ОТНОСТНО ТОЗИ ЕПИЗОД
💡 Key Topics:
- The zero-click economy: why roughly half the clicks vanish the moment an AI summary appears (Pew, 900-adult panel)
- AI Overviews now on ~48% of searches, up from ~31% a year ago (Bright Edge)
- Why B2B queries triggering an AI Overview jumped from 36% to 82%, and why retail is the mirror image
- Chegg suing Google, HubSpot down 27%, Business Insider's layoffs: companies naming the traffic drop out loud
- Why retail structured its data years ago and B2B's positioning problems left it exposed
- What actually earns citations now: site structure, FAQs, schema, answering real questions by intent
- The one move to make this week: audit your own site before spending a dollar on anything new
📖 Chapters:
- 0:00 — Google reads your site and answers for you
- 0:33 — The data: AI Overviews and the zero-click economy
- 2:03 — Earnings calls and lawsuits: Chegg, HubSpot, Business Insider
- 4:35 — Why B2B and SaaS are the most exposed category
- 5:52 — Retail's windfall and why the split happened
- 9:08 — SEO didn't die, it changed
- 10:53 — What to do this week: audit your site
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#zeroclick #aioverviews #seo #answerengineoptimization #b2bmarketing #aisearch #googleai #contentstrategy #adigitalstrategypodcast
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ТЪРСЕНЕ на МИНАЛИ ЕПИЗОДИ
Търсене в минали епизоди на A Digital Strategy Podcast.
ДРУГИ ЕПИЗОДИ В ТОЗИ ПОДКАСТ
💡 Key Topics:
✦ Why "will AI replace designers" is the wrong question, and what it actually replaced
✦ The Figma stat that frames the whole debate: 78% say AI boosts efficiency, only 32% trust the output
✦ Why AI-generated design output is "average at best" and why the C-suite gives it a pass an…
💡 Key Topics:
Why "I built it with AI" is three different builds (pure generated code, CMS with an AI layer, headless + AI front end) with three different risk profiles
Path one's trap: no content layer, so editing isn't editing anymore, it's regenerating the whole site from scratch
The sec…
Before you even listen to this, scan your website here to know if you're accessible:https://www.designtennis.com/design-and-business-resources/website-accessibility-guide
Most businesses think an accessibility lawsuit is something that happens to someone else. Then AI hands anyone with a browser t…
💡 Key Topics:
✦ Why everything is a remix, and why that's freeing instead of depressing (shoutout Kirby Ferguson)
✦ Why AI trends generic: it remixes the average, so it hands you the average back
✦ John Snow's 1854 cholera map: how a doctor borrowed cartography to win an argument and accidentall…
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