WEBVTT
1
00:00:00.090 --> 00:00:02.870
It is time for foodie Friday. And this is a
2
00:00:02.970 --> 00:00:07.089
long awaited one. And one where quite honestly, I'm going
3
00:00:07.110 --> 00:00:10.230
to fanboy a little bit because we got PJs in
4
00:00:10.250 --> 00:00:12.359
the house. Sean Cronin is with us. How are you, man?
5
00:00:12.539 --> 00:00:14.039
I'm doing well. I'm doing well. How are you?
6
00:00:14.439 --> 00:00:17.000
I'm well, I'm praising and cursing you at the same
7
00:00:17.039 --> 00:00:19.359
time right now. And I'm going to tell you why. Okay.
8
00:00:19.899 --> 00:00:20.760
I grew up in Covington.
9
00:00:21.000 --> 00:00:21.199
Okay.
10
00:00:21.260 --> 00:00:23.579
Okay. Grew up on PJs. There was a PJs right
11
00:00:23.600 --> 00:00:27.660
next to the grapevine. That's an old CD store. Okay. Um,
12
00:00:28.859 --> 00:00:31.300
Coming up here, not too many PJs around. I mean,
13
00:00:31.320 --> 00:00:33.829
we got one at the airport. Is Essen where the
14
00:00:33.840 --> 00:00:34.450
other one is?
15
00:00:34.509 --> 00:00:36.549
Yeah, they got one, I believe, downtown.
16
00:00:37.530 --> 00:00:38.810
Yep, yep, yep. Right across downtown.
17
00:00:38.829 --> 00:00:41.170
There's one in La Berge Casino.
18
00:00:41.189 --> 00:00:41.630
Really?
19
00:00:41.909 --> 00:00:42.310
There is.
20
00:00:42.399 --> 00:00:46.219
Yeah, there is. You're right. You're right. But overall, it's
21
00:00:46.299 --> 00:00:50.619
not as prevalent everywhere. And now open on Government Street
22
00:00:50.679 --> 00:00:51.479
at South Acadian.
23
00:00:51.679 --> 00:00:52.009
That's it.
24
00:00:52.020 --> 00:00:54.380
I'm going to tell you why that's bad. That is
25
00:00:54.420 --> 00:00:59.369
the triangulation of me working here, my wife working at
26
00:00:59.409 --> 00:01:01.390
Our Lady of Mercy, and my daughter going to St.
27
00:01:01.429 --> 00:01:02.210
Joseph's Academy.
28
00:01:02.429 --> 00:01:02.929
That's right.
29
00:01:02.969 --> 00:01:04.569
You're about to drain my bank account, sir.
30
00:01:05.030 --> 00:01:05.510
We'll take it.
31
00:01:07.609 --> 00:01:09.129
So you're the regional manager for PJ's?
32
00:01:09.150 --> 00:01:09.510
That's right.
33
00:01:09.590 --> 00:01:10.269
How big is the region?
34
00:01:10.870 --> 00:01:15.579
My region is the New Orleans market, Metairie. It stretches
35
00:01:15.609 --> 00:01:18.019
out to Baton Rouge now. And I also have one
36
00:01:18.079 --> 00:01:19.500
out in Lafayette.
37
00:01:19.640 --> 00:01:23.500
Okay. All right. My daughter goes to Southern Miss. She's
38
00:01:23.560 --> 00:01:25.420
applying at PJ's in Hattiesburg.
39
00:01:25.450 --> 00:01:26.409
That's where I went.
40
00:01:26.430 --> 00:01:30.129
Can you... Eagles to the top, baby. That's it. So
41
00:01:30.349 --> 00:01:31.250
she needs a recommendation.
42
00:01:31.310 --> 00:01:32.150
That's it. Send it to me.
43
00:01:32.189 --> 00:01:35.230
Okay, we'll put you down as a reference. That's it.
44
00:01:35.269 --> 00:01:36.310
Yeah, let me know.
45
00:01:36.530 --> 00:01:39.420
So PJ's, give us the backstory on the company itself.
46
00:01:39.590 --> 00:01:43.939
So PJ's founded in 1978 by Phyllis Jordan down in
47
00:01:44.019 --> 00:01:47.920
New Orleans on Maple Street, which, fun fact, we're opening up,
48
00:01:48.519 --> 00:01:53.109
reopening the original location, Maple Street, next week.
49
00:01:53.530 --> 00:01:53.890
Okay.
50
00:01:53.909 --> 00:01:56.849
This week we're doing all the, you know, we're... tying
51
00:01:56.870 --> 00:01:59.560
all the loose ends up, finishing up the construction renovation
52
00:02:00.310 --> 00:02:04.439
and training. And we will open that store on Tuesday.
53
00:02:05.180 --> 00:02:05.680
Very cool.
54
00:02:05.799 --> 00:02:09.879
At 7,700 Maple street. Uh, but, uh, yeah, PJ's New
55
00:02:09.919 --> 00:02:13.419
Orleans brand, uh, roots, like I said, back to 1978
56
00:02:13.419 --> 00:02:18.569
with Phyllis Jordan. She was a pioneer in the coffee business. Um,
57
00:02:19.229 --> 00:02:22.919
female led business, uh, And, you know, down in New Orleans,
58
00:02:22.939 --> 00:02:25.300
which is well known for coffee. Yeah. Because of the port.
59
00:02:25.539 --> 00:02:26.500
Yeah.
60
00:02:27.520 --> 00:02:31.189
And, you know, now the Ballard brothers own the business,
61
00:02:31.930 --> 00:02:36.110
own PJ's, and we franchise out. We've got over, you know,
62
00:02:36.110 --> 00:02:42.400
200 stores. We just signed our 200th tag. Yeah. Not
63
00:02:42.460 --> 00:02:47.159
long ago up in Arkansas, Little Rock, Arkansas. But we stretch,
64
00:02:47.180 --> 00:02:52.979
you know, from Louisiana, Texas to Mississippi, Alabama. Florida, Georgia.
65
00:02:53.439 --> 00:02:57.319
We're up in Maryland. We're in a few spots now.
66
00:02:57.819 --> 00:03:00.000
Very cool stuff. And to see the growth of a
67
00:03:00.039 --> 00:03:02.599
local company like this, and especially in a product that
68
00:03:02.639 --> 00:03:04.740
the city's known for. I mean, New Orleans is known
69
00:03:04.780 --> 00:03:06.659
for its coffee with chicory. New Orleans is known for
70
00:03:06.680 --> 00:03:08.719
doing coffee a little bit differently and doing it better
71
00:03:08.759 --> 00:03:11.539
than everybody else in the world, quite honestly. So to
72
00:03:11.620 --> 00:03:14.300
thrive in that particular space is something to be proud of.
73
00:03:14.379 --> 00:03:15.800
That's right. That's right.
74
00:03:16.259 --> 00:03:17.180
What are we looking at here?
75
00:03:17.659 --> 00:03:21.680
Here today, so we do have our fresh-made muffins.
76
00:03:22.039 --> 00:03:22.620
Okay.
77
00:03:23.000 --> 00:03:25.020
At our store here, we carry three types of muffins.
78
00:03:25.580 --> 00:03:28.819
It's the cranberry orange muffin. Mm-hmm. It is the double
79
00:03:28.860 --> 00:03:31.080
chocolate muffin. So not only is it chocolate, it's got
80
00:03:31.099 --> 00:03:32.020
chocolate chips in it.
81
00:03:32.300 --> 00:03:32.620
Oh, God.
82
00:03:32.780 --> 00:03:34.740
And the blueberry muffin, which you can't miss with a
83
00:03:34.759 --> 00:03:35.439
blueberry muffin.
