Stop posting on social media. Do this instead.
Most small business owners are spending hours every week on social media that isn't moving the needle. Marketing strategist Michele Palmer — who has run campaigns for Marriott and Ritz Carlton — explains why, and what to do instead.
Michele's mantra: "champagne and caviar marketing on a Coke and C…
A Google Marketer's Best Channel Isn't Online
Ashley Woods is a marketing strategist at Google and YouTube who built her own business — Primer Libro, a Spanish-language children's book company — on the side. In this episode, she breaks down what works at Google scale that's a complete waste of time for a small business, and what small business…
27 Years Solo. Four Industry Crashes. Zero Employees.
Most solo operators don't last five years. Jim DeLorenzo has run his PR practice for 27 years — solo. He started in July 1999. A year later, the dot-com bubble burst. Two years after that, 9/11 wiped out his two biggest clients in a month. Then the GFC. Then COVID. Then AI. He's still doing his own…
20 Years on Referrals. No Cold Calls. Still Booked
Most small business owners think you have to chase. Cold calls, paid funnels, networking events you don't want to be at. Graphic designer Amy Weiher has run her Seattle studio for 20+ years entirely on referrals and repeat clients — no cold outreach, no funnel, still booked.
In this episode, Amy w…
AI Won't Fix Your Business. It'll Scale the Mess.
Most small business owners spend everything getting new customers through the door, then forget about them the moment they buy. Ty Givens — founder of CX Collective, who has spent 25 years building customer support for fast-growing brands — explains why that is backwards, and why customer experienc…
Stop Hustling. This LinkedIn System Books Clients for You.
Stop hustling. This LinkedIn system books clients for you.
Jordan Eaton built Boss Assistants — a visibility and growth agency — around a hard constraint: a brain and spinal deformity that means she can't run on hustle. So she engineered a business that doesn't need it. In this episode she breaks …
Top 1.5% - No Ad Budget
In this episode of The Jo Show, entrepreneur and podcast host Aubrey Felderhoff reveals the three organic marketing channels that helped her build a thriving coaching business and a globally ranked podcast—without spending a dollar on advertising.If you’re a small business owner, coach, consultant,…
He Ditched His Big Tech Life And Now Builds Custom Vans
Andrew Underhill used to have a big team working under him in the world of big tech. With the pace of change, he knew he needed to "AI-proof" his income (at least for as long as anyone can do that).
Through Emery Custom Builds, Andrew's building a business to suit who he is, that supports his fami…
When was your last proper vacation? (Without texting your team)
It’s the Operator Trap. We think we’re so special, our team can’t do without us. But that path is the sure way to being Very Stuck Indeed.
Mike DeJong started flying in 1987, and the cockpit taught him the lessons he now teaches from the stage: the pilots who actually go places aren’t the ones who …
You're doing your best. And it's costing you everything.
What happens when you’ve done everything “right”—and your business, career, or life still falls apart?In this powerful episode of The Jo Show, host Jo McKee, founder of McKee Creative, sits down with Erika Coleman to discuss resilience, rebuilding after burnout, overcoming adversity, and creating a…
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