Tanya:
00:00:00
As an introvert sometimes we may seem a little bit more low key
Tanya:
00:00:04
than some of the extroverts right?
Tanya:
00:00:05
So I knew I wanted to make sure that I always was at a higher level of energy
Tanya:
00:00:11
A woman popped in my feed and she said if I were to look up the definition
Tanya:
00:00:15
of unprofessional your face would be next to it it was really rude so it
Tanya:
00:00:19
wasn't even the typical troll that says something super crazy instead
Tanya:
00:00:23
this was a statement that was a personal attack and I internalized that
Tanya:
00:00:28
Hear a lot of people who are just starting out or thinking about doing video they
Tanya:
00:00:32
make excuses just like I did I don't want to do it cause I'm not quite ready my
Tanya:
00:00:36
hair's not right oh I don't have the right background I made a lot of excuses not to
Tanya:
00:00:41
do video taking the baby steps absolutely helped me to build my confidence muscle
Tanya:
00:00:53
Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.
Tanya:
00:00:57
Helping you level up your impact, authority, and profits through
Tanya:
00:01:01
the power of confident live video.
Tanya:
00:01:03
Optimize your mindset and communication.
Tanya:
00:01:05
And increase your confidence in front of the camera.
Tanya:
00:01:09
Get confident with the tech and gear.
Tanya:
00:01:12
And get confident with the content and marketing.
Tanya:
00:01:15
Together, we can go live!
Ian:
00:01:17
Hello, welcome to the confident live marketing podcast.
Ian:
00:01:20
My name is Ian Anderson Gray.
Ian:
00:01:21
And in today's episode, we are again focusing on confidence and communication,
Ian:
00:01:28
whether it's in front of the camera, microphone, or even on stage.
Ian:
00:01:32
That's what we're going to be talking about on this show.
Ian:
00:01:35
I'm excited to invite back a guest who's already been on the show.
Ian:
00:01:40
It is the fantastic Tanya Smith, who is a premier video coach.
Ian:
00:01:45
Savvy business strategist and the quietly charismatic host of stream
Ian:
00:01:50
like a boss TV She is among some of the most sought after speakers in content
Ian:
00:01:55
marketing known for her soothing voice cutting edge livestream engagement
Ian:
00:01:59
strategies and software Recommendations.
Ian:
00:02:03
Welcome to the show Tanya
Tanya:
00:02:05
Hey, thank you for having me.
Ian:
00:02:07
great to have you back on the show and to hear your fantastic soothing voice.
Ian:
00:02:13
And, last time you came on the show, we were getting all techie and looking
Ian:
00:02:17
at the gear and it was funny because we were talking about very, a lot of
Ian:
00:02:22
the stuff that you were talking about I very much empathize with you, like the
Ian:
00:02:25
microphone graveyard you were talking about and wanting to upgrade all the time.
Ian:
00:02:29
There's all this cool new stuff that comes out and trying to resist that temptation.
Ian:
00:02:33
And I think one of the things that I find is that we as content creators, We
Ian:
00:02:40
sometimes think that buying new gear is going to solve a lot of our problems, and
Ian:
00:02:44
actually a lot of it is down to mindset.
Ian:
00:02:48
So could you go, could you talk to us about your background
Ian:
00:02:51
in terms of content creation?
Ian:
00:02:53
You did talk about this last time you were on, but I'd like you to
Ian:
00:02:55
maybe to focus a little bit more on maybe some of the struggles that
Ian:
00:02:59
you had in actually showing up.
Ian:
00:03:01
You mentioned last time that you're an introvert.
Ian:
00:03:02
Was, did that kind of play a part?
Ian:
00:03:04
In your journey.
Tanya:
00:03:06
Absolutely.
Tanya:
00:03:06
Being introvert, you find oftentimes that there are not
Tanya:
00:03:10
a lot of people that express themselves the same way that you do.
Tanya:
00:03:15
And so when I first decided to venture into this space of video,
Tanya:
00:03:20
it was really it was scary.
Tanya:
00:03:23
It was scary because I was okay with being behind the camera.
Tanya:
00:03:26
I was okay with speaking to people through audio podcasts.
Tanya:
00:03:30
For instance, I used to do blog talk radio and all of those things, but
Tanya:
00:03:35
deciding to be on camera was really A bit frightening for a couple of reasons.
Tanya:
00:03:39
One, because it felt like you're just open wide to the world.
Tanya:
00:03:44
It felt okay, anyone can judge you.
Tanya:
00:03:46
Anyone can say anything they want to about you.
Tanya:
00:03:49
People may not like your face.
Tanya:
00:03:50
They may not like the background that you have.
Tanya:
00:03:53
They just may not like you.
Tanya:
00:03:54
And it felt very, I felt very vulnerable to be honest with you at the time.
Tanya:
00:03:59
The other thing is I also knew that doing this would be a super stretch for me.
Tanya:
00:04:04
So initially I did not put my face on camera.
Tanya:
00:04:07
And when I first started doing any type of video, I would put slides up.
Tanya:
00:04:12
And I would just talk over the slides.
Tanya:
00:04:14
So I did something called Click of the Week, which is a just a
Tanya:
00:04:17
YouTube thing I was trying out.
Tanya:
00:04:19
And I would simply just screen share.
Tanya:
00:04:21
I would screen share what I was talking about and speak over that.
Tanya:
00:04:24
And I thought that's sufficient, that'll do it.
Tanya:
00:04:26
That's video.
Tanya:
00:04:27
But it wasn't the traction and I knew better.
Tanya:
00:04:30
I knew I would have to put myself out there and be more be more
Tanya:
00:04:33
open to trying something new and seeing what would happen.
Tanya:
00:04:37
And
Ian:
00:04:37
Sorry to interrupt you, this is really interesting what you're
Ian:
00:04:39
saying there, because Like sometimes I go back to look at some of my old
Ian:
00:04:43
content and I'll say, Oh, I wish I'd like embraced video earlier.
Ian:
00:04:47
And but actually looking back and knowing a little bit more about myself
Ian:
00:04:51
now, I think I would, if somebody had forced me in front of the camera, like
Ian:
00:04:55
if somebody had pushed me in the deep end, I think I would have, I don't
Ian:
00:04:58
know, not had a heart attack, but almost like it would have been too much.
Ian:
00:05:01
The anxiety would be too much.
Ian:
00:05:02
And I wonder whether for you.
Ian:
00:05:04
Whether that was actually a probably a good thing just to start dipping your
Ian:
00:05:09
toe in the water with getting the slides up and doing that was your first step
Ian:
00:05:13
and then moving on to embracing video, like putting yourself on the camera.
Ian:
00:05:18
Do you think that was a good thing?
Ian:
00:05:19
Looking back?
Tanya:
00:05:20
I do now but at the time I felt a little wimpy.
Tanya:
00:05:23
I felt like I was lacking courage.
Tanya:
00:05:25
I felt like maybe I should do more, but I just, I'm too scared.
Tanya:
00:05:29
And honestly, I hear a lot of people who are just starting out
Tanya:
00:05:31
or thinking about doing video.
Tanya:
00:05:33
They make excuses just like I did.
Tanya:
00:05:36
I don't want to do it cause I'm not quite ready.
Tanya:
00:05:38
My hair's not right.
Tanya:
00:05:39
Oh, I don't have the right background.
Tanya:
00:05:41
I made a lot of excuses not to do video.
Tanya:
00:05:44
But to your point, yes, I think taking the baby steps absolutely helped to
Tanya:
00:05:49
to get, help me to build my confidence muscle, if you will, on camera.
Ian:
00:05:54
Yeah, I think that's a really good way of putting it confidence muscle.
Ian:
00:05:57
And so I think both of those things are right.
Ian:
00:05:59
It's certainly been my experience.
Ian:
00:06:00
It sounds like it's been your experience that Yes, we make lots of excuses.
Ian:
00:06:04
I didn't go live for a whole month because I was worried
Ian:
00:06:07
about my background being boring.
Ian:
00:06:08
It's ridiculous now.
Ian:
00:06:09
I think what a complete idiot I was.
Ian:
00:06:11
But on the other hand, I had to work through those kind of
Ian:
00:06:15
issues that I had with myself.
