WEBVTT
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Welcome to the Business Chaser, your quick pour of strategy, clarity, and momentum.
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We skip the small talk and get straight to the strategy here in these bite-sized episodes.
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We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
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I'm your host, Laura Najar.
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Tune in and let's chat.
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Hi everyone.
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Welcome back to Business Over Cocktails.
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I'm excited because I, this is the first one of the series that I'm doing.
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And I am doing these business chaser episodes where we're doing mini coaching sessions with people that I know very well in the industry or in our local community or within just the online world.
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And so I have someone here today that I'm so excited to dive into with for lead generation.
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And we actually did a little bit of talking before I hit record, just so I can get a grasp of the lead generation effort she's been doing in her business.
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And so what you're going to hear today is just a real live coaching call.
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And hopefully we can give Krista here some answers.
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So, Krista, I want you to introduce yourself.
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Sure.
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So my name's Krista Wynn.
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I am a nurse practitioner provider and the honor CEO of Cardinal Functional Health Center.
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I have been in the medical field for about 20 years, a lot of it as a provider.
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And throughout my time, as much as I enjoy helping and taking care of patients, I've seen the deterioration of modern medicine where patients are waiting months for a specialist appointment.
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They maybe wait hours in the waiting room and then they get six or seven minutes with me just to get them in and out the door.
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Prescribing medication and seeing somebody in six months.
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You know, patients want more providers, especially the providers who really care about their patients.
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We want more time and meaningful interaction with our patients as well.
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And so I went into functional medicine, got certified HRT, which is hormone therapy, peptide therapy, and really start looking at the root cause of what's driving people's symptoms, what's, you know, causing their diagnosis.
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Some people I see don't have a diagnosis.
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They've been struggling with that.
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Maybe their labs are normal, or there are providers that they've seen that just aren't validating their concerns or listening, or there's just not enough time to really get down to, you know, getting that bespoke care that people deserve.
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And so I've opened cardinal functional health to offer that kind of treatment where people are getting, you know, one-on-one time, you know, up to an hour with a provider, really getting to the root cause of what's driving their symptoms, working on targeted supplementation, personalized nutrition, lifestyle intervention in a way that really speaks to what they're experiencing and not only, you know, covering up their symptoms with medication, but really getting their body back to the point where they're resilient, they feel good.
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Cause we all just want to feel better.
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We've been open for almost a year now.
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We have in-person and online appointments, and we're continuing to expand.
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But I'm at the point where I'm able to expand and I'm just ready to find out and learn a little bit more about how to go about doing that.
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Yeah, and again, it's always so needed with this functional health.
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I'm a huge proponent of that.
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And so just to recap already, like kind of what we talked about is Krista has gotten clients from word of mouth, mostly referral partner has tried meta ads and it just didn't really convert as well as you thought.
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And so, yeah, like what is worth it for you?
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You did mention something that Krista mentioned also was because you do have kids at home or just like don't want to lose out on their formative years.
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It's like, how can I scale but not just be so like inundated and crazy about it?
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And some other things that you've done is like you've participated in events, which is really great.
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That's massive for visibility.
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You do speaking engagements, you thought about podcasts.
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So I yeah, I think these are all really great.
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But uh kind of where I want to start though is like the one question I have is like when we go to events, that's wonderful and that is so good.
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But I have I actually then I have two questions around that.
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One is with going to events, how do you feel about that?
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Because sometimes it's not sustainable, especially with like event after event after event.
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So tell me about how you feel about like the event side of things or if that's something you need to change.
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So I definitely always want to be doing events.
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I like getting out into the community, not only to meet, you know, the people who attend the events, but a lot of the other people who set up tables there.
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A lot of them are like-minded.
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I'll meet, you know, physical therapists and chiropractors and massage therapists and a lot of people who are in kind of the same vein as my integrative kind of approach to care.
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I would say I did a very big event this summer and a smaller event this summer.
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One event was over 400 people.
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It was amazing.
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It was exhausting.
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And then I did a smaller event where it was probably about 40 or 50 people for the same group of women.
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And I feel like I was able to convert more patients at the smaller event just because I had a lot more time to really talk to them, talk to them about what they are going through, how I might be able to help them.
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And even though I connected with a lot more people with 400 people, it was nice.
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It was a little bit more intimate.
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And I felt like I was able to really focus they themselves could be helped rather than just kind of doing my spiel over and over, just explaining what I do.
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That's huge.
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And so my next question do you have a system or a process for follow-up after your events?
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So do you like emails?
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Yes.
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I know I think you mentioned you have email marketing and stuff, but what does that process look like to follow up with those people?
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So that's something that I'm planning to get much deeper into.
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Okay.
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Because I do have, you know, I do generate emails from that.
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People take cards, of course, but those are really the leads that are generator emails.
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We've talked about doing phone numbers.
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I don't have, you know, a lot of time to sit and call people, but it would be great, especially if I could find a way to do automated texting.
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That's something I need to delve into that I just don't know a lot about yet.
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And I'm hoping to improve the emails as well, just kind of sending out newsletters and referral programs and incentives and more information.
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All of this just has been kind of in the back of my mind as I start to ramp this up so that I can start hopefully focusing on that.
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Because luckily, you know, I do see a lot of patients, which is great, but that usually takes up a lot of my time.
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And then the marketing side kind of goes to the wayside just because I, you know, I see the patients, I do the work, I do a lot of work behind the scenes for my patients, which is something that I think we miss out on in modern medicine as well.
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When I worked in endocrinology, for example, I would see a patient and then it would be on to the next, on to the next.
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And there's no time for me to really sit with it and try to figure out what the best plan of action is sometimes.
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Whereas this, after I finish seeing patients, I'll still spend hours at a time really delving into their labs, their results, their past medical history, and really figuring out the best treatment plan and curating that for them.
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And so by the time I finish all of that, I just don't always have time or, you know, mental energy to, you know, then jump into the marketing aspect.
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And so if I could find a way to make that a little bit more, you know, automated maybe, but just easier and flow a little bit better so that I don't have to, you know, once I figure it out, I'm hoping it's a little easier.
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Because not only do I have to take the time to create and send that content, I have to take the time to figure out how to even do that.
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So one question really quick though, before I I go into email marketing with those two events, yes, the sizes were definitely the biggest difference.
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And then the time you spent with each person that you were able to speak to was different.
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But were the demographics different?
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The demographics were the same.
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So it was the same sisterhood social group, and the they're someone I partner with, so I do a lot of events with them.
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But it is my demographic.
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So I do have shockingly more male patients than I thought I would in functional medicine, but I have a lot of women that find me because I do find that women especially aren't always validated or listened to.
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They have to advocate for themselves a lot more, especially.
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I do a lot of work around menopause, hormone replacement.
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And that is an area that has been just devastatingly lacking over the last, as women, we've suffered in a lot of ways our whole lives.
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You know, we've had to go through, you know, changes and childbirth and all these things.
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And now we have this, and really no one's talking about or dealing with it.
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And so I do find that those events are great for the demographic, which is women between 30 and 50, essentially, which is a lot of, you know, not necessarily who I'm targeting, but the people who are seeking me out and tend to be, you know, more open or interested in looking into something other than what they've been given so far with their Yeah.
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And that that was something I was curious about because I have several clients who are in similar industries as yours, and they can go to a Pilates event where there are maybe 20 and 30 year olds, and then they go to, you know, and then the event price is probably around$30 to$40.
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Then they go to an event that maybe is$100 and it's at like a spa or something, and it's a more intimate event, and they usually have more conversion that way.
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So, like in your but in this case, there's evidence to support that it's just like people got to know you a little bit more.