84
00:03:35.840 --> 00:03:37.699
Well, and Brie Lynn was saying earlier she wanted the
85
00:03:37.740 --> 00:03:38.740
blueberry muffin.
86
00:03:38.900 --> 00:03:43.360
Yeah, we got them here today. Also, we have our beignets, which,
87
00:03:43.900 --> 00:03:46.979
as you know, being from down in the New Orleans area,
88
00:03:47.460 --> 00:03:49.830
beignets you can get on any block. Yeah. You know,
89
00:03:49.889 --> 00:03:51.550
you can go down the street and get, you know,
90
00:03:51.569 --> 00:03:52.849
you can throw a baseball and hit a beignet.
91
00:03:53.409 --> 00:03:56.810
Well, and these, y'all's beignets are a little bit different though,
92
00:03:56.849 --> 00:03:57.830
because they're bite-sized basically.
93
00:03:57.870 --> 00:03:58.789
These are bite-sized.
94
00:03:58.849 --> 00:04:00.330
Those are, y'all do the big ones?
95
00:04:00.349 --> 00:04:02.310
Yeah, I chop these up to, to make them a
96
00:04:02.330 --> 00:04:05.189
little more friendly to eat on, you know, in the studio.
97
00:04:05.330 --> 00:04:05.569
Okay.
98
00:04:05.870 --> 00:04:09.810
But yes, we do have regular size beignets that we
99
00:04:09.870 --> 00:04:12.409
cook to order in the store and powder them up with,
100
00:04:13.310 --> 00:04:17.240
you know, sugar and, and. They're really good.
101
00:04:17.480 --> 00:04:20.550
And all the breakfast. You don't have the breakfast sandwiches
102
00:04:20.589 --> 00:04:23.649
here today, but the breakfast sandwiches are beyond compare. They're
103
00:04:23.670 --> 00:04:24.490
so good. They are.
104
00:04:24.509 --> 00:04:27.730
And we make those in store also. Breakfast sandwiches. We
105
00:04:27.750 --> 00:04:34.459
got a pork sausage with egg patty and bagel. We've
106
00:04:34.480 --> 00:04:35.339
got a turkey sausage.
107
00:04:35.360 --> 00:04:37.019
Turkey sausage on the English muffin.
108
00:04:37.040 --> 00:04:37.120
Yep.
109
00:04:37.199 --> 00:04:38.199
That's my go-to.
110
00:04:38.420 --> 00:04:38.560
Yep.
111
00:04:38.680 --> 00:04:39.399
That's my go-to.
112
00:04:39.540 --> 00:04:42.160
That's it. And then a bacon biscuit. And we also
113
00:04:42.240 --> 00:04:44.379
do a sausage on a biscuit as well.
114
00:04:45.519 --> 00:04:49.639
We're talking with Sean Cronin from PJ's. Now, when you
115
00:04:49.670 --> 00:04:53.490
think coffee and you think breakfast, that is true. Is
116
00:04:53.529 --> 00:04:54.709
this location doing lunch, too?
117
00:04:55.149 --> 00:04:57.089
Yes, we're open. We do have lunch sandwiches.
118
00:04:57.290 --> 00:04:59.629
Yeah. Talk to us a little bit about what's on
119
00:04:59.649 --> 00:05:00.110
the menu there.
120
00:05:00.470 --> 00:05:04.009
Lunch sandwiches. We have a club sandwich. We have a Cuban.
121
00:05:05.129 --> 00:05:07.759
And we have a turkey and Swiss sandwich. And then
122
00:05:07.779 --> 00:05:13.220
we also have other savory items, spinach and feta. We have...
123
00:05:14.629 --> 00:05:16.740
We have a croissant, you know, that can go all
124
00:05:16.779 --> 00:05:19.860
day long. We have egg bites, which, yes, can be breakfast,
125
00:05:19.899 --> 00:05:23.259
but also can be a pick-me-up in the afternoon for
126
00:05:23.279 --> 00:05:23.920
a quick snack.
127
00:05:24.120 --> 00:05:26.120
Yeah, just like scones or cookies or whatever you'll have
128
00:05:26.139 --> 00:05:29.410
as well. Now, you brought in cold brew today. Like
129
00:05:29.449 --> 00:05:32.029
I said, I'm the simple. I'm either the Americano or
130
00:05:32.069 --> 00:05:35.990
the hot with chicory. But, Ed, I was telling Breland earlier, like,
131
00:05:36.610 --> 00:05:40.930
the white chocolate latte– is different than anything anybody else
132
00:05:40.970 --> 00:05:43.470
has ever had. So is the pralines and cream latte.
133
00:05:43.509 --> 00:05:43.709
Yes.
134
00:05:44.009 --> 00:05:48.410
Both of those are go-tos for the Haldane order for sure.
135
00:05:48.490 --> 00:05:49.370
That's right. That's right.
136
00:05:49.410 --> 00:05:50.730
What do you find is the most popular?
137
00:05:51.129 --> 00:05:53.779
Most popular, we do have a granita, which is a
138
00:05:53.949 --> 00:06:00.040
frozen beverage coffee. It's like an icy, but it is coffee.
139
00:06:00.100 --> 00:06:03.850
And it's one of the strongest. That doesn't have anything
140
00:06:04.009 --> 00:06:05.889
added extra to it. So you can get a latte
141
00:06:05.910 --> 00:06:09.889
and add extra espresso and shots. This by itself is
142
00:06:10.810 --> 00:06:13.759
the strongest. Now, don't let that scare you. It's a
143
00:06:13.779 --> 00:06:16.129
good treat as well. I add chocolate to it.
144
00:06:16.360 --> 00:06:16.699
Okay.
145
00:06:16.879 --> 00:06:19.839
I also can add caramel. You can add any flavor,
146
00:06:19.980 --> 00:06:23.829
but the popular ones are adding the mocha or the caramel. Okay.
147
00:06:24.680 --> 00:06:26.939
On the baked goods side, on the food side, because
148
00:06:26.980 --> 00:06:28.490
it is Foodie Friday. We'll talk a little bit more
149
00:06:28.500 --> 00:06:31.110
about coffee in a second. But on the food side,
150
00:06:32.189 --> 00:06:34.649
was the emphasis on doing a few things right? Or
151
00:06:34.709 --> 00:06:37.569
is the emphasis on trying to, as PJ's has grown,
152
00:06:37.870 --> 00:06:39.509
was it on doing a few things right? Or was
153
00:06:39.569 --> 00:06:42.540
it trying to match as many tastes as you could? No, yeah.
154
00:06:42.600 --> 00:06:46.920
We tried to bring the New Orleans flavor to the
155
00:06:46.959 --> 00:06:48.980
cities that we're in. Yeah. So beignets.
156
00:06:49.000 --> 00:06:49.980
Yeah.
157
00:06:50.959 --> 00:06:54.050
That's a New Orleans thing, as we know. Up in
158
00:06:54.079 --> 00:06:57.189
our Maryland market, they're flying off the shelf because people
159
00:06:57.250 --> 00:07:03.449
want to try the beignet that New Orleans is known for. Yeah,
160
00:07:03.490 --> 00:07:05.269
so that's what we do. We do that one right,
161
00:07:05.569 --> 00:07:07.939
and we haven't missed yet.
162
00:07:08.490 --> 00:07:11.029
On the coffee side, back to the coffee. When it
163
00:07:11.089 --> 00:07:13.529
comes to the brew itself, I mean, for those that
164
00:07:13.569 --> 00:07:16.569
haven't had PJs yet, what can they expect flavor-wise? I mean,
165
00:07:16.970 --> 00:07:20.230
all the caramels and all that other stuff, you know
166
00:07:20.250 --> 00:07:22.589
where that's going to head. But from the base brew,
167
00:07:22.649 --> 00:07:23.750
what are we looking at?
