 00:43:37,070
people whose names I won't mention,
but industry figures that that I
574
00:43:37,160 --> 00:43:41,400
was associated with at one point,
who had to do that to get a
575
00:43:41,400 --> 00:43:45,320
large panel into their homes.
They will not fit through the door.
576
00:43:46,920 --> 00:43:51,600
And that's why projectors still
have merit for reasons for clearly
577
00:43:51,600 --> 00:43:54,600
for reasons other than that.
But but a thank you, Walt.
578
00:43:54,600 --> 00:44:00,200
That is a good note of caution.
Um, but, you know,
579
00:44:00,440 --> 00:44:06,280
bigger was a bigger was a big theme,
to be sure. Absolutely.
580
00:44:07,200 --> 00:44:12,440
Um, brightness, um, for LEDs,
let's. Let's make a brightness.
581
00:44:12,560 --> 00:44:15,880
And that goes back to one of the
things we've been circling around,
582
00:44:16,360 --> 00:44:23,640
um, LG, the big conglomerates, LG and
Samsung have different divisions.
583
00:44:23,640 --> 00:44:26,200
As you know,
big conglomerates are want to have.
584
00:44:26,400 --> 00:44:31,120
And there's a company called LG
Display and Samsung Display
585
00:44:31,320 --> 00:44:35,120
within the Chai Bowl.
That's the Korean name for these big,
586
00:44:35,260 --> 00:44:39,460
uh, you know, uh, multifaceted
conglomerates. I didn't know that.
587
00:44:39,940 --> 00:44:42,180
Well, you learn something every day.
You know, you should listen to his
588
00:44:42,180 --> 00:44:48,260
podcast. More often, you learn shit.
Well, I should, uh, but inside the LG
589
00:44:48,300 --> 00:44:54,700
tribal, there is LG display, LG,
which makes the panels that they sell
590
00:44:54,740 --> 00:44:58,020
to other companies and then sell
to one of those other companies,
591
00:44:58,060 --> 00:45:01,380
curiously being LG,
LG electronics. Right.
592
00:45:01,420 --> 00:45:07,460
But also to Samsung and other
companies and uh, and Panasonic.
593
00:45:08,020 --> 00:45:14,700
LG in the past 2 or 3 years has been
promoting their MLA micro lens array,
594
00:45:14,820 --> 00:45:19,220
which is a way of improving the
quality and the brightness on
595
00:45:19,220 --> 00:45:26,540
the OLEDs, but no more MLA.
They're using a four layer, uh,
596
00:45:26,580 --> 00:45:32,940
composition of OLEDs, and it's in
RGB, OLED with two blues that LG
597
00:45:33,070 --> 00:45:38,230
display is using and Panasonic is
using. And the picture quality.
598
00:45:38,230 --> 00:45:45,350
The brightness was spectacular. Yeah.
Please don't ask me which one was
599
00:45:45,350 --> 00:45:51,630
better, because the answer is it
was a trade show and unless you
600
00:45:51,630 --> 00:45:56,070
see them side by side,
I can say that they all impressed me.
601
00:45:56,630 --> 00:46:00,710
You know, to to a great degree,
but I can't say which one is
602
00:46:00,710 --> 00:46:03,510
better because you really need
to do that side by side. Yeah.
603
00:46:03,550 --> 00:46:06,190
And you weren't in a dark corner.
There was plenty of ambient
604
00:46:06,190 --> 00:46:09,390
light around them.
And they were really well, I saw them
605
00:46:09,390 --> 00:46:15,350
in some of the secret rooms and. Ooh.
And you can't get in those everybody.
606
00:46:16,670 --> 00:46:19,070
How many times have I told you
how you do that? Well, I.
607
00:46:19,070 --> 00:46:21,950
Know, I know, I know, I'm busy.
Okay. Yeah, right.
608
00:46:22,030 --> 00:46:25,150
But in the secret rooms where
there's better light control,
609
00:46:25,270 --> 00:46:28,910
they all look spectacular.
And Panasonic had a secret room
610
00:46:28,910 --> 00:46:31,350
or a not a secret room.
They had a dark room on the
611
00:46:31,450 --> 00:46:35,410
floor where they showed not only
the new panel, which as we know
612
00:46:35,450 --> 00:46:42,770
was made by LG, but it also
there each of the brands because
613
00:46:42,770 --> 00:46:46,690
there are some common components
and their own secret sauce.
614
00:46:47,210 --> 00:46:52,330
It could be their processors,
it could be the it could be the eye,
615
00:46:53,010 --> 00:46:57,730
it could be the eye.
Um, it could be how the eye works.
616
00:46:58,250 --> 00:47:01,570
Um, oh, I'm going to have so much fun
with. Yes, you are that I can't.
617
00:47:01,610 --> 00:47:04,530
I won't be. Around when that happens.
He's going to hate it and I'm
618
00:47:04,530 --> 00:47:08,210
going to love it.
Um, but Panasonic, um,
619
00:47:08,250 --> 00:47:14,610
their twist on the LG panel is a
thermal cooling, uh, process.
620
00:47:14,930 --> 00:47:20,290
But if you looked at the Panasonic
sets on the floor in the high
621
00:47:20,290 --> 00:47:25,090
ambient light were really,
really, really good.
622
00:47:25,210 --> 00:47:28,330
And I think that if they get the
right distribution,
623
00:47:28,730 --> 00:47:31,500
they're going to be a hot.
They're going to be a hot item.
624
00:47:32,060 --> 00:47:35,580
But so that was one way for the
OLED world.
625
00:47:36,220 --> 00:47:42,740
Um, Hisense did something that
kind of caught people by surprise.
626
00:47:42,940 --> 00:47:46,940
The mini LEDs are the not so
many LEDs that are the back
627
00:47:46,940 --> 00:47:50,940
lights on TV sets are white,
or they're blue and they're
628
00:47:50,940 --> 00:47:54,580
converted to white and all that.
But let's just say for the sake of
629
00:47:54,580 --> 00:47:57,460
argument, they're white and they
go through the color filters,
630
00:47:57,540 --> 00:48:00,980
or they have quantum dots and
they go through the panel.
631
00:48:01,460 --> 00:48:07,980
What Hisense announced to some
fanfare was an RGB mini LED,
632
00:48:08,220 --> 00:48:12,060
which means that since you're not
using color filters as an individual
633
00:48:12,900 --> 00:48:19,140
LED mini LED in the same globe
picture a little like a snow dome,
634
00:48:19,140 --> 00:48:26,700
if you will squish down with an RGB
LED in it and many, many LED LEDs.
