ОТНОСТНО ТОЗИ ЕПИЗОД
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand the opportunity for the open web, and how better signals, measurement and infrastructure can help create more effective supply paths. The conversation also covers SSP decisioning, live sports, and how agentic infrastructure could support the next phase of innovation.
Английски
Великобритания
ТРАНСКРИПЦИЯ 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Curation Conversations.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.
In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how bra…
CTV is growing fast, but the fundamentals of TV still matter.
In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to pr…
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.
They discuss why traditional funnel and channel playbooks are being restructured,…
In this episode of Curation Conversations, Fern Potter chats with Hélène Parker, founder of Hélène Parker Consulting and Programmatic Unicorn at Infillion (MediaMath) , about how curation, learning and inclusivity are influencing the way AdTech is evolving. They discuss why education and access mat…
Опровержение: Подкастът и произведенията на изкуството, вградени на тази страница, са от Multilocal, което е собственост на неговия собственик и не е свързано с или одобрено от Listen Notes, Inc.
РЕДАКТИРАНЕ
Благодарим Ви, че помогате да поддържаме базата данни за подкастове актуална.