168
00:07:24.040 --> 00:07:26.939
You can expect quality. You can expect what we do
169
00:07:27.019 --> 00:07:31.500
is a small batch. So not large batch roasting like
170
00:07:31.899 --> 00:07:36.899
some other larger companies, but small batch brewing. So we're
171
00:07:36.939 --> 00:07:41.029
focused on quality. And and getting it getting it down
172
00:07:41.089 --> 00:07:45.399
to a science. Phyllis Jordan started the the cold brew process,
173
00:07:45.439 --> 00:07:49.779
which is a it is a process of not just
174
00:07:50.220 --> 00:07:53.490
taking hot coffee and icing it down. We there is
175
00:07:53.620 --> 00:07:56.310
a there is a process that that lasts, you know,
176
00:07:56.310 --> 00:07:57.430
12 to 48, 12 to 24 hours.
177
00:07:59.730 --> 00:08:02.689
Very cool stuff. We got Sean Cronin in from PJ's.
178
00:08:02.709 --> 00:08:06.569
They're opening up, uh, well, they're open, uh, government at
179
00:08:06.610 --> 00:08:09.430
South Acadian, uh, right next to, right next to Catholic High,
180
00:08:09.569 --> 00:08:10.649
right across the street from Walgreens.
181
00:08:11.310 --> 00:08:13.189
That's it. Talk to me about that location a little bit.
182
00:08:13.389 --> 00:08:15.529
What brought y'all around there? We, uh, we, we were
183
00:08:15.550 --> 00:08:17.610
looking to get over here. We didn't, uh, you know,
184
00:08:19.069 --> 00:08:21.670
let's see myself. I lived up here for a little while, uh,
185
00:08:21.709 --> 00:08:24.370
worked over at LaBearge where we do have a PJ's, um,
186
00:08:24.899 --> 00:08:27.600
We found this location. It's an old, large shell of
187
00:08:27.740 --> 00:08:29.040
a CVS, I believe.
188
00:08:29.240 --> 00:08:29.439
Yep.
189
00:08:29.860 --> 00:08:32.960
And we wanted to bring it to this side of
190
00:08:33.340 --> 00:08:39.610
the city. And we love the local community of Baton Rouge. So, yeah,
191
00:08:39.629 --> 00:08:45.549
we found 3384 Government. And it's still growing. We're the
192
00:08:45.590 --> 00:08:49.909
first tenants in there. And we're looking to serve that
193
00:08:49.970 --> 00:08:51.710
local corridor right there.
194
00:08:52.909 --> 00:08:55.500
I mean, and Mid-City's happening right now. Mid-City's a great
195
00:08:55.529 --> 00:08:56.419
place to be right now.
196
00:08:56.539 --> 00:08:56.840
It's nice.
197
00:08:57.220 --> 00:08:59.960
On either side. Because, I mean, like you said, go
198
00:09:00.019 --> 00:09:01.659
up to Our Lady of Mercy and then, you know,
199
00:09:01.679 --> 00:09:04.799
you're stone's throw from being downtown. But, like, being right
200
00:09:04.820 --> 00:09:08.250
there by Catholic and SJA, I'm just— bold prediction.
201
00:09:08.330 --> 00:09:08.500
Yeah.
202
00:09:08.659 --> 00:09:10.210
You're going to have a lot of Catholic and SJA
203
00:09:10.230 --> 00:09:10.570
up in there.
204
00:09:10.590 --> 00:09:12.789
We've been seeing a lot of them coming in after school.
205
00:09:12.830 --> 00:09:15.950
They're grabbing the beignets. They're coming in getting a cold brew,
206
00:09:16.590 --> 00:09:21.139
getting a latte, ice latte. Ice latte is the— Those
207
00:09:21.179 --> 00:09:21.779
kids love those.
208
00:09:21.899 --> 00:09:26.700
Oh, no, absolutely. And it delivers every single time. So
209
00:09:26.840 --> 00:09:29.840
here's how we run this on Foodie Friday. We get
210
00:09:29.960 --> 00:09:31.210
on air. We're going to have a break coming up
211
00:09:31.230 --> 00:09:33.590
in two minutes. When we take that break on air,
212
00:09:33.610 --> 00:09:35.210
you're going to hear your money now. You're going to
213
00:09:35.230 --> 00:09:39.169
hear traffic. On Facebook Live, I'll be stuffing my fat face.
214
00:09:39.389 --> 00:09:41.110
And I'm telling you right now, I'm diving in on
215
00:09:41.129 --> 00:09:44.269
the beignets first. If I'm being honest, I completely forgot
216
00:09:44.289 --> 00:09:44.950
you all had beignets.
217
00:09:45.009 --> 00:09:45.210
Yeah.
218
00:09:45.470 --> 00:09:52.200
I'm the... It's the breakfast sandwich is my go-to. Creatures
219
00:09:52.240 --> 00:09:54.759
of habit, right? You start to order what you order.
220
00:09:55.200 --> 00:09:57.309
So I'll be diving in on the beignets and probably
221
00:09:57.350 --> 00:10:01.639
a muffin as well. But when we come back on
222
00:10:01.659 --> 00:10:03.200
the backside of the break, we'll do the full review
223
00:10:04.200 --> 00:10:06.259
of the taste test of everything. I'm definitely getting some
224
00:10:06.279 --> 00:10:09.730
of that cold brew as well. PJ's Coffee now open
225
00:10:10.250 --> 00:10:13.309
at the corner of Government and South Acadian. You're definitely
226
00:10:13.330 --> 00:10:14.169
going to want to swing by.
227
00:10:14.190 --> 00:10:15.210
All right.
228
00:10:16.210 --> 00:10:20.460
855-TALK-1073-FM-WBRP. Foodie Friday rolling on as part of Mornings with
229
00:10:20.480 --> 00:10:23.559
Brian Haldane. We have got PJs in the house with us.
230
00:10:23.720 --> 00:10:26.259
I'm sipping on some cold brew right now, which I'm
231
00:10:26.299 --> 00:10:29.250
normally not a cold brew guy because cold brew to me,
232
00:10:29.610 --> 00:10:31.809
cold brew to me when it comes to cold brew
233
00:10:31.870 --> 00:10:35.429
is to coffee what IPAs are to beer. And this
234
00:10:35.750 --> 00:10:39.269
is more like a hazy IPA because it's a lot
235
00:10:39.490 --> 00:10:44.429
smoother going down. I don't want to reveal trade secrets,
236
00:10:44.450 --> 00:10:46.379
but do y'all do anything different to this to make
237
00:10:46.409 --> 00:10:48.240
it that easy going?
238
00:10:48.440 --> 00:10:52.340
We do. We do. We have a little secret that
239
00:10:52.360 --> 00:10:54.840
we add to it to take the bite out of
240
00:10:55.039 --> 00:10:57.840
the coffee that a lot of people are afraid of. Like, oh,
241
00:10:57.840 --> 00:11:00.549
that's going to be too bitter for me. There is
242
00:11:00.570 --> 00:11:04.610
a process, and that process involves a little trade secret
243
00:11:05.330 --> 00:11:08.120
that makes it a little smoother, gives it a little flavor.
244
00:11:08.250 --> 00:11:10.759
We will respect and protect trade secrets, to be sure,
245
00:11:10.820 --> 00:11:12.259
so long as we still get to enjoy them. By
246
00:11:12.279 --> 00:11:16.320
the way, this is just unbelievably smooth, especially for cold brew.
