WEBVTT
1
00:00:01.909 --> 00:00:03.910
What it is, what it do, cyber world. It is
2
00:00:03.930 --> 00:00:07.669
your girl, the one and only, Ash Brown. And this
3
00:00:07.730 --> 00:00:13.580
is the Ash Said It Show. Over 2,200 episodes since 2014. 700,000
4
00:00:13.580 --> 00:00:17.780
streams globally. None of this is possible without you guys.
5
00:00:17.820 --> 00:00:20.199
So thank you so much for all of your love,
6
00:00:20.239 --> 00:00:23.539
your support. It makes a huge difference. And so now
7
00:00:23.600 --> 00:00:27.269
that we are well within Hispanic Heritage Month, I was
8
00:00:27.350 --> 00:00:32.270
able to snatch up Josh Rosen of Gallo Azul. Hey, Josh.
9
00:00:33.950 --> 00:00:34.770
Hey, Ash. How's it going?
10
00:00:35.210 --> 00:00:36.310
Oh, it's going pretty well.
11
00:00:36.350 --> 00:00:40.039
How are you? I'm all well over here. Awesome.
12
00:00:40.320 --> 00:00:46.679
Awesome. So, Josh, Gallo Azul blends Dutch cheesemaking mastery with
13
00:00:46.799 --> 00:00:51.869
Hispanic cultural traditions. How do you honor both roots when
14
00:00:52.030 --> 00:00:53.289
connecting with customers?
15
00:00:55.210 --> 00:00:58.909
Yes, so Caio's World, that really is a combination of
16
00:00:59.310 --> 00:01:01.909
what makes the brand is bringing the Dutch cheese making
17
00:01:01.969 --> 00:01:05.180
expertise together with flavors that are an important part of
18
00:01:05.219 --> 00:01:09.590
Hispanic cooking and the Hispanic culture. So during this kind
19
00:01:09.609 --> 00:01:12.849
of charity month, we just want to celebrate, you know, authenticity,
20
00:01:13.829 --> 00:01:16.989
focusing on what food does so well, and that's bringing
21
00:01:17.010 --> 00:01:20.359
people together. Some of their family recipes have been passed
22
00:01:20.379 --> 00:01:24.329
down for generations, or discovering a new way to use
23
00:01:24.390 --> 00:01:27.200
our cheese, such as our cotija or our queso power
24
00:01:27.219 --> 00:01:29.579
for a year. We want guys to be part of
25
00:01:29.620 --> 00:01:32.640
those moments around the table when you're enjoying it with
26
00:01:32.659 --> 00:01:33.879
your families. Yes.
27
00:01:33.939 --> 00:01:38.349
Now, among your versatile lineups, Which cheese do you feel
28
00:01:38.409 --> 00:01:40.510
kind of steals the show at family gatherings?
29
00:01:42.370 --> 00:01:46.310
I would say the queso prayer fryer is definitely one
30
00:01:46.329 --> 00:01:50.069
of the top choices. It's a special cheese because you
31
00:01:50.090 --> 00:01:53.010
can fry it or you can grill it, and it
32
00:01:53.030 --> 00:01:57.730
becomes golden and looks really nice, and the cheese stays intact,
33
00:01:57.849 --> 00:02:00.109
so it doesn't melt all over the pan. You can
34
00:02:00.170 --> 00:02:03.400
actually fry this cheese, and it makes it even more delicious.
35
00:02:03.480 --> 00:02:05.819
So it can be used in an appetizer or a
36
00:02:05.859 --> 00:02:09.560
side dish. It pairs very well with vegetables or plantains
37
00:02:09.639 --> 00:02:13.319
and salsas, and it can be part of salsas as well.
38
00:02:13.340 --> 00:02:17.560
So it's fun, it's easy to cook with, and it's
39
00:02:17.590 --> 00:02:20.810
something that your friends and family can all enjoy together.
40
00:02:20.830 --> 00:02:23.969
I do want to say that cotija is also a
41
00:02:24.490 --> 00:02:29.210
great cheese of ours, and that's great for tacos or
42
00:02:29.909 --> 00:02:33.199
street corn dishes. So anything that you want to sprinkle
43
00:02:33.240 --> 00:02:35.759
some cheese on, cotija adds some extra flavor.
44
00:02:35.780 --> 00:02:42.039
Yes. Now, you also share a 20-minute chilaquiles verdes recipe
45
00:02:42.180 --> 00:02:47.069
created by Michelle Atwood. What's your personal go-to shortcut for
46
00:02:47.110 --> 00:02:48.509
a fast weeknight meal?