635
00:48:26,860 --> 00:48:30,760
And that means that you.
Nobody was talking about dimming
636
00:48:30,760 --> 00:48:34,600
zones this year.
That's also going to be a shift for
637
00:48:34,720 --> 00:48:40,720
people who specify or for people
like like our friends sun, who,
638
00:48:40,760 --> 00:48:43,960
you know, are really into the specs.
How many dimming zones?
639
00:48:44,800 --> 00:48:48,320
No, no, it's not about the
dimming dimming zones anymore.
640
00:48:48,480 --> 00:48:54,040
It's about the brightness.
And this not only gives you better
641
00:48:54,040 --> 00:48:58,040
brightness, but better contrast,
because you're not only able to
642
00:48:58,320 --> 00:49:06,600
turn the individual LED backlight
LEDs off or on, you can turn them
643
00:49:06,640 --> 00:49:12,880
on and off per color. Wow. Okay.
Didn't you go to the Hisense
644
00:49:12,880 --> 00:49:17,560
press event? Yes I did. No.
Yes I did. I loved it. Sweeping.
645
00:49:17,560 --> 00:49:21,040
Did you miss this?
It was a much smaller room than the
646
00:49:21,040 --> 00:49:26,410
LG's. Yeah. Well, duh. But okay.
But but that's their take on this.
647
00:49:26,610 --> 00:49:29,330
And that will.
That is what you will see
648
00:49:29,370 --> 00:49:32,330
Hisense promoting.
And again I'm not trying to be a
649
00:49:32,330 --> 00:49:37,930
part and I am not a partisan of
any brand but Hisense, which given
650
00:49:38,210 --> 00:49:42,650
the way that they entered into the
market as an unknown third tier,
651
00:49:42,690 --> 00:49:46,690
second tier, I don't think it's
unfair now to call both Sam
652
00:49:46,770 --> 00:49:50,730
Hisense and TCL first tier brands.
They're not second tier brands
653
00:49:50,730 --> 00:49:57,570
anymore, and I bring this up to
the benefit of people who will see
654
00:49:57,570 --> 00:50:03,810
the value of these sets without
promoting them and say to a client,
655
00:50:03,930 --> 00:50:08,010
Mr. or Mrs..
Mr. and Mrs. Client, um,
656
00:50:08,050 --> 00:50:13,410
I'm going to recommend a Hisense
and you're going to say they sold
657
00:50:13,410 --> 00:50:17,210
that in Samsung. I saw it at Costco.
You know, you're you want me to
658
00:50:17,210 --> 00:50:20,690
put a Hisense TV and my fancy
schmancy home theater.
659
00:50:20,810 --> 00:50:23,090
And the answer is you bet your
boots as you do.
660
00:50:23,350 --> 00:50:28,430
Because thanks to this technology and
thanks to what TCL's take on this,
661
00:50:28,550 --> 00:50:31,550
they're not doing the RGB yet.
But they might.
662
00:50:31,590 --> 00:50:35,710
But they have a thing called OD
zero distance where they're
663
00:50:35,710 --> 00:50:41,470
bringing the micro, I'm sorry,
mini-LED closer to the panel so
664
00:50:41,470 --> 00:50:45,590
that you don't get the halo effect.
These are different companies
665
00:50:45,910 --> 00:50:51,270
trying to put a different spin on
the same underlying technology to
666
00:50:51,310 --> 00:50:57,110
create a perceptible and marketable
difference. How are you seeing.
667
00:50:57,230 --> 00:51:01,430
Um, I thought I might see more
matte displays because the the
668
00:51:01,430 --> 00:51:05,830
shiny is a problem. No, there.
Was no there were more matte
669
00:51:05,830 --> 00:51:09,270
display or or they would call it
non non-reflective.
670
00:51:09,550 --> 00:51:12,430
Non-reflective because that's
that's actually annoying to me.
671
00:51:12,790 --> 00:51:14,950
And that's been annoying from
the get go.
672
00:51:15,510 --> 00:51:17,550
And in fact that was one of the
things back in the day,
673
00:51:17,550 --> 00:51:20,910
the first LCD panel we, you know,
were talking about sharp,
674
00:51:20,950 --> 00:51:25,560
the first LCD panel that I set
that I had in my house, uh,
675
00:51:25,560 --> 00:51:29,880
you know, in the era of CRTs was
a sharp because it was a cool,
676
00:51:29,920 --> 00:51:34,040
big deal product at those times.
And one of the advantages of it is
677
00:51:34,040 --> 00:51:38,680
it was a non-reflective display,
a non-reflective panel.
678
00:51:38,760 --> 00:51:44,240
But as I look over to my right here,
to my, uh, you know, TCL 48 inch,
679
00:51:44,480 --> 00:51:47,640
you know, I can see the reflection
coming through the office windows.
680
00:51:47,880 --> 00:51:51,120
And yeah, it's annoying.
And I could, you know, get off
681
00:51:51,120 --> 00:51:53,880
my butt and put the blinds down.
But, you know, why bother?
682
00:51:53,920 --> 00:51:57,200
Yeah, exactly.
But no, that was one of the
683
00:51:57,200 --> 00:51:59,880
trends I appreciate.
And I apologize to the listeners
684
00:51:59,880 --> 00:52:03,560
that were jumping around,
but more anti-reflective screens,
685
00:52:03,840 --> 00:52:09,320
higher frame rate.
It's not just 60 and 120.
686
00:52:09,360 --> 00:52:18,360
It's 144 one 6240, 300, 500 with a
little of that black eye in there.
687
00:52:18,760 --> 00:52:22,780
But that is,
due to the emphasis on gaming.
688
00:52:22,940 --> 00:52:29,140
The fact that you're going to see
Xbox as a feature in LG TV sets.
689
00:52:29,260 --> 00:52:34,820
You can have a cloud Xbox games
through a TV set without buying
690
00:52:34,820 --> 00:52:37,660
an Xbox.
Well, that or to continue this stuff
691
00:52:37,660 --> 00:52:41,620
that you played on your console
on the set without the console.
692
00:52:41,860 --> 00:52:45,460
And that's pretty cool.
Um, but there's one other thing
693
00:52:45,460 --> 00:52:52,020
in terms of the, um, technology
is in the secret room wall.
694
00:52:52,060 --> 00:52:56,900
Next year, I'm going to grab you
by the throat so that you do this
695
00:52:56,900 --> 00:52:59,940
so we can go to the secret rooms.
All right. Fine.
696
00:53:00,180 --> 00:53:05,820
Um, in their secret room, Samsung
went. What? Hisense did one better.
