Industrial Packaging: Expanding Market Reach Through E-Commerce with Lindsey Jeffreys

In this episode of Data Planet, host Emma Davis interviews Lindsey Jeffreys, Executive Vice President of Global-Pak.

They explore how this family-owned industrial packaging business has grown from a two-person operation in a garage into a thriving company serving customers across multiple industries. Lindsey shares how Global-Pak is adapting its B2B marketing strategy through digital advertising, search engine optimization, and an online customer portal that makes purchasing bulk bags and industrial packaging products more accessible. She explains how e-commerce is helping the company reach smaller customers and new generations of buyers while maintaining the personalized service and long-standing relationships that have always defined its business.

Lindsey discusses how a strong company culture built on accountability, respect, and customer service can support sustainable growth while preparing the business for emerging technologies like AI.

For business leaders navigating digital transformation, evolving customer expectations, and the challenges of growing a family-owned company, this episode offers valuable insights into building a flexible business that embraces innovation without losing sight of its core values.

Global-Pak website: https://www.global-pak.com