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This is the FlowFlex Skill Podcast, your field guide to the Solopreneur Operating System with author and coach Jennifer Britton.
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Daily steps plus consistent action equals momentum.
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That's Jennifer's mantra, and it starts right here, right now, with you.
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Let's get started.
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Hi, and welcome.
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I'm Jennifer Britton.
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I am the author and also podcaster behind FlowFlex Scale.
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And today I'm really excited to sit down with Marcy Nelson Garrison.
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I'm going to just give you a quick intro.
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Marcy's here to talk today about creativity and products, such an important topic.
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But here's a little bit about Marcy.
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She's a product mentor, writer, artist, and founder of the Coaching Toys online store, and most importantly, an advocate for creativity in service of transformation.
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As a product mentor, Marcy helps clients claim their brilliance and create powerful products and programs that reflect who they are, make a difference, and most importantly, make money.
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And I have to say, Marcy has been such an amazing mentor to me.
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And also I have known her for many, many years.
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In fact, Marcy and I, I think probably first met physically at some of the ICF Midwest conferences where we would always have this amazing coaching toys booth.
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And I can't tell you how many times I have referred your products that you showcase at the store at coachingtoys.com.
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Thank you, Marcy, for joining us today.
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And we're going to talk today.
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We're going to be have have you for two episodes.
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So today we're going to talk creativity, which actually is one of the flow flex scale activators, as I call them.
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And really, you know, we can be in flow, but we need to be activated by something, catalyzed by something.
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And to me, that's creativity, which may be different for each person.
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So talk to us a little bit about creativity and like what you think is important for us to know as solopreneurs.
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Creativity is something that people get a little scared of because they think they relate it to art or they relate it to something like that.
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And it's really about putting things together in new ways.
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Ooh, I like that.
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Putting things together in new ways.
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I mean, Reese's pieces, you know, it's peanut butter and chocolate.
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I'm sure that's a really old metaphor, but it is.
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And creativity requires you to be open.
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It requires a little bit of vulnerability.
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It requires deep listening.
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It requires a willingness to experiment and fail.
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And in my mind, creativity really requires stimulus.
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Stimulus and permission are the two ingredients.
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So say a little bit, yeah, stimulus.
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What do you when you think stimulus?
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What could stimulate creativity?
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I think anything that gets you out of your head can stimulate creativity because it's not a thinking your way towards a new idea.
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You know, I love that.
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People often think that if they just think harder, they'll come up with a new idea.
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And sometimes you just need to bring something in.
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I use a lot of right brain tools and methods in my work.
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I know you've experienced the image prompts and other things I've done.
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And what that does is it bypasses our left brain sensor, which is incredible.
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I mean, we have an incredible left brain that likes to organize and analyze and strategize.
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But to create, we need to park it over here for a little while and really let our intuition and our right brain respond to something.
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And images, because they bypass that inner critic, images take us to a different place of association, yeah, where we can create metaphor, where our minds go to different places in response to an image.
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And then when you explore that and then bring it back to your original problem, you've got a whole new answer.
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You've got a whole new way of looking at something.
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So it's incredibly important.
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We need both.
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We need the left brain and we need the right brain.
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But creativity is what's going to help you stand out.
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Yeah.
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Yeah.
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Yeah.
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And for those who have been with us, you know, and and you conversation sparker cards have been out now for a decade, but Marcy's visual prompts are a little different, which I would really encourage.
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Is there a place that people can find your visual prompts?
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Yes, you can go to imageprompts.com.
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Imageprompts.com.
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I really want to encourage you to check that out because recently I took the your image prompts to our annual writing event and used them as part of a morning creative sparker.
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So people had been writing for about 48 hours at this point.
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Creatively, their juices were tapped.
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And so I had laminated some of the different ones and everyone had a sheet because we were in person.
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And it was amazing to just see the new energy that got emerged with that exercise.
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So definitely like check it out because I think in today's world, and I say this as a creative, probably if people had met me 20 years ago, I wouldn't have thought myself as a creative, but now I do as a writer.
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But I am a creative, but like as an experiential educator, right?
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Like we need sparks from so many different spaces.
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Right.
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And what you really hold the space for in the world, Marcy, is finding that spark and activating it, right?
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You take people through the process of finding where the spark is going to take them.
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And that's the that's the magic then of got this idea, have a metaphor.
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Now, how do I connect it to a product?
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So take us to a little bit about the product because that's a whole revenue stream for us.
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And I want to say something about something more about creativity before we go to products, because when you're starting to apply your creativity and starting to create products, there's some ways that you can nurture your creative process.
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And I call that flow, stay, love, and pace.
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Flow is when you get in the zone, you've got to make time to get in the zone.
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Whether you're creating a product or a program or a business or a marketing plan, these work.
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The second thing is stay, because inevitably, when you're creating, someone is gonna come along and try to naysay your idea or your own inner critic is gonna be.
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Okay, so say a little bit about that.
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So creative resistance versus inhabitants.
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Whenever you're moving towards the project, they're gonna you're gonna have bumps, you're gonna have places where it's you kind of have a vision of what you want it to be, but it's not there yet.