697
00:53:05,860 --> 00:53:09,380
Now, this one isn't ready for
prime time yet. They have.
698
00:53:10,020 --> 00:53:20,270
Or they showed a discrete RGB
micro LED The backlit set, which
699
00:53:20,270 --> 00:53:24,350
means micro is smaller than many,
which means they're smaller,
700
00:53:24,470 --> 00:53:27,670
which means there are more of them.
The more of them you have,
701
00:53:27,710 --> 00:53:30,270
the brighter it is,
the more of them you have.
702
00:53:30,270 --> 00:53:32,390
We don't want to talk about
dimming zones anymore.
703
00:53:32,550 --> 00:53:35,910
We want to talk about brightness and
contrast and overall performance.
704
00:53:35,990 --> 00:53:39,430
But the more LEDs you have,
the more control you have about
705
00:53:39,470 --> 00:53:42,710
turning them on and off.
So that's something they didn't
706
00:53:42,710 --> 00:53:49,230
give an introduction date for that.
But I'd say, you know, I can't say
707
00:53:49,310 --> 00:53:56,310
maybe later or and maybe by Expo or
maybe not until this time next year.
708
00:53:56,390 --> 00:54:00,830
But there's a lot, a lot,
a lot of work going on in that.
709
00:54:01,110 --> 00:54:05,550
So we're going to see by Expo a
lot of new display stuff coming
710
00:54:05,550 --> 00:54:09,190
out by a lot of manufacturers.
What are what are you going to know.
711
00:54:09,230 --> 00:54:10,750
What are you going to see is
this stuff?
712
00:54:11,790 --> 00:54:15,230
I don't think you're going to
see more new new stuff at Expo.
713
00:54:15,470 --> 00:54:17,010
You'll see.
No, no, no,
714
00:54:17,010 --> 00:54:20,170
I mean to be able to purchase soon.
There's going to be a that's
715
00:54:20,170 --> 00:54:22,650
exactly where it's going.
It's it's like a it's really
716
00:54:22,650 --> 00:54:26,010
cool that we've we're getting
another jump in performance now.
717
00:54:26,570 --> 00:54:32,130
And and as an example TCL while
everybody was uh and this is where
718
00:54:32,130 --> 00:54:37,730
the again the fact that it's
about the holistic the TV set is
719
00:54:37,730 --> 00:54:41,650
the center of home control.
There's City of Folk that I say the
720
00:54:41,650 --> 00:54:45,370
TV set is the center of home control,
Samsung in particular,
721
00:54:45,370 --> 00:54:48,850
but also LG have been talking
about that for many years.
722
00:54:48,930 --> 00:54:55,090
But with Blair, AI and all this
stuff, it's like real this year.
723
00:54:55,450 --> 00:55:00,650
And here's a topic for another,
uh, TV, another podcast.
724
00:55:00,730 --> 00:55:09,210
Uh, Walt is everybody's always been
looking over their shoulder as DIY as
725
00:55:09,250 --> 00:55:13,450
sort of the boogeyman that's going to
take over our, uh, some segment of,
726
00:55:13,570 --> 00:55:18,940
of our business and Samsung.
Now remember what CES is aimed
727
00:55:18,940 --> 00:55:22,340
at dealers.
Samsung was promoting an easy
728
00:55:22,340 --> 00:55:26,780
configuration.
Thing where the TV set is smart
729
00:55:26,780 --> 00:55:30,460
enough to know what's going on
and matter and thread and all
730
00:55:30,460 --> 00:55:33,020
that nonsense.
And the AI,
731
00:55:33,380 --> 00:55:37,500
all this stuff talks to each other.
And they didn't say it,
732
00:55:37,500 --> 00:55:42,540
to be sure, but one could infer.
We don't need no stinking CTA people.
733
00:55:42,740 --> 00:55:47,300
Hey, it's the new tech.
We can do. Yeah, but it works.
734
00:55:47,340 --> 00:55:50,660
Yeah, but it works this.
But it works. This. Does it?
735
00:55:51,340 --> 00:55:53,620
Well, not. Si, si si, si.
Well, no no no no.
736
00:55:53,620 --> 00:55:56,580
But does this stuff work?
I mean, who knows? This does work.
737
00:55:56,620 --> 00:56:00,780
Yes, this is what we'll find out.
But I bring it up to me.
738
00:56:00,820 --> 00:56:03,740
I mean, we usually we like to
talk about technology,
739
00:56:03,860 --> 00:56:09,860
but this is all towards marketing.
And we have to we as a, as a,
740
00:56:09,900 --> 00:56:15,600
you know, community have to be
certain that we're always sharpening
741
00:56:15,600 --> 00:56:19,560
our focus as we appeal to people.
That's a great fun.
742
00:56:19,560 --> 00:56:24,760
They're sharpening our focus.
Very quick. Thank you.
743
00:56:24,800 --> 00:56:28,680
Um, we need I say we need to
sharpen our focus, no pun intended.
744
00:56:29,120 --> 00:56:35,280
Uh, that, um, so that we're aware
of what's going on around you.
745
00:56:35,600 --> 00:56:39,800
Yes, it's the quality of the TV,
but it's also the AI and the
746
00:56:39,800 --> 00:56:42,920
connectivity.
Yes, it's about home control.
747
00:56:43,080 --> 00:56:46,160
But where does all this stuff
intersect?
748
00:56:46,280 --> 00:56:53,000
Because you, Mr. and Mrs. Media
person have to be able to answer a
749
00:56:53,000 --> 00:56:58,200
question in a client bid process
to say, well, what are you doing?
750
00:56:58,240 --> 00:57:01,440
You know, I saw an ad for this,
uh. Fill in the blank.
751
00:57:01,800 --> 00:57:04,240
Uh,
the TV set takes care of everything.
752
00:57:04,240 --> 00:57:08,360
What the heck do I need you for?
Now, there are many, many answers
753
00:57:08,360 --> 00:57:11,490
to that. Can you say blinds?
Can you say light white a palooza?
754
00:57:11,930 --> 00:57:14,970
Oh man. Can you say network?
Can you say right? But that's no.
755
00:57:15,090 --> 00:57:17,530
Can you. Say. You know that.
But that's the point.
756
00:57:17,570 --> 00:57:22,250
Well, you know that, and I know that.
But does the client or prospect
757
00:57:22,250 --> 00:57:25,450
know that? Yeah. That's true.
They do want to just make it seem
758
00:57:25,450 --> 00:57:27,930
like, hey, you just put this
thing in your house. Easy peasy.