247
00:11:16.379 --> 00:11:19.950
It is even more so. Okay, dove in on the beignets,
248
00:11:20.429 --> 00:11:25.669
which are... Phenomenal. A little bit heft to them. Oftentimes,
249
00:11:25.690 --> 00:11:28.240
you bite into a beignet. A lot of people that
250
00:11:28.269 --> 00:11:29.600
do it wrong, they try to make it as fluffy
251
00:11:29.639 --> 00:11:31.659
as is humanly possible, and you bite into it, there's
252
00:11:31.679 --> 00:11:35.940
no there there. There's beignet within the beignet, which is
253
00:11:36.419 --> 00:11:38.139
great because you're actually eating something.
254
00:11:38.159 --> 00:11:39.639
There's some dough in there. Yeah.
255
00:11:40.320 --> 00:11:42.379
Yeah, there's a little bit of some thickness to the
256
00:11:42.419 --> 00:11:45.559
dough to where you're getting some bang for your buck
257
00:11:45.580 --> 00:11:49.929
and something to actually chew as part of it. Mm-hmm. Now,
258
00:11:50.009 --> 00:11:51.690
is that the standard powdered sugar, or is that some
259
00:11:51.710 --> 00:11:52.669
kind of mix that has.
260
00:11:52.700 --> 00:11:53.440
That's standard, yeah.
261
00:11:53.460 --> 00:11:58.440
Standard powdered sugar? Okay. Powdered sugar doesn't always travel well. Yeah.
262
00:11:59.139 --> 00:12:00.620
And then on the muffin side, I got to try
263
00:12:00.700 --> 00:12:03.480
two of the muffins. The cranberries?
264
00:12:04.100 --> 00:12:05.500
That's the cranberry orange.
265
00:12:05.570 --> 00:12:09.019
Yeah, cranberry orange. Again, a little bit of thickness to it,
266
00:12:09.029 --> 00:12:12.629
a little bit of heft to it. You're getting, like, it's...
267
00:12:13.600 --> 00:12:16.960
Heft in baked goods is unbelievable to me. It changes
268
00:12:17.000 --> 00:12:19.340
the game a little bit because you're getting all the
269
00:12:19.379 --> 00:12:20.960
flavor that the baker is intending.
270
00:12:21.220 --> 00:12:23.799
Yeah, and an oversized muffin, too. It's going to fill you.
271
00:12:24.110 --> 00:12:27.429
I had a quarter of it, and I'm good to go.
272
00:12:28.230 --> 00:12:31.350
And then on the chocolate muffin front, you didn't warn
273
00:12:31.370 --> 00:12:33.009
me there was a gooeyness to this.
274
00:12:33.250 --> 00:12:36.620
Yeah, that's the melted chocolate chip on the inside.
275
00:12:36.720 --> 00:12:39.120
Right, but I mean, this isn't hot out of the oven.
276
00:12:39.179 --> 00:12:41.299
I mean, you brought this over here, and it remains
277
00:12:41.379 --> 00:12:44.539
gooey after the fact. There's a gooeyness to it to
278
00:12:44.580 --> 00:12:47.100
go along with the moistness of the muffin as well.
279
00:12:47.559 --> 00:12:50.340
It is a fantastic pairing, and at the same time,
280
00:12:50.740 --> 00:12:54.000
not overdoing it. You can overdo it with a chocolate
281
00:12:54.039 --> 00:12:57.740
on chocolate. That is, pardon the pun, it's in the
282
00:12:57.759 --> 00:13:02.169
sweet spot. Absolutely. I did not try the blueberry muffin. Breland,
283
00:13:02.190 --> 00:13:04.690
did you try the blueberry muffin? It is so good.
284
00:13:04.730 --> 00:13:07.330
You can tell that the blueberry is still fresh in there.
285
00:13:07.870 --> 00:13:11.779
It's so good. Not to toot on PJ, but gosh,
286
00:13:11.820 --> 00:13:14.220
y'all have nailed it with the blueberry muffin. Good, good. Yeah,
287
00:13:14.240 --> 00:13:17.899
we got whole blueberries. They are quarter-sized blueberries in there.
288
00:13:18.019 --> 00:13:19.259
It's like that scene from Casino.
289
00:13:19.440 --> 00:13:19.600
Yeah.
290
00:13:20.320 --> 00:13:23.120
You bite into something. Look at your muffin. Look at
291
00:13:23.159 --> 00:13:27.500
my muffin. You're getting the right blueberry muffin over at PJ's.
292
00:13:27.679 --> 00:13:29.590
So they are open now. We got about a minute
293
00:13:29.610 --> 00:13:31.549
to go before we got to bounce out of here.
294
00:13:32.730 --> 00:13:37.409
They are open. It's the corner of South Acadian Government Street.
295
00:13:37.429 --> 00:13:42.669
Give me the address number again. 3384. 3384 Government. And
296
00:13:42.889 --> 00:13:45.860
it's right in the heart of Mid-City, about to become
297
00:13:45.899 --> 00:13:49.080
a very quick staple of Mid-City. Now, within this last minute,
298
00:13:49.179 --> 00:13:51.960
if you don't mind, how long until y'all have neighbors?
299
00:13:52.980 --> 00:13:56.350
Uh, we do have, uh, somebody building in there right now.
300
00:13:56.490 --> 00:13:58.750
I don't know the timeline. They, they've got a wing stop.
301
00:13:58.769 --> 00:14:00.649
That'll be, I saw wing stop signs up.
302
00:14:00.690 --> 00:14:02.929
Yeah. Yeah. I don't know what else I've heard. I've
303
00:14:02.950 --> 00:14:06.250
heard possibly taco Mexican style, something in there.
304
00:14:06.470 --> 00:14:06.750
Okay.
305
00:14:06.990 --> 00:14:09.269
Uh, there is a second drive through. We have a
306
00:14:09.289 --> 00:14:11.269
drive through. Yeah. I don't want to forget to mention
307
00:14:11.289 --> 00:14:13.769
that we do have a drive through. Um, there is
308
00:14:13.830 --> 00:14:17.330
a second, uh, also, uh, Speaking of the drive-thru, you
309
00:14:17.350 --> 00:14:21.250
can download our app, the PJ's app. It is on
310
00:14:21.289 --> 00:14:24.000
the Apple Store, in all the app stores.
311
00:14:24.240 --> 00:14:25.779
To drain my bank account faster.
312
00:14:26.240 --> 00:14:27.940
So when you leave your house, you can place that
313
00:14:28.059 --> 00:14:29.360
order and you can be there to pick it up
314
00:14:29.399 --> 00:14:29.940
when you get there.
315
00:14:29.960 --> 00:14:30.740
Super convenient.
316
00:14:30.759 --> 00:14:33.490
Yeah, you jump ahead of the line. There's no going in.
317
00:14:33.500 --> 00:14:37.169
A lot of people like to come in and talk. Well, yeah.
318
00:14:37.210 --> 00:14:39.169
That's also a New Orleans thing. I mean, you don't
319
00:14:39.250 --> 00:14:41.809
know your neighbors. But if you're in a rush, we've
320
00:14:42.149 --> 00:14:45.500
got the apps. We've got all the delivery companies, everything.
321
00:14:46.179 --> 00:14:49.009
He is Sean Cronin. PJ's is open right now, y'all.
322
00:14:49.090 --> 00:14:51.720
MidCity's newest jewel is there. Thank you so much for
323
00:14:51.740 --> 00:14:52.570
a couple minutes this morning.
324
00:14:52.710 --> 00:14:53.429
You got it. Thank you.
