ОТНОСТНО ТОЗИ ЕПИЗОД
Today in the business of podcasting:
- 1UpMedia founder Guang Jin Yeo shares what Asia's podcast market can learn from the global playbook, from static-frame video podcasts to dubbing and generative AI. His golden rule for AI in podcasting is that audiences shouldn't be able to tell, but they must always be told.
- Programmatic podcast advertising is growing fast, and 82% of agencies now buy audio programmatically. New Podscribe benchmark data shows average podcast ad load fell to 10.3% in Q2 2026, and heavy ad loads can cut conversion rates nearly in half.
- Patreon is ending per-creation memberships and moving creators to monthly-only billing by November 1, 2026. Seasonal podcasts like audio fiction and investigative series will likely feel it most.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Sounds Profitable.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Today in the business of podcasting:
BetterHelp has tapped creator-led agency Media Bodies to lead its international podcast advertising strategy across 10 markets, using localized approaches rather than one global playbook.
The IAB Tech Lab has opened its first Programmatic Standard Practices for…
Today in the business of podcasting:
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ExchangeWire asks whether podcasting is rated highly enough in the…
This week Tom Webster shares Part One of The Podcast Landscape 2026, our annual study of how Americans consume podcasts, drawn from a census-weighted survey of 5,473 US adults. Podcasting's audience is large and stable, but it is increasingly consuming in places not built for podcasts. Tom gets int…
Today in the business of podcasting:
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International Podcast Day brings a wave of announcements, in…
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