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But okay, so what I wanted to get to and like get to action items is like right now you have a huge opportunity, right?
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Because you are going to these events.
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It is a time suck, regardless if you like it or not.
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Like driving there, spending the day there, talking to people.
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You mentioned you were exhausted after that 400 person event.
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With like right now, there I know that there's so much you want to do with marketing.
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There is a lot to be done, and soon you will have more time.
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But I think what you can do in the limited time that you have is really set up that automation for emails.
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Yeah.
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Because even if it's just like, do you have an email marketing platform that you're so I was using Mail or Lite just because I was just testing it out, but I've talked to some friends who are in the marketing realm and a lot of them recommended Flowdesk.
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So I'm starting to get integrated with that.
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Yes, I was gonna recommend Flowdesk as well.
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Okay, good.
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That's a good sign.
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It's so easy to use.
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And if you haven't signed up yet, I have I can give you a code that's 25%.
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Well, that would be great.
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I just did the free, and then I didn't even do anything with the free stuff just because everything's just been so crazy.
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But I do plan to sign up because so many people have recommended it who are in more of that type of area, just understanding marketing better.
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But I would love a code because I am planning to sign up.
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Yeah, I'll I'll send it to you after we're done.
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Perfect.
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I've used it since 2020.
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I have not changed since then.
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It is a good sign.
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Yeah, it's it's very intuitive to use, it's very easy to set up.
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So in this case, say you whatever event you go to next, creating a form.
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And what I advise people to do is try and segment your email list.
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You can segment your list based on the event that they were at.
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I think that's very good data and very telling.
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So, for instance, like if you do multiple sisterhood social events, maybe you put a date in there or whatever the event was called.
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So then you know if you end up getting those conversions eventually, you know what events are paying off or and then what groups, right?
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But even if it's just something simple where someone signs up for your email list, they can do this via QR code at your table.
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Okay.
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And then they immediately get just one email, right?
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It doesn't have to, you don't have to do these long automations, you don't have to worry about a newsletter, but as long as you're touching base with them once, like, and then also forget about the texting.
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Like that can all come later, right?
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Like one step at a time.
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Your biggest opportunity right now is not to, oh, I need social media marketing, all this stuff.
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It's like right now you have limited time.
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You are already going out and meeting people and doing these events.
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Like, let's it's like working smarter, not harder.
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Yeah.
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And really setting up flow, like FlowDust, but it is designed to be very simple, very intuitive.
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And of course, I can help you just kind of like tell you what it looks like.
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But it's but it can be very simple just having that form there.
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Someone wants more information, just like to stay up to date with your stuff, your events, whatever you like sales, whatever it is.
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The other thing I want to ask though is it is one thing to be like, yeah, I'll like sign up for my email list.
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But do you have almost like an incentive or an opt-in that people can get when they sign up for your email list?
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Okay.
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That would be something that I would think about.
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So, like, I don't know if I would go as far as like a coupon, but like again, I have a I have a client who does life coaching and she offers like a 15-minute clarity session.
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So, like, if and that's only event specific.
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So, like people off the street or find her on Instagram can't do that.
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It's depending on the event, if you want an extra 15 minutes of just like talking about stress and overwhelm, because that's what she helps with, you know, that's what she can you can get on a call with her.
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And then of course that leads into hopefully someone working with her.
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So I would think about like it could be something you change every event, you know, you you're mindful of the like you're mindful of the event itself, the demographics.
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It could be something as simple as 15 minutes, or it could just be like, I I would, I would want to explore a little bit more like what the main pain points are for people, and then creating something from there.
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Like I would think about something to create event specific, but I would also think about something you can have evergreen where it's just like this is your blanket, like opt-in.
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Perfect.
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But I think that's your biggest, that's your biggest opportunity right now because you can really capitalize on the people that are already coming into your world.
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You don't have to worry about pumping out on Instagram, Facebook.
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You are already talking to people, you are already going to events.
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So how do we capitalize on, you know, nurturing those relationships that you are already making?
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The next phase of that would be then yes, like sending a monthly newsletter, or maybe you send two emails a month just to kind of stay in their world.
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After that, then I would explore like then your whole social media stuff.
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Yeah.
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Because you're already doing, I think, like a hard part that a lot of people don't want to do, and that's going in person and talking to people.
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Yeah.
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But my thing is always like anytime someone's doing an event, it's always like, what is your plan post-event?
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That's the biggest thing.
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It's like, yes, you can go to the event, yes, you can get emails and contact info, but like, what are you going to do after in the months ahead?
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Just like really capitalize on your efforts there.
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So, and I do have, I forgot to mention, but my Facebook page, my cardinal Facebook page, does have over a thousand members, which is great.
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You know, it's gotten some traction.
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But and I do post, I probably could do more posts, but knowing not only, because I can post, you know, three ways to decrease stress naturally, right?
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And people do like that, but I also want to be able to create posts and information that people are like, oh, that's me.
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And so that's something I'm working on as well.
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Is I have the audience, I just have to figure out, you know, what they want and what they need in order to not only for them, you know, reach out, but also be like, oh, that's my cousin, that's my sister, that's my mom.
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She needs this, he needs this, you know, and get those people thinking.
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And so I'm working on figuring out content that really, you know, speaks to people in a way that then they they want to reach out.
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And I think like you already have a lot of like, because you have a lot of clients.
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So I would pull from that.
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I would pull from obviously you're not gonna share information and and details, but you have a lot of clients already.
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You have a lot of conversations.
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And so like you can kind of like, I'm sure right out right off the top of your head is like, what are the things that I'm helping with people every day?
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And like everyone's gonna have certain symptoms, different symptoms, different problems.
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And when you get to like a granular level, but what's the main thing, right?
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The main thing is people want to feel better.
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They maybe they still have similar symptoms across the board, but your content can be drawn from your real life coaching sessions.
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And then just to like add to that, is your emails can be the same content that you put on Facebook too.
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Okay.
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Yeah.
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Even as something like, you know, think about your most recent like client case study, like someone that has had results, right?
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Like that's amazing content.
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It's like this person came to me and was experiencing this, this, and this.
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We did these tests, and now she feels like this, and her symptoms are gone or they got better, or whatever it is.
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You know, you don't have to say super specific because you're not gonna share names, but that is a case study.
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And then any testimonials you have, those are that's all really great content.
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Yeah.
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And and even just one testimonial has a bunch of different angles.
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It's you can do a whole story about it, or you can then say, how like how did that person come to you?
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What were they experiencing?
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And then you found why they were experiencing that.
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So that is also content.
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I worked with a functional practitioner for six years as her marketing person.
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So I'm well versed in a lot of this language, and I cannot probably be.
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I don't, I would love to take a test and I would love to be a functional practitioner.
00:18:08.640 --> 00:18:10.240
I love health and wellness industry.
00:18:10.400 --> 00:18:13.440
Like, I have a lot of clients and coaching clients in this industry as well.
00:18:13.599 --> 00:18:24.079
But the biggest thing is like you mentioned it, I think, before we were recording, is you can talk about what you do all day long, but it's like, yes, it's what people are feeling.
00:18:24.160 --> 00:18:28.000
But the other thing it will say is like, what are the emotions around that?
00:18:28.160 --> 00:18:36.079
Like something as simple as bloating, like we can then equate to people don't want to wear certain clothing or they feel self-conscious, right?
00:18:36.240 --> 00:18:44.640
So it's like the emotion, the psychological stuff that people are experiencing because of their symptoms, like PMS or PMDD, for instance.
00:18:44.799 --> 00:18:47.599
Like maybe their marriage is struggling.