1
00:00:00.090 --> 00:00:02.870
It is time for foodie Friday. And this is a
2
00:00:02.970 --> 00:00:07.089
long awaited one. And one where quite honestly, I'm going
3
00:00:07.110 --> 00:00:10.230
to fanboy a little bit because we got PJs in
4
00:00:10.250 --> 00:00:12.359
the house. Sean Cronin is with us. How are you, man?
5
00:00:12.539 --> 00:00:14.039
I'm doing well. I'm doing well. How are you?
6
00:00:14.439 --> 00:00:17.000
I'm well, I'm praising and cursing you at the same
7
00:00:17.039 --> 00:00:19.359
time right now. And I'm going to tell you why. Okay.
8
00:00:19.899 --> 00:00:20.760
I grew up in Covington.
9
00:00:21.000 --> 00:00:21.199
Okay.
10
00:00:21.260 --> 00:00:23.579
Okay. Grew up on PJs. There was a PJs right
11
00:00:23.600 --> 00:00:27.660
next to the grapevine. That's an old CD store. Okay. Um,
12
00:00:28.859 --> 00:00:31.300
Coming up here, not too many PJs around. I mean,
13
00:00:31.320 --> 00:00:33.829
we got one at the airport. Is Essen where the
14
00:00:33.840 --> 00:00:34.450
other one is?
15
00:00:34.509 --> 00:00:36.549
Yeah, they got one, I believe, downtown.
16
00:00:37.530 --> 00:00:38.810
Yep, yep, yep. Right across downtown.
17
00:00:38.829 --> 00:00:41.170
There's one in La Berge Casino.
18
00:00:41.189 --> 00:00:41.630
Really?
19
00:00:41.909 --> 00:00:42.310
There is.
20
00:00:42.399 --> 00:00:46.219
Yeah, there is. You're right. You're right. But overall, it's
21
00:00:46.299 --> 00:00:50.619
not as prevalent everywhere. And now open on Government Street
22
00:00:50.679 --> 00:00:51.479
at South Acadian.
23
00:00:51.679 --> 00:00:52.009
That's it.
24
00:00:52.020 --> 00:00:54.380
I'm going to tell you why that's bad. That is
25
00:00:54.420 --> 00:00:59.369
the triangulation of me working here, my wife working at
26
00:00:59.409 --> 00:01:01.390
Our Lady of Mercy, and my daughter going to St.
27
00:01:01.429 --> 00:01:02.210
Joseph's Academy.
28
00:01:02.429 --> 00:01:02.929
That's right.
29
00:01:02.969 --> 00:01:04.569
You're about to drain my bank account, sir.
30
00:01:05.030 --> 00:01:05.510
We'll take it.
31
00:01:07.609 --> 00:01:09.129
So you're the regional manager for PJ's?
32
00:01:09.150 --> 00:01:09.510
That's right.
33
00:01:09.590 --> 00:01:10.269
How big is the region?
34
00:01:10.870 --> 00:01:15.579
My region is the New Orleans market, Metairie. It stretches
35
00:01:15.609 --> 00:01:18.019
out to Baton Rouge now. And I also have one
36
00:01:18.079 --> 00:01:19.500
out in Lafayette.
37
00:01:19.640 --> 00:01:23.500
Okay. All right. My daughter goes to Southern Miss. She's
38
00:01:23.560 --> 00:01:25.420
applying at PJ's in Hattiesburg.
39
00:01:25.450 --> 00:01:26.409
That's where I went.
40
00:01:26.430 --> 00:01:30.129
Can you... Eagles to the top, baby. That's it. So
41
00:01:30.349 --> 00:01:31.250
she needs a recommendation.
42
00:01:31.310 --> 00:01:32.150
That's it. Send it to me.
43
00:01:32.189 --> 00:01:35.230
Okay, we'll put you down as a reference. That's it.
44
00:01:35.269 --> 00:01:36.310
Yeah, let me know.
45
00:01:36.530 --> 00:01:39.420
So PJ's, give us the backstory on the company itself.
46
00:01:39.590 --> 00:01:43.939
So PJ's founded in 1978 by Phyllis Jordan down in
47
00:01:44.019 --> 00:01:47.920
New Orleans on Maple Street, which, fun fact, we're opening up,
48
00:01:48.519 --> 00:01:53.109
reopening the original location, Maple Street, next week.
49
00:01:53.530 --> 00:01:53.890
Okay.
50
00:01:53.909 --> 00:01:56.849
This week we're doing all the, you know, we're... tying
51
00:01:56.870 --> 00:01:59.560
all the loose ends up, finishing up the construction renovation
52
00:02:00.310 --> 00:02:04.439
and training. And we will open that store on Tuesday.
53
00:02:05.180 --> 00:02:05.680
Very cool.
54
00:02:05.799 --> 00:02:09.879
At 7,700 Maple street. Uh, but, uh, yeah, PJ's New
55
00:02:09.919 --> 00:02:13.419
Orleans brand, uh, roots, like I said, back to 1978
56
00:02:13.419 --> 00:02:18.569
with Phyllis Jordan. She was a pioneer in the coffee business. Um,
57
00:02:19.229 --> 00:02:22.919
female led business, uh, And, you know, down in New Orleans,
58
00:02:22.939 --> 00:02:25.300
which is well known for coffee. Yeah. Because of the port.
59
00:02:25.539 --> 00:02:26.500
Yeah.
60
00:02:27.520 --> 00:02:31.189
And, you know, now the Ballard brothers own the business,
61
00:02:31.930 --> 00:02:36.110
own PJ's, and we franchise out. We've got over, you know,
62
00:02:36.110 --> 00:02:42.400
200 stores. We just signed our 200th tag. Yeah. Not
63
00:02:42.460 --> 00:02:47.159
long ago up in Arkansas, Little Rock, Arkansas. But we stretch,
64
00:02:47.180 --> 00:02:52.979
you know, from Louisiana, Texas to Mississippi, Alabama. Florida, Georgia.
65
00:02:53.439 --> 00:02:57.319
We're up in Maryland. We're in a few spots now.
66
00:02:57.819 --> 00:03:00.000
Very cool stuff. And to see the growth of a
67
00:03:00.039 --> 00:03:02.599
local company like this, and especially in a product that
68
00:03:02.639 --> 00:03:04.740
the city's known for. I mean, New Orleans is known
69
00:03:04.780 --> 00:03:06.659
for its coffee with chicory. New Orleans is known for
70
00:03:06.680 --> 00:03:08.719
doing coffee a little bit differently and doing it better
71
00:03:08.759 --> 00:03:11.539
than everybody else in the world, quite honestly. So to
72
00:03:11.620 --> 00:03:14.300
thrive in that particular space is something to be proud of.
73
00:03:14.379 --> 00:03:15.800
That's right. That's right.
74
00:03:16.259 --> 00:03:17.180
What are we looking at here?
75
00:03:17.659 --> 00:03:21.680
Here today, so we do have our fresh-made muffins.
76
00:03:22.039 --> 00:03:22.620
Okay.
77
00:03:23.000 --> 00:03:25.020
At our store here, we carry three types of muffins.
78
00:03:25.580 --> 00:03:28.819
It's the cranberry orange muffin. Mm-hmm. It is the double
79
00:03:28.860 --> 00:03:31.080
chocolate muffin. So not only is it chocolate, it's got
80
00:03:31.099 --> 00:03:32.020
chocolate chips in it.
81
00:03:32.300 --> 00:03:32.620
Oh, God.
82
00:03:32.780 --> 00:03:34.740
And the blueberry muffin, which you can't miss with a
83
00:03:34.759 --> 00:03:35.439
blueberry muffin.