759
00:57:27,970 --> 00:57:31,530
You're all done. So that's. Right.
But then you have to say, and again,
760
00:57:31,570 --> 00:57:34,450
we're veering all over the place,
so I apologize.
761
00:57:34,610 --> 00:57:37,690
Well, why don't we take another
veer and just close out with audio?
762
00:57:38,610 --> 00:57:41,810
Uh, wait, let me see.
Let me throw in a couple of other
763
00:57:41,810 --> 00:57:45,930
quickies. Oh, we didn't talk.
About Zapier and their new thing.
764
00:57:46,050 --> 00:57:51,530
Yeah, well. A couple of things.
HDR ten plus made a major, uh,
765
00:57:51,530 --> 00:57:56,410
had a big press conference,
and HDR ten plus is on all of
766
00:57:56,410 --> 00:58:00,170
the Amazon Prime stuff.
So that relates to the TV.
767
00:58:00,330 --> 00:58:05,810
If you want HDR, do you have a TV and
and and you're looking at a lot of
768
00:58:05,810 --> 00:58:10,390
content which inevitably, inevitably
you will do some from Amazon Prime
769
00:58:10,470 --> 00:58:16,590
or YouTube or Disney Plus now.
Does the TV set have HDR plus in
770
00:58:16,590 --> 00:58:21,190
order you want in order to get the
maximum benefit out of out of the
771
00:58:21,190 --> 00:58:30,870
HDR? Next gen TV, RCA, an old brand.
Old. 200 years old, 100 years old.
772
00:58:31,190 --> 00:58:35,630
RCA the not owned.
I think the trademark rights are
773
00:58:35,630 --> 00:58:39,950
owned by Thompson in one of the
successions when when RCA.
774
00:58:39,990 --> 00:58:43,990
Was the colorization company.
Right? Yeah. Well, no, there are.
775
00:58:43,990 --> 00:58:49,150
I thought it was Trina. Um.
Tom Thompson owns the licensing
776
00:58:49,150 --> 00:58:54,270
rights to the, um, RCA brand. Okay.
I thought it was Technicolor.
777
00:58:54,270 --> 00:58:58,270
That's who I was thinking of.
Which is owned by Thompson. Or was.
778
00:58:58,310 --> 00:59:01,790
I mean, there's been so many
sales and divestitures.
779
00:59:01,950 --> 00:59:04,830
I mean, listen, I used to work
for Bell and Howell, and when you
780
00:59:04,830 --> 00:59:09,080
see this crap on the late night
TV and they go. Bell and Howell.
781
00:59:09,480 --> 00:59:13,400
A name you can trust. I work there.
I don't trust them,
782
00:59:13,560 --> 00:59:17,120
but it's licensing.
But you see RCA TV sets,
783
00:59:17,120 --> 00:59:22,160
which were pretty damn good.
And by the way, we'll have lots
784
00:59:22,160 --> 00:59:26,440
of these different OSes.
So you have to sort of put if the
785
00:59:26,440 --> 00:59:30,600
quality meets the expectations.
Maybe not in the grand scale home
786
00:59:30,640 --> 00:59:34,640
theater, but in the kitchen or
bedroom or office, if the quality
787
00:59:34,640 --> 00:59:39,240
is acceptable for the application,
is the connectivity and the
788
00:59:39,240 --> 00:59:43,160
operating system there that you
want and next gen TV.
789
00:59:43,360 --> 00:59:47,200
And I as you know,
I am a big fan of next gen TV.
790
00:59:47,480 --> 00:59:50,480
There are more dongles and they
are cheaper.
791
00:59:50,840 --> 00:59:55,960
And um, zapper box, which is owned
by a company called Bit Router.
792
00:59:56,280 --> 00:59:59,920
Um, is in fact I just got the
first sample of it yesterday,
793
01:00:00,080 --> 01:00:06,940
has a atSC 3.0 gateway and put
the atSC 3.0 aside.
794
01:00:07,100 --> 01:00:10,940
But if you have a main two tuner
zapper box, which of course I have,
795
01:00:11,020 --> 01:00:15,420
and I use it to watch TV for the
local stations and for sports,
796
01:00:15,540 --> 01:00:21,820
I'll be watching the Super Bowl
on my TV using ATO.
797
01:00:21,860 --> 01:00:24,740
Anyway, if it's Fox who has a
Super Bowl this year,
798
01:00:24,740 --> 01:00:28,300
I think it's Fox. I have no idea.
Sorry to say that. All right.
799
01:00:28,740 --> 01:00:32,540
Because like, who cares? But.
Um, I wouldn't even be able to
800
01:00:32,540 --> 01:00:36,340
watch it. I'll be in Barcelona, so.
Oh, that's right, that's right. Oh.
801
01:00:36,740 --> 01:00:41,100
Well, then I'll use my zapper
box to record it. There you go.
802
01:00:41,140 --> 01:00:45,020
But were I home?
I've got an outdoor TV antenna,
803
01:00:45,020 --> 01:00:47,900
which I recommend everybody have,
and. But we veer.
804
01:00:47,940 --> 01:00:51,380
Never stopped me before.
And it has to be connected directly
805
01:00:51,380 --> 01:00:56,260
to the zapper box for atSC 3.0.
But what their little gateway
806
01:00:56,260 --> 01:00:59,340
box means,
you can put the gateway boxes in any
807
01:00:59,340 --> 01:01:06,910
room and then get the off air TV.
So sports and news are still the
808
01:01:06,950 --> 01:01:10,670
and local news for sure.
And like rumor has it there are
809
01:01:10,670 --> 01:01:14,230
like some fires out there and
there's an apocalypse coming.
810
01:01:14,270 --> 01:01:16,950
Yeah, well it's no joke.
And no, it's not.
811
01:01:16,950 --> 01:01:20,150
And heaven help us,
you're living after after the rains,
812
01:01:20,150 --> 01:01:24,150
after the fires.
It's going to rain this weekend.
813
01:01:24,510 --> 01:01:30,270
And that's going to be really bad.
But if I wanted to watch off air TV,
814
01:01:30,270 --> 01:01:34,950
and if I were a cord cutter and
didn't have cable or a streaming
815
01:01:34,950 --> 01:01:37,030
service or was too cheap to pay
for it.
816
01:01:37,230 --> 01:01:40,790
Once I buy the zapper box,
I can connect it to wherever the
817
01:01:40,830 --> 01:01:44,550
antenna output comes in,
and put these little gateway boxes
818
01:01:44,670 --> 01:01:49,190
and get full over-the-air next
gen TV anywhere in the house.