47
00:02:48.530 --> 00:02:52.930
So I'm a big believer that flavor doesn't mean you
48
00:02:52.969 --> 00:02:56.860
have to spend hours and hours prepping and making your
49
00:02:56.939 --> 00:03:00.199
own sauces in the kitchen. Cheese is actually a great
50
00:03:00.259 --> 00:03:04.280
shortcut for that. So a cheese like cotija, it's a
51
00:03:04.289 --> 00:03:07.099
pretty salty cheese. So just a little bit of cheese
52
00:03:07.159 --> 00:03:11.080
on top of a dish, such as the chilaquiles, it
53
00:03:11.139 --> 00:03:14.080
adds a lot of flavor. And you don't have to
54
00:03:14.099 --> 00:03:18.080
spend all this time marinating and doing things to a
55
00:03:18.099 --> 00:03:21.719
dish and hours in the kitchen. So cheese, especially cotija,
56
00:03:21.759 --> 00:03:25.240
is a simple way to just simplify a dish and
57
00:03:25.319 --> 00:03:27.460
add a powerful flavor. Yes.
58
00:03:28.000 --> 00:03:32.550
Hispanic Heritage Month is all about meaningful storytelling. How does
59
00:03:32.590 --> 00:03:37.289
Gayo Azul use its rich portfolio to spark conversations around
60
00:03:37.310 --> 00:03:37.949
the dinner table?
61
00:03:39.780 --> 00:03:45.120
A lot of culture and Hispanic culture, a lot of
62
00:03:45.139 --> 00:03:48.379
things revolve around food. So food sort of tells a story.
63
00:03:48.439 --> 00:03:51.219
So if you have a dish, it might remind you
64
00:03:51.240 --> 00:03:54.139
of your childhood or one of your parents or your
65
00:03:54.159 --> 00:03:57.430
grandparents or a holiday that you spent with the family.
66
00:03:57.449 --> 00:04:00.740
So that's something that we appreciate with Gayo Azul. We
67
00:04:00.759 --> 00:04:03.259
want our cheese to be part of those traditions and
68
00:04:03.300 --> 00:04:09.479
those recipes. They're incredibly versatile, so you can take those
69
00:04:09.520 --> 00:04:12.080
flavors and ingredients and you can make them your own
70
00:04:12.620 --> 00:04:15.009
and create new recipes and new memories with your family.
71
00:04:15.530 --> 00:04:20.750
Yes, yes. With generations of cheesemaking expertise behind the brand,
72
00:04:21.269 --> 00:04:25.129
what's next for Gayo Azul as more home cooks discover
73
00:04:25.189 --> 00:04:28.410
the magic of blending European and Hispanic flavors?
74
00:04:29.990 --> 00:04:35.209
We see a big opportunity with American consumers. Consumers are
75
00:04:35.379 --> 00:04:38.839
very adventurous in flavors and wanting to try new cuisines.
76
00:04:39.399 --> 00:04:42.060
We also see that Hispanic cheese is one of the
77
00:04:42.079 --> 00:04:46.600
fastest growing cheese types in the U.S. So for us,
78
00:04:46.689 --> 00:04:50.209
for Kyle and Zula, it's about continuing to introduce more
79
00:04:50.230 --> 00:04:53.509
and more people to the versatility of these cheeses. and
80
00:04:53.569 --> 00:04:56.029
also making sure we stay true to the quality and
81
00:04:56.470 --> 00:04:59.610
expertise that we have behind the brand. We want consumers
82
00:04:59.629 --> 00:05:02.480
to think, I was, well, it's a cheese that they
83
00:05:02.509 --> 00:05:05.120
can reach for whether they're making a traditional Hispanic dish,
84
00:05:05.579 --> 00:05:08.240
but also if they're just wanting to be creative in
85
00:05:08.259 --> 00:05:12.160
the kitchen and make up their own dish. So that's
86
00:05:12.199 --> 00:05:15.500
what makes it exciting for us for the future. We
87
00:05:15.519 --> 00:05:19.540
have this foundation tradition and really endless possibilities for what
88
00:05:19.579 --> 00:05:21.819
you can do and how you can use our cheese
89
00:05:22.060 --> 00:05:23.680
in our dishes. Gotcha.