84
00:03:35.840 --> 00:03:37.699
Well, and Brie Lynn was saying earlier she wanted the
85
00:03:37.740 --> 00:03:38.740
blueberry muffin.
86
00:03:38.900 --> 00:03:43.360
Yeah, we got them here today. Also, we have our beignets, which,
87
00:03:43.900 --> 00:03:46.979
as you know, being from down in the New Orleans area,
88
00:03:47.460 --> 00:03:49.830
beignets you can get on any block. Yeah. You know,
89
00:03:49.889 --> 00:03:51.550
you can go down the street and get, you know,
90
00:03:51.569 --> 00:03:52.849
you can throw a baseball and hit a beignet.
91
00:03:53.409 --> 00:03:56.810
Well, and these, y'all's beignets are a little bit different though,
92
00:03:56.849 --> 00:03:57.830
because they're bite-sized basically.
93
00:03:57.870 --> 00:03:58.789
These are bite-sized.
94
00:03:58.849 --> 00:04:00.330
Those are, y'all do the big ones?
95
00:04:00.349 --> 00:04:02.310
Yeah, I chop these up to, to make them a
96
00:04:02.330 --> 00:04:05.189
little more friendly to eat on, you know, in the studio.
97
00:04:05.330 --> 00:04:05.569
Okay.
98
00:04:05.870 --> 00:04:09.810
But yes, we do have regular size beignets that we
99
00:04:09.870 --> 00:04:12.409
cook to order in the store and powder them up with,
100
00:04:13.310 --> 00:04:17.240
you know, sugar and, and. They're really good.
101
00:04:17.480 --> 00:04:20.550
And all the breakfast. You don't have the breakfast sandwiches
102
00:04:20.589 --> 00:04:23.649
here today, but the breakfast sandwiches are beyond compare. They're
103
00:04:23.670 --> 00:04:24.490
so good. They are.
104
00:04:24.509 --> 00:04:27.730
And we make those in store also. Breakfast sandwiches. We
105
00:04:27.750 --> 00:04:34.459
got a pork sausage with egg patty and bagel. We've
106
00:04:34.480 --> 00:04:35.339
got a turkey sausage.
107
00:04:35.360 --> 00:04:37.019
Turkey sausage on the English muffin.
108
00:04:37.040 --> 00:04:37.120
Yep.
109
00:04:37.199 --> 00:04:38.199
That's my go-to.
110
00:04:38.420 --> 00:04:38.560
Yep.
111
00:04:38.680 --> 00:04:39.399
That's my go-to.
112
00:04:39.540 --> 00:04:42.160
That's it. And then a bacon biscuit. And we also
113
00:04:42.240 --> 00:04:44.379
do a sausage on a biscuit as well.
114
00:04:45.519 --> 00:04:49.639
We're talking with Sean Cronin from PJ's. Now, when you
115
00:04:49.670 --> 00:04:53.490
think coffee and you think breakfast, that is true. Is
116
00:04:53.529 --> 00:04:54.709
this location doing lunch, too?
117
00:04:55.149 --> 00:04:57.089
Yes, we're open. We do have lunch sandwiches.
118
00:04:57.290 --> 00:04:59.629
Yeah. Talk to us a little bit about what's on
119
00:04:59.649 --> 00:05:00.110
the menu there.
120
00:05:00.470 --> 00:05:04.009
Lunch sandwiches. We have a club sandwich. We have a Cuban.
121
00:05:05.129 --> 00:05:07.759
And we have a turkey and Swiss sandwich. And then
122
00:05:07.779 --> 00:05:13.220
we also have other savory items, spinach and feta. We have...
123
00:05:14.629 --> 00:05:16.740
We have a croissant, you know, that can go all
124
00:05:16.779 --> 00:05:19.860
day long. We have egg bites, which, yes, can be breakfast,
125
00:05:19.899 --> 00:05:23.259
but also can be a pick-me-up in the afternoon for
126
00:05:23.279 --> 00:05:23.920
a quick snack.
127
00:05:24.120 --> 00:05:26.120
Yeah, just like scones or cookies or whatever you'll have
128
00:05:26.139 --> 00:05:29.410
as well. Now, you brought in cold brew today. Like
129
00:05:29.449 --> 00:05:32.029
I said, I'm the simple. I'm either the Americano or
130
00:05:32.069 --> 00:05:35.990
the hot with chicory. But, Ed, I was telling Breland earlier, like,
131
00:05:36.610 --> 00:05:40.930
the white chocolate latte– is different than anything anybody else
132
00:05:40.970 --> 00:05:43.470
has ever had. So is the pralines and cream latte.
133
00:05:43.509 --> 00:05:43.709
Yes.
134
00:05:44.009 --> 00:05:48.410
Both of those are go-tos for the Haldane order for sure.
135
00:05:48.490 --> 00:05:49.370
That's right. That's right.
136
00:05:49.410 --> 00:05:50.730
What do you find is the most popular?
137
00:05:51.129 --> 00:05:53.779
Most popular, we do have a granita, which is a
138
00:05:53.949 --> 00:06:00.040
frozen beverage coffee. It's like an icy, but it is coffee.
139
00:06:00.100 --> 00:06:03.850
And it's one of the strongest. That doesn't have anything
140
00:06:04.009 --> 00:06:05.889
added extra to it. So you can get a latte
141
00:06:05.910 --> 00:06:09.889
and add extra espresso and shots. This by itself is
142
00:06:10.810 --> 00:06:13.759
the strongest. Now, don't let that scare you. It's a
143
00:06:13.779 --> 00:06:16.129
good treat as well. I add chocolate to it.
144
00:06:16.360 --> 00:06:16.699
Okay.
145
00:06:16.879 --> 00:06:19.839
I also can add caramel. You can add any flavor,
146
00:06:19.980 --> 00:06:23.829
but the popular ones are adding the mocha or the caramel. Okay.
147
00:06:24.680 --> 00:06:26.939
On the baked goods side, on the food side, because
148
00:06:26.980 --> 00:06:28.490
it is Foodie Friday. We'll talk a little bit more
149
00:06:28.500 --> 00:06:31.110
about coffee in a second. But on the food side,
150
00:06:32.189 --> 00:06:34.649
was the emphasis on doing a few things right? Or
151
00:06:34.709 --> 00:06:37.569
is the emphasis on trying to, as PJ's has grown,
152
00:06:37.870 --> 00:06:39.509
was it on doing a few things right? Or was
153
00:06:39.569 --> 00:06:42.540
it trying to match as many tastes as you could? No, yeah.
154
00:06:42.600 --> 00:06:46.920
We tried to bring the New Orleans flavor to the
155
00:06:46.959 --> 00:06:48.980
cities that we're in. Yeah. So beignets.
156
00:06:49.000 --> 00:06:49.980
Yeah.
157
00:06:50.959 --> 00:06:54.050
That's a New Orleans thing, as we know. Up in
158
00:06:54.079 --> 00:06:57.189
our Maryland market, they're flying off the shelf because people
159
00:06:57.250 --> 00:07:03.449
want to try the beignet that New Orleans is known for. Yeah,
160
00:07:03.490 --> 00:07:05.269
so that's what we do. We do that one right,
161
00:07:05.569 --> 00:07:07.939
and we haven't missed yet.
162
00:07:08.490 --> 00:07:11.029
On the coffee side, back to the coffee. When it
163
00:07:11.089 --> 00:07:13.529
comes to the brew itself, I mean, for those that
164
00:07:13.569 --> 00:07:16.569
haven't had PJs yet, what can they expect flavor-wise? I mean,
165
00:07:16.970 --> 00:07:20.230
all the caramels and all that other stuff, you know
166
00:07:20.250 --> 00:07:22.589
where that's going to head. But from the base brew,
167
00:07:22.649 --> 00:07:23.750
what are we looking at?
