ОТНОСТНО ТОЗИ ЕПИЗОД
Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale and trust in a changing digital landscape.
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Marketecture: Get Smart. Fast..
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Ari Paparo and Eric Franchi sit down with Jeremy Hobson, host of The Middle with Jeremy Hobson, to explore the shift from traditional radio to digital podcasting, audience growth, monetization, and the changing media landscape. Plus, Ari and Eric break down Google’s ad-tech remedies, OpenAI’s adver…
Life360 CMO Mike Zeman joins Ari Paparo and Eric Franchi to unpack what CMOs really want from advertising partners, why relationships and business outcomes matter more than buzzwords, and how Life360 balances brand building, performance marketing, and incrementality.
Then, Ari and Eric break down t…
Ari Paparo sits down with Nick Troiano, CEO of Cadent, to discuss how Cadent is evolving from its linear TV roots into a unified advertising platform spanning CTV, digital, YouTube, and more. They explore audience-first advertising, measurement, AI-powered optimization, walled gardens, and why mark…
Corey Ferengul, Managing Partner at Aperiam, joins Ari Paparo and Eric Franchi to explore the rise of Unified Media Platforms (UMPs), a new category of AI-powered tools designed to manage media buying, optimization, creative, and budgets across multiple advertising platforms. Plus, Ari and Eric bre…
Rich Greenfield, Co-Founder of LightShed Partners, joins Ari Paparo and Paul Knegten, CMO of Large, to break down the biggest shifts across media and ad tech, from Meta’s social media settlement and AppLovin’s next move to Fox’s Roku strategy and the growing pressure on The Trade Desk.
Takeaways:
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