Ian:
00:06:16
Like I didn't like the way I looked and the way I sounded.
Ian:
00:06:19
And I was worried about probably imposter syndrome, all those kinds of things.
Ian:
00:06:22
So takes time.
Ian:
00:06:24
What, so what has helped you?
Ian:
00:06:26
Overcome those fears, is there some kind of personal development that you've had?
Ian:
00:06:30
Is it the help of other people combination?
Ian:
00:06:33
I'd love to hear what's helped you now embrace video in a much more direct way
Ian:
00:06:38
than you did when you first started.
Tanya:
00:06:40
Wow.
Tanya:
00:06:41
I'll tell a really quick story and tell you that I have never had a problem
Tanya:
00:06:46
feeling confident about what I know.
Tanya:
00:06:48
So if I'm really comfortable with the topic, if I have studied, if I
Tanya:
00:06:53
have researched, if I have planned in advance and I know what I'm
Tanya:
00:06:56
going to say, then I feel a lot more comfortable with that part of things.
Tanya:
00:07:02
But what helped me in terms of the camera.
Tanya:
00:07:05
was simply doing it.
Tanya:
00:07:07
The more I got on camera, the more comfortable it got for me.
Tanya:
00:07:11
But there was an incident that really set me back for a few months.
Tanya:
00:07:16
There was a woman that showed up in my feed when I was doing a I was doing a live
Tanya:
00:07:21
stream actually, and it was during the time that my husband was going through
Tanya:
00:07:24
chemotherapy for cancer, colon cancer.
Tanya:
00:07:27
And when he was going through this stressful period, I was experiencing
Tanya:
00:07:31
the stress too, and I had a lot of acne, and I had, my hair was falling out in
Tanya:
00:07:36
chunks, and so I just had my hair cut off completely, just boy short crew cut.
Tanya:
00:07:41
And a woman popped into my feed, because I still was doing video, a woman popped
Tanya:
00:07:46
in my feed and she said if I were to look up the definition of unprofessional,
Tanya:
00:07:50
your face would be next to it.
Tanya:
00:07:51
It was really
Tanya:
00:07:53
rude.
Tanya:
00:07:53
So it wasn't even the typical troll that says something super crazy where
Tanya:
00:07:57
you're like, instead, this was a statement that was a personal attack.
Tanya:
00:08:02
And I internalized that, Ian, and I did not realize how much I internalized
Tanya:
00:08:07
that until months later, when I look back, I saw, I started wearing wigs.
Tanya:
00:08:13
I started buying wigs.
Tanya:
00:08:14
I was on this kick of buying wigs because I was afraid of how other
Tanya:
00:08:18
people might respond to my look.
Tanya:
00:08:20
And at some point within that next few months, it wasn't a light bulb moment.
Tanya:
00:08:26
It was me questioning, why am I carrying her issue?
Tanya:
00:08:30
That was her self loathing.
Tanya:
00:08:32
It had nothing to do with me.
Tanya:
00:08:34
And so I ended up taking those wigs off.
Tanya:
00:08:37
And my hair was starting to grow back then at the time and
Tanya:
00:08:39
things were starting to improve.
Tanya:
00:08:41
But mentally, I realized moving forward, I will never take on anyone else's baggage.
Tanya:
00:08:47
I think there was a lot of growth that came from doing live and
Tanya:
00:08:50
from putting myself out there.
Tanya:
00:08:51
Now, if I had stopped altogether, I would never have experienced that growth.
Tanya:
00:08:55
So that's what's something I want to make sure your people know.
Ian:
00:08:58
but that's thank you so much for showing that's an amazing story because It
Ian:
00:09:02
is, you mentioned the word vulnerability earlier, like it is, we're making
Ian:
00:09:06
ourselves quite vulnerable getting in front of the camera, particularly if we
Ian:
00:09:10
turn up being ourselves, there is that temptation, isn't there, to put on a, put
Ian:
00:09:15
a put up our facade and kind of change the way we are because we're worried
Ian:
00:09:20
about, People judging us, whereas if they're judging a different character
Ian:
00:09:24
that we're putting on it's not so bad, but like in that situation, that troll,
Ian:
00:09:28
that person was cutting really deep into something that, it's very personal,
Ian:
00:09:33
particularly at a time when you were.
Ian:
00:09:35
You were struggling.
Ian:
00:09:36
That must've been horrific time for you, but
Ian:
00:09:38
it's just an amazing thing that you were able then to turn that around.
Ian:
00:09:40
And I'm sure that wasn't like straight away.
Ian:
00:09:42
I think you mentioned it was at least a few months took time.
Ian:
00:09:46
So like working on yourself is so important.
Ian:
00:09:49
I'm not going to lie, getting in front of the camera, being yourself is.
Ian:
00:09:53
It is a scary thing, but at the end of the day, people, the people that
Ian:
00:09:56
you, your people are the people that are going to love you, you want to
Ian:
00:10:00
repel the people like that woman.
Tanya:
00:10:02
It was the community of people that I started to surround myself with.
Tanya:
00:10:05
It was a community of people that were watching the videos.
Tanya:
00:10:08
It was a community of people that I said, Hey, I want to
Tanya:
00:10:11
learn as you're learning video.
Tanya:
00:10:14
I want to learn too.
Tanya:
00:10:15
And that's what led me to try to create my own space for others like me that felt
Tanya:
00:10:21
either I'm too old, I'm too, whatever my weight is, I'm too all the things.
Tanya:
00:10:28
I wanted other people to feel that they were supported and encouraged because
Tanya:
00:10:33
that was another thing that helped me to get through that time is community
Ian:
00:10:37
Yeah.
Ian:
00:10:38
Community is so important.
Ian:
00:10:39
And we don't want, there's this temptation to, to be like other people that we need
Ian:
00:10:44
to be, we need to we can't be introverted.
Ian:
00:10:47
We have to be extroverted.
Ian:
00:10:48
We don't want to be softly spoken.
Ian:
00:10:50
I had a Bob Gentle on the show recently, and he was talking about
Ian:
00:10:54
the same thing that he felt that as a he's quite a shy person.
Ian:
00:10:57
And like the idea of getting in front of the camera for him
Ian:
00:11:00
was just like, that's, no way.
Ian:
00:11:02
But people, there are many people like him that, that need things
Ian:
00:11:07
explained in a way from his point of view and his personality.
Ian:
00:11:12
All of these excuses, we all make them and we need to remember that our
Ian:
00:11:16
personality is the perfect personality for our perfect audience, really.
Ian:
00:11:21
Yeah.
Ian:
00:11:22
We've so we talked a little bit about this, but I want to dive in a little
Ian:
00:11:25
bit deeper into this about personality and this is, we're going to talk about
Ian:
00:11:29
personality and communication here.
Ian:
00:11:30
You've mentioned you're an introvert.
Ian:
00:11:33
So maybe explain to viewers and listeners what you define, what does it mean to
Ian:
00:11:37
you to be an introvert and how does that affect the way you turn up on
Ian:
00:11:41
camera or, if you're on a podcast, how you turn up on one of those?
Ian:
00:11:45
Yeah, tell us a little bit more about that.
Tanya:
00:11:48
being an introvert, first of all, doesn't mean shy.
Tanya:
00:11:51
It doesn't mean that I don't know how to talk to people.
Tanya:
00:11:55
It doesn't mean I'm going to run away into a forest and never come out.
Tanya:
00:11:59
But for me, what it does mean is that where I get my
Tanya:
00:12:04
energy source from where I am.
Tanya:
00:12:07
most uplifted and where I am filled up enough to be able to present
Tanya:
00:12:12
myself as the best person that I am, that I'm, meant to be is internally.
Tanya:
00:12:18
Whereas extroverts tend to get a lot of validation from other people.
Tanya:
00:12:23
So it's just a way of expressing ourselves.
Tanya:
00:12:26
And personally, as an introvert, there's a couple of things
Tanya:
00:12:29
that come with that for me.
Tanya:
00:12:30
And some of the challenges that I had to overcome are because of this.
Tanya:
00:12:33
So I used to go to a lot of in person networking events, and I would be the
Tanya:
00:12:38
person that would sit off in the corner by myself because I could never figure
Tanya:
00:12:42
out exactly how extroverts would come into this crowded room and just start having
Tanya:
00:12:47
this conversation and be all excited.