00:18:48.000 --> 00:18:50.240
Maybe their relationships are struggling.
00:18:50.480 --> 00:18:53.519
Maybe they, it's like also there's this vicious cycle.
00:18:53.599 --> 00:19:01.039
If you have kids, you're yelling at your kids, and then you go home and you go into the bathroom and cry because you don't want to be this mean mom.
00:19:01.279 --> 00:19:05.519
It's like those real life, that's the content that's gonna perform really well.
00:19:05.759 --> 00:19:07.279
And I've seen those, and you're right.
00:19:07.359 --> 00:19:13.759
I read the whole thing every time, you know, when it's something similar to that where it's almost like talking about something that I relate to too.
00:19:13.839 --> 00:19:14.960
I was like, oh, I want to read this.
00:19:15.039 --> 00:19:16.079
Like this has to do with me.
00:19:16.160 --> 00:19:17.680
So that makes a lot of sense.
00:19:18.000 --> 00:19:28.480
Yeah, and you can draw again like the inspiration from all of the clients you've helped over the years and even from the conversations or the questions, even the questions that you're getting at these events too.
00:19:28.559 --> 00:19:34.000
It's like, well, you know, I'm experiencing this, and you know, it doesn't necessarily have to be so deep, right?
00:19:34.319 --> 00:19:38.240
Because if one person's experiencing it, then everyone else is.
00:19:38.400 --> 00:19:39.680
And a lot of other people are.
00:19:39.839 --> 00:19:42.720
But yeah, I think like you already have so much content.
00:19:42.880 --> 00:19:44.400
You really, really do.
00:19:44.480 --> 00:19:44.960
There's so much.
00:19:45.200 --> 00:19:45.839
I know it's there.
00:19:45.920 --> 00:19:54.960
I just gotta figure out how to like harness it and and realize, you know, what what to do to reach the, you know, make the biggest impact essentially.
00:19:55.359 --> 00:20:02.000
I think like again, try not to overperfect it and just start speaking from this point of view.
00:20:03.039 --> 00:20:10.400
Once you become consistent, like again, it because this does not mean every single day, it could be two or three times a week.
00:20:10.559 --> 00:20:15.519
Once you get to that, then I would be like, okay, yeah, like we're ready for a marketing strategy.
00:20:15.759 --> 00:20:20.720
And, you know, how do we hit all different angles and all different buyer types and things like that?
00:20:20.880 --> 00:20:24.480
But right now, it's like we need to really capitalize what you're doing.
00:20:24.640 --> 00:20:26.559
You know, you're already going to these events.
00:20:26.799 --> 00:20:30.880
The easiest answer right now with your limited time is set up email marketing.
00:20:30.960 --> 00:20:32.559
Like that's the biggest opportunity.
00:20:32.799 --> 00:20:38.160
Next one is start posting to social media some of these client case studies that you have.
00:20:38.400 --> 00:20:40.400
People can see themselves in these stories.
00:20:40.559 --> 00:20:47.680
And then from there, once you do have like time, it's like, yeah, okay, like how do I then do this organic marketing structure?
00:20:47.920 --> 00:20:54.319
My advice though is we need to set up like marketing, like an organic marketing strategy before then you go do meta-ads again.
00:20:54.400 --> 00:20:58.960
And then you can see what's working organically and then build your audience that way.
00:20:59.119 --> 00:21:05.119
And then meta-ads really pairs well with an organic marketing strategy that's performing really well.
00:21:05.759 --> 00:21:07.119
No, that makes perfect sense.
00:21:07.200 --> 00:21:09.839
And I, you know, I'm hoping to learn more and more about that.
00:21:09.920 --> 00:21:11.039
I'm a lifelong learner.
00:21:11.200 --> 00:21:12.640
That's why I keep getting degrees.
00:21:12.799 --> 00:21:15.759
Finally, I was just like, I gotta, I gotta use these.
00:21:16.160 --> 00:21:16.799
Yeah.
00:21:17.279 --> 00:21:20.480
But and I have degrees in business and psychology.
00:21:22.079 --> 00:21:28.079
Welcome to the business chaser, your quick pour of strategy, clarity, and momentum.
00:21:28.319 --> 00:21:33.039
We skip the small talk and get straight to the strategy here in these bite-sized episodes.
00:21:33.200 --> 00:21:38.960
We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
00:21:39.200 --> 00:21:40.960
I'm your host, Laura Najar.
00:21:41.279 --> 00:21:43.200
Tune in and let's chat.
00:21:49.119 --> 00:21:55.279
Welcome to the Business Chaser, your quick pour of strategy, clarity, and momentum.
00:21:55.519 --> 00:21:59.839
We skip the small talk and get straight to the strategy here in these bite sized episodes.
00:22:00.319 --> 00:22:06.160
We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
00:22:06.319 --> 00:22:08.319
I'm your host, Lauren Najar.
00:22:08.480 --> 00:22:24.480
Tune in and let's chat from the Stone Age, but it's still so much has changed since what 2005, you know, as far as how, you know, there was barely even social media back then.
00:22:24.640 --> 00:22:26.960
And so it's it's definitely evolved since then.
00:22:27.039 --> 00:22:29.599
And so I'm trying to kind of jump back into that realm.
00:22:29.759 --> 00:22:31.519
And those are great, those are great ideas.
00:22:31.599 --> 00:22:37.920
And you're right, you know, I rather than trying to create something out of nothing, it's all there, right?
00:22:38.079 --> 00:22:39.440
I've been meeting with patients.
00:22:39.599 --> 00:22:42.160
I've had some incredible stories of success.
00:22:42.240 --> 00:22:49.279
And so I just have to figure out, you know, exactly how to turn those into meaningful content for for future patients.
00:22:49.680 --> 00:22:53.519
I think I'm excited now to see what emails you put out.
00:22:53.680 --> 00:22:57.519
Because even the emails can be those too, like client case study of the month.
00:22:57.680 --> 00:22:58.960
Like you have so many.
00:22:59.200 --> 00:23:01.440
And it can it could really be that simple.
00:23:01.759 --> 00:23:03.359
I'm excited to use Flowdesk.
00:23:03.599 --> 00:23:12.559
So many people have talked about it to me, and I just haven't had a chance to get into it, mostly because we've been living in the dark ages since all the trees fell on all the power lines.
00:23:12.640 --> 00:23:27.359
But I'm excited to delve in because the more people I talk to, the more they really talk about how user-friendly it is, which is what I need because I I just there's been a couple of things and platforms that I've used for this and that, and spend most of my time just trying to figure out or troubleshoot it.
00:23:27.440 --> 00:23:30.000
I'm like, well, what this made my life harder and not easier.
00:23:30.079 --> 00:23:35.039
And so the the more that I can fit into my day-to-day life that is intuitive, the better.
00:23:35.519 --> 00:23:37.920
Did you have any other questions or things you wanted to go over?
00:23:38.160 --> 00:23:39.200
I'm not sure.
00:23:39.279 --> 00:23:44.400
I think we really covered a lot, you know, of what I'm doing now and then what to strive for in the future.
00:23:44.640 --> 00:23:52.559
I think focusing and really doing putting all my efforts into a step-by-step thing rather than trying to spread myself, then is the best bet.
00:23:52.640 --> 00:23:58.079
And really getting working on emails and social media presence is probably the first thing to focus on.
00:23:58.559 --> 00:24:01.519
Yeah, because you're already doing all the appearances and events.
00:24:01.680 --> 00:24:07.599
And I think once you have that marketing plan down, then you can really like I think that you would be great on podcasts.
00:24:07.680 --> 00:24:09.279
There's so many you can go on.
