ОТНОСТНО ТОЗИ ЕПИЗОД
Today in the business of podcasting:
- The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought merchandise or attended an event.
- At Podcast Movement 2026, Amplifi Media’s Steven Goldstein ran a focus group with Gen Z NYU students. They described watching whole podcasts through clips and deciding within 30 seconds whether to keep listening.
- Audioboom reports record Q3 2026 revenue of $23.8 million, up 17% year over year, with Showcase marketplace revenue up 20%. The company plans three to four acquisitions as podcast industry consolidation continues.
- Ad tech and data vendors are preparing for fallout from iOS 27, which made Safari block identity vendors like LiveRamp and The Trade Desk’s ad-serving domain. IAB Tech Lab’s Trusted Server concept is offered as a server-side workaround.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
This week in the business of podcasting:
Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
Amplifi Media’s Steve Goldstein shares…
Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a fr…
Today in the business of podcasting:
Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
IAB Tech Lab finalizes its Podcast Technical Measurement Gui…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
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