Tanya:
00:12:50
As a matter of fact, that drained the life out of me.
Tanya:
00:12:53
And what I ended up learning to do over time in those situations is to have deeper
Tanya:
00:12:59
conversations, not broad, but deeper conversations with one or two people.
Tanya:
00:13:04
So instead of me going and getting hundreds of business cards and having,
Tanya:
00:13:08
hundreds of conversations while I'm at an event, I'll just pick one.
Tanya:
00:13:13
One or two people to have a deeper conversation to really
Tanya:
00:13:16
get to know them to understand who they are, what they're about.
Tanya:
00:13:19
And I'd ask them questions so that they could talk and I could
Tanya:
00:13:22
listen and then reflect that back, their answers back to them.
Tanya:
00:13:27
And that gained me the ability to be able to really, it helped me to be able
Tanya:
00:13:31
to feel better about the conversation being something that mattered to me.
Tanya:
00:13:35
So on live streaming, the way that translated over into video, and this
Tanya:
00:13:40
is why I think I love live stream so much is that I feel like I'm having
Tanya:
00:13:44
conversations one on one with people.
Tanya:
00:13:46
Not with a big crowd of folks, but I'm having deeper, more interactive
Tanya:
00:13:51
and engaging conversations.
Tanya:
00:13:52
I know the people that come back into my community, into the audience.
Tanya:
00:13:57
I remember things that they mentioned about their families or
Tanya:
00:14:00
their life and can recall that and that helps with the engagement.
Tanya:
00:14:04
Now that's different from other people that I see that are much more extroverted.
Tanya:
00:14:09
It's a comfort zone for them to just be able to broadcast to a bunch of
Tanya:
00:14:13
folks and maybe they have much larger communities and they can manage that.
Tanya:
00:14:17
For me, I love the small community because of the intimacy.
Ian:
00:14:20
Yeah, the intimacy is really powerful part of it.
Ian:
00:14:24
So for listeners and viewers who would describe themselves as an
Ian:
00:14:29
introvert, and I think you're right, it's not to do with shyness.
Ian:
00:14:33
You could be a shy introvert, but you could equally be the
Ian:
00:14:36
opposite, a bold introvert as well.
Ian:
00:14:38
So what would you what are the strategies that you would recommend for somebody
Ian:
00:14:43
who is an introvert who wants to be a bit more visible But is a little
Ian:
00:14:48
bit reticent about it is is worried about the energy levels So managing
Ian:
00:14:53
energy levels is probably part of this.
Ian:
00:14:55
What would be your recommendation?
Tanya:
00:14:57
That's huge.
Tanya:
00:14:58
The energy levels is a big thing.
Tanya:
00:14:59
So one of the things that I had to do early on is to really
Tanya:
00:15:02
experiment with the time of day.
Tanya:
00:15:04
Because you're right, as an introvert, sometimes we may seem
Tanya:
00:15:08
a little bit more low key than some of the extroverts, right?
Tanya:
00:15:11
So I knew I wanted to make sure that I always was at a higher level of
Tanya:
00:15:17
energy and I used an app called Rise.
Tanya:
00:15:20
to actually monitor my peak levels.
Tanya:
00:15:23
Like when am I going to be at my peak and when am I going
Tanya:
00:15:26
to be like on the down slope.
Tanya:
00:15:28
And not only that, so I used to try to do mornings.
Tanya:
00:15:32
Mornings were not my happy place.
Tanya:
00:15:34
I was not at my best.
Tanya:
00:15:36
I wasn't as coherent, even though I love mornings for my quiet time to reflect
Tanya:
00:15:41
and to write and that type of thing.
Tanya:
00:15:43
Speaking on camera was not the best for me.
Tanya:
00:15:45
In the evenings, if it's too late, same thing.
Tanya:
00:15:49
But there was this happy place that I identified for myself where I knew
Tanya:
00:15:54
people would show up because you still have to look for that to your audience.
Tanya:
00:15:58
What time of day do they want to actually consume your content?
Tanya:
00:16:02
And then how was I feeling?
Tanya:
00:16:04
And I found that happy medium, but it took a few times for me to experiment.
Tanya:
00:16:08
I do think energy levels play a big role.
Tanya:
00:16:11
for us as introverts.
Tanya:
00:16:13
And we have to identify when are we going to be up?
Tanya:
00:16:16
Because that gets magnified on the camera.
Ian:
00:16:19
I think you're so right and I apologize for this being
Ian:
00:16:22
an early morning for you.
Ian:
00:16:23
Thank you so much for taking the time But I think you're right
Ian:
00:16:26
because actually for me the recording this, you know It's nearly 3 p.
Ian:
00:16:30
m.
Ian:
00:16:31
In the afternoon here in the UK and for me That is a good time because I like
Ian:
00:16:35
mornings is my productive time in terms of creating other types of content.
Ian:
00:16:40
But if, in terms of my brain being a little bit more
Ian:
00:16:43
awake and it's a good time.
Ian:
00:16:45
And also like for going live, this is a reasonably reasonable time, let's say 3 p.
Ian:
00:16:49
m.
Ian:
00:16:49
Because.
Ian:
00:16:50
It's a little bit, it's a little bit early in the morning for Pacific
Ian:
00:16:54
Coast U.S., but it's not like the end of the world, whereas I find
Ian:
00:16:57
that if I was doing it at 6, 7 p.
Ian:
00:16:59
m.
Ian:
00:16:59
First of all, it gets in the way of family life, we've got kids, 13 and
Ian:
00:17:04
15 year old kids who are, want to be ferried everywhere and taxied everywhere.
Ian:
00:17:08
So you've got, it's got to work with your life, it's got to
Ian:
00:17:11
work with your energy levels.
Ian:
00:17:12
I think that's so true.
Ian:
00:17:13
We're almost out of time, Tanya.
Ian:
00:17:15
We've had so much else I want to ask you.
Ian:
00:17:17
There's, it's just so interesting, but what would be if you were
Ian:
00:17:21
to do a live, say you've got a live this afternoon for you.
Ian:
00:17:24
What would be, what would you be doing to prepare for that?
Ian:
00:17:27
And I'm not talking about from a tech point of view or anything like that.
Ian:
00:17:30
This is more from a mindset point of view.
Ian:
00:17:32
What do you do before you go live to make sure that you are, Your best.
Ian:
00:17:37
It's the best version of yourself.
Tanya:
00:17:38
of the things that I have to really remind myself of, this is a mantra that I
Tanya:
00:17:43
adopted when I first started doing lives.
Tanya:
00:17:46
We can often get caught up in the, Oh my God, is anybody going to be there?
Tanya:
00:17:51
What if they don't, we can start asking ourselves all the questions
Tanya:
00:17:54
that we mentioned a little bit earlier.
Tanya:
00:17:56
So my mantra is this.
Tanya:
00:17:58
Right person, right message, right time.
Tanya:
00:18:02
And I remind myself and I have a little sticky note on my screen, right
Tanya:
00:18:05
message, right person, right time.
Tanya:
00:18:07
Meaning that I put myself in the mindset that it doesn't matter
Tanya:
00:18:11
who shows up because whoever shows up, they're the ideal audience.
Tanya:
00:18:15
They're the ones who need this content.
Tanya:
00:18:18
And I'm going to be prepared to gift them what I have to share.
Tanya:
00:18:24
What is it that I've learned?
Tanya:
00:18:25
What's my experience?
Tanya:
00:18:26
What can I share with them that will offer value to that one
Tanya:
00:18:30
person, even if it's just one?
Tanya:
00:18:32
So I honestly have adopted that.
Tanya:
00:18:34
And Ian, frankly, that has been the number one thing that's helped me to
Tanya:
00:18:38
prepare for every live is to remember that, to keep that in mind and in focus.
Ian:
00:18:43
I've not heard of that kind of phrase when it could have applied to turning
Ian:
00:18:49
up for a live video for a live stream.
Ian:
00:18:51
I really love that.
Ian:
00:18:52
I've had, I think I've had that strategy.
Ian:
00:18:55
If we call it that.
