ОТНОСТНО ТОЗИ ЕПИЗОД
Olivia sits down with Haus Measurement Strategist Tarek Benchouia to share their most valuable learnings, most surprising data points, and most enduring lessons drawn from the thousands of Haus tests run in 2025. Then they round out the episode with some reader questions. And the winner is...
Least Surprising Learning of 2025 (3:15)
Biggest Gotcha Moment of 2025 (11:50)
Most Controversial Learning of 2025 (22:28)
Most Valuable Lesson of 2025 (26:04)
Olivia and Tarek's Favorite Case Studies of 2025 (32:22)
Mailbag: Measuring Brand Moments and Heuristics for Test Length (38:22)
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Open Haus.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
In this episode of Open Haus Playbook, Olivia sits down with Haus Applied Scientist Morgan Stockham to learn how Time Tests help teams measure the impact of big marketing bets — think Super Bowl ads, major influencer collabs, or a major tentpole event.
Olivia and Morgan cover:
The basics of Time …
The gap between having an MMM and actually operationalizing it is one of the biggest challenges in modern marketing measurement. Models produce outputs — but what happens next? How do teams turn those outputs into real budget decisions?
In this live Open Haus session, we're bringing together the sc…
After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship.
They sat down with Olivia Kory to discuss:
How vulnerability and transparency built trust (2:49)
The most important…
Olivia sits down with Haus Measurement Strategy Lead Ike Armstrong to outline how marketers should structure their Google Ads account amid the platform’s growing suite of AI-powered campaign types and evolving consumer search behavior. They cover:
How consumer search behavior is changing (3:53)
How…
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