ОТНОСТНО ТОЗИ ЕПИЗОД
Dive into the innovative—and risky—world of proactive sales with Aaron Straight, Founder of the film studio Soulcraft Allstars. Moving beyond traditional sales methods that rely on clients voicing their needs first, Aaron has built a remarkable track record by uncovering untapped opportunities before they are even visible to the client. Using the recent success of his "Western Flyer" project (narrated by Nick Offerman) as a case study, Aaron shares how he anticipates hidden needs, crafts visionary pitches, and manages the inherent risks of misinterpretation. This episode offers a deep dive into transcending conventional sales models, mastering the art of opportunity, and the invaluable lessons learned from both triumphs and setbacks.
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Crossing the Axis - The Commercial Side of Film Production.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
In this special episode, I sit down with Blair Enns—founder of Win Without Pitching, author of the industry-shifting book of the same name, and co-host of the hugely popular 2Bobs podcast. Blair’s newest book, The Four Conversations, breaks down the critical discussions every business should master…
This episode is for production company owners who want to elevate their value when working directly with brand clients, stepping into roles traditionally held by ad agencies. As more brands bring strategy and creative in-house, production companies have an opportunity to partner more closely, helpi…
Change is hard—but it’s essential to longevity. In this episode of Crossing the Axis, I sit down with Craig Brooks, co-founder of Kontent Partners, a film and photography production services company, to discuss how embracing change has fueled nearly 20 years of success in production.
We explore the…
The commercial production landscape is changing, and directors have more options than ever. While the traditional model of exclusive production company rosters still works for some, the rise of freelance directing is creating new opportunities. But how do you decide which path is right for you?
I s…
Most people underestimate the importance of the first intake call and going beyond the client’s creative brief. In this episode, I sit down with Jason Bellue from Flying House Media to talk about what it really means to go beyond the brief—and why onboarding starts well before a contract is signed.…
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