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Your New Customer Is Not Human with Adam Fabian and Jacy Davis of Crimson Agility

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Your New Customer Is Not Human with Adam Fabian and Jacy Davis of Crimson Agility

Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and the Crimson Agility conversation ran longer than any other at the table. Jacy Davis is their director of sales. Adam Fabian handles the technical download, and by the end Scott had renamed him Example Adam, because he never makes a point without one.

We cover the three kinds of AI, why Adam says your new customer is not human, a hard drive that shows how out of date AI shopping data can be, why context data is becoming the job of marketing, and the one page test any merchant can run on their own product data.

Crimson Agility is at crimsonagility.com.

The B2B Commerce Trends and Opportunities Report, written and researched by Content Cucumber and presented by Shopware, is free at contentcucumber.com.

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