00:24:09.599 --> 00:24:10.640
I love podcasts.
00:24:10.720 --> 00:24:15.519
I thought I would hate hearing my own voice, but it turns out I just love talking about myself.
00:24:15.680 --> 00:24:17.200
So perfect for it.
00:24:17.440 --> 00:24:23.519
I mean, just like speaking opportunities and all that stuff, like you can really create a system to then start pitching yourself consistently.
00:24:23.759 --> 00:24:30.240
And I think that that's really gonna, you know, beef up operations and visibility and things like that too.
00:24:30.400 --> 00:24:39.119
So, but I always this is kind of like what I would suggest is like your step-by-step thing and making sure that you have all of these like foundational things going.
00:24:39.200 --> 00:24:46.000
And like you said, you're spreading yourself so thin, it's like we'll capitalize on things that you are already doing, and you can sell through email, right?
00:24:46.079 --> 00:24:50.319
Like you have access to their emails, they give you emails, you're right in their inbox.
00:24:50.400 --> 00:24:52.079
So, yeah, I think I think awesome.
00:24:52.240 --> 00:24:52.880
Thank you so much.
00:24:52.960 --> 00:24:53.680
I really appreciate it.
00:24:53.920 --> 00:24:55.920
Okay, well, let me, I'm gonna end it.
00:24:56.000 --> 00:24:59.599
I'll stop the recording and so thank you so much, Chris.
00:25:00.160 --> 00:25:00.799
This is really cool.
00:25:00.880 --> 00:25:03.920
So, full transparency, this is my first one that I was doing.
00:25:04.079 --> 00:25:06.000
So, thank you for being my guinea pig for this.
00:25:06.160 --> 00:25:08.720
I'm glad my internet came back on just in time.
00:25:09.039 --> 00:25:14.880
Yeah, I had I actually had another one planned this past Tuesday, but I had to cancel that one because that was when the storms happened.
00:25:15.440 --> 00:25:16.160
Thank you so much.
00:25:16.400 --> 00:25:16.880
Thank you.
00:25:16.960 --> 00:25:24.240
I appreciate it, and I'm excited for more opportunities to talk with you and go to more events and keep working.
00:25:31.599 --> 00:25:34.640
That's your quick hit of clarity and momentum for the week.
00:25:34.799 --> 00:25:42.160
If it sparks something, share it with a friend or tag us in your stories at Business Over Cocktails and or at Lauren Major.
00:25:42.559 --> 00:25:44.640
We love seeing what resonates.
00:25:44.880 --> 00:25:52.480
Don't forget, Mondays are for full-length episodes with rich conversations, and Fridays are the Business Chaser episodes.
00:25:52.559 --> 00:25:57.759
These are bite sized insights pulled from our guests to keep you inspired and aligned throughout the week.
00:25:58.000 --> 00:25:59.599
Do you have a question or takeaway?
00:25:59.920 --> 00:26:02.480
DM us at Business Over Cocktails.
00:26:02.720 --> 00:26:05.440
We just might feature it in a future episode.
00:26:05.680 --> 00:26:06.319
Cheers!
00:00:01.919 --> 00:00:08.080
Welcome to the Business Chaser, your quick pour of strategy, clarity, and momentum.
00:00:08.320 --> 00:00:13.039
We skip the small talk and get straight to the strategy here in these bite-sized episodes.
00:00:13.199 --> 00:00:18.960
We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
00:00:19.120 --> 00:00:21.120
I'm your host, Laura Najar.
00:00:21.199 --> 00:00:23.280
Tune in and let's chat.
00:00:26.960 --> 00:00:27.839
Hi everyone.
00:00:28.000 --> 00:00:30.239
Welcome back to Business Over Cocktails.
00:00:30.320 --> 00:00:35.200
I'm excited because I, this is the first one of the series that I'm doing.
00:00:35.280 --> 00:00:48.560
And I am doing these business chaser episodes where we're doing mini coaching sessions with people that I know very well in the industry or in our local community or within just the online world.
00:00:48.719 --> 00:00:54.799
And so I have someone here today that I'm so excited to dive into with for lead generation.
00:00:54.960 --> 00:01:03.359
And we actually did a little bit of talking before I hit record, just so I can get a grasp of the lead generation effort she's been doing in her business.
00:01:03.439 --> 00:01:08.560
And so what you're going to hear today is just a real live coaching call.
00:01:08.719 --> 00:01:11.680
And hopefully we can give Krista here some answers.
00:01:11.760 --> 00:01:14.079
So, Krista, I want you to introduce yourself.
00:01:14.400 --> 00:01:14.640
Sure.
00:01:14.719 --> 00:01:16.239
So my name's Krista Wynn.
00:01:16.319 --> 00:01:21.599
I am a nurse practitioner provider and the honor CEO of Cardinal Functional Health Center.
00:01:21.840 --> 00:01:25.920
I have been in the medical field for about 20 years, a lot of it as a provider.
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And throughout my time, as much as I enjoy helping and taking care of patients, I've seen the deterioration of modern medicine where patients are waiting months for a specialist appointment.
00:01:36.239 --> 00:01:42.640
They maybe wait hours in the waiting room and then they get six or seven minutes with me just to get them in and out the door.
00:01:42.959 --> 00:01:46.000
Prescribing medication and seeing somebody in six months.
00:01:50.159 --> 00:01:54.239
You know, patients want more providers, especially the providers who really care about their patients.
00:01:54.400 --> 00:01:58.879
We want more time and meaningful interaction with our patients as well.
00:01:59.040 --> 00:02:13.120
And so I went into functional medicine, got certified HRT, which is hormone therapy, peptide therapy, and really start looking at the root cause of what's driving people's symptoms, what's, you know, causing their diagnosis.
00:02:13.280 --> 00:02:15.759
Some people I see don't have a diagnosis.
00:02:15.919 --> 00:02:17.360
They've been struggling with that.
00:02:17.520 --> 00:02:29.599
Maybe their labs are normal, or there are providers that they've seen that just aren't validating their concerns or listening, or there's just not enough time to really get down to, you know, getting that bespoke care that people deserve.
00:02:29.759 --> 00:02:57.360
And so I've opened cardinal functional health to offer that kind of treatment where people are getting, you know, one-on-one time, you know, up to an hour with a provider, really getting to the root cause of what's driving their symptoms, working on targeted supplementation, personalized nutrition, lifestyle intervention in a way that really speaks to what they're experiencing and not only, you know, covering up their symptoms with medication, but really getting their body back to the point where they're resilient, they feel good.
00:02:57.520 --> 00:02:58.879
Cause we all just want to feel better.
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We've been open for almost a year now.
00:03:01.039 --> 00:03:05.039
We have in-person and online appointments, and we're continuing to expand.
00:03:05.120 --> 00:03:12.240
But I'm at the point where I'm able to expand and I'm just ready to find out and learn a little bit more about how to go about doing that.
00:03:12.960 --> 00:03:16.560
Yeah, and again, it's always so needed with this functional health.
00:03:16.719 --> 00:03:18.240
I'm a huge proponent of that.
00:03:18.400 --> 00:03:33.199
And so just to recap already, like kind of what we talked about is Krista has gotten clients from word of mouth, mostly referral partner has tried meta ads and it just didn't really convert as well as you thought.
00:03:33.360 --> 00:03:35.439
And so, yeah, like what is worth it for you?
00:03:35.599 --> 00:03:44.000
You did mention something that Krista mentioned also was because you do have kids at home or just like don't want to lose out on their formative years.
00:03:44.080 --> 00:03:48.240
It's like, how can I scale but not just be so like inundated and crazy about it?