Ian:
00:18:56
When I've gone to a conference, like I remember the first Social
Ian:
00:18:59
Media Marketing World I attended, this was like back in 2015.
Ian:
00:19:02
And I remember getting really stressed and anxious about that.
Ian:
00:19:05
All the people that I knew I probably should meet.
Ian:
00:19:08
And particularly as an introvert, I was thinking, ah, and I ended up
Ian:
00:19:12
just thinking, you know what Ian, like I was talking to myself and
Ian:
00:19:14
I said like all mad people do and I said I'm just gonna let it go.
Ian:
00:19:18
And I'm just going to just see who I meet.
Ian:
00:19:21
And it was what you're saying.
Ian:
00:19:22
It was like the people that I just bump into, I'm just going to give them.
Ian:
00:19:26
My time and have a really good conversation.
Ian:
00:19:30
And it was amazing.
Ian:
00:19:31
Like it was just the people I met where they just the right kind
Ian:
00:19:35
of people that I could talk to.
Ian:
00:19:37
And, there was a few people that maybe weren't, but most of the time those
Ian:
00:19:41
conversations were amazing and just turning up and just being myself.
Ian:
00:19:44
And sometimes we can overthink things.
Ian:
00:19:47
So I think that's really good advice.
Ian:
00:19:49
Thank you for that.
Ian:
00:19:50
So we are out of time but just, I always like to ask my guests to
Ian:
00:19:55
finish really with some words of encouragement for listeners and
Ian:
00:19:59
viewers who are aiming to improve their confidence and communication.
Ian:
00:20:04
Maybe they're a little bit nervous.
Ian:
00:20:06
Maybe they're very nervous.
Ian:
00:20:08
Maybe they think they are boring or they don't like the
Ian:
00:20:10
way they look or they sound.
Ian:
00:20:12
What's your kind of last words of encouragement for people so that they
Ian:
00:20:16
can just turn up and be themselves and communicate their message.
Tanya:
00:20:19
Really, I want to encourage anyone who's thinking about doing video.
Tanya:
00:20:23
First of all, let me be honest with you and say video is not for everyone.
Tanya:
00:20:28
So if it's not for you, that is okay.
Tanya:
00:20:31
But there is, you have a voice and there is something that you
Tanya:
00:20:34
have that you only you can share in the way that you can share it.
Tanya:
00:20:39
And the challenge for you is to find the right media to be able
Tanya:
00:20:43
to share that because it's not you that is going to lose out.
Tanya:
00:20:48
If you don't share that voice on video, it's the other people
Tanya:
00:20:52
who you could have impacted.
Tanya:
00:20:54
So I just want to encourage you to find your voice, whether it's
Tanya:
00:20:57
through video or some other channel.
Tanya:
00:20:59
But I absolutely think video is one of the best ways to reach people that
Tanya:
00:21:04
you otherwise might not have reached because you get that 3D effect.
Tanya:
00:21:08
You get that effect of a voice.
Tanya:
00:21:10
You get that effect of the visuals, and then you get that effect of
Tanya:
00:21:14
the feeling and the passion that's combined that comes from that combined
Tanya:
00:21:18
voice and voice and video, right?
Tanya:
00:21:20
That visual thing, all of that together helps to really communicate your message
Tanya:
00:21:25
in a way that you might not have otherwise reached the people who need your message.
Tanya:
00:21:30
Get out there and try it.
Ian:
00:21:31
Yeah.
Ian:
00:21:32
And you're right.
Ian:
00:21:32
It doesn't necessarily have to be video.
Ian:
00:21:35
Yes.
Ian:
00:21:36
It could be further down the line.
Ian:
00:21:37
Just turn up, create content.
Ian:
00:21:39
It might be audio stuff.
Ian:
00:21:40
And that's cool.
Ian:
00:21:41
You could do what you did, Tanya, and start off with.
Ian:
00:21:44
Putting slides up and talk over the video, but get started.
Ian:
00:21:47
And you might find that live video, like I have found that live video is that perfect
Ian:
00:21:52
antidote to recovering perfectionists because it's never going to be perfect.
Ian:
00:21:56
You just have to, you just have to let it go.
Ian:
00:21:58
And,
Tanya:
00:21:59
You're okay with it.
Tanya:
00:22:00
Because it's live and so it's transparent and it's authentic and it's real
Tanya:
00:22:04
and you don't have to be perfect.
Tanya:
00:22:06
No one expects you to be perfect with live.
Tanya:
00:22:08
That's what I love about it.
Ian:
00:22:09
definitely.
Ian:
00:22:09
And it's funny, like this the first 200 and whatever episodes
Ian:
00:22:14
of this show were all done live.
Ian:
00:22:16
And now I'm making this the next two seasons pre recorded and it's almost
Ian:
00:22:20
like I think I'm now ready to embrace creating the content pre recorded.
Ian:
00:22:25
It sounds like it's so topsy turvy.
Ian:
00:22:27
It's weird.
Ian:
00:22:28
Thank you, Tanya.
Ian:
00:22:28
It's been great to have you on the show.
Ian:
00:22:30
I've really enjoyed your wisdom and hearing your story.
Ian:
00:22:33
It's been just wonderful.
Ian:
00:22:34
So thank you for that.
Ian:
00:22:35
How can people Find out more about you and tell us a little bit more about
Ian:
00:22:39
what you're currently working on.
Tanya:
00:22:40
Give us a visit over at getnoticedwithvideo.
Tanya:
00:22:43
com.
Tanya:
00:22:44
We also have established our program library and center
Tanya:
00:22:48
over at contentcreatorscafe.
Tanya:
00:22:50
com.
Tanya:
00:22:51
Those are the two spots where I typically hang out and they have my
Tanya:
00:22:55
socials as well as everything else.
Tanya:
00:22:57
Now I do broadcast live on Stream Like a Boss TV over on YouTube, but you'll see
Tanya:
00:23:02
that link as well from those two sites.
Tanya:
00:23:05
And what we're working on right now is getting ready to do a membership
Tanya:
00:23:08
drive to build up our community called Stream Bosses Academy.
Tanya:
00:23:12
where we really work with part time content creators for and
Tanya:
00:23:16
coaches as well to get ready to use video so that they can build their
Tanya:
00:23:21
brand and create conversational engagement that leads to sales.
Tanya:
00:23:26
So super excited about that.
Ian:
00:23:28
That sounds cool.
Ian:
00:23:28
And actually, probably by the time this episode comes out,
Ian:
00:23:31
yeah, that will all be out there.
Ian:
00:23:33
It's likely that's the case.
Ian:
00:23:34
Thank you, Tanya.
Ian:
00:23:35
It's been great to have you on the show.
Ian:
00:23:37
Also hopefully later this year, you'll be coming back to the Ecamm Creator Camp and
Ian:
00:23:41
we can see each other in the flesh again.
Ian:
00:23:43
That'd be really cool.
Ian:
00:23:44
Thank you.
Ian:
00:23:45
It's been awesome.
Ian:
00:23:45
We are out of time.
Ian:
00:23:47
We are out of that.
Ian:
00:23:47
How did that happen?
Ian:
00:23:48
It's just, it's been so fun getting, digging into these stories of confidence
Ian:
00:23:52
and improving your communication.
Ian:
00:23:55
I, Tanya would love to hear from you.
Ian:
00:23:57
I would love to hear from you.
Ian:
00:23:58
So don't be shy.
Ian:
00:23:59
Do reach out to us.
Ian:
00:24:00
We are actually human beings.
Ian:
00:24:02
We are in this world of AI.
Ian:
00:24:03
We are not AI generated avatars.
Ian:
00:24:05
I promise you, so you can get in touch with us, but we are
Ian:
00:24:09
out of time and until next time.
Ian:
00:24:11
I encourage you to level up your impact authority and profits through
Ian:
00:24:14
the power of confident live video.
Ian:
00:24:16
See you soon, toodaloo, bye!
Ian:
00:24:18
Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.
Ian:
00:24:23
Make sure you subscribe at iag.me/podcast so you can continue to level up
Ian:
00:24:28
your impact, authority and profits through the power of live video.
