Implementing AI into your sales process? It only works when you have a playbook -- with Deepak Shukla

Companies are rushing to adopt AI in their sales process, but very few are prepared for what it takes to implement it successfully.

In this episode of Closing Time, Val Riley sits down with Deepak Shukla, Founder of LemStudio and AI automation expert, to talk about what actually needs to happen before you start implementing AI. They get into how teams are using AI today—handling inbound lead qualification, drafting emails, booking meetings, and prepping for calls—and why those use cases often fall short without a documented playbooks (rules, workflows, and edge cases) that train your LLM.

Deepak shares his process for rolling out and monitoring AI implementation, where automation is delivering real value, and where AI still needs a human in the loop. If you're thinking about introducing AI into your sales workflow, this episode will give you a grounded look at what works, what doesn't, and how to approach it confidently.

Watch the episode on YouTube.

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Connect With:

• Deepak Shukla: // LemStudio // Website // LinkedIn

• Val Riley: LinkedIn

• Insightly's Website // Unbounce's Website