00:03:48.319 --> 00:03:54.319
And some other things that you've done is like you've participated in events, which is really great.
00:03:54.560 --> 00:03:56.639
That's massive for visibility.
00:03:57.039 --> 00:04:00.560
You do speaking engagements, you thought about podcasts.
00:04:01.439 --> 00:04:03.599
So I yeah, I think these are all really great.
00:04:03.759 --> 00:04:11.599
But uh kind of where I want to start though is like the one question I have is like when we go to events, that's wonderful and that is so good.
00:04:11.759 --> 00:04:14.639
But I have I actually then I have two questions around that.
00:04:14.960 --> 00:04:19.439
One is with going to events, how do you feel about that?
00:04:19.600 --> 00:04:24.720
Because sometimes it's not sustainable, especially with like event after event after event.
00:04:24.879 --> 00:04:31.040
So tell me about how you feel about like the event side of things or if that's something you need to change.
00:04:31.839 --> 00:04:34.720
So I definitely always want to be doing events.
00:04:34.800 --> 00:04:42.639
I like getting out into the community, not only to meet, you know, the people who attend the events, but a lot of the other people who set up tables there.
00:04:42.720 --> 00:04:43.839
A lot of them are like-minded.
00:04:44.079 --> 00:04:53.680
I'll meet, you know, physical therapists and chiropractors and massage therapists and a lot of people who are in kind of the same vein as my integrative kind of approach to care.
00:04:53.920 --> 00:04:58.079
I would say I did a very big event this summer and a smaller event this summer.
00:04:58.319 --> 00:05:00.879
One event was over 400 people.
00:05:01.120 --> 00:05:01.920
It was amazing.
00:05:02.000 --> 00:05:03.040
It was exhausting.
00:05:03.279 --> 00:05:10.160
And then I did a smaller event where it was probably about 40 or 50 people for the same group of women.
00:05:10.480 --> 00:05:22.480
And I feel like I was able to convert more patients at the smaller event just because I had a lot more time to really talk to them, talk to them about what they are going through, how I might be able to help them.
00:05:22.639 --> 00:05:26.800
And even though I connected with a lot more people with 400 people, it was nice.
00:05:26.879 --> 00:05:27.839
It was a little bit more intimate.
00:05:27.920 --> 00:05:36.079
And I felt like I was able to really focus they themselves could be helped rather than just kind of doing my spiel over and over, just explaining what I do.
00:05:36.639 --> 00:05:37.439
That's huge.
00:05:37.600 --> 00:05:44.160
And so my next question do you have a system or a process for follow-up after your events?
00:05:44.319 --> 00:05:45.839
So do you like emails?
00:05:45.920 --> 00:05:46.160
Yes.
00:05:46.240 --> 00:05:51.759
I know I think you mentioned you have email marketing and stuff, but what does that process look like to follow up with those people?
00:05:52.000 --> 00:05:55.519
So that's something that I'm planning to get much deeper into.
00:05:55.759 --> 00:05:56.079
Okay.
00:05:56.399 --> 00:06:00.399
Because I do have, you know, I do generate emails from that.
00:06:00.560 --> 00:06:03.920
People take cards, of course, but those are really the leads that are generator emails.
00:06:04.000 --> 00:06:05.360
We've talked about doing phone numbers.
00:06:05.439 --> 00:06:13.040
I don't have, you know, a lot of time to sit and call people, but it would be great, especially if I could find a way to do automated texting.
00:06:13.120 --> 00:06:16.079
That's something I need to delve into that I just don't know a lot about yet.
00:06:16.240 --> 00:06:24.800
And I'm hoping to improve the emails as well, just kind of sending out newsletters and referral programs and incentives and more information.
00:06:24.959 --> 00:06:31.439
All of this just has been kind of in the back of my mind as I start to ramp this up so that I can start hopefully focusing on that.
00:06:31.600 --> 00:06:37.600
Because luckily, you know, I do see a lot of patients, which is great, but that usually takes up a lot of my time.
00:06:37.680 --> 00:06:50.240
And then the marketing side kind of goes to the wayside just because I, you know, I see the patients, I do the work, I do a lot of work behind the scenes for my patients, which is something that I think we miss out on in modern medicine as well.
00:06:50.480 --> 00:06:54.959
When I worked in endocrinology, for example, I would see a patient and then it would be on to the next, on to the next.
00:06:55.040 --> 00:07:00.079
And there's no time for me to really sit with it and try to figure out what the best plan of action is sometimes.
00:07:00.399 --> 00:07:12.879
Whereas this, after I finish seeing patients, I'll still spend hours at a time really delving into their labs, their results, their past medical history, and really figuring out the best treatment plan and curating that for them.
00:07:13.040 --> 00:07:24.240
And so by the time I finish all of that, I just don't always have time or, you know, mental energy to, you know, then jump into the marketing aspect.
00:07:24.319 --> 00:07:35.600
And so if I could find a way to make that a little bit more, you know, automated maybe, but just easier and flow a little bit better so that I don't have to, you know, once I figure it out, I'm hoping it's a little easier.
00:07:35.680 --> 00:07:42.879
Because not only do I have to take the time to create and send that content, I have to take the time to figure out how to even do that.
00:07:43.439 --> 00:07:51.360
So one question really quick though, before I I go into email marketing with those two events, yes, the sizes were definitely the biggest difference.
00:07:51.519 --> 00:07:55.439
And then the time you spent with each person that you were able to speak to was different.
00:07:55.680 --> 00:07:58.240
But were the demographics different?
00:07:58.560 --> 00:07:59.920
The demographics were the same.
00:08:00.000 --> 00:08:06.639
So it was the same sisterhood social group, and the they're someone I partner with, so I do a lot of events with them.
00:08:06.959 --> 00:08:08.160
But it is my demographic.
00:08:08.399 --> 00:08:21.519
So I do have shockingly more male patients than I thought I would in functional medicine, but I have a lot of women that find me because I do find that women especially aren't always validated or listened to.
00:08:22.639 --> 00:08:25.360
They have to advocate for themselves a lot more, especially.
00:08:25.439 --> 00:08:28.480
I do a lot of work around menopause, hormone replacement.
00:08:28.560 --> 00:08:37.440
And that is an area that has been just devastatingly lacking over the last, as women, we've suffered in a lot of ways our whole lives.
00:08:37.519 --> 00:08:42.799
You know, we've had to go through, you know, changes and childbirth and all these things.
00:08:42.879 --> 00:08:45.919
And now we have this, and really no one's talking about or dealing with it.
00:08:46.000 --> 00:09:05.840
And so I do find that those events are great for the demographic, which is women between 30 and 50, essentially, which is a lot of, you know, not necessarily who I'm targeting, but the people who are seeking me out and tend to be, you know, more open or interested in looking into something other than what they've been given so far with their Yeah.
00:09:05.919 --> 00:09:23.039
And that that was something I was curious about because I have several clients who are in similar industries as yours, and they can go to a Pilates event where there are maybe 20 and 30 year olds, and then they go to, you know, and then the event price is probably around$30 to$40.
00:09:23.519 --> 00:09:34.080
Then they go to an event that maybe is$100 and it's at like a spa or something, and it's a more intimate event, and they usually have more conversion that way.
00:09:34.240 --> 00:09:41.600
So, like in your but in this case, there's evidence to support that it's just like people got to know you a little bit more.
00:09:41.840 --> 00:09:48.559
But okay, so what I wanted to get to and like get to action items is like right now you have a huge opportunity, right?
00:09:48.639 --> 00:09:50.320
Because you are going to these events.
00:09:50.399 --> 00:09:53.519
It is a time suck, regardless if you like it or not.
