# John Espirian

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E116. How to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John Espirian

On the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. John explains the importance of creating content on LinkedIn and shares some ways yo…

3 keys to Build, Manage and Monetize a thriving LinkedIn Community - Teacher: John Espirian

Many marketing experts say building small online communities is the future of marketing. And we all know that LinkedIn is the platform of choice for business. Today in our lesson we're going to marry those two things and look at how to build an online LinkedIn community. We're going to look at how …

Why does this USEFUL CONTENT podcast exist and why it might be a good fit for you.

If you have too many things happening at the same time, people get lost. People only go away with one or two things at max. You could talk about 10 things. Your brain is not going to retain those 10 things your brain is going to retain one or two of those things, most likely one thing. So if we f…

Live & Linking with John Espirian

Every Tuesday at 12:30pm I sit down with someone who knows LinkedIn inside out, and this week the guest is someone who's inspired thousands of us, including me. John Espirian has built a reputation as the "Relentlessly Helpful LinkedIn Nerd" and there's a very good reason why. Everything he teach…

Seriously, LinkedIn – What Are You Doing? With John Espirian

LinkedIn® is changing – but it is not always clear what those changes add up to or where the platform is heading. Organic reach has fallen. Paid visibility is becoming more prominent. AI is influencing what we see, what we create and how expertise is discovered beyond LinkedIn itself. Meanwhile, pr…

Just a Minute (Estate Agency Edition)

Four estate agents. Sixty seconds. No hesitation, repetition or deviation. Recorded live at The 24-Hour Open House — a 24-hour non-stop charity broadcast for the property industry — Natalie Barton, Sarah Hood, Rowan Waller and David Mintz take on the classic parlour game, with subjects drawn entire…

EP 132: Why LinkedIn Reach Is Down And What Still Works

John Espirian, the self-styled relentlessly helpful LinkedIn guy, joins Chris Norton and Will Ockenden on Embracing Marketing Mistakes to explain why LinkedIn reach is down for almost everyone and what still works. John is an independent LinkedIn consultant and author, runs the Espresso Plus commun…

Stop Overthinking Your LinkedIn Posts! ft. Sarah Clay

This week we welcome Sarah Clay from Sarah Clay Social to the pod. She went from law to film production to marketing, then lost 85% of her clients during the pandemic and reinvented herself as a LinkedIn trainer... overnight! As always, enjoy, with your ‘Quick Brew’ ⏱️☕🎙️ ----- 💻 Connect with Sara…

John Espirian, Espresso+ Community Leader, Author of Content DNA, Relentlessly Helpful LinkedIn® Nerd

EPISODE 37:  John Espirian on Being Relentlessly Helpful on LinkedIn John Espirian is a LinkedIn trainer known as the "relentlessly helpful LinkedIn nerd," author of Content DNA and founder of the Uplift Live conference. He was a LinkedIn expert before an entire industry of LinkedIn experts sprung…