Expanding Your Reach with Christina Spaulding
This week we delve into ways to tap in to new markets and talk to customers in their first language. Our guest, Christina Spaulding is an SEO and Marketing expert. She is passionate about helping teams identify what works, and what doesn't, in each language, then linking strategy, content, and outr…
Why 85% of Your Customers Won't Buy From Your Website | Christina Spaulding | Manzanita Marketing
In this episode of the Localization Fireside Chat, Robin Ayoub sits down with Christina Spaulding, founder of Manzanita Marketing in Las Vegas, for a wide-ranging conversation on what it really takes to win in multilingual and international markets.
Christina shares her personal journey from study…
Content Localisation for International Marketing, with Christina Spaulding
Christina Spaulding is an International SEO Specialist, who focuses on the power of localisation in marketing. In this episode we focus on why companies struggle to make their content not just visible, but truly understood across different languages and markets, and what they can do to rectify this…
Episode 60- My Pre-conversation with Christina Spaulding about using foreign language in business.
In this episode, I had a pre-conversation with Christina Spaulding about using foreign language in business. We spoke about her business about how she helps businesses with their for foreign language department. We discuss about building a business and making money overseas, and how learning a fore…
How to Optimise Content for AI Bots & GEO
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to…
Hey pal, let's make a movie quote bracket - PART ONE (With Julie Colvin, Christina Spaulding, Angelina Bowman, and Nathan Hercules)
In today's episode, I chat with my four siblings where we attempt to ask the unanswerable question, "Which of our 'sibling/family movies' has the best/most used quotes?"
Episode One Bracket:
That Thing You Do! (1996)
While You Were Sleeping (1995)
Heavyweights (1995)
The North Avenue Irregulars (1…
#147: What Small Businesses Need to Know About International SEO & Multilingual Marketing
Christina Spaulding, founder of Manzanita Marketing, shares how repeated layoffs throughout her career ultimately led her to entrepreneurship. After experiencing firsthand how quickly job security can disappear, she decided to bet on herself and build a business focused on SEO, content marketing, w…
#148: The Best Marketing Strategy is Still Nurturing Relationships with Your Network
In this solo reflection episode, Ashlan and Tory revisit their conversation with Christina Spaulding and discuss the realities of career instability, entrepreneurship, and building a sustainable business. Christina's story of experiencing multiple corporate layoffs sparks a conversation about why s…
50. Global SEO Expert Insights with Christina Spaulding
Unlock the secrets to expanding your business internationally without the overwhelm or wasted effort. Christina Spaulding, a multilingual marketing expert, reveals how small businesses can leverage language, culture, and smart SEO strategies to tap into global markets with confidence. If you’re rea…
17 // Great Customers Across the Street Can't Find You, with Christina Spaulding of Manzanita Marketing
Somebody in your area is searching for exactly what you do right now. They can pay for it. They're just not typing it in English, so as far as they can tell, you don't exist.
Meanwhile, you're spending real money to rank for the same search terms as every competitor in town.
Christina Spaulding is …
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