B2B Growth: Fundamentals and Future
Megan Bowen, CEO of Refine Labs, shares the core fundamentals behind modern B2B growth. She explains how buyer behavior has shifted, how marketing must evolve, and what it takes to build a profitable, scalable go-to-market engine rooted in focus, data, and customer understanding.Topics CoveredEvolu…
Content Is No Longer King. This Is.
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In this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce cont…
REVISITED: #73 – Transforming your company with the Strategic Narrative w/ Andy Raskin
This week we’ve got an episode from the archives for you on The Sales Transformation Podcast, and since we’ve been looking at the relationship between Sales and Marketing recently, what better time to take a look back at an episode featuring Andy Raskin that centres around something vital for both:…
#200 – Celebrating two hundred episodes of The Sales Transformation Podcast!
We’ve reached 200 episodes of The Sales Transformation Podcast!
Eddie and Phil sat down to look back at why they started the show and what they think have been some of the highlights.
Thank you to everyone who has supported us in reaching this milestone, including everyone from Consalia who has hos…
The Fighting Do Nothing and 6 Year Anniversary Episode
This week, former Forrester Research Director, Jeff Clark, is back in the studio for a discussion with our host Ian Truscott, to discuss how marketing can help sales defeat the biggest competitor in many B2B deals - do nothing.
They discuss:
Quantify the cost of inaction
Understand …
Brand Marketing Expert: How to make B2B brands stand out
Chelsea Castle is a content and brand marketing leader who most recently led content and brand at Close, the small business CRM. She joins the show to share what she's learned from building and inheriting content programs at startups including Chili Piper, Lavender, and Emma/Campaign Monitor, and w…
Storytelling that Converts: Andy Raskin on Creating an Irresistible Strategic Narrative
Andy Raskin, strategic narrative expert and host of the Bigger Narrative Podcast, sits down with us to explore how shifting from bragging about features to championing a movement can align leadership, shift strategy, and help businesses thrive.
In this episode, we dive into the power of strategic n…
How to Make Your Brand Discoverable in ChatGPT, Claude, Gemini and other LLMs
When someone asks ChatGPT, Claude, Gemini, or another LLM for the best solution in your category, does your company show up in the answer?And if it doesn't, how do you figure out why?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren welcome back marketing consultant David Kirk…
What If It Works? Chief Presentation Strategist Patti Schutte on Self-Sabotage, the Noise Trap & Building a Business One Yes at a Time
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What If It Works? Chief Presentation Strategist Patti Schutte on Self-Sabotage, the Noise Trap & Building a Business One Yes at a Time
She started with a math degree, became a top teacher, built a direct marketing career in the top 2% of h…
Old Game, New Game: Build a Strategic Narrative That Sells | Andy Raskin
Old Game, New Game: Build a Strategic Narrative That Sells | Andy Raskin
Most B2B companies tell the same story.
Here’s who we are. Here’s the problem we solve. Here’s our product. Here’s why it’s better.
Andy Raskin thinks there's a more powerful place to start: what has changed in your buyer's…
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