90
00:05:24.279 --> 00:05:26.420
And Josh, if people want to get some more information and,
91
00:05:26.459 --> 00:05:30.139
of course, pick up some of these delicious cheeses, what's
92
00:05:30.189 --> 00:05:31.449
the best way for them to do that?
93
00:05:32.930 --> 00:05:34.290
I think you can go to our website.
94
00:05:34.829 --> 00:05:36.129
It's kailazul.com.
95
00:05:36.689 --> 00:05:40.689
And then we're also on Instagram at kailazul. So you
96
00:05:40.709 --> 00:05:43.040
can check us out there as well. Awesome.
97
00:05:43.310 --> 00:05:45.459
Josh, thank you so much for coming through. We so
98
00:05:45.540 --> 00:05:46.500
appreciate you.
99
00:05:48.629 --> 00:05:50.189
Thank you for having me. This is great to talk
100
00:05:50.230 --> 00:05:50.610
to you, Ashley.
101
00:05:50.829 --> 00:05:53.490
Yes, and I would love nothing more than for you
102
00:05:53.529 --> 00:05:56.009
to come back and share with us. And see, where
103
00:05:56.350 --> 00:05:59.379
else is going? Maybe there's some announcements and things in
104
00:05:59.399 --> 00:06:01.199
the works. I would love for you to come back
105
00:06:01.240 --> 00:06:01.899
and share with us.
106
00:06:03.180 --> 00:06:04.199
I'd love to join you again.
107
00:06:04.779 --> 00:06:07.439
Yes, and I appreciate each and every one of you guys.
108
00:06:07.480 --> 00:06:09.699
Thank you so much for all of your love, all
109
00:06:09.740 --> 00:06:12.459
of your support. Keeping in mind, anyone to tell you
110
00:06:12.500 --> 00:06:14.949
that you can't do what you want to do, you
111
00:06:14.990 --> 00:06:16.769
look them square in the face, you tell them, don't
112
00:06:16.810 --> 00:06:19.980
believe me, just watch. Watch what I do. Watch me
113
00:06:20.019 --> 00:06:22.810
make it happen. Watch me make history. That's what we're
114
00:06:22.829 --> 00:06:25.540
doing this for, the history books. Social media is nice,
115
00:06:25.569 --> 00:06:28.220
but real life is so much better. Until next time,
116
00:06:28.240 --> 00:06:28.500
you guys.
1
00:00:01.909 --> 00:00:03.910
What it is, what it do, cyber world. It is
2
00:00:03.930 --> 00:00:07.669
your girl, the one and only, Ash Brown. And this
3
00:00:07.730 --> 00:00:13.580
is the Ash Said It Show. Over 2,200 episodes since 2014. 700,000
4
00:00:13.580 --> 00:00:17.780
streams globally. None of this is possible without you guys.
5
00:00:17.820 --> 00:00:20.199
So thank you so much for all of your love,
6
00:00:20.239 --> 00:00:23.539
your support. It makes a huge difference. And so now
7
00:00:23.600 --> 00:00:27.269
that we are well within Hispanic Heritage Month, I was
8
00:00:27.350 --> 00:00:32.270
able to snatch up Josh Rosen of Gallo Azul. Hey, Josh.
9
00:00:33.950 --> 00:00:34.770
Hey, Ash. How's it going?
10
00:00:35.210 --> 00:00:36.310
Oh, it's going pretty well.
11
00:00:36.350 --> 00:00:40.039
How are you? I'm all well over here. Awesome.
12
00:00:40.320 --> 00:00:46.679
Awesome. So, Josh, Gallo Azul blends Dutch cheesemaking mastery with
13
00:00:46.799 --> 00:00:51.869
Hispanic cultural traditions. How do you honor both roots when
14
00:00:52.030 --> 00:00:53.289
connecting with customers?
15
00:00:55.210 --> 00:00:58.909
Yes, so Caio's World, that really is a combination of
16
00:00:59.310 --> 00:01:01.909
what makes the brand is bringing the Dutch cheese making
17
00:01:01.969 --> 00:01:05.180
expertise together with flavors that are an important part of
18
00:01:05.219 --> 00:01:09.590
Hispanic cooking and the Hispanic culture. So during this kind
19
00:01:09.609 --> 00:01:12.849
of charity month, we just want to celebrate, you know, authenticity,
20
00:01:13.829 --> 00:01:16.989
focusing on what food does so well, and that's bringing
21
00:01:17.010 --> 00:01:20.359
people together. Some of their family recipes have been passed
22
00:01:20.379 --> 00:01:24.329
down for generations, or discovering a new way to use
23
00:01:24.390 --> 00:01:27.200
our cheese, such as our cotija or our queso power
24
00:01:27.219 --> 00:01:29.579
for a year. We want guys to be part of
25
00:01:29.620 --> 00:01:32.640
those moments around the table when you're enjoying it with
26
00:01:32.659 --> 00:01:33.879
your families. Yes.
