Decoding Sales

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Send us a text In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also trying his own version!  As they build t…

Send us a text I sat down with Harry and Uddhav from The Inflection Group - the recruiting firm behind successful hires at Coinbase, Pinterest, Snowflake, and more. We dive deep into the biggest startup hiring questions:  When should you actually hire your first salesperson?  How do you avoid the …

Send us a text Mason Fuerst, founder and CEO of Motiv (motivai.us) sits down with Peter to break down how he approaches outbound sales in an authentic way.  With all the noise out there today around how to do outbound it's rare to find something that works, but Mason's mentality around cr…

Send us a text In this episode Alex and Peter ask, "Is it OK to lie to customers? And if so, when?" They dive into:  An experience Alex's friend had with a sales lie What to do when a salesperson lies How to spot lying salespeople before and after they join a team Support the show …

Send us a text Peter and Alex dive into Peter's thoughts on design partnerships and their impact on startups. They discuss: The pressure from VCs to sign more design partners Why not all design partnerships are helpful Why you should charge for design partnerships When free design partnership…

Send us a text In this repurposed episode from Peter's YouTube channel, he sits down with Hyperbound's cofounders Sriharsha Guduguntla and Atul Raghunathan.  They discuss:  The evolution of AI in sales How to actually evaluate AI tools (without getting caught in the hype) The challenges …

Send us a text As a solo host, Peter tries his best to fill Alex's shoes :)  He sits down with YC W24 founders of Centralize, Rachit Kataria and William Wang, to discuss their founder-led sales journey and approach. They discuss: Their approach to relationship-based selling The challenges and…

Send us a text Waseem Daher (Ex-Dropbox and Founder of Pilot.com) sits down with Peter Ahn and Alex Allain of Decoding Sales to discuss learnings from his founder-led sales journey. They discuss:• The importance of founders being involved in closing a startup's first customers• How to think th…

Send us a text At the end of the year, Peter and Alex look back on what Peter's learned coaching startups and three places he's changed his mind.They cover:  Peter's new thoughts on BANT and MEDDIC as discovery and sales qualification frameworks. (Originally discussed in the BANT an…