Ian:
00:24:33
And until next time, Toodle
00:00:00
As an introvert sometimes we may seem a little bit more low key
Tanya:
00:00:04
than some of the extroverts right?
Tanya:
00:00:05
So I knew I wanted to make sure that I always was at a higher level of energy
Tanya:
00:00:11
A woman popped in my feed and she said if I were to look up the definition
Tanya:
00:00:15
of unprofessional your face would be next to it it was really rude so it
Tanya:
00:00:19
wasn't even the typical troll that says something super crazy instead
Tanya:
00:00:23
this was a statement that was a personal attack and I internalized that
Tanya:
00:00:28
Hear a lot of people who are just starting out or thinking about doing video they
Tanya:
00:00:32
make excuses just like I did I don't want to do it cause I'm not quite ready my
Tanya:
00:00:36
hair's not right oh I don't have the right background I made a lot of excuses not to
Tanya:
00:00:41
do video taking the baby steps absolutely helped me to build my confidence muscle
Tanya:
00:00:53
Welcome to the Confident Live Marketing Podcast with Ian Anderson Gray.
Tanya:
00:00:57
Helping you level up your impact, authority, and profits through
Tanya:
00:01:01
the power of confident live video.
Tanya:
00:01:03
Optimize your mindset and communication.
Tanya:
00:01:05
And increase your confidence in front of the camera.
Tanya:
00:01:09
Get confident with the tech and gear.
Tanya:
00:01:12
And get confident with the content and marketing.
Tanya:
00:01:15
Together, we can go live!
Ian:
00:01:17
Hello, welcome to the confident live marketing podcast.
Ian:
00:01:20
My name is Ian Anderson Gray.
Ian:
00:01:21
And in today's episode, we are again focusing on confidence and communication,
Ian:
00:01:28
whether it's in front of the camera, microphone, or even on stage.
Ian:
00:01:32
That's what we're going to be talking about on this show.
Ian:
00:01:35
I'm excited to invite back a guest who's already been on the show.
Ian:
00:01:40
It is the fantastic Tanya Smith, who is a premier video coach.
Ian:
00:01:45
Savvy business strategist and the quietly charismatic host of stream
Ian:
00:01:50
like a boss TV She is among some of the most sought after speakers in content
Ian:
00:01:55
marketing known for her soothing voice cutting edge livestream engagement
Ian:
00:01:59
strategies and software Recommendations.
Ian:
00:02:03
Welcome to the show Tanya
Tanya:
00:02:05
Hey, thank you for having me.
Ian:
00:02:07
great to have you back on the show and to hear your fantastic soothing voice.
Ian:
00:02:13
And, last time you came on the show, we were getting all techie and looking
Ian:
00:02:17
at the gear and it was funny because we were talking about very, a lot of
Ian:
00:02:22
the stuff that you were talking about I very much empathize with you, like the
Ian:
00:02:25
microphone graveyard you were talking about and wanting to upgrade all the time.
Ian:
00:02:29
There's all this cool new stuff that comes out and trying to resist that temptation.
Ian:
00:02:33
And I think one of the things that I find is that we as content creators, We
Ian:
00:02:40
sometimes think that buying new gear is going to solve a lot of our problems, and
Ian:
00:02:44
actually a lot of it is down to mindset.
Ian:
00:02:48
So could you go, could you talk to us about your background
Ian:
00:02:51
in terms of content creation?
Ian:
00:02:53
You did talk about this last time you were on, but I'd like you to
Ian:
00:02:55
maybe to focus a little bit more on maybe some of the struggles that
Ian:
00:02:59
you had in actually showing up.
Ian:
00:03:01
You mentioned last time that you're an introvert.
Ian:
00:03:02
Was, did that kind of play a part?
Ian:
00:03:04
In your journey.
Tanya:
00:03:06
Absolutely.
Tanya:
00:03:06
Being introvert, you find oftentimes that there are not
Tanya:
00:03:10
a lot of people that express themselves the same way that you do.
Tanya:
00:03:15
And so when I first decided to venture into this space of video,
Tanya:
00:03:20
it was really it was scary.
Tanya:
00:03:23
It was scary because I was okay with being behind the camera.
Tanya:
00:03:26
I was okay with speaking to people through audio podcasts.
Tanya:
00:03:30
For instance, I used to do blog talk radio and all of those things, but
Tanya:
00:03:35
deciding to be on camera was really A bit frightening for a couple of reasons.
Tanya:
00:03:39
One, because it felt like you're just open wide to the world.
Tanya:
00:03:44
It felt okay, anyone can judge you.
Tanya:
00:03:46
Anyone can say anything they want to about you.
Tanya:
00:03:49
People may not like your face.
Tanya:
00:03:50
They may not like the background that you have.
Tanya:
00:03:53
They just may not like you.
Tanya:
00:03:54
And it felt very, I felt very vulnerable to be honest with you at the time.
Tanya:
00:03:59
The other thing is I also knew that doing this would be a super stretch for me.
Tanya:
00:04:04
So initially I did not put my face on camera.
Tanya:
00:04:07
And when I first started doing any type of video, I would put slides up.
Tanya:
00:04:12
And I would just talk over the slides.
Tanya:
00:04:14
So I did something called Click of the Week, which is a just a
Tanya:
00:04:17
YouTube thing I was trying out.
Tanya:
00:04:19
And I would simply just screen share.
Tanya:
00:04:21
I would screen share what I was talking about and speak over that.
Tanya:
00:04:24
And I thought that's sufficient, that'll do it.
Tanya:
00:04:26
That's video.
Tanya:
00:04:27
But it wasn't the traction and I knew better.
Tanya:
00:04:30
I knew I would have to put myself out there and be more be more
Tanya:
00:04:33
open to trying something new and seeing what would happen.
Tanya:
00:04:37
And
Ian:
00:04:37
Sorry to interrupt you, this is really interesting what you're
Ian:
00:04:39
saying there, because Like sometimes I go back to look at some of my old
Ian:
00:04:43
content and I'll say, Oh, I wish I'd like embraced video earlier.
Ian:
00:04:47
And but actually looking back and knowing a little bit more about myself
Ian:
00:04:51
now, I think I would, if somebody had forced me in front of the camera, like
Ian:
00:04:55
if somebody had pushed me in the deep end, I think I would have, I don't
Ian:
00:04:58
know, not had a heart attack, but almost like it would have been too much.
Ian:
00:05:01
The anxiety would be too much.
Ian:
00:05:02
And I wonder whether for you.
Ian:
00:05:04
Whether that was actually a probably a good thing just to start dipping your
Ian:
00:05:09
toe in the water with getting the slides up and doing that was your first step
Ian:
00:05:13
and then moving on to embracing video, like putting yourself on the camera.
Ian:
00:05:18
Do you think that was a good thing?
Ian:
00:05:19
Looking back?
Tanya:
00:05:20
I do now but at the time I felt a little wimpy.
Tanya:
00:05:23
I felt like I was lacking courage.
Tanya:
00:05:25
I felt like maybe I should do more, but I just, I'm too scared.
Tanya:
00:05:29
And honestly, I hear a lot of people who are just starting out
Tanya:
00:05:31
or thinking about doing video.
Tanya:
00:05:33
They make excuses just like I did.
Tanya:
00:05:36
I don't want to do it cause I'm not quite ready.
Tanya:
00:05:38
My hair's not right.
Tanya:
00:05:39
Oh, I don't have the right background.
Tanya:
00:05:41
I made a lot of excuses not to do video.
Tanya:
00:05:44
But to your point, yes, I think taking the baby steps absolutely helped to
Tanya:
00:05:49
to get, help me to build my confidence muscle, if you will, on camera.
Ian:
00:05:54
Yeah, I think that's a really good way of putting it confidence muscle.
Ian:
00:05:57
And so I think both of those things are right.
Ian:
00:05:59
It's certainly been my experience.
Ian:
00:06:00
It sounds like it's been your experience that Yes, we make lots of excuses.
Ian:
00:06:04
I didn't go live for a whole month because I was worried
Ian:
00:06:07
about my background being boring.
Ian:
00:06:08
It's ridiculous now.
Ian:
00:06:09
I think what a complete idiot I was.
Ian:
00:06:11
But on the other hand, I had to work through those kind of
Ian:
00:06:15
issues that I had with myself.