00:09:53.679 --> 00:09:56.879
Like driving there, spending the day there, talking to people.
00:09:57.039 --> 00:10:00.240
You mentioned you were exhausted after that 400 person event.
00:10:02.559 --> 00:10:07.360
With like right now, there I know that there's so much you want to do with marketing.
00:10:07.600 --> 00:10:11.759
There is a lot to be done, and soon you will have more time.
00:10:12.320 --> 00:10:18.559
But I think what you can do in the limited time that you have is really set up that automation for emails.
00:10:18.879 --> 00:10:19.519
Yeah.
00:10:20.240 --> 00:10:33.279
Because even if it's just like, do you have an email marketing platform that you're so I was using Mail or Lite just because I was just testing it out, but I've talked to some friends who are in the marketing realm and a lot of them recommended Flowdesk.
00:10:33.360 --> 00:10:35.440
So I'm starting to get integrated with that.
00:10:35.759 --> 00:10:38.240
Yes, I was gonna recommend Flowdesk as well.
00:10:38.399 --> 00:10:38.879
Okay, good.
00:10:38.960 --> 00:10:39.919
That's a good sign.
00:10:40.720 --> 00:10:42.320
It's so easy to use.
00:10:42.480 --> 00:10:45.840
And if you haven't signed up yet, I have I can give you a code that's 25%.
00:10:46.159 --> 00:10:46.799
Well, that would be great.
00:10:46.879 --> 00:10:52.879
I just did the free, and then I didn't even do anything with the free stuff just because everything's just been so crazy.
00:10:53.120 --> 00:11:01.279
But I do plan to sign up because so many people have recommended it who are in more of that type of area, just understanding marketing better.
00:11:01.360 --> 00:11:04.080
But I would love a code because I am planning to sign up.
00:11:04.399 --> 00:11:07.039
Yeah, I'll I'll send it to you after we're done.
00:11:07.360 --> 00:11:07.840
Perfect.
00:11:08.080 --> 00:11:09.600
I've used it since 2020.
00:11:09.759 --> 00:11:11.519
I have not changed since then.
00:11:11.600 --> 00:11:12.879
It is a good sign.
00:11:13.120 --> 00:11:16.720
Yeah, it's it's very intuitive to use, it's very easy to set up.
00:11:16.799 --> 00:11:22.320
So in this case, say you whatever event you go to next, creating a form.
00:11:22.480 --> 00:11:27.519
And what I advise people to do is try and segment your email list.
00:11:27.679 --> 00:11:31.679
You can segment your list based on the event that they were at.
00:11:32.000 --> 00:11:35.039
I think that's very good data and very telling.
00:11:35.360 --> 00:11:42.799
So, for instance, like if you do multiple sisterhood social events, maybe you put a date in there or whatever the event was called.
00:11:42.960 --> 00:11:50.480
So then you know if you end up getting those conversions eventually, you know what events are paying off or and then what groups, right?
00:11:51.600 --> 00:11:59.120
But even if it's just something simple where someone signs up for your email list, they can do this via QR code at your table.
00:11:59.440 --> 00:11:59.759
Okay.
00:11:59.919 --> 00:12:03.120
And then they immediately get just one email, right?
00:12:03.279 --> 00:12:12.799
It doesn't have to, you don't have to do these long automations, you don't have to worry about a newsletter, but as long as you're touching base with them once, like, and then also forget about the texting.
00:12:12.879 --> 00:12:14.399
Like that can all come later, right?
00:12:14.480 --> 00:12:16.720
Like one step at a time.
00:12:17.120 --> 00:12:22.480
Your biggest opportunity right now is not to, oh, I need social media marketing, all this stuff.
00:12:22.559 --> 00:12:24.320
It's like right now you have limited time.
00:12:24.480 --> 00:12:28.480
You are already going out and meeting people and doing these events.
00:12:28.639 --> 00:12:31.519
Like, let's it's like working smarter, not harder.
00:12:31.759 --> 00:12:32.080
Yeah.
00:12:32.240 --> 00:12:39.840
And really setting up flow, like FlowDust, but it is designed to be very simple, very intuitive.
00:12:40.240 --> 00:12:44.159
And of course, I can help you just kind of like tell you what it looks like.
00:12:44.320 --> 00:12:47.600
But it's but it can be very simple just having that form there.
00:12:47.840 --> 00:12:54.960
Someone wants more information, just like to stay up to date with your stuff, your events, whatever you like sales, whatever it is.
00:12:55.279 --> 00:13:00.480
The other thing I want to ask though is it is one thing to be like, yeah, I'll like sign up for my email list.
00:13:00.559 --> 00:13:06.720
But do you have almost like an incentive or an opt-in that people can get when they sign up for your email list?
00:13:07.039 --> 00:13:07.360
Okay.
00:13:08.799 --> 00:13:10.960
That would be something that I would think about.
00:13:11.120 --> 00:13:23.840
So, like, I don't know if I would go as far as like a coupon, but like again, I have a I have a client who does life coaching and she offers like a 15-minute clarity session.
00:13:24.080 --> 00:13:26.720
So, like, if and that's only event specific.
00:13:26.879 --> 00:13:31.200
So, like people off the street or find her on Instagram can't do that.
00:13:31.360 --> 00:13:44.399
It's depending on the event, if you want an extra 15 minutes of just like talking about stress and overwhelm, because that's what she helps with, you know, that's what she can you can get on a call with her.
00:13:44.559 --> 00:13:48.080
And then of course that leads into hopefully someone working with her.
00:13:48.240 --> 00:14:00.080
So I would think about like it could be something you change every event, you know, you you're mindful of the like you're mindful of the event itself, the demographics.
00:14:00.240 --> 00:14:11.440
It could be something as simple as 15 minutes, or it could just be like, I I would, I would want to explore a little bit more like what the main pain points are for people, and then creating something from there.
00:14:11.600 --> 00:14:20.480
Like I would think about something to create event specific, but I would also think about something you can have evergreen where it's just like this is your blanket, like opt-in.
00:14:20.799 --> 00:14:21.679
Perfect.
00:14:22.000 --> 00:14:29.039
But I think that's your biggest, that's your biggest opportunity right now because you can really capitalize on the people that are already coming into your world.
00:14:29.120 --> 00:14:31.759
You don't have to worry about pumping out on Instagram, Facebook.
00:14:32.000 --> 00:14:35.039
You are already talking to people, you are already going to events.
00:14:35.200 --> 00:14:40.799
So how do we capitalize on, you know, nurturing those relationships that you are already making?
00:14:41.360 --> 00:14:51.840
The next phase of that would be then yes, like sending a monthly newsletter, or maybe you send two emails a month just to kind of stay in their world.
00:14:52.000 --> 00:14:56.720
After that, then I would explore like then your whole social media stuff.
00:14:57.039 --> 00:14:57.679
Yeah.
00:14:58.080 --> 00:15:04.879
Because you're already doing, I think, like a hard part that a lot of people don't want to do, and that's going in person and talking to people.
00:15:05.279 --> 00:15:05.840
Yeah.
00:15:06.080 --> 00:15:11.440
But my thing is always like anytime someone's doing an event, it's always like, what is your plan post-event?
00:15:11.600 --> 00:15:12.720
That's the biggest thing.
00:15:12.799 --> 00:15:20.080
It's like, yes, you can go to the event, yes, you can get emails and contact info, but like, what are you going to do after in the months ahead?
00:15:20.240 --> 00:15:22.320
Just like really capitalize on your efforts there.
00:15:22.559 --> 00:15:30.559
So, and I do have, I forgot to mention, but my Facebook page, my cardinal Facebook page, does have over a thousand members, which is great.