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I think of it with in my painting a lot too, because you just you just hit a place and you I don't know what to do with it, and it's uncomfortable, it's creative angst.
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So then you go work on another project for a while and then you come back and go, oh, okay, I can move again.
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But it but resistance is normal.
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That's a normal part of it.
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It does not mean you're on the wrong path, it does not mean you should quit.
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Yes, it just means you've hit that place of creative resistance and you're gonna take the next step and get beyond it.
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I love it.
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And if I may, for personal purpose, because I'm working on a new book and I really feel like this last week I've been in a in the creative, if I reframe it actually, is this writer's block?
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It's creative resistance.
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My original idea is morphing, yet the next idea isn't quite there.
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So, what do we do in moments like that?
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What are opportunities to sort of shift, reframe?
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Well, first of all, recognize if it's resistance and stay.
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The other thing is love.
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Flow, stay, love, and pace.
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So love, yes, love is um really tapping into what you love about the project.
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What because we start thinking, oh, it's just another freaking thing to do on my list, right?
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Yes, and we forget that love and motivation that started us down the path, and so it's like, what do I love about this today?
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And bringing yourself back to that place that originally motivated you to move in that direction and create something, and then pace always matters.
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I know your pacing is usually barrel through for days, eat up, yeah, and then space and then barrel through and then space, but yeah, it's it's finding the pace that works for you that honors the project and honors you, but but if there's too much time in between working on something, you lose the thread, yeah, and then you have to spend so much time going, where was I?
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What was I thinking about?
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What was the energy?
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Like, and again to creativity, right?
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Creativity is not a static something, there's energy in a creative space, and every project might have a different creative energy, yeah.
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So, yeah, finding that and being able to hold on to it.
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I think that's why I love like these writing marathons, because I can just immerse for 72 hours into whether it's in a character's world or a nonfiction project, right?
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And it's it's there is it's its own rhythm.
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So walk us through flow.
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Flow and pace come together and do love and stay in there too.
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That's love, yeah.
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Love and like, yeah, truly, truly.
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You've helped me really reframe this project that I've been working on in the last few weeks.
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Thank you, Marcy.
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You're welcome.
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So, what else?
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What else is important for solopreneurs?
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Again, solopreneurs are working solo.
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What have you noticed that solopreneurs need in order to unlock, untap, get into their creativity?
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Prompts can help.
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Yes, different kinds of prompts, journal prompts, image prompts.
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Yeah.
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Brains AI can help some, but AI is not the best brainstorming partner.
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It's lore, it will generate a lot of ideas, but it's not like having a real life person that you can bounce ideas off.
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So I I think if you're going down that creative path to actually find a brainstorming partner, yeah, or a brainstorming group, right?
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Like what you host is beautiful, right?
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Like people, different perspectives, right?
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Yeah, like what do you think about this idea?
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How would you consider this?
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And and help me think of new ways to approach this.
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So that helps just to not do it alone because we it can be a very lonely in that creative space, and it's juicy, it's exciting, but then sometimes you got to take your idea out to the world and play with it a little bit there, and you'll get new, you'll get new fresh info that then you can take back to your creative process, whether it's testing it with clients or brainstorming with a colleague or any of those things.
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You you kind of need some people, yeah.
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Yeah, definitely people are key, right?
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Like it's and it's that pressure test, right?
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Like I always like to say, it's hard to create in a vacuum, right?
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We need something to push up against.
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Yes.
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And at some stage it's us, but then we need to take the work out into the world and see how it lands, see how it resonates.
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Yeah.
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Amazing.
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So let's let's talk a little bit about products, right?
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What's the bridge between creativity and products?
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I think the first thing is just to recognize that you have brilliance to share.
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I mean, you know, people don't people go, oh someone else is the expert on that.
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I'm not.
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But it's really trusting that if you've been on this planet and if you've been working with clients, you have a wealth of knowledge and experience.
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You've seen what works with your clients, you've know what works for you, you've got all this information, and your clients do not want you to regurgitate someone else's stuff.
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I mean, they don't, they want you, and that's why they're working with you.
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So it's really the first deciding that you it's okay for you to create products and programs, but then it's like, what do my clients need?
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You know, because it's like you're not just creating a product for the sake of creating a product, you're really creating in service of your clients.
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It's like, what where are they?
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What will help them move to the next step?
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And if you can create that way, then you're building in a desire for the products you create, and talking to your clients about what they want is a helpful part of that whole process.
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It's a natural feeder, right?
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Like we want to design with our clients in mind.
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That's I think that's the easiest way to be successful as a coach, as a business owner.
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You know, it's the path that I've followed.
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Everything has been born from a real request or need, unfulfilled need, even is even better, right?
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The image prompts came about because I know that visual images get you out of your head.
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And I see my clients needing to get out of their heads in order to create every day.
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Yeah.
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And so it was that need to serve them that is why I created the image prompts.
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It came out of that desire to be of service.
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Yeah.
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And it's been so amazing because I use it for everything.
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I use image prompts around marketing, I use image prompts around money, I use image prompts around, of course, the creative process, but so many things through business.