819
01:01:49,430 --> 01:01:54,070
So that's pretty cool.
Um, displaced, remember displaced
820
01:01:54,190 --> 01:01:56,630
the suction cup, guys? Yeah, I was.
Going to ask about that.
821
01:01:56,670 --> 01:01:58,830
Were they were they there?
I mean, are they still alive?
822
01:01:58,870 --> 01:02:02,130
Yeah, they they made a tactical mark.
You know, it all goes to the
823
01:02:02,130 --> 01:02:04,810
marketing, ladies and germs.
You know, you can have great
824
01:02:04,810 --> 01:02:07,450
products and great technology,
but you got to sell it.
825
01:02:07,570 --> 01:02:10,730
And the first year they were there,
two years ago, they were in the
826
01:02:10,730 --> 01:02:13,730
back of the central hall,
and they got a lot of attention
827
01:02:13,930 --> 01:02:20,210
last year for a variety of reasons.
They were in the Venetian and
828
01:02:20,210 --> 01:02:23,290
nobody found them,
because you didn't expect to see
829
01:02:23,330 --> 01:02:27,010
a TV set brand in The Venetian.
And this year they went back to
830
01:02:27,010 --> 01:02:30,250
the central hall. Yeah.
And I can tell you what it is.
831
01:02:30,250 --> 01:02:33,770
It is it is not easy to go from
venue to venue.
832
01:02:33,810 --> 01:02:36,250
You know, go to the Venetian and
go find somebody and then go.
833
01:02:36,290 --> 01:02:39,650
Go back to the convention center.
Well, and I missed them because
834
01:02:39,650 --> 01:02:41,930
I had to leave early. Thank you.
Technology.
835
01:02:42,050 --> 01:02:45,890
There was a false evacuation alert,
and my wife said, you have to come
836
01:02:45,890 --> 01:02:49,130
home because we have to evacuate.
And I left the show a day early,
837
01:02:49,130 --> 01:02:52,850
and I didn't get to see all the
neat crap in the Eureka park.
838
01:02:52,850 --> 01:02:56,090
Was kind of bummed.
But in any event, this place,
839
01:02:56,090 --> 01:02:58,730
which is the things with the
suction cups. Yeah.
840
01:02:58,730 --> 01:03:03,180
So so everybody knows they they just
give a high level of what that TV is.
841
01:03:03,940 --> 01:03:07,700
So it's a, it's a TV that if we
first saw, what, 2 or 3 years ago,
842
01:03:07,820 --> 01:03:10,740
two years ago, two years ago,
and it has suction cups,
843
01:03:10,740 --> 01:03:14,300
you can stick it to a surface.
It's got all kinds of safeguards
844
01:03:14,300 --> 01:03:17,420
if it loses its suction.
But it's got a little airbag.
845
01:03:17,740 --> 01:03:21,460
Yep. Got a little airbag.
Its battery so that you literally
846
01:03:21,460 --> 01:03:25,140
stick it on the wall and you can,
um, you can watch TV.
847
01:03:25,180 --> 01:03:29,780
It had camera options and all
kinds of stuff. But but the.
848
01:03:29,780 --> 01:03:33,300
The reason why I bring it up is
they showed it two years ago.
849
01:03:33,620 --> 01:03:35,780
They showed it last year in the
Venetian,
850
01:03:36,020 --> 01:03:38,860
and this year they were smart enough.
And they, they admitted this to
851
01:03:38,860 --> 01:03:42,020
me that that was a mistake.
They went back to the central hall.
852
01:03:42,180 --> 01:03:45,900
In fact, they were not far down the
road from where the Sony booth was.
853
01:03:46,020 --> 01:03:48,020
Not that you would see a TV set
in the Sony booth,
854
01:03:48,020 --> 01:03:50,020
but that's a separate issue.
And they said,
855
01:03:50,020 --> 01:03:53,380
we are shipping starting in March.
So if that's something that
856
01:03:53,380 --> 01:03:58,960
appeals to you, um, have at it.
And also, Um, a lot of people
857
01:03:58,960 --> 01:04:03,720
are using TV sets, as you know,
32 inch TV sets as monitors.
858
01:04:03,960 --> 01:04:08,720
But, um, the big trend there,
and even though everybody is into,
859
01:04:08,760 --> 01:04:12,560
you know, come to the office or
you're fired, um, but there are
860
01:04:12,560 --> 01:04:16,360
still people that work from home,
uh, and will continue to do that.
861
01:04:16,360 --> 01:04:20,240
Or road warriors, like,
like ourselves, uh,
862
01:04:20,280 --> 01:04:26,000
bigger monitors that are curved.
That's where curved is getting
863
01:04:26,160 --> 01:04:29,240
its justice.
One of these days, I'm going to
864
01:04:29,240 --> 01:04:33,880
get rid of the two 21 inch
monitors that I'm looking at now,
865
01:04:34,160 --> 01:04:38,680
and I'm going to buy a 34 or 39
inch curved, ultrawide monitor
866
01:04:38,720 --> 01:04:43,200
because they're really, really cool.
But they also have high frame rates.
867
01:04:43,320 --> 01:04:47,800
And they also have features that
LG's, for example, have webOS
868
01:04:48,120 --> 01:04:51,480
built into the gaming monitors
or the productivity monitors.
869
01:04:51,480 --> 01:04:57,890
So I can have cable news network
of your choice on one window,
870
01:04:58,090 --> 01:05:01,850
and then all my work and Walt and my,
you know, spreadsheets and my,
871
01:05:02,450 --> 01:05:06,090
uh, Google chat and my email on
a big monitor.
872
01:05:06,090 --> 01:05:10,330
So that was another big trend.
And those are getting bigger, too.
873
01:05:10,770 --> 01:05:15,250
I mean, they're almost I just don't
have that room, uh, on my workspace.
874
01:05:15,250 --> 01:05:19,250
But if I did, I may have to redo my
office or poke a hole in the wall
875
01:05:19,370 --> 01:05:23,610
because I'd love to get a 49 inch,
uh, workplace. Monitor. Yeah.
876
01:05:23,610 --> 01:05:25,050
And I can't do it because it
would mix up.
877
01:05:25,090 --> 01:05:27,130
It would mess up my near-field
monitoring.
878
01:05:27,130 --> 01:05:32,250
It'd be I'd be beyond 60 degrees.
So, you know. So. So there you go.
879
01:05:32,530 --> 01:05:34,730
Um, so let's talk a little bit
about audio.
