Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
Healthy Competition: Product Marketing | Competitive Intelligence | Strategy
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Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors

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Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In our conversation, we dove into all things (you guessed it) PLG, why that strategy isn't a differentiator on its own anymore, what companies should do in ADDITION to PLG, how his content strategy with OpenView has led investment opportunities, and more.

Follow Blake: LinkedIn

Subscribe to PLG123: YouTube | Newsletter

Check out his podcast: BUILD

Continue the conversation with me: LinkedIn | TikTok | Twitter

This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to learn how to help your company differentiate and beat competitors.

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