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Key Takeaways:
- Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing.
- As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more intense pressure AND resource restraints — email marketers are more pressed and stressed than ever. But used to augment your strategy, technology plays a pivotal role and can help us use email at the core of our personalized marketing approaches.
- By measuring the right things, focusing on the customer experience instead of campaign-driven goals, and using tech to enhance (not control), email marketers can regain control.
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Key Takeaways:
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