Ian:
00:06:16
Like I didn't like the way I looked and the way I sounded.
Ian:
00:06:19
And I was worried about probably imposter syndrome, all those kinds of things.
Ian:
00:06:22
So takes time.
Ian:
00:06:24
What, so what has helped you?
Ian:
00:06:26
Overcome those fears, is there some kind of personal development that you've had?
Ian:
00:06:30
Is it the help of other people combination?
Ian:
00:06:33
I'd love to hear what's helped you now embrace video in a much more direct way
Ian:
00:06:38
than you did when you first started.
Tanya:
00:06:40
Wow.
Tanya:
00:06:41
I'll tell a really quick story and tell you that I have never had a problem
Tanya:
00:06:46
feeling confident about what I know.
Tanya:
00:06:48
So if I'm really comfortable with the topic, if I have studied, if I
Tanya:
00:06:53
have researched, if I have planned in advance and I know what I'm
Tanya:
00:06:56
going to say, then I feel a lot more comfortable with that part of things.
Tanya:
00:07:02
But what helped me in terms of the camera.
Tanya:
00:07:05
was simply doing it.
Tanya:
00:07:07
The more I got on camera, the more comfortable it got for me.
Tanya:
00:07:11
But there was an incident that really set me back for a few months.
Tanya:
00:07:16
There was a woman that showed up in my feed when I was doing a I was doing a live
Tanya:
00:07:21
stream actually, and it was during the time that my husband was going through
Tanya:
00:07:24
chemotherapy for cancer, colon cancer.
Tanya:
00:07:27
And when he was going through this stressful period, I was experiencing
Tanya:
00:07:31
the stress too, and I had a lot of acne, and I had, my hair was falling out in
Tanya:
00:07:36
chunks, and so I just had my hair cut off completely, just boy short crew cut.
Tanya:
00:07:41
And a woman popped into my feed, because I still was doing video, a woman popped
Tanya:
00:07:46
in my feed and she said if I were to look up the definition of unprofessional,
Tanya:
00:07:50
your face would be next to it.
Tanya:
00:07:51
It was really
Tanya:
00:07:53
rude.
Tanya:
00:07:53
So it wasn't even the typical troll that says something super crazy where
Tanya:
00:07:57
you're like, instead, this was a statement that was a personal attack.
Tanya:
00:08:02
And I internalized that, Ian, and I did not realize how much I internalized
Tanya:
00:08:07
that until months later, when I look back, I saw, I started wearing wigs.
Tanya:
00:08:13
I started buying wigs.
Tanya:
00:08:14
I was on this kick of buying wigs because I was afraid of how other
Tanya:
00:08:18
people might respond to my look.
Tanya:
00:08:20
And at some point within that next few months, it wasn't a light bulb moment.
Tanya:
00:08:26
It was me questioning, why am I carrying her issue?
Tanya:
00:08:30
That was her self loathing.
Tanya:
00:08:32
It had nothing to do with me.
Tanya:
00:08:34
And so I ended up taking those wigs off.
Tanya:
00:08:37
And my hair was starting to grow back then at the time and
Tanya:
00:08:39
things were starting to improve.
Tanya:
00:08:41
But mentally, I realized moving forward, I will never take on anyone else's baggage.
Tanya:
00:08:47
I think there was a lot of growth that came from doing live and
Tanya:
00:08:50
from putting myself out there.
Tanya:
00:08:51
Now, if I had stopped altogether, I would never have experienced that growth.
Tanya:
00:08:55
So that's what's something I want to make sure your people know.
Ian:
00:08:58
but that's thank you so much for showing that's an amazing story because It
Ian:
00:09:02
is, you mentioned the word vulnerability earlier, like it is, we're making
Ian:
00:09:06
ourselves quite vulnerable getting in front of the camera, particularly if we
Ian:
00:09:10
turn up being ourselves, there is that temptation, isn't there, to put on a, put
Ian:
00:09:15
a put up our facade and kind of change the way we are because we're worried
Ian:
00:09:20
about, People judging us, whereas if they're judging a different character
Ian:
00:09:24
that we're putting on it's not so bad, but like in that situation, that troll,
Ian:
00:09:28
that person was cutting really deep into something that, it's very personal,
Ian:
00:09:33
particularly at a time when you were.
Ian:
00:09:35
You were struggling.
Ian:
00:09:36
That must've been horrific time for you, but
Ian:
00:09:38
it's just an amazing thing that you were able then to turn that around.
Ian:
00:09:40
And I'm sure that wasn't like straight away.
Ian:
00:09:42
I think you mentioned it was at least a few months took time.
Ian:
00:09:46
So like working on yourself is so important.
Ian:
00:09:49
I'm not going to lie, getting in front of the camera, being yourself is.
Ian:
00:09:53
It is a scary thing, but at the end of the day, people, the people that
Ian:
00:09:56
you, your people are the people that are going to love you, you want to
Ian:
00:10:00
repel the people like that woman.
Tanya:
00:10:02
It was the community of people that I started to surround myself with.
Tanya:
00:10:05
It was a community of people that were watching the videos.
Tanya:
00:10:08
It was a community of people that I said, Hey, I want to
Tanya:
00:10:11
learn as you're learning video.
Tanya:
00:10:14
I want to learn too.
Tanya:
00:10:15
And that's what led me to try to create my own space for others like me that felt
Tanya:
00:10:21
either I'm too old, I'm too, whatever my weight is, I'm too all the things.
Tanya:
00:10:28
I wanted other people to feel that they were supported and encouraged because
Tanya:
00:10:33
that was another thing that helped me to get through that time is community
Ian:
00:10:37
Yeah.
Ian:
00:10:38
Community is so important.
Ian:
00:10:39
And we don't want, there's this temptation to, to be like other people that we need
Ian:
00:10:44
to be, we need to we can't be introverted.
Ian:
00:10:47
We have to be extroverted.
Ian:
00:10:48
We don't want to be softly spoken.
Ian:
00:10:50
I had a Bob Gentle on the show recently, and he was talking about
Ian:
00:10:54
the same thing that he felt that as a he's quite a shy person.
Ian:
00:10:57
And like the idea of getting in front of the camera for him
Ian:
00:11:00
was just like, that's, no way.
Ian:
00:11:02
But people, there are many people like him that, that need things
Ian:
00:11:07
explained in a way from his point of view and his personality.
Ian:
00:11:12
All of these excuses, we all make them and we need to remember that our
Ian:
00:11:16
personality is the perfect personality for our perfect audience, really.
Ian:
00:11:21
Yeah.
Ian:
00:11:22
We've so we talked a little bit about this, but I want to dive in a little
Ian:
00:11:25
bit deeper into this about personality and this is, we're going to talk about
Ian:
00:11:29
personality and communication here.
Ian:
00:11:30
You've mentioned you're an introvert.
Ian:
00:11:33
So maybe explain to viewers and listeners what you define, what does it mean to
Ian:
00:11:37
you to be an introvert and how does that affect the way you turn up on
Ian:
00:11:41
camera or, if you're on a podcast, how you turn up on one of those?
Ian:
00:11:45
Yeah, tell us a little bit more about that.
Tanya:
00:11:48
being an introvert, first of all, doesn't mean shy.
Tanya:
00:11:51
It doesn't mean that I don't know how to talk to people.
Tanya:
00:11:55
It doesn't mean I'm going to run away into a forest and never come out.
Tanya:
00:11:59
But for me, what it does mean is that where I get my
Tanya:
00:12:04
energy source from where I am.
Tanya:
00:12:07
most uplifted and where I am filled up enough to be able to present
Tanya:
00:12:12
myself as the best person that I am, that I'm, meant to be is internally.
Tanya:
00:12:18
Whereas extroverts tend to get a lot of validation from other people.
Tanya:
00:12:23
So it's just a way of expressing ourselves.
Tanya:
00:12:26
And personally, as an introvert, there's a couple of things
Tanya:
00:12:29
that come with that for me.
Tanya:
00:12:30
And some of the challenges that I had to overcome are because of this.
