ОТНОСТНО ТОЗИ ЕПИЗОД
Joanne Smith of Pillar9 and Francois Rank of 2BFrank discuss the role of Public Relations and Strategic Reputation Management in the contemporary business context. In this episode they explore why what they do is vital to businesses and brands and how it has evolved from simply churning out press releases to building and forming relationships in order to better position companies to be more resilient in crisis.
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ТРАНСКРИПЦИЯ 🔗
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Echoes & Influence.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
In this episode of Echoes & Influence - the first of Season Two - Jo and Franki discuss how and why the revenue models in PR agencies or communications businesses work. Balancing staffing with strategy and practical needs - what does 'cost-to-company' mean for someone in their first comms role …
In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fa…
In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to t…
On this episode of Echoes & Influence, we speak with Sarah Gooding, PR and communications leader based in Gauteng, about the transformative impact of AI on the communications industry. From content creation to strategy, Sarah opened our eyes to what practitioners need to know to stay relevant i…
On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services.
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