ОТНОСТНО ТОЗИ ЕПИЗОД
Generative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes.
While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver.
https://contentandai.com/jeff-coyle/
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на Content Strategy Insights.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows.
Stephanie Pereira is a content design manager working on the Google Payments product. She deftly…
Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.
Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations.
https://…
Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft.
Leah Buley and Joe Natoli recently revised "The UX Team of One" to share their pragmatic take on solo UX practice, deftly balancing the application of human-centered research i…
A truly customer-focused content strategy is the cornerstone of good customer experiences.
Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.
This approac…
As recently as 40 years ago, we didn't have much need for the word "content."
But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations …
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