00:15:30.639 --> 00:15:32.080
You know, it's gotten some traction.
00:15:32.240 --> 00:15:40.639
But and I do post, I probably could do more posts, but knowing not only, because I can post, you know, three ways to decrease stress naturally, right?
00:15:40.720 --> 00:15:47.360
And people do like that, but I also want to be able to create posts and information that people are like, oh, that's me.
00:15:47.519 --> 00:15:49.279
And so that's something I'm working on as well.
00:15:49.440 --> 00:16:00.799
Is I have the audience, I just have to figure out, you know, what they want and what they need in order to not only for them, you know, reach out, but also be like, oh, that's my cousin, that's my sister, that's my mom.
00:16:00.960 --> 00:16:04.480
She needs this, he needs this, you know, and get those people thinking.
00:16:04.559 --> 00:16:11.600
And so I'm working on figuring out content that really, you know, speaks to people in a way that then they they want to reach out.
00:16:12.080 --> 00:16:16.080
And I think like you already have a lot of like, because you have a lot of clients.
00:16:16.320 --> 00:16:17.759
So I would pull from that.
00:16:17.919 --> 00:16:24.559
I would pull from obviously you're not gonna share information and and details, but you have a lot of clients already.
00:16:24.720 --> 00:16:26.399
You have a lot of conversations.
00:16:26.559 --> 00:16:34.159
And so like you can kind of like, I'm sure right out right off the top of your head is like, what are the things that I'm helping with people every day?
00:16:34.720 --> 00:16:39.440
And like everyone's gonna have certain symptoms, different symptoms, different problems.
00:16:39.519 --> 00:16:44.559
And when you get to like a granular level, but what's the main thing, right?
00:16:44.639 --> 00:16:46.320
The main thing is people want to feel better.
00:16:46.639 --> 00:16:54.720
They maybe they still have similar symptoms across the board, but your content can be drawn from your real life coaching sessions.
00:16:54.879 --> 00:17:00.799
And then just to like add to that, is your emails can be the same content that you put on Facebook too.
00:17:01.039 --> 00:17:01.360
Okay.
00:17:01.519 --> 00:17:02.000
Yeah.
00:17:04.160 --> 00:17:11.279
Even as something like, you know, think about your most recent like client case study, like someone that has had results, right?
00:17:11.359 --> 00:17:12.960
Like that's amazing content.
00:17:13.119 --> 00:17:16.720
It's like this person came to me and was experiencing this, this, and this.
00:17:16.880 --> 00:17:23.920
We did these tests, and now she feels like this, and her symptoms are gone or they got better, or whatever it is.
00:17:25.440 --> 00:17:30.720
You know, you don't have to say super specific because you're not gonna share names, but that is a case study.
00:17:30.799 --> 00:17:35.039
And then any testimonials you have, those are that's all really great content.
00:17:35.359 --> 00:17:35.920
Yeah.
00:17:36.559 --> 00:17:40.559
And and even just one testimonial has a bunch of different angles.
00:17:40.720 --> 00:17:46.319
It's you can do a whole story about it, or you can then say, how like how did that person come to you?
00:17:46.400 --> 00:17:48.079
What were they experiencing?
00:17:48.480 --> 00:17:51.920
And then you found why they were experiencing that.
00:17:52.079 --> 00:17:53.680
So that is also content.
00:17:53.920 --> 00:18:00.000
I worked with a functional practitioner for six years as her marketing person.
00:18:00.160 --> 00:18:04.880
So I'm well versed in a lot of this language, and I cannot probably be.
00:18:04.960 --> 00:18:08.559
I don't, I would love to take a test and I would love to be a functional practitioner.
00:18:08.640 --> 00:18:10.240
I love health and wellness industry.
00:18:10.400 --> 00:18:13.440
Like, I have a lot of clients and coaching clients in this industry as well.
00:18:13.599 --> 00:18:24.079
But the biggest thing is like you mentioned it, I think, before we were recording, is you can talk about what you do all day long, but it's like, yes, it's what people are feeling.
00:18:24.160 --> 00:18:28.000
But the other thing it will say is like, what are the emotions around that?
00:18:28.160 --> 00:18:36.079
Like something as simple as bloating, like we can then equate to people don't want to wear certain clothing or they feel self-conscious, right?
00:18:36.240 --> 00:18:44.640
So it's like the emotion, the psychological stuff that people are experiencing because of their symptoms, like PMS or PMDD, for instance.
00:18:44.799 --> 00:18:47.599
Like maybe their marriage is struggling.
00:18:48.000 --> 00:18:50.240
Maybe their relationships are struggling.
00:18:50.480 --> 00:18:53.519
Maybe they, it's like also there's this vicious cycle.
00:18:53.599 --> 00:19:01.039
If you have kids, you're yelling at your kids, and then you go home and you go into the bathroom and cry because you don't want to be this mean mom.
00:19:01.279 --> 00:19:05.519
It's like those real life, that's the content that's gonna perform really well.
00:19:05.759 --> 00:19:07.279
And I've seen those, and you're right.
00:19:07.359 --> 00:19:13.759
I read the whole thing every time, you know, when it's something similar to that where it's almost like talking about something that I relate to too.
00:19:13.839 --> 00:19:14.960
I was like, oh, I want to read this.
00:19:15.039 --> 00:19:16.079
Like this has to do with me.
00:19:16.160 --> 00:19:17.680
So that makes a lot of sense.
00:19:18.000 --> 00:19:28.480
Yeah, and you can draw again like the inspiration from all of the clients you've helped over the years and even from the conversations or the questions, even the questions that you're getting at these events too.
00:19:28.559 --> 00:19:34.000
It's like, well, you know, I'm experiencing this, and you know, it doesn't necessarily have to be so deep, right?
00:19:34.319 --> 00:19:38.240
Because if one person's experiencing it, then everyone else is.
00:19:38.400 --> 00:19:39.680
And a lot of other people are.
00:19:39.839 --> 00:19:42.720
But yeah, I think like you already have so much content.
00:19:42.880 --> 00:19:44.400
You really, really do.
00:19:44.480 --> 00:19:44.960
There's so much.
00:19:45.200 --> 00:19:45.839
I know it's there.
00:19:45.920 --> 00:19:54.960
I just gotta figure out how to like harness it and and realize, you know, what what to do to reach the, you know, make the biggest impact essentially.
00:19:55.359 --> 00:20:02.000
I think like again, try not to overperfect it and just start speaking from this point of view.
00:20:03.039 --> 00:20:10.400
Once you become consistent, like again, it because this does not mean every single day, it could be two or three times a week.
00:20:10.559 --> 00:20:15.519
Once you get to that, then I would be like, okay, yeah, like we're ready for a marketing strategy.
00:20:15.759 --> 00:20:20.720
And, you know, how do we hit all different angles and all different buyer types and things like that?
00:20:20.880 --> 00:20:24.480
But right now, it's like we need to really capitalize what you're doing.
00:20:24.640 --> 00:20:26.559
You know, you're already going to these events.
00:20:26.799 --> 00:20:30.880
The easiest answer right now with your limited time is set up email marketing.
00:20:30.960 --> 00:20:32.559
Like that's the biggest opportunity.
00:20:32.799 --> 00:20:38.160
Next one is start posting to social media some of these client case studies that you have.
00:20:38.400 --> 00:20:40.400
People can see themselves in these stories.
00:20:40.559 --> 00:20:47.680
And then from there, once you do have like time, it's like, yeah, okay, like how do I then do this organic marketing structure?