27
00:01:33.939 --> 00:01:38.349
Now, among your versatile lineups, Which cheese do you feel
28
00:01:38.409 --> 00:01:40.510
kind of steals the show at family gatherings?
29
00:01:42.370 --> 00:01:46.310
I would say the queso prayer fryer is definitely one
30
00:01:46.329 --> 00:01:50.069
of the top choices. It's a special cheese because you
31
00:01:50.090 --> 00:01:53.010
can fry it or you can grill it, and it
32
00:01:53.030 --> 00:01:57.730
becomes golden and looks really nice, and the cheese stays intact,
33
00:01:57.849 --> 00:02:00.109
so it doesn't melt all over the pan. You can
34
00:02:00.170 --> 00:02:03.400
actually fry this cheese, and it makes it even more delicious.
35
00:02:03.480 --> 00:02:05.819
So it can be used in an appetizer or a
36
00:02:05.859 --> 00:02:09.560
side dish. It pairs very well with vegetables or plantains
37
00:02:09.639 --> 00:02:13.319
and salsas, and it can be part of salsas as well.
38
00:02:13.340 --> 00:02:17.560
So it's fun, it's easy to cook with, and it's
39
00:02:17.590 --> 00:02:20.810
something that your friends and family can all enjoy together.
40
00:02:20.830 --> 00:02:23.969
I do want to say that cotija is also a
41
00:02:24.490 --> 00:02:29.210
great cheese of ours, and that's great for tacos or
42
00:02:29.909 --> 00:02:33.199
street corn dishes. So anything that you want to sprinkle
43
00:02:33.240 --> 00:02:35.759
some cheese on, cotija adds some extra flavor.
44
00:02:35.780 --> 00:02:42.039
Yes. Now, you also share a 20-minute chilaquiles verdes recipe
45
00:02:42.180 --> 00:02:47.069
created by Michelle Atwood. What's your personal go-to shortcut for
46
00:02:47.110 --> 00:02:48.509
a fast weeknight meal?
47
00:02:48.530 --> 00:02:52.930
So I'm a big believer that flavor doesn't mean you
48
00:02:52.969 --> 00:02:56.860
have to spend hours and hours prepping and making your
49
00:02:56.939 --> 00:03:00.199
own sauces in the kitchen. Cheese is actually a great
50
00:03:00.259 --> 00:03:04.280
shortcut for that. So a cheese like cotija, it's a
51
00:03:04.289 --> 00:03:07.099
pretty salty cheese. So just a little bit of cheese
52
00:03:07.159 --> 00:03:11.080
on top of a dish, such as the chilaquiles, it
53
00:03:11.139 --> 00:03:14.080
adds a lot of flavor. And you don't have to
54
00:03:14.099 --> 00:03:18.080
spend all this time marinating and doing things to a
55
00:03:18.099 --> 00:03:21.719
dish and hours in the kitchen. So cheese, especially cotija,
56
00:03:21.759 --> 00:03:25.240
is a simple way to just simplify a dish and
57
00:03:25.319 --> 00:03:27.460
add a powerful flavor. Yes.
58
00:03:28.000 --> 00:03:32.550
Hispanic Heritage Month is all about meaningful storytelling. How does
59
00:03:32.590 --> 00:03:37.289
Gayo Azul use its rich portfolio to spark conversations around
60
00:03:37.310 --> 00:03:37.949
the dinner table?
61
00:03:39.780 --> 00:03:45.120
A lot of culture and Hispanic culture, a lot of
62
00:03:45.139 --> 00:03:48.379
things revolve around food. So food sort of tells a story.
63
00:03:48.439 --> 00:03:51.219
So if you have a dish, it might remind you
64
00:03:51.240 --> 00:03:54.139
of your childhood or one of your parents or your
65
00:03:54.159 --> 00:03:57.430
grandparents or a holiday that you spent with the family.
66
00:03:57.449 --> 00:04:00.740
So that's something that we appreciate with Gayo Azul. We
67
00:04:00.759 --> 00:04:03.259
want our cheese to be part of those traditions and
68
00:04:03.300 --> 00:04:09.479
those recipes. They're incredibly versatile, so you can take those
69
00:04:09.520 --> 00:04:12.080
flavors and ingredients and you can make them your own
70
00:04:12.620 --> 00:04:15.009
and create new recipes and new memories with your family.