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And what I would say is someone who has experienced that is every time it's different, right?
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And it and it gets you to something that you would have never imagined, right?
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You I think you said it this way, or maybe I'm paraphrasing, but like we can't think ourselves through things, right?
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And the same thing with complexity.
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We can't think ourselves through a wicked problem.
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We need to be creative, we need to innovate, right?
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And I think there's a in beyond just solopreneurship, but in today's landscape, creativity, it is one of the top five skills for 2030.
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You know, World Economic Forum has said it.
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And very few people know how to build it.
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So I want to spotlight that too.
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I really consider you one of the world's experts on creativity and unlocking creative thought, which in today's world is so important, Marcy.
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So yeah, I hope I want to spotlight the and I'm gonna do a little, you know, like spotlight imageprops.com.
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Check it out.
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Check it out, please.
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Yeah, so we have a few more minutes in this episode.
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You're gonna come back and we're gonna talk a little bit about flex in our next episode.
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But from a product standpoint, for a solopreneur, what's a good first step around products?
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That's a pretty broad question, but like what where's the starting point?
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Well, I I actually think of product development as um a journey.
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So you first you just where is your client right now?
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What is the immediate thing on their mind that if you could solve that one problem, they would be in love with you forever.
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Yes.
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Um, but it sometimes it's a lead magnet, sometimes it's a low-ticket thing, but it's giving them an experience right away where they can achieve some success, even some small success, and it opens them to what they need next because you you probably know that once you have a problem solved, right?
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It's like, oh, now I have a new one.
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No problem.
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And so it's always anticipating what that's gonna be for your clients, but I think you you don't always have to start in the middle.
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I think of the power of three with the low ticket and the mid-priced and the high price.
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You don't always have to start and go that way.
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You can start with what you've got material around and where you know your clients are right now, and some for some people that's the mid-range product, then it then you still want to think about the low-end product as a feeder into that.
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Um, because everything feeds everything else, so you and it's all a journey.
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So holding journey as your core directive is it's so critical.
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And meeting, I sort of heard you say meeting people where they're at right now, because today's need might be different than yesterday's need.
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Yeah, especially on a world change.
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Amazing.
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So, for more on products, what can people reach out to you around?
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You obviously you host the coaching toy store, which is an amazing virtual showroom of cool experiential products.
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Do you want to say a bit more about the coaching toy store?
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Well, the stores actually I carry products by other coaches because I saw when I was going through training, I was having ideas and I wondered if other people were too.
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And I started to find them.
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And it's like we need a central place where we can find all these cool products.
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And I don't do programs, but I do do products in the store.
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Um and I love, and I don't know if you still do conferences, but if if Marcy's ever at a conference, like it's really cool to find these products and buy them and go, oh, I could use this next week with my client on ABC.
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That's the joy of especially card decks.
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Card decks are so like in the moment and give people an experience just like that.
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Yes.
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And you're you're the queen of card.
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I do.
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I have a card deck master class that I teach every year.
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Which is really it, Marcy helped me get multiple decks over the finish line, even as an experienced card deck creator, right?
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I had many out, but you helped me with the 90-day guide for success deck and one that I have on coaching presence, which is the superpower deck.
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Those were built for both physical and digital.
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And I've just heard the deckable is back up.
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Deckable is back up.
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I knew it was on its own.
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On hiatus, yeah.
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Yeah.
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Being rebuilt, but it is now alive again, which again, I think in today's world, right, we can have visual like virtual digital, we can have analog.
00:19:58.400 --> 00:19:58.559
Good.
00:19:59.200 --> 00:20:00.079
There's options there.
00:20:00.559 --> 00:20:07.920
So anything else that you want to mention around creativity and products as we go to wrap up today's episode.
00:20:10.559 --> 00:20:17.839
Um listen to intuition.
00:20:19.039 --> 00:20:25.759
Trust trust you, there are seeds of really wondrous things within you.
00:20:26.400 --> 00:20:27.839
And that your clients need.
00:20:29.279 --> 00:20:40.240
They need your way of packaging things, they need your way of sharing your wisdom, and they're waiting for you.
00:20:40.559 --> 00:20:42.079
So create.
00:20:42.880 --> 00:20:43.519
Create.
00:20:43.920 --> 00:20:49.359
And now, Marcy, I know you've left us with an amazing free gift.
00:20:49.519 --> 00:20:52.000
So it's called the product idea playbook.
00:20:52.160 --> 00:20:55.200
Share a little bit more about how that connects to what we've talked about today.
00:20:55.440 --> 00:21:04.720
Well, it really walks you through some very fun, creative processes to get your ideas going, to find something to create.
00:21:04.880 --> 00:21:12.799
So there are image prompts in there, and you know, just a lot of ways to come at creating a product.
00:21:12.960 --> 00:21:16.240
It's a very fun workbook type of thing.
00:21:16.400 --> 00:21:20.480
So it's not your typical dry read.
00:21:20.720 --> 00:21:23.279
This is going to be fun and playful.
00:21:23.920 --> 00:21:24.880
Which is so important.
