# Chelsea Bonner

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Breaking Into Modelling, Acting & Content Creation: What Top Agencies Want in 2025

Want to break into modelling, acting, or content creation? In this episode of Ask the Agents, Chelsea Bonner, Founder and CEO of Icon Management, reveals exactly what top agencies and brands are looking for in 2025. She shares expert insights on career paths, how AI is reshaping the industry, and w…

Welcome to Ask The Agents! Modelling, Acting & Content Creation

What does it really take to succeed in modelling, acting, or content creation? If you're navigating the fashion, entertainment, or digital industries, this podcast gives you insider knowledge on building a thriving career. I’m Chelsea Bonner, Founder & CEO of Icon Management, and I’ve spent over 20…

Talent Contracts Explained: Agency Commissions, Tax Deductions & Career Growth

In this episode of Ask the Agents, Chelsea Bonner breaksdown the reality of talent contracts for models, actors, influencers, content creators, and performing artists. She explains why the ATO classifies talent as independent contractors, what this means for tax deductions and business structure, a…

The Industry Has Shifted: What All Models, Photographers & Creatives Need to Know in 2025

The fashion and entertainment industry is changing fast andif you're a working model, photographer, makeup artist, stylist, or creative, you're probably already feeling it. In this episode of Ask The Agents, we breakdown why jobs are drying up, how AI is disrupting campaigns, and what you can do to…

How Models and Actors Can Future Proof Their Careers in the AI Era

With the rapid rise of generative AI, traditional modellingand acting jobs are evolving fast. In this special episode of Ask the Agents, Chelsea Bonner, CEO of ICON Management, speaks directly to working and aspiring models and actors about how to stay relevant and protect their careers in the digi…

How to Build a Modelling Portfolio That Books Jobs and Beats AI

In this episode of Ask the Agents, Chelsea Bonner CEO sits down with Jessica Gilbert, Director of ICON Management Melbourne, to unpack what makes a great modelling portfolio and why it’s more crucial than ever in the age of AI. Whether you're a working Australian model, a freelancer, or just starti…

Top 10 Content Creation for 2025 Cheat Sheet: Insider Tips from an Agent's POV

In this episode of Ask the Agents, Chelsea Bonner breaksdown her Top 10 Content Creation Essentials every digital creator needs to knowin 2025. Whether you're just starting out or levelling up your personal brand, these are the no-BS, real-world strategies that talent managers are talking about eve…

NSW's Big Budget Blunder: Why Studios Won’t Save Australia’s Screen Industry

In this episode of Ask the Agents, CEO Chelsea Bonner takes a no-holds-barred look at the New South Wales government’s recent budget announcement to build new film studios and why it's completely missing the mark! If you’re an Australian creative, filmmaker, actor, orindustry ally, you can’t afford…

What Happens to Imagination in the Age of AI?

In this thought-provoking episode of AI Revolution Podcast, hosts Alex and Ben dive deep into a powerful article by Chelsea Bonner from Marie Claire Australia that's sending shockwaves through the creative community. We explore the stark reality facing Australian artists, photographers, writers, an…