71
00:04:15.530 --> 00:04:20.750
Yes, yes. With generations of cheesemaking expertise behind the brand,
72
00:04:21.269 --> 00:04:25.129
what's next for Gayo Azul as more home cooks discover
73
00:04:25.189 --> 00:04:28.410
the magic of blending European and Hispanic flavors?
74
00:04:29.990 --> 00:04:35.209
We see a big opportunity with American consumers. Consumers are
75
00:04:35.379 --> 00:04:38.839
very adventurous in flavors and wanting to try new cuisines.
76
00:04:39.399 --> 00:04:42.060
We also see that Hispanic cheese is one of the
77
00:04:42.079 --> 00:04:46.600
fastest growing cheese types in the U.S. So for us,
78
00:04:46.689 --> 00:04:50.209
for Kyle and Zula, it's about continuing to introduce more
79
00:04:50.230 --> 00:04:53.509
and more people to the versatility of these cheeses. and
80
00:04:53.569 --> 00:04:56.029
also making sure we stay true to the quality and
81
00:04:56.470 --> 00:04:59.610
expertise that we have behind the brand. We want consumers
82
00:04:59.629 --> 00:05:02.480
to think, I was, well, it's a cheese that they
83
00:05:02.509 --> 00:05:05.120
can reach for whether they're making a traditional Hispanic dish,
84
00:05:05.579 --> 00:05:08.240
but also if they're just wanting to be creative in
85
00:05:08.259 --> 00:05:12.160
the kitchen and make up their own dish. So that's
86
00:05:12.199 --> 00:05:15.500
what makes it exciting for us for the future. We
87
00:05:15.519 --> 00:05:19.540
have this foundation tradition and really endless possibilities for what
88
00:05:19.579 --> 00:05:21.819
you can do and how you can use our cheese
89
00:05:22.060 --> 00:05:23.680
in our dishes. Gotcha.
90
00:05:24.279 --> 00:05:26.420
And Josh, if people want to get some more information and,
91
00:05:26.459 --> 00:05:30.139
of course, pick up some of these delicious cheeses, what's
92
00:05:30.189 --> 00:05:31.449
the best way for them to do that?
93
00:05:32.930 --> 00:05:34.290
I think you can go to our website.
94
00:05:34.829 --> 00:05:36.129
It's kailazul.com.
95
00:05:36.689 --> 00:05:40.689
And then we're also on Instagram at kailazul. So you
96
00:05:40.709 --> 00:05:43.040
can check us out there as well. Awesome.
97
00:05:43.310 --> 00:05:45.459
Josh, thank you so much for coming through. We so
98
00:05:45.540 --> 00:05:46.500
appreciate you.
99
00:05:48.629 --> 00:05:50.189
Thank you for having me. This is great to talk
100
00:05:50.230 --> 00:05:50.610
to you, Ashley.
101
00:05:50.829 --> 00:05:53.490
Yes, and I would love nothing more than for you
102
00:05:53.529 --> 00:05:56.009
to come back and share with us. And see, where
103
00:05:56.350 --> 00:05:59.379
else is going? Maybe there's some announcements and things in
104
00:05:59.399 --> 00:06:01.199
the works. I would love for you to come back
105
00:06:01.240 --> 00:06:01.899
and share with us.
106
00:06:03.180 --> 00:06:04.199
I'd love to join you again.
107
00:06:04.779 --> 00:06:07.439
Yes, and I appreciate each and every one of you guys.
108
00:06:07.480 --> 00:06:09.699
Thank you so much for all of your love, all
109
00:06:09.740 --> 00:06:12.459
of your support. Keeping in mind, anyone to tell you
110
00:06:12.500 --> 00:06:14.949
that you can't do what you want to do, you
111
00:06:14.990 --> 00:06:16.769
look them square in the face, you tell them, don't
112
00:06:16.810 --> 00:06:19.980
believe me, just watch. Watch what I do. Watch me
113
00:06:20.019 --> 00:06:22.810
make it happen. Watch me make history. That's what we're
114
00:06:22.829 --> 00:06:25.540
doing this for, the history books. Social media is nice,
115
00:06:25.569 --> 00:06:28.220
but real life is so much better. Until next time,
116
00:06:28.240 --> 00:06:28.500
you guys.