168
00:07:24.040 --> 00:07:26.939
You can expect quality. You can expect what we do
169
00:07:27.019 --> 00:07:31.500
is a small batch. So not large batch roasting like
170
00:07:31.899 --> 00:07:36.899
some other larger companies, but small batch brewing. So we're
171
00:07:36.939 --> 00:07:41.029
focused on quality. And and getting it getting it down
172
00:07:41.089 --> 00:07:45.399
to a science. Phyllis Jordan started the the cold brew process,
173
00:07:45.439 --> 00:07:49.779
which is a it is a process of not just
174
00:07:50.220 --> 00:07:53.490
taking hot coffee and icing it down. We there is
175
00:07:53.620 --> 00:07:56.310
a there is a process that that lasts, you know,
176
00:07:56.310 --> 00:07:57.430
12 to 48, 12 to 24 hours.
177
00:07:59.730 --> 00:08:02.689
Very cool stuff. We got Sean Cronin in from PJ's.
178
00:08:02.709 --> 00:08:06.569
They're opening up, uh, well, they're open, uh, government at
179
00:08:06.610 --> 00:08:09.430
South Acadian, uh, right next to, right next to Catholic High,
180
00:08:09.569 --> 00:08:10.649
right across the street from Walgreens.
181
00:08:11.310 --> 00:08:13.189
That's it. Talk to me about that location a little bit.
182
00:08:13.389 --> 00:08:15.529
What brought y'all around there? We, uh, we, we were
183
00:08:15.550 --> 00:08:17.610
looking to get over here. We didn't, uh, you know,
184
00:08:19.069 --> 00:08:21.670
let's see myself. I lived up here for a little while, uh,
185
00:08:21.709 --> 00:08:24.370
worked over at LaBearge where we do have a PJ's, um,
186
00:08:24.899 --> 00:08:27.600
We found this location. It's an old, large shell of
187
00:08:27.740 --> 00:08:29.040
a CVS, I believe.
188
00:08:29.240 --> 00:08:29.439
Yep.
189
00:08:29.860 --> 00:08:32.960
And we wanted to bring it to this side of
190
00:08:33.340 --> 00:08:39.610
the city. And we love the local community of Baton Rouge. So, yeah,
191
00:08:39.629 --> 00:08:45.549
we found 3384 Government. And it's still growing. We're the
192
00:08:45.590 --> 00:08:49.909
first tenants in there. And we're looking to serve that
193
00:08:49.970 --> 00:08:51.710
local corridor right there.
194
00:08:52.909 --> 00:08:55.500
I mean, and Mid-City's happening right now. Mid-City's a great
195
00:08:55.529 --> 00:08:56.419
place to be right now.
196
00:08:56.539 --> 00:08:56.840
It's nice.
197
00:08:57.220 --> 00:08:59.960
On either side. Because, I mean, like you said, go
198
00:09:00.019 --> 00:09:01.659
up to Our Lady of Mercy and then, you know,
199
00:09:01.679 --> 00:09:04.799
you're stone's throw from being downtown. But, like, being right
200
00:09:04.820 --> 00:09:08.250
there by Catholic and SJA, I'm just— bold prediction.
201
00:09:08.330 --> 00:09:08.500
Yeah.
202
00:09:08.659 --> 00:09:10.210
You're going to have a lot of Catholic and SJA
203
00:09:10.230 --> 00:09:10.570
up in there.
204
00:09:10.590 --> 00:09:12.789
We've been seeing a lot of them coming in after school.
205
00:09:12.830 --> 00:09:15.950
They're grabbing the beignets. They're coming in getting a cold brew,
206
00:09:16.590 --> 00:09:21.139
getting a latte, ice latte. Ice latte is the— Those
207
00:09:21.179 --> 00:09:21.779
kids love those.
208
00:09:21.899 --> 00:09:26.700
Oh, no, absolutely. And it delivers every single time. So
209
00:09:26.840 --> 00:09:29.840
here's how we run this on Foodie Friday. We get
210
00:09:29.960 --> 00:09:31.210
on air. We're going to have a break coming up
211
00:09:31.230 --> 00:09:33.590
in two minutes. When we take that break on air,
212
00:09:33.610 --> 00:09:35.210
you're going to hear your money now. You're going to
213
00:09:35.230 --> 00:09:39.169
hear traffic. On Facebook Live, I'll be stuffing my fat face.
214
00:09:39.389 --> 00:09:41.110
And I'm telling you right now, I'm diving in on
215
00:09:41.129 --> 00:09:44.269
the beignets first. If I'm being honest, I completely forgot
216
00:09:44.289 --> 00:09:44.950
you all had beignets.
217
00:09:45.009 --> 00:09:45.210
Yeah.
218
00:09:45.470 --> 00:09:52.200
I'm the... It's the breakfast sandwich is my go-to. Creatures
219
00:09:52.240 --> 00:09:54.759
of habit, right? You start to order what you order.
220
00:09:55.200 --> 00:09:57.309
So I'll be diving in on the beignets and probably
221
00:09:57.350 --> 00:10:01.639
a muffin as well. But when we come back on
222
00:10:01.659 --> 00:10:03.200
the backside of the break, we'll do the full review
223
00:10:04.200 --> 00:10:06.259
of the taste test of everything. I'm definitely getting some
224
00:10:06.279 --> 00:10:09.730
of that cold brew as well. PJ's Coffee now open
225
00:10:10.250 --> 00:10:13.309
at the corner of Government and South Acadian. You're definitely
226
00:10:13.330 --> 00:10:14.169
going to want to swing by.
227
00:10:14.190 --> 00:10:15.210
All right.
228
00:10:16.210 --> 00:10:20.460
855-TALK-1073-FM-WBRP. Foodie Friday rolling on as part of Mornings with
229
00:10:20.480 --> 00:10:23.559
Brian Haldane. We have got PJs in the house with us.
230
00:10:23.720 --> 00:10:26.259
I'm sipping on some cold brew right now, which I'm
231
00:10:26.299 --> 00:10:29.250
normally not a cold brew guy because cold brew to me,
232
00:10:29.610 --> 00:10:31.809
cold brew to me when it comes to cold brew
233
00:10:31.870 --> 00:10:35.429
is to coffee what IPAs are to beer. And this
234
00:10:35.750 --> 00:10:39.269
is more like a hazy IPA because it's a lot
235
00:10:39.490 --> 00:10:44.429
smoother going down. I don't want to reveal trade secrets,
236
00:10:44.450 --> 00:10:46.379
but do y'all do anything different to this to make
237
00:10:46.409 --> 00:10:48.240
it that easy going?
238
00:10:48.440 --> 00:10:52.340
We do. We do. We have a little secret that
239
00:10:52.360 --> 00:10:54.840
we add to it to take the bite out of
240
00:10:55.039 --> 00:10:57.840
the coffee that a lot of people are afraid of. Like, oh,
241
00:10:57.840 --> 00:11:00.549
that's going to be too bitter for me. There is
242
00:11:00.570 --> 00:11:04.610
a process, and that process involves a little trade secret
243
00:11:05.330 --> 00:11:08.120
that makes it a little smoother, gives it a little flavor.
244
00:11:08.250 --> 00:11:10.759
We will respect and protect trade secrets, to be sure,
245
00:11:10.820 --> 00:11:12.259
so long as we still get to enjoy them. By
246
00:11:12.279 --> 00:11:16.320
the way, this is just unbelievably smooth, especially for cold brew.