Tanya:
00:12:33
So I used to go to a lot of in person networking events, and I would be the
Tanya:
00:12:38
person that would sit off in the corner by myself because I could never figure
Tanya:
00:12:42
out exactly how extroverts would come into this crowded room and just start having
Tanya:
00:12:47
this conversation and be all excited.
Tanya:
00:12:50
As a matter of fact, that drained the life out of me.
Tanya:
00:12:53
And what I ended up learning to do over time in those situations is to have deeper
Tanya:
00:12:59
conversations, not broad, but deeper conversations with one or two people.
Tanya:
00:13:04
So instead of me going and getting hundreds of business cards and having,
Tanya:
00:13:08
hundreds of conversations while I'm at an event, I'll just pick one.
Tanya:
00:13:13
One or two people to have a deeper conversation to really
Tanya:
00:13:16
get to know them to understand who they are, what they're about.
Tanya:
00:13:19
And I'd ask them questions so that they could talk and I could
Tanya:
00:13:22
listen and then reflect that back, their answers back to them.
Tanya:
00:13:27
And that gained me the ability to be able to really, it helped me to be able
Tanya:
00:13:31
to feel better about the conversation being something that mattered to me.
Tanya:
00:13:35
So on live streaming, the way that translated over into video, and this
Tanya:
00:13:40
is why I think I love live stream so much is that I feel like I'm having
Tanya:
00:13:44
conversations one on one with people.
Tanya:
00:13:46
Not with a big crowd of folks, but I'm having deeper, more interactive
Tanya:
00:13:51
and engaging conversations.
Tanya:
00:13:52
I know the people that come back into my community, into the audience.
Tanya:
00:13:57
I remember things that they mentioned about their families or
Tanya:
00:14:00
their life and can recall that and that helps with the engagement.
Tanya:
00:14:04
Now that's different from other people that I see that are much more extroverted.
Tanya:
00:14:09
It's a comfort zone for them to just be able to broadcast to a bunch of
Tanya:
00:14:13
folks and maybe they have much larger communities and they can manage that.
Tanya:
00:14:17
For me, I love the small community because of the intimacy.
Ian:
00:14:20
Yeah, the intimacy is really powerful part of it.
Ian:
00:14:24
So for listeners and viewers who would describe themselves as an
Ian:
00:14:29
introvert, and I think you're right, it's not to do with shyness.
Ian:
00:14:33
You could be a shy introvert, but you could equally be the
Ian:
00:14:36
opposite, a bold introvert as well.
Ian:
00:14:38
So what would you what are the strategies that you would recommend for somebody
Ian:
00:14:43
who is an introvert who wants to be a bit more visible But is a little
Ian:
00:14:48
bit reticent about it is is worried about the energy levels So managing
Ian:
00:14:53
energy levels is probably part of this.
Ian:
00:14:55
What would be your recommendation?
Tanya:
00:14:57
That's huge.
Tanya:
00:14:58
The energy levels is a big thing.
Tanya:
00:14:59
So one of the things that I had to do early on is to really
Tanya:
00:15:02
experiment with the time of day.
Tanya:
00:15:04
Because you're right, as an introvert, sometimes we may seem
Tanya:
00:15:08
a little bit more low key than some of the extroverts, right?
Tanya:
00:15:11
So I knew I wanted to make sure that I always was at a higher level of
Tanya:
00:15:17
energy and I used an app called Rise.
Tanya:
00:15:20
to actually monitor my peak levels.
Tanya:
00:15:23
Like when am I going to be at my peak and when am I going
Tanya:
00:15:26
to be like on the down slope.
Tanya:
00:15:28
And not only that, so I used to try to do mornings.
Tanya:
00:15:32
Mornings were not my happy place.
Tanya:
00:15:34
I was not at my best.
Tanya:
00:15:36
I wasn't as coherent, even though I love mornings for my quiet time to reflect
Tanya:
00:15:41
and to write and that type of thing.
Tanya:
00:15:43
Speaking on camera was not the best for me.
Tanya:
00:15:45
In the evenings, if it's too late, same thing.
Tanya:
00:15:49
But there was this happy place that I identified for myself where I knew
Tanya:
00:15:54
people would show up because you still have to look for that to your audience.
Tanya:
00:15:58
What time of day do they want to actually consume your content?
Tanya:
00:16:02
And then how was I feeling?
Tanya:
00:16:04
And I found that happy medium, but it took a few times for me to experiment.
Tanya:
00:16:08
I do think energy levels play a big role.
Tanya:
00:16:11
for us as introverts.
Tanya:
00:16:13
And we have to identify when are we going to be up?
Tanya:
00:16:16
Because that gets magnified on the camera.
Ian:
00:16:19
I think you're so right and I apologize for this being
Ian:
00:16:22
an early morning for you.
Ian:
00:16:23
Thank you so much for taking the time But I think you're right
Ian:
00:16:26
because actually for me the recording this, you know It's nearly 3 p.
Ian:
00:16:30
m.
Ian:
00:16:31
In the afternoon here in the UK and for me That is a good time because I like
Ian:
00:16:35
mornings is my productive time in terms of creating other types of content.
Ian:
00:16:40
But if, in terms of my brain being a little bit more
Ian:
00:16:43
awake and it's a good time.
Ian:
00:16:45
And also like for going live, this is a reasonably reasonable time, let's say 3 p.
Ian:
00:16:49
m.
Ian:
00:16:49
Because.
Ian:
00:16:50
It's a little bit, it's a little bit early in the morning for Pacific
Ian:
00:16:54
Coast U.S., but it's not like the end of the world, whereas I find
Ian:
00:16:57
that if I was doing it at 6, 7 p.
Ian:
00:16:59
m.
Ian:
00:16:59
First of all, it gets in the way of family life, we've got kids, 13 and
Ian:
00:17:04
15 year old kids who are, want to be ferried everywhere and taxied everywhere.
Ian:
00:17:08
So you've got, it's got to work with your life, it's got to
Ian:
00:17:11
work with your energy levels.
Ian:
00:17:12
I think that's so true.
Ian:
00:17:13
We're almost out of time, Tanya.
Ian:
00:17:15
We've had so much else I want to ask you.
Ian:
00:17:17
There's, it's just so interesting, but what would be if you were
Ian:
00:17:21
to do a live, say you've got a live this afternoon for you.
Ian:
00:17:24
What would be, what would you be doing to prepare for that?
Ian:
00:17:27
And I'm not talking about from a tech point of view or anything like that.
Ian:
00:17:30
This is more from a mindset point of view.
Ian:
00:17:32
What do you do before you go live to make sure that you are, Your best.
Ian:
00:17:37
It's the best version of yourself.
Tanya:
00:17:38
of the things that I have to really remind myself of, this is a mantra that I
Tanya:
00:17:43
adopted when I first started doing lives.
Tanya:
00:17:46
We can often get caught up in the, Oh my God, is anybody going to be there?
Tanya:
00:17:51
What if they don't, we can start asking ourselves all the questions
Tanya:
00:17:54
that we mentioned a little bit earlier.
Tanya:
00:17:56
So my mantra is this.
Tanya:
00:17:58
Right person, right message, right time.
Tanya:
00:18:02
And I remind myself and I have a little sticky note on my screen, right
Tanya:
00:18:05
message, right person, right time.
Tanya:
00:18:07
Meaning that I put myself in the mindset that it doesn't matter
Tanya:
00:18:11
who shows up because whoever shows up, they're the ideal audience.
Tanya:
00:18:15
They're the ones who need this content.
Tanya:
00:18:18
And I'm going to be prepared to gift them what I have to share.
Tanya:
00:18:24
What is it that I've learned?
Tanya:
00:18:25
What's my experience?
Tanya:
00:18:26
What can I share with them that will offer value to that one
Tanya:
00:18:30
person, even if it's just one?
Tanya:
00:18:32
So I honestly have adopted that.
Tanya:
00:18:34
And Ian, frankly, that has been the number one thing that's helped me to
Tanya:
00:18:38
prepare for every live is to remember that, to keep that in mind and in focus.
Ian:
00:18:43
I've not heard of that kind of phrase when it could have applied to turning
Ian:
00:18:49
up for a live video for a live stream.
Ian:
00:18:51
I really love that.
Ian:
00:18:52
I've had, I think I've had that strategy.