880
01:05:34,730 --> 01:05:36,570
What do you want to talk about?
About audio. Audio.
881
01:05:36,610 --> 01:05:39,450
Well, just I mean, it was anything.
So we just talked about it,
882
01:05:39,490 --> 01:05:42,010
you know, a ton of audio.
What what is Samsung or anybody?
883
01:05:42,050 --> 01:05:46,170
I mean, obviously we saw which I
think we did also cover on the
884
01:05:46,170 --> 01:05:49,650
other podcast, a huge amount of
over-the-counter hearing aids
885
01:05:49,650 --> 01:05:53,450
and instant translation devices.
So that that market's gigantic.
886
01:05:53,650 --> 01:05:58,310
Well, just what about one?
Interesting one was from here.
887
01:05:58,990 --> 01:06:07,670
E l e h e a r and their new
model beyond Pro, which is, um,
888
01:06:07,710 --> 01:06:10,790
not out yet.
I think it's going to be for 99,
889
01:06:10,790 --> 01:06:16,230
maybe. Which for a decent quality.
OTC over-the-counter hearing aid
890
01:06:16,230 --> 01:06:21,630
is not bad, but it had some very
interesting, uh, features using
891
01:06:21,830 --> 01:06:28,950
for good AI language translation.
So I can watch my Korean K-dramas
892
01:06:28,950 --> 01:06:32,430
at night and not have to use the
subtitles because it'll tell me it
893
01:06:32,430 --> 01:06:37,430
has A and C, but it not only has
language translation thanks to, uh,
894
01:06:37,430 --> 01:06:46,230
I and uh, I tailored to ANC, but the
AI is used now. There is no cure.
895
01:06:46,510 --> 01:06:51,510
And a very good friend of mine who
is a fellow consumer electronics
896
01:06:51,510 --> 01:06:56,480
journalist, um has tint tonight.
Tint? Is it tinnitus or tinnitus?
897
01:06:56,720 --> 01:07:00,840
Most people say tinnitus.
Or I say tendonitis because I'm an
898
01:07:00,840 --> 01:07:05,760
idiot and there is no cure for it.
In fact, this fellow's wife is a
899
01:07:05,800 --> 01:07:08,040
hearing specialist.
A master's degree,
900
01:07:08,400 --> 01:07:14,080
a hearing specialist.
Also a great singer. Um, that, um.
901
01:07:14,120 --> 01:07:19,280
And hint, he's also a tuba player.
Um, but the l hear beyond pro
902
01:07:19,440 --> 01:07:24,640
has some eye stuff that will not
cure tinnitus.
903
01:07:24,640 --> 01:07:31,840
Tinnitus, but it will tailor the
sound to best assist people that
904
01:07:31,840 --> 01:07:37,680
have this. And that's where I is.
No, Mike, you can't make fun of it.
905
01:07:38,440 --> 01:07:40,520
That's really cool.
What's the name of that product
906
01:07:40,520 --> 01:07:47,600
again? E l e h e a r.
They were at some of the
907
01:07:47,640 --> 01:07:50,320
tabletop shows.
In fact, they said they would
908
01:07:50,320 --> 01:07:54,660
Would send me one of these.
And and I'm going to try it out as
909
01:07:54,660 --> 01:07:59,940
much as anything for the language
translation, but also that I've
910
01:07:59,940 --> 01:08:04,020
got to figure out which earphones
and headphones I'm going to take
911
01:08:04,020 --> 01:08:07,780
on the plane to go to Barcelona.
Um, okay. A couple of other things.
912
01:08:07,860 --> 01:08:12,780
Two of them from Samsung.
One is because, heaven help us,
913
01:08:12,780 --> 01:08:16,380
there aren't enough little, uh,
immersive audio things.
914
01:08:16,500 --> 01:08:21,940
They announced a thing called
eclipse. As in the total.
915
01:08:22,860 --> 01:08:29,420
It's another immersion.
It is a Atmos, DTS ish type of
916
01:08:29,420 --> 01:08:33,860
immersive thing that they're putting
in some of their sound bars,
917
01:08:34,180 --> 01:08:36,940
and they're clearly going to put
it in their TV sets.
918
01:08:37,100 --> 01:08:41,140
And it's Google is involved in
the technology and you're going
919
01:08:41,140 --> 01:08:45,340
to hear a lot about it.
And in my other life I'm
920
01:08:45,340 --> 01:08:49,230
involved as a consultant.
I think a lot of people know.
921
01:08:49,430 --> 01:08:52,790
With some companies developing
products, and I was talking to
922
01:08:52,790 --> 01:08:55,910
one of the chip vendors after
the show and I said, what's the
923
01:08:55,910 --> 01:09:01,310
deal with this Eclipso thing?
And he kind of said the same thing.
924
01:09:01,790 --> 01:09:06,150
Although it's all software, it's
not hardware like the HDMI 2.2 is.
925
01:09:06,350 --> 01:09:12,150
And what he told me was, we'll put it
in the chips when people ask for it.
926
01:09:12,630 --> 01:09:16,790
Hint nobody's asking for it.
So you'll see it in Samsung
927
01:09:16,790 --> 01:09:22,950
soundbars, you'll see it in Samsung
TVs, and you'll see it in well,
928
01:09:22,950 --> 01:09:28,190
I mean nothing yet.
So this is another one of those
929
01:09:29,110 --> 01:09:31,750
marketing.
You have to know what it is.
930
01:09:31,750 --> 01:09:34,590
You have to know what it does,
but you have to know if it makes
931
01:09:34,590 --> 01:09:37,670
sense and even if it's available.
So if somebody says,
932
01:09:37,670 --> 01:09:41,190
what about Eclipso?
I'd go, yeah, you know, it's cool,
933
01:09:41,670 --> 01:09:45,310
but how about this Dolby Atmos?
Because everything is either in
934
01:09:45,350 --> 01:09:51,650
Dolby Atmos or DTS, and besides,
those formats have upsampling.
935
01:09:52,210 --> 01:09:55,330
So there you tailor the technology
to what the client wants.
936
01:09:55,450 --> 01:09:59,010
Heaven forbid you could sell
something Samsung had won.
937
01:10:00,170 --> 01:10:05,490
Samsung had one other trick thing,
which was a soundbar with a gyro
938
01:10:05,490 --> 01:10:07,570
sense,
and this was that I mentioned Walt.
939
01:10:07,610 --> 01:10:11,690
This was only available in the secret
room. And ah, here we go again.
940
01:10:12,130 --> 01:10:16,490
Yep. Well, I'm in a kid.
