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Mortgage coach and industry veteran Cindy Ertman, CEO of The Defining Difference, joins Inside the Strategy Room to share her Originator's Edge framework for standing out in a crowded market. Cindy walks through how to get clear on your greatest strengths (and your company's), and how to weave them naturally into every conversation with referral partners and clients. She digs into the power of your database — sharing that repeat and referral clients are the top source of business for loan officers, and that consistent communication can more than triple client retention. Cindy shares her own scripts for past-client check-in calls, the "if-if-when" technique she used to let clients self-select into working with her, and the story behind an email that generated 15 closed loans in a single day. She closes with the daily practice she credits for her own growth: making one bold choice, every single day, without attachment to the outcome.
🎧 Listen now and subscribe to Inside the Strategy Room. Join us live Fridays at 9am Pacific. Want more from Cindy? Visit cindyertman.com to schedule a mortgage success call.