Ian:
00:18:55
If we call it that.
Ian:
00:18:56
When I've gone to a conference, like I remember the first Social
Ian:
00:18:59
Media Marketing World I attended, this was like back in 2015.
Ian:
00:19:02
And I remember getting really stressed and anxious about that.
Ian:
00:19:05
All the people that I knew I probably should meet.
Ian:
00:19:08
And particularly as an introvert, I was thinking, ah, and I ended up
Ian:
00:19:12
just thinking, you know what Ian, like I was talking to myself and
Ian:
00:19:14
I said like all mad people do and I said I'm just gonna let it go.
Ian:
00:19:18
And I'm just going to just see who I meet.
Ian:
00:19:21
And it was what you're saying.
Ian:
00:19:22
It was like the people that I just bump into, I'm just going to give them.
Ian:
00:19:26
My time and have a really good conversation.
Ian:
00:19:30
And it was amazing.
Ian:
00:19:31
Like it was just the people I met where they just the right kind
Ian:
00:19:35
of people that I could talk to.
Ian:
00:19:37
And, there was a few people that maybe weren't, but most of the time those
Ian:
00:19:41
conversations were amazing and just turning up and just being myself.
Ian:
00:19:44
And sometimes we can overthink things.
Ian:
00:19:47
So I think that's really good advice.
Ian:
00:19:49
Thank you for that.
Ian:
00:19:50
So we are out of time but just, I always like to ask my guests to
Ian:
00:19:55
finish really with some words of encouragement for listeners and
Ian:
00:19:59
viewers who are aiming to improve their confidence and communication.
Ian:
00:20:04
Maybe they're a little bit nervous.
Ian:
00:20:06
Maybe they're very nervous.
Ian:
00:20:08
Maybe they think they are boring or they don't like the
Ian:
00:20:10
way they look or they sound.
Ian:
00:20:12
What's your kind of last words of encouragement for people so that they
Ian:
00:20:16
can just turn up and be themselves and communicate their message.
Tanya:
00:20:19
Really, I want to encourage anyone who's thinking about doing video.
Tanya:
00:20:23
First of all, let me be honest with you and say video is not for everyone.
Tanya:
00:20:28
So if it's not for you, that is okay.
Tanya:
00:20:31
But there is, you have a voice and there is something that you
Tanya:
00:20:34
have that you only you can share in the way that you can share it.
Tanya:
00:20:39
And the challenge for you is to find the right media to be able
Tanya:
00:20:43
to share that because it's not you that is going to lose out.
Tanya:
00:20:48
If you don't share that voice on video, it's the other people
Tanya:
00:20:52
who you could have impacted.
Tanya:
00:20:54
So I just want to encourage you to find your voice, whether it's
Tanya:
00:20:57
through video or some other channel.
Tanya:
00:20:59
But I absolutely think video is one of the best ways to reach people that
Tanya:
00:21:04
you otherwise might not have reached because you get that 3D effect.
Tanya:
00:21:08
You get that effect of a voice.
Tanya:
00:21:10
You get that effect of the visuals, and then you get that effect of
Tanya:
00:21:14
the feeling and the passion that's combined that comes from that combined
Tanya:
00:21:18
voice and voice and video, right?
Tanya:
00:21:20
That visual thing, all of that together helps to really communicate your message
Tanya:
00:21:25
in a way that you might not have otherwise reached the people who need your message.
Tanya:
00:21:30
Get out there and try it.
Ian:
00:21:31
Yeah.
Ian:
00:21:32
And you're right.
Ian:
00:21:32
It doesn't necessarily have to be video.
Ian:
00:21:35
Yes.
Ian:
00:21:36
It could be further down the line.
Ian:
00:21:37
Just turn up, create content.
Ian:
00:21:39
It might be audio stuff.
Ian:
00:21:40
And that's cool.
Ian:
00:21:41
You could do what you did, Tanya, and start off with.
Ian:
00:21:44
Putting slides up and talk over the video, but get started.
Ian:
00:21:47
And you might find that live video, like I have found that live video is that perfect
Ian:
00:21:52
antidote to recovering perfectionists because it's never going to be perfect.
Ian:
00:21:56
You just have to, you just have to let it go.
Ian:
00:21:58
And,
Tanya:
00:21:59
You're okay with it.
Tanya:
00:22:00
Because it's live and so it's transparent and it's authentic and it's real
Tanya:
00:22:04
and you don't have to be perfect.
Tanya:
00:22:06
No one expects you to be perfect with live.
Tanya:
00:22:08
That's what I love about it.
Ian:
00:22:09
definitely.
Ian:
00:22:09
And it's funny, like this the first 200 and whatever episodes
Ian:
00:22:14
of this show were all done live.
Ian:
00:22:16
And now I'm making this the next two seasons pre recorded and it's almost
Ian:
00:22:20
like I think I'm now ready to embrace creating the content pre recorded.
Ian:
00:22:25
It sounds like it's so topsy turvy.
Ian:
00:22:27
It's weird.
Ian:
00:22:28
Thank you, Tanya.
Ian:
00:22:28
It's been great to have you on the show.
Ian:
00:22:30
I've really enjoyed your wisdom and hearing your story.
Ian:
00:22:33
It's been just wonderful.
Ian:
00:22:34
So thank you for that.
Ian:
00:22:35
How can people Find out more about you and tell us a little bit more about
Ian:
00:22:39
what you're currently working on.
Tanya:
00:22:40
Give us a visit over at getnoticedwithvideo.
Tanya:
00:22:43
com.
Tanya:
00:22:44
We also have established our program library and center
Tanya:
00:22:48
over at contentcreatorscafe.
Tanya:
00:22:50
com.
Tanya:
00:22:51
Those are the two spots where I typically hang out and they have my
Tanya:
00:22:55
socials as well as everything else.
Tanya:
00:22:57
Now I do broadcast live on Stream Like a Boss TV over on YouTube, but you'll see
Tanya:
00:23:02
that link as well from those two sites.
Tanya:
00:23:05
And what we're working on right now is getting ready to do a membership
Tanya:
00:23:08
drive to build up our community called Stream Bosses Academy.
Tanya:
00:23:12
where we really work with part time content creators for and
Tanya:
00:23:16
coaches as well to get ready to use video so that they can build their
Tanya:
00:23:21
brand and create conversational engagement that leads to sales.
Tanya:
00:23:26
So super excited about that.
Ian:
00:23:28
That sounds cool.
Ian:
00:23:28
And actually, probably by the time this episode comes out,
Ian:
00:23:31
yeah, that will all be out there.
Ian:
00:23:33
It's likely that's the case.
Ian:
00:23:34
Thank you, Tanya.
Ian:
00:23:35
It's been great to have you on the show.
Ian:
00:23:37
Also hopefully later this year, you'll be coming back to the Ecamm Creator Camp and
Ian:
00:23:41
we can see each other in the flesh again.
Ian:
00:23:43
That'd be really cool.
Ian:
00:23:44
Thank you.
Ian:
00:23:45
It's been awesome.
Ian:
00:23:45
We are out of time.
Ian:
00:23:47
We are out of that.
Ian:
00:23:47
How did that happen?
Ian:
00:23:48
It's just, it's been so fun getting, digging into these stories of confidence
Ian:
00:23:52
and improving your communication.
Ian:
00:23:55
I, Tanya would love to hear from you.
Ian:
00:23:57
I would love to hear from you.
Ian:
00:23:58
So don't be shy.
Ian:
00:23:59
Do reach out to us.
Ian:
00:24:00
We are actually human beings.
Ian:
00:24:02
We are in this world of AI.
Ian:
00:24:03
We are not AI generated avatars.
Ian:
00:24:05
I promise you, so you can get in touch with us, but we are
Ian:
00:24:09
out of time and until next time.
Ian:
00:24:11
I encourage you to level up your impact authority and profits through
Ian:
00:24:14
the power of confident live video.
Ian:
00:24:16
See you soon, toodaloo, bye!
Ian:
00:24:18
Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.
Ian:
00:24:23
Make sure you subscribe at iag.me/podcast so you can continue to level up
Ian:
00:24:28
your impact, authority and profits through the power of live video.
Ian:
00:24:33
And until next time, Toodle
