# Louise Parker

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#35 Using HARO To Navigate The Expert Economy with Brett Farmiloe

In this episode of the Digital PR Podcast, Louise Parker and Stephen Baker sit down with Brett Farmiloe, Founder of Featured and current leader of HARO (Help a Reporter Out). Together, they unpack the evolving landscape of expert commentary and media outreach, exploring how to stand out in a world …

Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy (Video Edition) | Ep 9

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy. Louise began her career in traditional PR agencies before transitioning in-hous…

Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy | Ep 4

In this talk from Digital Superchats #16 (Digital PR Strategy & Search Performance Edition), Propellernet's Head of Digital PR, Louise Parker examines - Digital PR & AI: Simple Adjustments to Future-Proof Your Strategy. Louise began her career in traditional PR agencies before transitioning in-hous…

#36 How AI is Changing Journalism: PR, Ethics & Fake Experts with Rob Waugh

AI is being used to create fake experts and manipulate media – and it’s changing journalism forever. In this episode of the Digital PR Podcast, Louise Parker and Steve Baker speak to journalist Rob Waugh, whose investigations have exposed how AI tools are being used to create fake personas, fake co…

#37 Why AI Is Failing the Creative Industry with Joe Goulcher

AI is reshaping the creative industry – but is it helping or harming the work? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker speak to Creative Director Joe Goulcher, known for his outspoken takes on AI, ethics and originality. Joe shares why he refuses to use generative A…

#38 Is Link Building Dead? with Vince Nero

Is traditional link building finally dead... or has it just had a rebrand? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Vince Nero, Director of Content Marketing at BuzzStream, to unpack the future of outreach in a world where coverage is harder to win, att…

#39 Building and Selling a Digital PR Agency with Lisa Paasche

In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Lisa Paasche, mentor, advisor, and founder of Verve Search, for a conversation about building one of the most influential digital PR agencies, and what it’s really like to sell the business you built from scratch…

Ep 277. Awards, Raynaud's, Hidden Race, Gift Guide

Welcome to episode 277 of the Women’s Running podcast. I’m your host Esther Newman and she’s your other host Holly Taylor. On this podcast we talk about health, politics, stuff on TV and what we ate last night. Occasionally, we talk about running. First up, we have some exciting news about awards, …

Ep 277. Awards, Raynaud's, Hidden Race, Gift Guide

Welcome to episode 277 of the Women’s Running podcast. I’m your host Esther Newman and she’s your other host Holly Taylor. On this podcast we talk about health, politics, stuff on TV and what we ate last night. Occasionally, we talk about running. First up, we have some exciting news about awards, …

#40 Future-Proofing PR: The PESO Model & Structured Trust with Gini Dietrich

In this episode of the Digital PR podcast, Louise Parker and Steve Baker are joined by Gini Dietrich, founder and CEO of Spin Sucks, to explore the future of comms in an AI-fuelled, fractured media landscape. They dive into the origins and evolution of the PESO model, and how it’s become a strategi…