I'm in a kid rich about AI and
941
01:10:16,490 --> 01:10:21,610
you about the secret rooms. Okay.
Um, but what they said was that
942
01:10:22,730 --> 01:10:30,130
more than two thirds of soundbars
are mounted flat on a on a not a
943
01:10:30,130 --> 01:10:34,730
countertop on on the on whatever
it is that the TV set sits on,
944
01:10:35,170 --> 01:10:39,770
whether the TV is mounted, whether
the TV is mounted to the wall or not,
945
01:10:40,010 --> 01:10:44,490
it's usually above some sort of
credenza or thing where your wife
946
01:10:44,490 --> 01:10:49,420
keeps, where you keep the dishes.
Kind of thing. Right. Okay, so.
947
01:10:49,700 --> 01:10:53,820
And only a much smaller
percentage of them of soundbars
948
01:10:53,860 --> 01:10:57,820
are actually mounted on the wall.
So they have a soundbar that has
949
01:10:57,820 --> 01:11:01,660
a gyro that senses whether it's
if you will in land,
950
01:11:01,780 --> 01:11:06,420
not landscape or portrait,
but whether it's flat or on edge.
951
01:11:06,740 --> 01:11:11,660
And it adjusts the speakers,
the center channel and the left
952
01:11:11,660 --> 01:11:15,700
right speakers, and the soundbar
adjusts because it knows how the
953
01:11:15,700 --> 01:11:20,100
bar is mounted. And that's cool.
Oh, that's trick okay. Yeah.
954
01:11:21,060 --> 01:11:27,620
And, um, one other thing is a
company called audio Q uh, Q and
955
01:11:27,620 --> 01:11:32,580
they were at Expo all the all the,
all the way in the back of the hall.
956
01:11:32,700 --> 01:11:36,260
And I remember sitting, uh,
actually talking to another chip
957
01:11:36,260 --> 01:11:40,260
guy friend of mine, uh,
and because we were having,
958
01:11:40,300 --> 01:11:43,040
you know, some lunch at the back
of the hall and he said, oh,
959
01:11:43,200 --> 01:11:46,240
there's this audio cue right over
there in the back of the hall
960
01:11:46,240 --> 01:11:51,720
where probably nobody saw them.
And it's a combination of a
961
01:11:53,160 --> 01:12:01,160
Dolby Atmos decoder and PLC.
So you have a main unit at the
962
01:12:01,160 --> 01:12:04,400
front of the room that you
connect to pick your speaker.
963
01:12:04,600 --> 01:12:07,440
And then since everything has to
plug in the wall,
964
01:12:07,640 --> 01:12:12,000
you plug these into the wall and then
you connect them to the speakers,
965
01:12:12,000 --> 01:12:18,280
surround subs, whatever, so that you
have decoding and the ability to
966
01:12:18,320 --> 01:12:23,920
get the signal around via PLC and
have an amplifier in the same unit.
967
01:12:24,040 --> 01:12:30,000
And at CES they had a huge booth
on the main floor in the central
968
01:12:30,000 --> 01:12:33,600
hall and it's like, whoa,
didn't expect to see that.
969
01:12:33,880 --> 01:12:38,040
So I mean, whether it's it's a,
it's a that's something for
970
01:12:38,040 --> 01:12:41,210
vacation homes.
How do you spell that. Michael?
971
01:12:41,210 --> 01:12:44,730
Because there's a lot of audio
cues that come up. Audio.
972
01:12:46,450 --> 01:12:54,690
Now catch me on this audio space cue.
Ah! Gotcha. You see it?
973
01:12:55,650 --> 01:13:00,730
And and again. Is it for everybody?
No. Is it for anybody?
974
01:13:00,850 --> 01:13:03,650
That's up to the people who are
listening to this and to decide
975
01:13:03,770 --> 01:13:07,170
if it does the technology and
the performance.
976
01:13:07,330 --> 01:13:09,570
And I think that's really the
mantra here.
977
01:13:09,570 --> 01:13:13,810
That's going to be my new mantra.
Does the technology and the
978
01:13:13,810 --> 01:13:19,410
price and the application and
the client need fit whatever it
979
01:13:19,410 --> 01:13:23,290
is that you're recommending?
And if it doesn't, then your
980
01:13:23,290 --> 01:13:27,290
potato head, yeah, basically.
Means you're going to need to maybe
981
01:13:27,330 --> 01:13:30,250
dig further into your products to
see what they what they are and how
982
01:13:30,250 --> 01:13:33,890
they work, what features they have.
Or I can give a plug here for
983
01:13:33,890 --> 01:13:38,210
CTS standards in education.
Oh yeah. Absolutely.
984
01:13:38,890 --> 01:13:42,070
Thank you for that. All right.
I think we better wrap this up.
985
01:13:42,110 --> 01:13:44,230
We've we've wrapped this up,
and I got to get the garbage out
986
01:13:44,230 --> 01:13:46,950
before the garbage truck comes.
Okay, well, Michael,
987
01:13:46,950 --> 01:13:50,030
thank you so much for giving us
time to give us a download.
988
01:13:50,390 --> 01:13:52,550
You, uh, it was a tremendous
amount of information,
989
01:13:52,550 --> 01:13:54,550
and I'm sure you have a bunch more.
Um,
990
01:13:54,550 --> 01:13:58,350
I don't know quite how you accumulate
it all while you're at the show.
991
01:13:58,390 --> 01:14:00,590
Do you do shorthand or something?
How do you do that?
992
01:14:01,270 --> 01:14:03,390
Uh, no,
I cribbed it from other people.
993
01:14:03,510 --> 01:14:09,110
No, I, um, I do two things,
actually. Um, I do have a reporter.
994
01:14:09,110 --> 01:14:12,630
I have Mr. Paper and Mr. Pencil.
I actually have a good old
995
01:14:12,630 --> 01:14:16,750
fashioned reporter's notebook.
I use that I do take notes.
996
01:14:17,030 --> 01:14:20,590
I do have a, um.
And it's not AI powered.
997
01:14:20,590 --> 01:14:23,190
I got to get a new one.
I have a digital recorder that I
998
01:14:23,190 --> 01:14:27,870
use for the press conferences,
but I take a lot of pictures,
999
01:14:27,870 --> 01:14:30,830
and I use that to refresh my
memory of these things.
1000
01:14:31,030 --> 01:14:33,310
And, you know, I'm old,
but I'm not old day.
1001
01:14:33,350 --> 01:14:36,550
You know, there's still a little.
There's still a little memory cache.