00:21:24.960 --> 00:21:26.720
And again, why do we want products?
00:21:26.880 --> 00:21:30.079
Because in today's world, you said it with your power of three, right?
00:21:30.319 --> 00:21:52.960
Someone might not have even the budget to do one-on-one work, but they might be able to buy an image product, which as a business person, yeah, products give you credibility, they give you opportunities to work with JV partners, they give you something new, like you say, to give your clients when they can't afford the big thing.
00:21:53.440 --> 00:21:56.480
And they bring in money.
00:21:56.720 --> 00:21:59.039
So multiple streams, right?
00:21:59.119 --> 00:22:00.319
I always go back to Andrea J.
00:22:00.559 --> 00:22:04.319
Lee's really wonderful writing of multiple streams of coaching income.
00:22:04.720 --> 00:22:05.680
Her pink spoon.
00:22:06.240 --> 00:22:07.039
Pink spoon?
00:22:07.200 --> 00:22:07.759
I forgot that.
00:22:07.839 --> 00:22:09.359
And you're the pink paradigm.
00:22:09.519 --> 00:22:10.400
So we'll come back.
00:22:10.480 --> 00:22:13.440
I'm gonna if we're Marcy and I are coming back in our next episode.
00:22:13.599 --> 00:22:15.920
We're gonna sit down, we're gonna talk a little bit about flex.
00:22:16.240 --> 00:22:24.559
But thank you, Marcy, for talking today about creativity and products and for being one of my creativity mentors.
00:22:24.640 --> 00:22:30.720
It's really made a difference in this business and with my love what you're doing with Flow Flex scale.
00:22:30.960 --> 00:22:32.079
So well, thank you.
00:22:32.480 --> 00:22:33.759
Let there need you.
00:22:35.119 --> 00:22:46.559
So, listeners, please comment, share, and you know, share this with someone who you think could benefit, whether it was the piece around creativity, products, image prompts, metaphors.
00:22:46.720 --> 00:22:47.680
We've covered a lot.
00:22:47.839 --> 00:22:50.160
And I hope that you'll come back for our next episode.
00:22:50.400 --> 00:22:56.000
Marcy and I are gonna sit down and we're gonna talk about flex and why that's so important right now.
00:22:56.319 --> 00:22:57.759
All right, we'll see you soon.
00:22:57.920 --> 00:22:59.359
Have a great week, everyone.
00:22:59.519 --> 00:23:00.240
Take care.
00:23:00.559 --> 00:23:01.200
Bye.
00:00:08.560 --> 00:00:17.199
This is the FlowFlex Skill Podcast, your field guide to the Solopreneur Operating System with author and coach Jennifer Britton.
00:00:17.679 --> 00:00:21.600
Daily steps plus consistent action equals momentum.
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That's Jennifer's mantra, and it starts right here, right now, with you.
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Let's get started.
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Hi, and welcome.
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I'm Jennifer Britton.
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I am the author and also podcaster behind FlowFlex Scale.
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And today I'm really excited to sit down with Marcy Nelson Garrison.
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I'm going to just give you a quick intro.
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Marcy's here to talk today about creativity and products, such an important topic.
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But here's a little bit about Marcy.
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She's a product mentor, writer, artist, and founder of the Coaching Toys online store, and most importantly, an advocate for creativity in service of transformation.
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As a product mentor, Marcy helps clients claim their brilliance and create powerful products and programs that reflect who they are, make a difference, and most importantly, make money.
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And I have to say, Marcy has been such an amazing mentor to me.
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And also I have known her for many, many years.
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In fact, Marcy and I, I think probably first met physically at some of the ICF Midwest conferences where we would always have this amazing coaching toys booth.
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And I can't tell you how many times I have referred your products that you showcase at the store at coachingtoys.com.
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Thank you, Marcy, for joining us today.
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And we're going to talk today.
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We're going to be have have you for two episodes.
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So today we're going to talk creativity, which actually is one of the flow flex scale activators, as I call them.
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And really, you know, we can be in flow, but we need to be activated by something, catalyzed by something.
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And to me, that's creativity, which may be different for each person.
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So talk to us a little bit about creativity and like what you think is important for us to know as solopreneurs.
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Creativity is something that people get a little scared of because they think they relate it to art or they relate it to something like that.
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And it's really about putting things together in new ways.
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Ooh, I like that.
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Putting things together in new ways.
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I mean, Reese's pieces, you know, it's peanut butter and chocolate.
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I'm sure that's a really old metaphor, but it is.
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And creativity requires you to be open.
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It requires a little bit of vulnerability.
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It requires deep listening.
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It requires a willingness to experiment and fail.
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And in my mind, creativity really requires stimulus.
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Stimulus and permission are the two ingredients.
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So say a little bit, yeah, stimulus.
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What do you when you think stimulus?
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What could stimulate creativity?
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I think anything that gets you out of your head can stimulate creativity because it's not a thinking your way towards a new idea.
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You know, I love that.
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People often think that if they just think harder, they'll come up with a new idea.
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And sometimes you just need to bring something in.
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I use a lot of right brain tools and methods in my work.
