# Sedge Beswick

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Why Follower Count Doesn’t Matter: The Real Metrics Behind Community Growth

The word community gets thrown around constantly but very few brands or creators are actually building one. In this live episode of Marketing in the Madness, recorded at our sold-out event in London, moderated by Sedge Beswick, founder of NXT LVL featuring PerfectTed’s Romilly Bodington and InterT…

Building Influence: Sedge Bewick on Growing a Global Agency and Balancing Life

In this episode of Minutes with Mike, PIMS Chief Networking Officer Mike Ryan sits down with marketing thought leader and founder Sedge Beswick to explore the evolution of influencer marketing, work-life balance, and the entrepreneurial journey behind building a global agency. Hear how Sedge grew S…

Sedge Beswick | Rewiring Ambition as a Parent

Sedge Beswick opens up about how motherhood rewired her ambition, reshaped her relationship with work, and taught her the power of boundaries and focus. We explore how leaving the business she founded helped her rediscover her superpowers, build systems that support both career and family, and even…

Pt 1: Building Your Dream Career without Burning Out | Sedge Beswick

Sedge Beswick is a public speaker, consultant and trailblazer in the influencer marketing space as the founder of SEEN Connects. Alongside being a hugely successful entrepreneur, Sedge is a passionate advocate for redefining what success, ambition and mental wellbeing looks like for working women. …

Pt 2: Keeping Your Cool When Work Gets Overwhelming | Sedge Beswick

In part two, Sedge Beswick joins Dr Alex George to share the wildest moments she’s encountered in business - from difficult colleagues to staff members stealing lightbulbs! Plus, Sedge explains why she always hated talking about money and why she believes it’s important for her children to see her …

Pt 3: The Truth About Balancing a Career and Children | Sedge Beswick

In part three, Sedge Beswick shares whether she believes women can really ‘have it all’, the joy and challenges of being a working mum and why she believes that ambition doesn’t die in the delivery room… Plus, Sedge and Dr Alex George discuss how we can look after women on maternity leave and wheth…

Why I Walked Away From a £24M Deal Before Giving Birth | Sedge Beswick

She walked away from £24 million.Two weeks before giving birth. Sedge Beswick is a founder, former CEO, and one of the most honest voices on what it actually costs to build a business, become a mother, and decide what matters most when the two collide. In this episode, we talk about:– why she turne…

The Realities of Scaling A Social Media Agency with Sedge Beswick

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million. But, this is more than an exit story. Sedge gets radically honest about …

Can You Have It All? Motherhood, Ambition & Success with Sedge Beswick

Can women really have it all — and should we even be asking that question? This week, Raychel is joined by entrepreneur, strategist, investor, mentor and mum of two Sedge Beswick. After becoming ASOS’ first social media hire, Sedge went on to found and scale influencer marketing agency SEEN C…

The Factory Reset: Why Sedge Beswick Walked Away at the Top | Behind The Growth

She founded an agency, scaled it, navigated a private equity deal while pregnant across three time zones, and then walked away, by choice.In Episode 3 of Behind the Growth, host Laura Donadio sits down with Sedge Beswick, OG creative industry founder turned mentor, advisor, and champion of the peop…