91. You've Never Had to Market Yourself. Now You Do.
If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for years doesn't seem to be working anymore. In this episode, Anna explains why a slowdown in referrals doesn't diminish the…
92. Are You Actually Ready to Depanel from Insurance? (4 Things to Check First)
De-paneling from insurance can feel like pulling out the safety net. You may know exactly why you want to make the transition—higher fees, more control over your caseload, fewer insurance headaches—but knowing why you're leaving insurance isn't the same as knowing what needs to be in place to make …
93. Going All In on Intensives? Your Marketing Needs to Match. (Alumni Check-In #8)
Adding intensives to your private practice—or transitioning to an intensives-only model—isn't the same as simply adding another specialty. You're introducing a different offer and, in many cases, a different business model. That means your marketing needs to change with it.
In this alumni check-in,…
Episode Sixty-Six - 26th May 1988 - Jolly Oche Sticks
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Settle down ladies and gentlemen! It's another one of those jam-packed late-80s episodes with plenty of segments to audit and stuff to talk about, not least the mighty gold-encrusted darts legend Bobby George. But before we get to him, here's what else lands on the board:- Peter Ma…
94. 4 Website Mistakes Undercutting Your Premium Fee
Your website is making a statement about your fee before a potential client reads a single word. And if you're charging—or preparing to charge—a premium rate, the experience your website creates needs to match the caliber of care you're already providing.
In this episode, Anna gets practical about …
95. Why Clients Choose the Therapist With Higher Rates (Based on Research)
Why would someone choose a therapist charging $250 or $300 per session when less expensive options are available? The answer isn't always about credentials, experience, or even affordability. In this episode, Anna explores the psychology behind premium-fee decisions and why choosing a therapist is …
96. The 3 Kinds of Trauma Clients (& How to Market to Each)
You love working with trauma clients, but the people reaching out aren't always the ones you most enjoy working with. The problem might not be your niche or your clinical expertise. It might be that your marketing is speaking to clients who understand their trauma differently than your ideal client…
97. She Found Her Therapist on ChatGPT (Here's the Page That Did It)
If you're newer to private practice, competing with established therapists in search results can feel like an uphill battle. But as more potential clients turn to AI to find therapists who understand their specific experiences, a new opportunity is opening up for clinicians who are willing to get m…
98. The Four Kinds of Therapy Niches (And Why Most Therapists Are Using the Wrong One)
You know you need a niche for your private practice, but what if you've been approaching niching from the wrong direction? Your ideal clients are multifaceted, and there may be more than one way to attract the people you love working with. The key is figuring out which part of your work will resona…
99. Three Tests Every Successful Therapy Niche Has to Pass
Not every niche is a strong niche for your private practice. You might love working with a particular type of client, but that doesn't automatically mean your niche is specific enough to stand out, meaningful enough to attract the right people, or clear enough to turn website visitors into inquirie…
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