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I know you've experienced the image prompts and other things I've done.
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And what that does is it bypasses our left brain sensor, which is incredible.
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I mean, we have an incredible left brain that likes to organize and analyze and strategize.
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But to create, we need to park it over here for a little while and really let our intuition and our right brain respond to something.
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And images, because they bypass that inner critic, images take us to a different place of association, yeah, where we can create metaphor, where our minds go to different places in response to an image.
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And then when you explore that and then bring it back to your original problem, you've got a whole new answer.
00:04:26.399 --> 00:04:29.439
You've got a whole new way of looking at something.
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So it's incredibly important.
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We need both.
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We need the left brain and we need the right brain.
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But creativity is what's going to help you stand out.
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Yeah.
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Yeah.
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Yeah.
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And for those who have been with us, you know, and and you conversation sparker cards have been out now for a decade, but Marcy's visual prompts are a little different, which I would really encourage.
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Is there a place that people can find your visual prompts?
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Yes, you can go to imageprompts.com.
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Imageprompts.com.
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I really want to encourage you to check that out because recently I took the your image prompts to our annual writing event and used them as part of a morning creative sparker.
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So people had been writing for about 48 hours at this point.
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Creatively, their juices were tapped.
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And so I had laminated some of the different ones and everyone had a sheet because we were in person.
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And it was amazing to just see the new energy that got emerged with that exercise.
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So definitely like check it out because I think in today's world, and I say this as a creative, probably if people had met me 20 years ago, I wouldn't have thought myself as a creative, but now I do as a writer.
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But I am a creative, but like as an experiential educator, right?
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Like we need sparks from so many different spaces.
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Right.
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And what you really hold the space for in the world, Marcy, is finding that spark and activating it, right?
00:06:01.519 --> 00:06:08.800
You take people through the process of finding where the spark is going to take them.
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And that's the that's the magic then of got this idea, have a metaphor.
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Now, how do I connect it to a product?
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So take us to a little bit about the product because that's a whole revenue stream for us.
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And I want to say something about something more about creativity before we go to products, because when you're starting to apply your creativity and starting to create products, there's some ways that you can nurture your creative process.
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And I call that flow, stay, love, and pace.
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Flow is when you get in the zone, you've got to make time to get in the zone.
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Whether you're creating a product or a program or a business or a marketing plan, these work.
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The second thing is stay, because inevitably, when you're creating, someone is gonna come along and try to naysay your idea or your own inner critic is gonna be.
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Okay, so say a little bit about that.
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So creative resistance versus inhabitants.
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Whenever you're moving towards the project, they're gonna you're gonna have bumps, you're gonna have places where it's you kind of have a vision of what you want it to be, but it's not there yet.
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I think of it with in my painting a lot too, because you just you just hit a place and you I don't know what to do with it, and it's uncomfortable, it's creative angst.
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So then you go work on another project for a while and then you come back and go, oh, okay, I can move again.
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But it but resistance is normal.
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That's a normal part of it.
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It does not mean you're on the wrong path, it does not mean you should quit.
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Yes, it just means you've hit that place of creative resistance and you're gonna take the next step and get beyond it.
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I love it.
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And if I may, for personal purpose, because I'm working on a new book and I really feel like this last week I've been in a in the creative, if I reframe it actually, is this writer's block?
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It's creative resistance.
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My original idea is morphing, yet the next idea isn't quite there.
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So, what do we do in moments like that?
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What are opportunities to sort of shift, reframe?
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Well, first of all, recognize if it's resistance and stay.
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The other thing is love.
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Flow, stay, love, and pace.
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So love, yes, love is um really tapping into what you love about the project.
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What because we start thinking, oh, it's just another freaking thing to do on my list, right?
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Yes, and we forget that love and motivation that started us down the path, and so it's like, what do I love about this today?
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And bringing yourself back to that place that originally motivated you to move in that direction and create something, and then pace always matters.
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I know your pacing is usually barrel through for days, eat up, yeah, and then space and then barrel through and then space, but yeah, it's it's finding the pace that works for you that honors the project and honors you, but but if there's too much time in between working on something, you lose the thread, yeah, and then you have to spend so much time going, where was I?
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What was I thinking about?
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What was the energy?
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Like, and again to creativity, right?
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Creativity is not a static something, there's energy in a creative space, and every project might have a different creative energy, yeah.
00:10:09.120 --> 00:10:11.759
So, yeah, finding that and being able to hold on to it.
00:10:11.840 --> 00:10:23.519
I think that's why I love like these writing marathons, because I can just immerse for 72 hours into whether it's in a character's world or a nonfiction project, right?
00:10:23.919 --> 00:10:26.799
And it's it's there is it's its own rhythm.
00:10:26.879 --> 00:10:28.080
So walk us through flow.
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Flow and pace come together and do love and stay in there too.
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That's love, yeah.
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Love and like, yeah, truly, truly.
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You've helped me really reframe this project that I've been working on in the last few weeks.
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Thank you, Marcy.
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You're welcome.
00:10:43.519 --> 00:10:44.320
So, what else?
