ОТНОСТНО ТОЗИ ЕПИЗОД
Today in the business of podcasting:
- 1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. His golden rule for AI in podcasting is that audiences shouldn't be able to tell, but they must always be told.
- Programmatic podcast advertising is growing fast, and 82% of agencies now buy audio programmatically. New Podscribe benchmark data shows average podcast ad load fell to 10.3% in Q2 2026, and heavy ad loads can cut conversion rates nearly in half.
- Patreon is ending per-creation memberships and moving creators to monthly-only billing by November 1, 2026. Seasonal podcasts like audio fiction and investigative series will likely feel it most.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Today in the business of podcasting:
Lower Street's Annalise Nielsen explains why it's so hard to buy podcast ads. Trying to spend a $72,000 budget, she ran into missing ad contacts, $150,000 minimums and a host-read quietly downgraded to a post-roll.
Sounds Profitable's Tom Webster finds Netflix …
Today in the business of podcasting:
Apple Podcasts and Apple Maps launch Hidden Histories, a feature that uses the podcast:location tag to place episodes on real-world locations. Apple also confirms that video is coming to Apple Podcasts Subscriptions in more than 170 countries and regions.
A new…
Today in the business of podcasting:
BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather than one global playbook.
The IAB Tech Lab has opened its first Programmatic Standard Practices for…
This week in the business of podcasting:
Sounds Profitable's Tom Webster explains why Netflix passing Apple Podcasts to become the third most-named place Americans consume podcasts is a warning sign, since most shows can never get on the platform.
Triton Digital's Sharon Taylor argues video is exp…
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