247
00:11:16.379 --> 00:11:19.950
It is even more so. Okay, dove in on the beignets,
248
00:11:20.429 --> 00:11:25.669
which are... Phenomenal. A little bit heft to them. Oftentimes,
249
00:11:25.690 --> 00:11:28.240
you bite into a beignet. A lot of people that
250
00:11:28.269 --> 00:11:29.600
do it wrong, they try to make it as fluffy
251
00:11:29.639 --> 00:11:31.659
as is humanly possible, and you bite into it, there's
252
00:11:31.679 --> 00:11:35.940
no there there. There's beignet within the beignet, which is
253
00:11:36.419 --> 00:11:38.139
great because you're actually eating something.
254
00:11:38.159 --> 00:11:39.639
There's some dough in there. Yeah.
255
00:11:40.320 --> 00:11:42.379
Yeah, there's a little bit of some thickness to the
256
00:11:42.419 --> 00:11:45.559
dough to where you're getting some bang for your buck
257
00:11:45.580 --> 00:11:49.929
and something to actually chew as part of it. Mm-hmm. Now,
258
00:11:50.009 --> 00:11:51.690
is that the standard powdered sugar, or is that some
259
00:11:51.710 --> 00:11:52.669
kind of mix that has.
260
00:11:52.700 --> 00:11:53.440
That's standard, yeah.
261
00:11:53.460 --> 00:11:58.440
Standard powdered sugar? Okay. Powdered sugar doesn't always travel well. Yeah.
262
00:11:59.139 --> 00:12:00.620
And then on the muffin side, I got to try
263
00:12:00.700 --> 00:12:03.480
two of the muffins. The cranberries?
264
00:12:04.100 --> 00:12:05.500
That's the cranberry orange.
265
00:12:05.570 --> 00:12:09.019
Yeah, cranberry orange. Again, a little bit of thickness to it,
266
00:12:09.029 --> 00:12:12.629
a little bit of heft to it. You're getting, like, it's...
267
00:12:13.600 --> 00:12:16.960
Heft in baked goods is unbelievable to me. It changes
268
00:12:17.000 --> 00:12:19.340
the game a little bit because you're getting all the
269
00:12:19.379 --> 00:12:20.960
flavor that the baker is intending.
270
00:12:21.220 --> 00:12:23.799
Yeah, and an oversized muffin, too. It's going to fill you.
271
00:12:24.110 --> 00:12:27.429
I had a quarter of it, and I'm good to go.
272
00:12:28.230 --> 00:12:31.350
And then on the chocolate muffin front, you didn't warn
273
00:12:31.370 --> 00:12:33.009
me there was a gooeyness to this.
274
00:12:33.250 --> 00:12:36.620
Yeah, that's the melted chocolate chip on the inside.
275
00:12:36.720 --> 00:12:39.120
Right, but I mean, this isn't hot out of the oven.
276
00:12:39.179 --> 00:12:41.299
I mean, you brought this over here, and it remains
277
00:12:41.379 --> 00:12:44.539
gooey after the fact. There's a gooeyness to it to
278
00:12:44.580 --> 00:12:47.100
go along with the moistness of the muffin as well.
279
00:12:47.559 --> 00:12:50.340
It is a fantastic pairing, and at the same time,
280
00:12:50.740 --> 00:12:54.000
not overdoing it. You can overdo it with a chocolate
281
00:12:54.039 --> 00:12:57.740
on chocolate. That is, pardon the pun, it's in the
282
00:12:57.759 --> 00:13:02.169
sweet spot. Absolutely. I did not try the blueberry muffin. Breland,
283
00:13:02.190 --> 00:13:04.690
did you try the blueberry muffin? It is so good.
284
00:13:04.730 --> 00:13:07.330
You can tell that the blueberry is still fresh in there.
285
00:13:07.870 --> 00:13:11.779
It's so good. Not to toot on PJ, but gosh,
286
00:13:11.820 --> 00:13:14.220
y'all have nailed it with the blueberry muffin. Good, good. Yeah,
287
00:13:14.240 --> 00:13:17.899
we got whole blueberries. They are quarter-sized blueberries in there.
288
00:13:18.019 --> 00:13:19.259
It's like that scene from Casino.
289
00:13:19.440 --> 00:13:19.600
Yeah.
290
00:13:20.320 --> 00:13:23.120
You bite into something. Look at your muffin. Look at
291
00:13:23.159 --> 00:13:27.500
my muffin. You're getting the right blueberry muffin over at PJ's.
292
00:13:27.679 --> 00:13:29.590
So they are open now. We got about a minute
293
00:13:29.610 --> 00:13:31.549
to go before we got to bounce out of here.
294
00:13:32.730 --> 00:13:37.409
They are open. It's the corner of South Acadian Government Street.
295
00:13:37.429 --> 00:13:42.669
Give me the address number again. 3384. 3384 Government. And
296
00:13:42.889 --> 00:13:45.860
it's right in the heart of Mid-City, about to become
297
00:13:45.899 --> 00:13:49.080
a very quick staple of Mid-City. Now, within this last minute,
298
00:13:49.179 --> 00:13:51.960
if you don't mind, how long until y'all have neighbors?
299
00:13:52.980 --> 00:13:56.350
Uh, we do have, uh, somebody building in there right now.
300
00:13:56.490 --> 00:13:58.750
I don't know the timeline. They, they've got a wing stop.
301
00:13:58.769 --> 00:14:00.649
That'll be, I saw wing stop signs up.
302
00:14:00.690 --> 00:14:02.929
Yeah. Yeah. I don't know what else I've heard. I've
303
00:14:02.950 --> 00:14:06.250
heard possibly taco Mexican style, something in there.
304
00:14:06.470 --> 00:14:06.750
Okay.
305
00:14:06.990 --> 00:14:09.269
Uh, there is a second drive through. We have a
306
00:14:09.289 --> 00:14:11.269
drive through. Yeah. I don't want to forget to mention
307
00:14:11.289 --> 00:14:13.769
that we do have a drive through. Um, there is
308
00:14:13.830 --> 00:14:17.330
a second, uh, also, uh, Speaking of the drive-thru, you
309
00:14:17.350 --> 00:14:21.250
can download our app, the PJ's app. It is on
310
00:14:21.289 --> 00:14:24.000
the Apple Store, in all the app stores.
311
00:14:24.240 --> 00:14:25.779
To drain my bank account faster.
312
00:14:26.240 --> 00:14:27.940
So when you leave your house, you can place that
313
00:14:28.059 --> 00:14:29.360
order and you can be there to pick it up
314
00:14:29.399 --> 00:14:29.940
when you get there.
315
00:14:29.960 --> 00:14:30.740
Super convenient.
316
00:14:30.759 --> 00:14:33.490
Yeah, you jump ahead of the line. There's no going in.
317
00:14:33.500 --> 00:14:37.169
A lot of people like to come in and talk. Well, yeah.
318
00:14:37.210 --> 00:14:39.169
That's also a New Orleans thing. I mean, you don't
319
00:14:39.250 --> 00:14:41.809
know your neighbors. But if you're in a rush, we've
320
00:14:42.149 --> 00:14:45.500
got the apps. We've got all the delivery companies, everything.
321
00:14:46.179 --> 00:14:49.009
He is Sean Cronin. PJ's is open right now, y'all.
322
00:14:49.090 --> 00:14:51.720
MidCity's newest jewel is there. Thank you so much for
323
00:14:51.740 --> 00:14:52.570
a couple minutes this morning.
324
00:14:52.710 --> 00:14:53.429
You got it. Thank you.