00:10:44.399 --> 00:10:46.399
What else is important for solopreneurs?
00:10:46.480 --> 00:10:48.480
Again, solopreneurs are working solo.
00:10:48.720 --> 00:10:57.360
What have you noticed that solopreneurs need in order to unlock, untap, get into their creativity?
00:11:00.879 --> 00:11:02.480
Prompts can help.
00:11:02.720 --> 00:11:05.919
Yes, different kinds of prompts, journal prompts, image prompts.
00:11:06.080 --> 00:11:06.480
Yeah.
00:11:06.879 --> 00:11:13.600
Brains AI can help some, but AI is not the best brainstorming partner.
00:11:14.720 --> 00:11:22.799
It's lore, it will generate a lot of ideas, but it's not like having a real life person that you can bounce ideas off.
00:11:22.879 --> 00:11:30.399
So I I think if you're going down that creative path to actually find a brainstorming partner, yeah, or a brainstorming group, right?
00:11:30.799 --> 00:11:33.600
Like what you host is beautiful, right?
00:11:33.759 --> 00:11:36.559
Like people, different perspectives, right?
00:11:36.720 --> 00:11:38.559
Yeah, like what do you think about this idea?
00:11:38.799 --> 00:11:40.480
How would you consider this?
00:11:40.559 --> 00:11:44.320
And and help me think of new ways to approach this.
00:11:44.559 --> 00:12:12.320
So that helps just to not do it alone because we it can be a very lonely in that creative space, and it's juicy, it's exciting, but then sometimes you got to take your idea out to the world and play with it a little bit there, and you'll get new, you'll get new fresh info that then you can take back to your creative process, whether it's testing it with clients or brainstorming with a colleague or any of those things.
00:12:12.399 --> 00:12:14.879
You you kind of need some people, yeah.
00:12:15.120 --> 00:12:17.039
Yeah, definitely people are key, right?
00:12:17.120 --> 00:12:19.200
Like it's and it's that pressure test, right?
00:12:19.279 --> 00:12:22.080
Like I always like to say, it's hard to create in a vacuum, right?
00:12:22.159 --> 00:12:24.080
We need something to push up against.
00:12:24.240 --> 00:12:24.559
Yes.
00:12:24.879 --> 00:12:31.919
And at some stage it's us, but then we need to take the work out into the world and see how it lands, see how it resonates.
00:12:32.159 --> 00:12:32.480
Yeah.
00:12:32.720 --> 00:12:33.279
Amazing.
00:12:33.519 --> 00:12:36.559
So let's let's talk a little bit about products, right?
00:12:36.799 --> 00:12:40.080
What's the bridge between creativity and products?
00:12:41.279 --> 00:12:48.639
I think the first thing is just to recognize that you have brilliance to share.
00:12:49.039 --> 00:12:55.919
I mean, you know, people don't people go, oh someone else is the expert on that.
00:12:56.080 --> 00:12:56.720
I'm not.
00:12:56.960 --> 00:13:06.399
But it's really trusting that if you've been on this planet and if you've been working with clients, you have a wealth of knowledge and experience.
00:13:06.559 --> 00:13:20.000
You've seen what works with your clients, you've know what works for you, you've got all this information, and your clients do not want you to regurgitate someone else's stuff.
00:13:20.720 --> 00:13:24.159
I mean, they don't, they want you, and that's why they're working with you.
00:13:24.399 --> 00:13:36.320
So it's really the first deciding that you it's okay for you to create products and programs, but then it's like, what do my clients need?
00:13:37.679 --> 00:13:49.600
You know, because it's like you're not just creating a product for the sake of creating a product, you're really creating in service of your clients.
00:13:50.720 --> 00:13:53.679
It's like, what where are they?
00:13:53.840 --> 00:13:56.159
What will help them move to the next step?
00:13:57.120 --> 00:14:09.279
And if you can create that way, then you're building in a desire for the products you create, and talking to your clients about what they want is a helpful part of that whole process.
00:14:09.759 --> 00:14:11.919
It's a natural feeder, right?
00:14:12.080 --> 00:14:16.240
Like we want to design with our clients in mind.
00:14:16.399 --> 00:14:21.519
That's I think that's the easiest way to be successful as a coach, as a business owner.
00:14:21.600 --> 00:14:23.679
You know, it's the path that I've followed.
00:14:23.919 --> 00:14:32.240
Everything has been born from a real request or need, unfulfilled need, even is even better, right?
00:14:32.960 --> 00:14:42.559
The image prompts came about because I know that visual images get you out of your head.
00:14:43.200 --> 00:14:48.799
And I see my clients needing to get out of their heads in order to create every day.
00:14:48.879 --> 00:14:49.120
Yeah.
00:14:49.360 --> 00:14:56.159
And so it was that need to serve them that is why I created the image prompts.
00:14:56.240 --> 00:15:00.000
It came out of that desire to be of service.
00:15:00.159 --> 00:15:00.320
Yeah.
00:15:00.480 --> 00:15:05.039
And it's been so amazing because I use it for everything.
00:15:05.120 --> 00:15:16.159
I use image prompts around marketing, I use image prompts around money, I use image prompts around, of course, the creative process, but so many things through business.
