# Baba Shiv
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baba shiv is an American marketing professor and an expert in the area of neuroeconomics. He is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduate School of Business, Stanford University. His work has been featured in The Tonight Show with Jay Leno, CNN, Fox Business, Financial Times, The New York Times and The Wall Street Journal.
More than a Feeling: The Power of Emotional Decision-Making, with Baba Shiv
If we want to make better decisions, then we need to think more like an artist.
Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?”
Shiv is the Sanwa Bank, …
Why I Research: Findings Fueled by the Head and the Heart
This special episode of If/Then: Business, Leadership, Society explores the personal stories behind Stanford GSB faculty's groundbreaking research. Discover how individual experiences shape scholarly inquiry.
Baba Shiv, professor of marketing, examines decision-making and the brain's liking and w…
Neuroscience of Social Change
Have you ever felt that knot in your stomach when faced with a new idea that challenges everything you’ve believed?
Social change is inevitable, but it often brings discomfort and resistance. And when you're fighting for a social movement, it can feel impossible trying to fight "against the gra…
Mini: How to make change, do something
Closing out season 3, the BBP ends on an explicit note.
The best way to move from a state of numbness or avoidance is to do something. Anything. And Laine walks us through some prime examples as we head into an important election season.
Fair warning: Laine's passion in this one is so strong,…
Stanford Professors Reflect on Fostering Grit & Nurturing Growth
Welcome to Grit & Growth’s final episode. After five years and 90 episodes, we’ve asked four Stanford GSB professors who teach in the Seed Transformation Program to tell us what they’ve learned — about the grit of intrepid entrepreneurs working in emerging economies and the growth they’ve experienc…
Episode 356 – Abby Davisson: How to Make Decisions About Money and Love
How do we make the most important decisions in life with intention rather than impulse? In this episode, we are joined by Abby Davisson to unpack her practical framework for better decision-making. Abby is a Yale and Stanford alumnus, a former executive at Gap Inc., and the co-author of Money and L…
Episode 95. Money And Love: How To Navigate Life’s Biggest Decisions – Abby Davisson
Looking for insights to help improve your decision making around money and love? I had the pleasure of discussing this, her book Money And Love, and so much more with Abby Davisson on Episode 95 of the Reframe & Reset Your Career podcast.
In this episode, we will learn about:
How Abby and her fut…
Sometimes it's valuable to release the driver's seat - Baba Shiv
Over the years, research has shown a counterintuitive fact about human nature: That sometimes, having too much choice makes us less happy. This may even be true when it comes to medical treatment. Baba Shiv shares a fascinating study that measures why choice opens the door to doubt, and suggests th…
He Scanned 600 Brains to Find Out Which Ads Actually Work | Staffan Engström
45% of ads made by the best ad makers in the world leave people liking the brand less than before they saw them. Staffan Engström reached that number by scanning 600 brains over two years with Stanford professor Baba Shiv, and in this conversation he connects it to the metric almost every budget st…
S=P−E
Please consider this list:
* A movie/restaurant/book which didn’t live up to the hype
* A conversation with a friend which was disturbingly unsatisfying
* Christmas
No doubt you’ve experienced all those disappointments, as have I, and my theory is it’s all due to expectations.
We all do it and hav…
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