EP 20 | Mastering Evergreen Funnels with Shauna Hollinger
In this episode of Knowledge to Profit, host Tracy Sherriff replays an insightful interview from her previous podcast, Scale Your Course, featuring Shauna Hollinger, founder of Effortless Launch. Shauna, a funnel strategist and automation expert, offers valuable advice on the essential aspects of c…
EP 26 | Simplifying Success: The 12-Month Launch Incubator for 2026
In this episode of the Knowledge to Profit Podcast, host Tracy Sherriff takes you behind the scenes of her own business and discusses a major decision for 2026: simplifying her offerings by relaunching the Launch Incubator as a 12-month program. Tracy elaborates on why this change will benefit both…
EP 32 | Course Creation in 2026: Your Business's Backbone
Welcome to this week’s episode of "Knowledge to Profit"! Join host Tracy Sherriff, an instructional design expert and passionate educator, as she unpacks the transformative power of integrating education into your business model. This episode is a must-listen for experts, service providers, and edu…
EP 33 | Stop Wingin’ It: Build a Course Roadmap That Works
In this Knowledge to Profit episode, Tracy Sherriff explains why every successful course or program starts with a clear client roadmap—one that’s tested through real client work, documented into a repeatable method, and built to anticipate learner needs at every stage. Using a practical “learning j…
EP 37 | Stuck in Ideas: Clarity over Reinvention
In this Knowledge to Profit podcast episode, the host Tracy Sherriff explains how many experts get stuck constantly revisiting and reworking their offer—changing frameworks, niches, outlines, and structures—because it feels like productive refinement, but actually resets momentum and prevents their…
EP 40 | Why Thinking Harder Is Keeping You Stuck as an Expert
If you keep thinking about your offer, your content, or your next step but never actually feel clearer, the problem probably is not that you need more time alone with your thoughts. Experts get stuck in thinking loops because the brain is wired for efficiency, not expansion, and unspoken ideas feel…
Universal Strategies vs. Targeted Supports: Making Inclusive Program Planning Feel Lighter
Universal Strategies and Targeted Supports: One Inclusive Plan in Early Childhood Classrooms
The current Director of Website and Social Media at the ECRCNO hosts an episode of The Resource Table: Early Childhood Conversations Across Ontario (ECRCNO) on how universal strategies and targeted supports…
EP 43 | From Knowing to Doing: Designing Learning that Creates Behaviour Change
In this Knowledge to Profit podcast episode, Tracy Sherriff responds to a masterclass participant’s frustration that clients don’t consistently take action even with customized advice, arguing that the better question is what creates behavior change. Drawing on over thirty years studying adult lear…
EP 45 | Season One Finale: Expertise vs. Method—and Why Method Discovery Changes Everything
In the Season One finale of Knowledge to Profit, Tracy Sherriff explains why the show is ending its first “chapter” as her business gains clarity and momentum around helping experienced coaches, consultants, educators, and other experts uncover the method beneath their expertise. She distinguishes …
EP 47 | Knowledge vs. Understanding: Helping Clients Apply What You Teach
What if your clients are learning everything you teach—but still can’t get the result without you?
In this episode of Knowledge to Profit™, Tracy Sherriff explores the important difference between knowing something and actually understanding it—and why that difference can determine whether your cl…
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