00:15:16.399 --> 00:15:21.120
And what I would say is someone who has experienced that is every time it's different, right?
00:15:21.200 --> 00:15:25.120
And it and it gets you to something that you would have never imagined, right?
00:15:25.200 --> 00:15:31.919
You I think you said it this way, or maybe I'm paraphrasing, but like we can't think ourselves through things, right?
00:15:32.080 --> 00:15:33.600
And the same thing with complexity.
00:15:33.759 --> 00:15:37.120
We can't think ourselves through a wicked problem.
00:15:37.279 --> 00:15:40.639
We need to be creative, we need to innovate, right?
00:15:40.720 --> 00:15:50.320
And I think there's a in beyond just solopreneurship, but in today's landscape, creativity, it is one of the top five skills for 2030.
00:15:50.399 --> 00:15:52.720
You know, World Economic Forum has said it.
00:15:52.960 --> 00:15:55.679
And very few people know how to build it.
00:15:55.840 --> 00:15:57.360
So I want to spotlight that too.
00:15:57.440 --> 00:16:07.360
I really consider you one of the world's experts on creativity and unlocking creative thought, which in today's world is so important, Marcy.
00:16:07.679 --> 00:16:14.480
So yeah, I hope I want to spotlight the and I'm gonna do a little, you know, like spotlight imageprops.com.
00:16:14.639 --> 00:16:15.679
Check it out.
00:16:16.320 --> 00:16:17.759
Check it out, please.
00:16:17.919 --> 00:16:20.720
Yeah, so we have a few more minutes in this episode.
00:16:20.960 --> 00:16:24.799
You're gonna come back and we're gonna talk a little bit about flex in our next episode.
00:16:24.960 --> 00:16:31.440
But from a product standpoint, for a solopreneur, what's a good first step around products?
00:16:31.679 --> 00:16:35.519
That's a pretty broad question, but like what where's the starting point?
00:16:35.759 --> 00:16:41.679
Well, I I actually think of product development as um a journey.
00:16:41.919 --> 00:16:44.960
So you first you just where is your client right now?
00:16:45.200 --> 00:16:53.440
What is the immediate thing on their mind that if you could solve that one problem, they would be in love with you forever.
00:16:54.000 --> 00:16:54.320
Yes.
00:16:54.480 --> 00:17:15.599
Um, but it sometimes it's a lead magnet, sometimes it's a low-ticket thing, but it's giving them an experience right away where they can achieve some success, even some small success, and it opens them to what they need next because you you probably know that once you have a problem solved, right?
00:17:15.759 --> 00:17:17.759
It's like, oh, now I have a new one.
00:17:18.240 --> 00:17:19.200
No problem.
00:17:19.519 --> 00:17:26.799
And so it's always anticipating what that's gonna be for your clients, but I think you you don't always have to start in the middle.
00:17:26.960 --> 00:17:32.240
I think of the power of three with the low ticket and the mid-priced and the high price.
00:17:32.319 --> 00:17:35.279
You don't always have to start and go that way.
00:17:35.359 --> 00:17:50.640
You can start with what you've got material around and where you know your clients are right now, and some for some people that's the mid-range product, then it then you still want to think about the low-end product as a feeder into that.
00:17:50.880 --> 00:17:55.599
Um, because everything feeds everything else, so you and it's all a journey.
00:17:55.839 --> 00:18:01.680
So holding journey as your core directive is it's so critical.
00:18:01.759 --> 00:18:08.240
And meeting, I sort of heard you say meeting people where they're at right now, because today's need might be different than yesterday's need.
00:18:08.400 --> 00:18:10.319
Yeah, especially on a world change.
00:18:11.119 --> 00:18:11.920
Amazing.
00:18:12.160 --> 00:18:16.480
So, for more on products, what can people reach out to you around?
00:18:16.559 --> 00:18:25.279
You obviously you host the coaching toy store, which is an amazing virtual showroom of cool experiential products.
00:18:25.440 --> 00:18:28.000
Do you want to say a bit more about the coaching toy store?
00:18:28.319 --> 00:18:40.720
Well, the stores actually I carry products by other coaches because I saw when I was going through training, I was having ideas and I wondered if other people were too.
00:18:40.880 --> 00:18:42.559
And I started to find them.
00:18:42.720 --> 00:18:46.880
And it's like we need a central place where we can find all these cool products.
00:18:46.960 --> 00:18:50.400
And I don't do programs, but I do do products in the store.
00:18:51.119 --> 00:19:05.039
Um and I love, and I don't know if you still do conferences, but if if Marcy's ever at a conference, like it's really cool to find these products and buy them and go, oh, I could use this next week with my client on ABC.
00:19:05.519 --> 00:19:08.720
That's the joy of especially card decks.
00:19:09.200 --> 00:19:15.839
Card decks are so like in the moment and give people an experience just like that.
00:19:16.079 --> 00:19:16.400
Yes.
00:19:16.640 --> 00:19:18.400
And you're you're the queen of card.
00:19:18.880 --> 00:19:19.200
I do.