00:20:47.920 --> 00:20:54.319
My advice though is we need to set up like marketing, like an organic marketing strategy before then you go do meta-ads again.
00:20:54.400 --> 00:20:58.960
And then you can see what's working organically and then build your audience that way.
00:20:59.119 --> 00:21:05.119
And then meta-ads really pairs well with an organic marketing strategy that's performing really well.
00:21:05.759 --> 00:21:07.119
No, that makes perfect sense.
00:21:07.200 --> 00:21:09.839
And I, you know, I'm hoping to learn more and more about that.
00:21:09.920 --> 00:21:11.039
I'm a lifelong learner.
00:21:11.200 --> 00:21:12.640
That's why I keep getting degrees.
00:21:12.799 --> 00:21:15.759
Finally, I was just like, I gotta, I gotta use these.
00:21:16.160 --> 00:21:16.799
Yeah.
00:21:17.279 --> 00:21:20.480
But and I have degrees in business and psychology.
00:21:22.079 --> 00:21:28.079
Welcome to the business chaser, your quick pour of strategy, clarity, and momentum.
00:21:28.319 --> 00:21:33.039
We skip the small talk and get straight to the strategy here in these bite-sized episodes.
00:21:33.200 --> 00:21:38.960
We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
00:21:39.200 --> 00:21:40.960
I'm your host, Laura Najar.
00:21:41.279 --> 00:21:43.200
Tune in and let's chat.
00:21:49.119 --> 00:21:55.279
Welcome to the Business Chaser, your quick pour of strategy, clarity, and momentum.
00:21:55.519 --> 00:21:59.839
We skip the small talk and get straight to the strategy here in these bite sized episodes.
00:22:00.319 --> 00:22:06.160
We're here to help you grow smarter, market better, and chase what matters all in 15 minutes or less.
00:22:06.319 --> 00:22:08.319
I'm your host, Lauren Najar.
00:22:08.480 --> 00:22:24.480
Tune in and let's chat from the Stone Age, but it's still so much has changed since what 2005, you know, as far as how, you know, there was barely even social media back then.
00:22:24.640 --> 00:22:26.960
And so it's it's definitely evolved since then.
00:22:27.039 --> 00:22:29.599
And so I'm trying to kind of jump back into that realm.
00:22:29.759 --> 00:22:31.519
And those are great, those are great ideas.
00:22:31.599 --> 00:22:37.920
And you're right, you know, I rather than trying to create something out of nothing, it's all there, right?
00:22:38.079 --> 00:22:39.440
I've been meeting with patients.
00:22:39.599 --> 00:22:42.160
I've had some incredible stories of success.
00:22:42.240 --> 00:22:49.279
And so I just have to figure out, you know, exactly how to turn those into meaningful content for for future patients.
00:22:49.680 --> 00:22:53.519
I think I'm excited now to see what emails you put out.
00:22:53.680 --> 00:22:57.519
Because even the emails can be those too, like client case study of the month.
00:22:57.680 --> 00:22:58.960
Like you have so many.
00:22:59.200 --> 00:23:01.440
And it can it could really be that simple.
00:23:01.759 --> 00:23:03.359
I'm excited to use Flowdesk.
00:23:03.599 --> 00:23:12.559
So many people have talked about it to me, and I just haven't had a chance to get into it, mostly because we've been living in the dark ages since all the trees fell on all the power lines.
00:23:12.640 --> 00:23:27.359
But I'm excited to delve in because the more people I talk to, the more they really talk about how user-friendly it is, which is what I need because I I just there's been a couple of things and platforms that I've used for this and that, and spend most of my time just trying to figure out or troubleshoot it.
00:23:27.440 --> 00:23:30.000
I'm like, well, what this made my life harder and not easier.
00:23:30.079 --> 00:23:35.039
And so the the more that I can fit into my day-to-day life that is intuitive, the better.
00:23:35.519 --> 00:23:37.920
Did you have any other questions or things you wanted to go over?
00:23:38.160 --> 00:23:39.200
I'm not sure.
00:23:39.279 --> 00:23:44.400
I think we really covered a lot, you know, of what I'm doing now and then what to strive for in the future.
00:23:44.640 --> 00:23:52.559
I think focusing and really doing putting all my efforts into a step-by-step thing rather than trying to spread myself, then is the best bet.
00:23:52.640 --> 00:23:58.079
And really getting working on emails and social media presence is probably the first thing to focus on.
00:23:58.559 --> 00:24:01.519
Yeah, because you're already doing all the appearances and events.
00:24:01.680 --> 00:24:07.599
And I think once you have that marketing plan down, then you can really like I think that you would be great on podcasts.
00:24:07.680 --> 00:24:09.279
There's so many you can go on.
00:24:09.599 --> 00:24:10.640
I love podcasts.
00:24:10.720 --> 00:24:15.519
I thought I would hate hearing my own voice, but it turns out I just love talking about myself.
00:24:15.680 --> 00:24:17.200
So perfect for it.
00:24:17.440 --> 00:24:23.519
I mean, just like speaking opportunities and all that stuff, like you can really create a system to then start pitching yourself consistently.
00:24:23.759 --> 00:24:30.240
And I think that that's really gonna, you know, beef up operations and visibility and things like that too.
00:24:30.400 --> 00:24:39.119
So, but I always this is kind of like what I would suggest is like your step-by-step thing and making sure that you have all of these like foundational things going.
00:24:39.200 --> 00:24:46.000
And like you said, you're spreading yourself so thin, it's like we'll capitalize on things that you are already doing, and you can sell through email, right?
00:24:46.079 --> 00:24:50.319
Like you have access to their emails, they give you emails, you're right in their inbox.
00:24:50.400 --> 00:24:52.079
So, yeah, I think I think awesome.
00:24:52.240 --> 00:24:52.880
Thank you so much.
00:24:52.960 --> 00:24:53.680
I really appreciate it.
00:24:53.920 --> 00:24:55.920
Okay, well, let me, I'm gonna end it.
00:24:56.000 --> 00:24:59.599
I'll stop the recording and so thank you so much, Chris.
00:25:00.160 --> 00:25:00.799
This is really cool.
00:25:00.880 --> 00:25:03.920
So, full transparency, this is my first one that I was doing.
00:25:04.079 --> 00:25:06.000
So, thank you for being my guinea pig for this.
00:25:06.160 --> 00:25:08.720
I'm glad my internet came back on just in time.
00:25:09.039 --> 00:25:14.880
Yeah, I had I actually had another one planned this past Tuesday, but I had to cancel that one because that was when the storms happened.
00:25:15.440 --> 00:25:16.160
Thank you so much.
00:25:16.400 --> 00:25:16.880
Thank you.
00:25:16.960 --> 00:25:24.240
I appreciate it, and I'm excited for more opportunities to talk with you and go to more events and keep working.
00:25:31.599 --> 00:25:34.640
That's your quick hit of clarity and momentum for the week.
00:25:34.799 --> 00:25:42.160
If it sparks something, share it with a friend or tag us in your stories at Business Over Cocktails and or at Lauren Major.
00:25:42.559 --> 00:25:44.640
We love seeing what resonates.
00:25:44.880 --> 00:25:52.480
Don't forget, Mondays are for full-length episodes with rich conversations, and Fridays are the Business Chaser episodes.
00:25:52.559 --> 00:25:57.759
These are bite sized insights pulled from our guests to keep you inspired and aligned throughout the week.
00:25:58.000 --> 00:25:59.599
Do you have a question or takeaway?
00:25:59.920 --> 00:26:02.480
DM us at Business Over Cocktails.
00:26:02.720 --> 00:26:05.440
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00:26:05.680 --> 00:26:06.319
Cheers!
