ОТНОСТНО ТОЗИ ЕПИЗОД
Today in the business of podcasting:
- Instagram is testing Features, a new tool for horizontal videos up to 90 minutes long, aimed at podcasters, comedians and other long-form creators. It lets Reels link to full videos and recommends them on Explore.
- Former Apple Podcasts executive Steve Wilson joins Netflix to lead podcast content acquisition, starting as a consultant. The hire comes as Netflix cuts about 6% of its workforce.
- Supporting Cast data across six partners shows members who use their audio benefits churn at 1.3% a month, compared with 3% for those who don’t. The gap adds up to roughly $82,000 in revenue per 1,000 members over three years.
- Nearly 60% of Americans get news from social media, but creators say monetizing it is hard. Brand safety concerns and unpredictable platforms leave most of them preferring subscriptions to ads.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
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ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Today in the business of podcasting:
Sounds Profitable, Coleman Insights and Locked On Podcast Network host a November 5 webinar on new research showing how podcasts build community, including that 43% of Americans surveyed have taken a podcast-related community action.
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This week in the business of podcasting:
Sounds Profitable, Coleman Insights, and Locked On are hosting a webinar on November 5 at 2pm ET, “The Power of Community: Why Podcasts Matter.” It presents new research among 2,000 Americans on how podcasts build connections with listeners.
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Tom Webster shares new Sounds Profitable research from a survey of 5,473 Americans on whether people would watch an AI-generated revival of a canceled favorite show. The split is nearly even, at 45% likely and 41% unlikely, and views on AI hosts predict the ans…
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