00:19:19.279 --> 00:19:22.160
I have a card deck master class that I teach every year.
00:19:22.720 --> 00:19:29.279
Which is really it, Marcy helped me get multiple decks over the finish line, even as an experienced card deck creator, right?
00:19:29.359 --> 00:19:39.759
I had many out, but you helped me with the 90-day guide for success deck and one that I have on coaching presence, which is the superpower deck.
00:19:40.000 --> 00:19:42.480
Those were built for both physical and digital.
00:19:42.559 --> 00:19:44.400
And I've just heard the deckable is back up.
00:19:44.640 --> 00:19:45.680
Deckable is back up.
00:19:46.000 --> 00:19:47.279
I knew it was on its own.
00:19:47.519 --> 00:19:48.559
On hiatus, yeah.
00:19:48.640 --> 00:19:48.799
Yeah.
00:19:49.200 --> 00:19:58.079
Being rebuilt, but it is now alive again, which again, I think in today's world, right, we can have visual like virtual digital, we can have analog.
00:19:58.400 --> 00:19:58.559
Good.
00:19:59.200 --> 00:20:00.079
There's options there.
00:20:00.559 --> 00:20:07.920
So anything else that you want to mention around creativity and products as we go to wrap up today's episode.
00:20:10.559 --> 00:20:17.839
Um listen to intuition.
00:20:19.039 --> 00:20:25.759
Trust trust you, there are seeds of really wondrous things within you.
00:20:26.400 --> 00:20:27.839
And that your clients need.
00:20:29.279 --> 00:20:40.240
They need your way of packaging things, they need your way of sharing your wisdom, and they're waiting for you.
00:20:40.559 --> 00:20:42.079
So create.
00:20:42.880 --> 00:20:43.519
Create.
00:20:43.920 --> 00:20:49.359
And now, Marcy, I know you've left us with an amazing free gift.
00:20:49.519 --> 00:20:52.000
So it's called the product idea playbook.
00:20:52.160 --> 00:20:55.200
Share a little bit more about how that connects to what we've talked about today.
00:20:55.440 --> 00:21:04.720
Well, it really walks you through some very fun, creative processes to get your ideas going, to find something to create.
00:21:04.880 --> 00:21:12.799
So there are image prompts in there, and you know, just a lot of ways to come at creating a product.
00:21:12.960 --> 00:21:16.240
It's a very fun workbook type of thing.
00:21:16.400 --> 00:21:20.480
So it's not your typical dry read.
00:21:20.720 --> 00:21:23.279
This is going to be fun and playful.
00:21:23.920 --> 00:21:24.880
Which is so important.
00:21:24.960 --> 00:21:26.720
And again, why do we want products?
00:21:26.880 --> 00:21:30.079
Because in today's world, you said it with your power of three, right?
00:21:30.319 --> 00:21:52.960
Someone might not have even the budget to do one-on-one work, but they might be able to buy an image product, which as a business person, yeah, products give you credibility, they give you opportunities to work with JV partners, they give you something new, like you say, to give your clients when they can't afford the big thing.
00:21:53.440 --> 00:21:56.480
And they bring in money.
00:21:56.720 --> 00:21:59.039
So multiple streams, right?
00:21:59.119 --> 00:22:00.319
I always go back to Andrea J.
00:22:00.559 --> 00:22:04.319
Lee's really wonderful writing of multiple streams of coaching income.
00:22:04.720 --> 00:22:05.680
Her pink spoon.
00:22:06.240 --> 00:22:07.039
Pink spoon?
00:22:07.200 --> 00:22:07.759
I forgot that.
00:22:07.839 --> 00:22:09.359
And you're the pink paradigm.
00:22:09.519 --> 00:22:10.400
So we'll come back.
00:22:10.480 --> 00:22:13.440
I'm gonna if we're Marcy and I are coming back in our next episode.
00:22:13.599 --> 00:22:15.920
We're gonna sit down, we're gonna talk a little bit about flex.
00:22:16.240 --> 00:22:24.559
But thank you, Marcy, for talking today about creativity and products and for being one of my creativity mentors.
00:22:24.640 --> 00:22:30.720
It's really made a difference in this business and with my love what you're doing with Flow Flex scale.
00:22:30.960 --> 00:22:32.079
So well, thank you.
00:22:32.480 --> 00:22:33.759
Let there need you.
00:22:35.119 --> 00:22:46.559
So, listeners, please comment, share, and you know, share this with someone who you think could benefit, whether it was the piece around creativity, products, image prompts, metaphors.
00:22:46.720 --> 00:22:47.680
We've covered a lot.
00:22:47.839 --> 00:22:50.160
And I hope that you'll come back for our next episode.
00:22:50.400 --> 00:22:56.000
Marcy and I are gonna sit down and we're gonna talk about flex and why that's so important right now.
00:22:56.319 --> 00:22:57.759
All right, we'll see you soon.
00:22:57.920 --> 00:22:59.359
Have a great week, everyone.
00:22:59.519 --> 00:23:00.240
Take care.
00:23:00.559 --> 00:23:01.200
Bye.