1002
01:14:36,550 --> 01:14:39,640
I need to do a memory dump,
but there's still enough memory
1003
01:14:39,680 --> 01:14:42,560
cache to remember this shit.
All right, well, thank you so much,
1004
01:14:42,600 --> 01:14:47,320
Michael, for filling us in on this.
Hey, come. See us in Barcelona.
1005
01:14:47,360 --> 01:14:50,800
Come see me. And have fun.
Yeah, absolutely.
1006
01:14:51,040 --> 01:14:54,920
I'm sure that we will be running
into one another in Barcelona at
1007
01:14:54,920 --> 01:14:57,440
the ISC show as well.
Maybe even get you on a daily
1008
01:14:57,440 --> 01:15:00,120
podcast if you.
Can I plug, can I? You know what?
1009
01:15:00,160 --> 01:15:02,480
You haven't let me plug my my
stuff yet can I?
1010
01:15:02,600 --> 01:15:04,200
I would love to let you plug
your stuff. Go.
1011
01:15:04,360 --> 01:15:07,880
Okay, for those of you that are
just really not tired of of
1012
01:15:08,160 --> 01:15:14,160
reading or hearing what I say.
Uh, you can find me in residential
1013
01:15:14,160 --> 01:15:20,840
tech today, both in print and online.
Uh, tech today.com and, uh,
1014
01:15:20,840 --> 01:15:23,600
more for the global audience,
particularly for me and UK,
1015
01:15:23,600 --> 01:15:26,720
but also us.
Hidden wire is a great publication.
1016
01:15:27,040 --> 01:15:31,320
Uh, I think they still need the
WW nonsense.
1017
01:15:32,960 --> 01:15:39,220
Dot hidden wires dot. Co.Uk.
And that's where you can find me.
1018
01:15:39,220 --> 01:15:43,340
Or you can find me online at.
Clever of me to figure this out.
1019
01:15:43,460 --> 01:15:48,300
Michael and Michael, tell me what
you're going to be doing at ISC.
1020
01:15:48,340 --> 01:15:52,620
You got a couple sessions.
My buddy Rich green and I are
1021
01:15:52,740 --> 01:15:59,780
doing a an ice centric version of
the infamous Mikey and Rich show,
1022
01:15:59,820 --> 01:16:02,660
the pregame show, and the
post-game show where we're going
1023
01:16:02,660 --> 01:16:07,780
to tell people what to look for.
And then towards the end of the show,
1024
01:16:07,980 --> 01:16:12,340
we're going to have the post-game
show where we will really invite
1025
01:16:12,340 --> 01:16:17,780
people to tell us what you've seen.
And the reason for that is you said,
1026
01:16:17,780 --> 01:16:21,340
how do I accumulate this knowledge?
Part of it is by just walking
1027
01:16:21,340 --> 01:16:23,020
the floor.
And admittedly,
1028
01:16:23,020 --> 01:16:31,660
I've got at last count, 427 press
releases in my press releases bucket.
1029
01:16:31,820 --> 01:16:34,950
And that's that's because you
get a lot of them.
1030
01:16:35,190 --> 01:16:39,910
But that will have people get
the opportunity to see.
1031
01:16:40,230 --> 01:16:43,950
People will say, Mike,
did you see? Fill in the blank.
1032
01:16:43,950 --> 01:16:47,470
And I'm like, oh man, no,
I missed it. Thanks for telling me.
1033
01:16:47,670 --> 01:16:49,830
And that's what that second
session is.
1034
01:16:50,110 --> 01:16:55,150
But then I'm doing two sessions
because the fine folks at CTA didn't
1035
01:16:55,150 --> 01:16:58,470
want me talking for too long.
So I'm doing two 45 minute
1036
01:16:58,910 --> 01:17:03,790
presentations on acronyms.
And we live in a world of
1037
01:17:03,790 --> 01:17:07,670
abbreviations and acronyms and
nobody knows what they mean.
1038
01:17:07,830 --> 01:17:13,830
And to the point that I was making
earlier, you, Mr. or Miss Syria,
1039
01:17:14,150 --> 01:17:19,310
must be able to explain to your
clients and prospects and the
1040
01:17:19,310 --> 01:17:24,550
local press and the guys you meet
at the Starbucks or or church or
1041
01:17:24,550 --> 01:17:29,350
temple or wherever the heck it is.
And hey, Mike, you know, did you hear
1042
01:17:29,350 --> 01:17:34,890
about what the hell does that mean?
And then if you take this course,
1043
01:17:35,010 --> 01:17:40,290
you will be swimming in acronyms,
but you'll know what they mean.
1044
01:17:40,450 --> 01:17:43,410
And it's really a great course
if I don't say so myself.
1045
01:17:43,490 --> 01:17:47,930
And I did so. Come and see me.
And the jacket will be there.
1046
01:17:48,130 --> 01:17:53,330
So for those of you who don't know
me, look for the guy in the weird
1047
01:17:53,330 --> 01:17:58,290
looking test pattern jacket and
come up and say, hi, Mike. Right.
1048
01:17:58,490 --> 01:18:02,370
Is is February 4th, fifth,
sixth that that week.
1049
01:18:02,810 --> 01:18:05,770
And thank you all for listening
to this podcast.
1050
01:18:05,810 --> 01:18:10,290
You can see that Mike and I are
really value having an open mind,
1051
01:18:10,290 --> 01:18:13,650
because we just can't get enough
to learning about everything.
1052
01:18:13,730 --> 01:18:19,850
And I will always ask you to please
keep an open mind as well. Oh.
1053
01:18:19,890 --> 01:18:26,250
What? Sorry. I'm going to, um.
For a couple of years, while I was
1054
01:18:26,250 --> 01:18:31,460
in college, I produced a A radio
talk show in New York with a fellow
1055
01:18:31,460 --> 01:18:36,500
named Barry Farber, and every good
radio host has to have a closing.
1056
01:18:36,860 --> 01:18:39,100
And you can repeat yours when
I'm done.
1057
01:18:39,180 --> 01:18:45,420
But in in honor of the late Barry
Farber. He ended every show with, um.
1058
01:18:45,460 --> 01:18:49,660
Keep asking questions. Yeah.
So that's my clothes.
1059
01:18:49,820 --> 01:18:53,980
And your clothes again is.
Keep an open mind. There you go.
1060
01:18:54,780 --> 01:18:56,460
All right.
Thank you so much, Michael.
1061
01:18:56,460 --> 01:19:04,180
And, uh. See you soon.
For more information on Cydia.
1062
01:19:04,220 --> 01:19:05,540
Visit Cydia. Net.